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Lead & company data compared head to head

120 like-for-like comparisons of lead, contact and company data APIs, each pair scored category by category with prices, facts and verdicts side by side. Pairs are made only when both do the same job.

  • 120 comparisons
  • 3 jobs
  • 16 ranked

Ranked

  1. #1ZoomInfo API + MCPBB72.2
  2. #2People Data LabsB64.2
  3. #3Apollo API + MCPB63.3
  4. #4Coresignal API + MCPB62.9
  5. #5Lusha API + MCPB62.3
  6. #6LeadMagic API + MCPC60.2
  7. #7FullEnrich API + MCPC59.6
  8. #8Hunter API + MCPC56.5
  9. #9Enrich Layer API + MCPC55.8
  10. #10Crustdata API + MCPD53.4
  11. #11RocketReach APID51.2
  12. #12Dropcontact API + MCPD50.9
  13. #13Prospeo API + MCPD50.9
  14. #14Explorium AgentSourceD48.1
  15. #15Fuse MCPD47.9
  16. #16GojiberryD47.9

Lead enrichment 15

Email finding 4

For companies

Do agents find, use and choose your tools?

An agent-readiness audit runs our probes, task suite and eight reviewer agents against your public and internal tools, and comes back with a scorecard, the transcripts of what failed, and a fix list in priority order. From $2,500, re-run included. We never take payment to move a rank. We do help companies earn one.