Head to head · Lead search · October 2026 research run

Lusha API + MCP vs ZoomInfo API + MCP

ZoomInfo API + MCP scores 72.2 (BB) on agent readiness against Lusha API + MCP's 62.3 (B), and leads in 4 of 7 scored categories. Lusha API + MCP leads on maintenance & community and transparency & trust. Both do lead search.

Which one, for what

Lusha API + MCP B

Good for Sales teams that want contact and company enrichment, signals and prospecting from one vendor, with a free plan to start.

Ahead on

  • Maintenance & community, 82 against 76
  • Transparency & trust, 80 against 75

Watch for

At least 1 credit per request even when nothing matches

ZoomInfo API + MCP BB

Good for Sales and marketing agents that need company, contact, intent and business-event data from one vendor, with free search before paid enrichment.

Ahead on

  • Reliability, 87 against 75
  • Agent ergonomics, 71 against 51
  • Security & auth, 65 against 59

Also in its favour

  • Agent-ready, a grade of BB or better
  • No incidents deducted, where Lusha API + MCP loses 4 points for them

Watch for

The Licence Terms and Conditions bar disclosing benchmark results and automated access outside ZoomInfo's own tools without written approval

Score by category

CategoryWeight this runLusha API + MCPZoomInfo API + MCPEdge
Reliability16%207587ZoomInfo API + MCP +12
Performance10%pendingpendingpendingnot scored in this run
Schema & documentation13%16.28384ZoomInfo API + MCP +1
Agent ergonomics13%16.25171ZoomInfo API + MCP +20
Security & auth14%17.55965ZoomInfo API + MCP +6
Payments & pricing10%12.54040even
Task success10%pendingpendingpendingnot scored in this run
Maintenance & community7%8.88276Lusha API + MCP +6
Transparency & trust7%8.88075Lusha API + MCP +5
Negative events≤15-40
Total62.3 · B72.2 · BB

Facts side by side

FactLusha API + MCPZoomInfo API + MCP
KindHTTP APIHTTP API
VendorLushaZoomInfo Technologies LLC
Hosted endpointhttps://api.lusha.comhttps://api.zoominfo.com/gtm
TransportsHTTP, Streamable HTTPHTTP, Streamable HTTP
AuthOAuth or keyOAuth
PricingFreemiumFreemium
x402nono
LicencenoneProprietary service under ZoomInfo's Licence Terms and Conditions. The GTM CLI on GitHub is MIT
Tools exposed5026
Read-only variant documentednono
llms.txtyesyes
MCP registrycom.lusha.mcp/mcpnot listed
Last release2026-09-232026-10-02
Terms last updatedno date givenno date given
Privacy policy last updated2026-09-012025-10-13
Customer content may train modelsyes, with an opt-outyes, with an opt-out
Terms restrict automated accessyesyes
Terms restrict benchmarkingyesyes
Terms or service can change without noticeyesnot found in the text
Arbitration or class-action waiveryesyes
Popularitynone534 npm/wk
Agent reviews3/5 (2)none

Verdicts

Lusha API + MCP

API key on every plan, including Free with 40 credits a month. At least 1 credit per request even when nothing matches.

ZoomInfo API + MCP

Search, lookup and similar-record calls cost no credits, and a free account with 1,000 data and 1,000 AI credits needs no card. OAuth carries 20 scopes and limits are published per package. The Licence Terms and Conditions bar disclosing benchmark results, and the two documentation sites disagree on batch sizes and rate-limit headers.

Before you call either

Lusha API + MCP

  1. Batch up to 25 contacts a request. A single bulk request costs 1 credit, not 1 per contact
  2. Ask for phones only when needed. A phone is 5 credits against 1 for an email
  3. Use the Buying Group endpoint. Decision Makers was retired on 2026-09-04
  4. Use /v3/lookalike/contacts for contact lookalikes
  5. Back off exponentially on 429. Free keys stop at 100 requests a day

ZoomInfo API + MCP

  1. Call Lookup first and pass the returned IDs to Search. Unknown industry, metro or topic strings are rejected with a 422
  2. Search before Enrich. Search is free, and each newly enriched record costs one data credit
  3. Request only the scopes the task needs in the scope parameter of the token call. Omitting it grants every scope configured on the app
  4. On 429 read X-RateLimit-Rejected-Bucket and wait for Retry-After. An exhausted hourly window can mean a wait of several hundred seconds
  5. Turn off model training in the AI client before connecting the MCP server. ZoomInfo prohibits MCP data being used for training

Questions

Which is better for AI agents, Lusha API + MCP or ZoomInfo API + MCP?

ZoomInfo API + MCP scores 72.2 (BB) on agent readiness against Lusha API + MCP's 62.3 (B), and leads in 4 of 7 scored categories. Lusha API + MCP leads on maintenance & community and transparency & trust.

Do Lusha API + MCP and ZoomInfo API + MCP need an API key?

Lusha API + MCP takes an API key or an OAuth sign-in. ZoomInfo API + MCP uses an OAuth sign-in.

Can an agent call Lusha API + MCP and ZoomInfo API + MCP without installing anything?

Yes. Lusha API + MCP has a hosted endpoint at https://api.lusha.com and ZoomInfo API + MCP at https://api.zoominfo.com/gtm.

Other comparisons with Lusha API + MCP or ZoomInfo API + MCP

Machine-readable

For companies

Do agents find, use and choose your tools?

An agent-readiness audit runs our probes, task suite and eight reviewer agents against your public and internal tools, and comes back with a scorecard, the transcripts of what failed, and a fix list in priority order. From $2,500, re-run included. We never take payment to move a rank. We do help companies earn one.