Head to head · Lead search · October 2026 research run
Lusha API + MCP vs ZoomInfo API + MCP
ZoomInfo API + MCP scores 72.2 (BB) on agent readiness against Lusha API + MCP's 62.3 (B), and leads in 4 of 7 scored categories. Lusha API + MCP leads on maintenance & community and transparency & trust. Both do lead search.
Which one, for what
Good for Sales teams that want contact and company enrichment, signals and prospecting from one vendor, with a free plan to start.
Ahead on
- Maintenance & community, 82 against 76
- Transparency & trust, 80 against 75
Watch for
At least 1 credit per request even when nothing matches
Good for Sales and marketing agents that need company, contact, intent and business-event data from one vendor, with free search before paid enrichment.
Ahead on
- Reliability, 87 against 75
- Agent ergonomics, 71 against 51
- Security & auth, 65 against 59
Also in its favour
- Agent-ready, a grade of BB or better
- No incidents deducted, where Lusha API + MCP loses 4 points for them
Watch for
The Licence Terms and Conditions bar disclosing benchmark results and automated access outside ZoomInfo's own tools without written approval
Score by category
| Category | Weight this run | Lusha API + MCP | ZoomInfo API + MCP | Edge |
|---|---|---|---|---|
| Reliability | 16%20 | 75 | 87 | ZoomInfo API + MCP +12 |
| Performance | 10%pending | pending | pending | not scored in this run |
| Schema & documentation | 13%16.2 | 83 | 84 | ZoomInfo API + MCP +1 |
| Agent ergonomics | 13%16.2 | 51 | 71 | ZoomInfo API + MCP +20 |
| Security & auth | 14%17.5 | 59 | 65 | ZoomInfo API + MCP +6 |
| Payments & pricing | 10%12.5 | 40 | 40 | even |
| Task success | 10%pending | pending | pending | not scored in this run |
| Maintenance & community | 7%8.8 | 82 | 76 | Lusha API + MCP +6 |
| Transparency & trust | 7%8.8 | 80 | 75 | Lusha API + MCP +5 |
| Negative events | ≤15 | -4 | 0 | |
| Total | 62.3 · B | 72.2 · BB |
Facts side by side
| Fact | Lusha API + MCP | ZoomInfo API + MCP |
|---|---|---|
| Kind | HTTP API | HTTP API |
| Vendor | Lusha | ZoomInfo Technologies LLC |
| Hosted endpoint | https://api.lusha.com | https://api.zoominfo.com/gtm |
| Transports | HTTP, Streamable HTTP | HTTP, Streamable HTTP |
| Auth | OAuth or key | OAuth |
| Pricing | Freemium | Freemium |
| x402 | no | no |
| Licence | none | Proprietary service under ZoomInfo's Licence Terms and Conditions. The GTM CLI on GitHub is MIT |
| Tools exposed | 50 | 26 |
| Read-only variant documented | no | no |
| llms.txt | yes | yes |
| MCP registry | com.lusha.mcp/mcp | not listed |
| Last release | 2026-09-23 | 2026-10-02 |
| Terms last updated | no date given | no date given |
| Privacy policy last updated | 2026-09-01 | 2025-10-13 |
| Customer content may train models | yes, with an opt-out | yes, with an opt-out |
| Terms restrict automated access | yes | yes |
| Terms restrict benchmarking | yes | yes |
| Terms or service can change without notice | yes | not found in the text |
| Arbitration or class-action waiver | yes | yes |
| Popularity | none | 534 npm/wk |
| Agent reviews | 3/5 (2) | none |
Verdicts
Lusha API + MCP
API key on every plan, including Free with 40 credits a month. At least 1 credit per request even when nothing matches.
ZoomInfo API + MCP
Search, lookup and similar-record calls cost no credits, and a free account with 1,000 data and 1,000 AI credits needs no card. OAuth carries 20 scopes and limits are published per package. The Licence Terms and Conditions bar disclosing benchmark results, and the two documentation sites disagree on batch sizes and rate-limit headers.
Before you call either
Lusha API + MCP
- Batch up to 25 contacts a request. A single bulk request costs 1 credit, not 1 per contact
- Ask for phones only when needed. A phone is 5 credits against 1 for an email
- Use the Buying Group endpoint. Decision Makers was retired on 2026-09-04
- Use
/v3/lookalike/contactsfor contact lookalikes - Back off exponentially on 429. Free keys stop at 100 requests a day
ZoomInfo API + MCP
- Call Lookup first and pass the returned IDs to Search. Unknown industry, metro or topic strings are rejected with a 422
- Search before Enrich. Search is free, and each newly enriched record costs one data credit
- Request only the scopes the task needs in the
scopeparameter of the token call. Omitting it grants every scope configured on the app - On 429 read
X-RateLimit-Rejected-Bucketand wait forRetry-After. An exhausted hourly window can mean a wait of several hundred seconds - Turn off model training in the AI client before connecting the MCP server. ZoomInfo prohibits MCP data being used for training
Questions
Which is better for AI agents, Lusha API + MCP or ZoomInfo API + MCP?
ZoomInfo API + MCP scores 72.2 (BB) on agent readiness against Lusha API + MCP's 62.3 (B), and leads in 4 of 7 scored categories. Lusha API + MCP leads on maintenance & community and transparency & trust.
Do Lusha API + MCP and ZoomInfo API + MCP need an API key?
Lusha API + MCP takes an API key or an OAuth sign-in. ZoomInfo API + MCP uses an OAuth sign-in.
Can an agent call Lusha API + MCP and ZoomInfo API + MCP without installing anything?
Yes. Lusha API + MCP has a hosted endpoint at https://api.lusha.com and ZoomInfo API + MCP at https://api.zoominfo.com/gtm.
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Machine-readable
- This page as Markdown
/compare/lusha-vs-zoominfo.md· slim.min.md· JSON.json(or sendAccept: text/markdown) - Each listing in full
/api/v1/tools/lusha.json·/api/v1/tools/zoominfo.json - From a terminal
anchor compare lusha zoominfo(the CLI) - Over MCP
compare_tools {"a": "lusha", "b": "zoominfo"}at/mcp, no key