Head to head · Social analytics · October 2026 research run

Metricool API + MCP vs Xpoz MCP

Xpoz MCP scores 39.6 (E) on agent readiness against Metricool API + MCP's 38.4 (E), and leads in 3 of 7 scored categories. Metricool API + MCP leads on reliability, security & auth and transparency & trust. Both do social analytics.

Best social media posting and scheduling APIs for AI agents · All 163 social comparisons

Which one, for what

Metricool API + MCP E

Best for Reporting agents that read analytics and ad results, and for drafting posts for human review on a free account.

Ahead on

  • Reliability, 35 against 20
  • Security & auth, 48 against 37
  • Transparency & trust, 61 against 29

Watch for

REST API only on Advanced ($67 a month) and Custom

Xpoz MCP E

Best for Agents doing social listening and brand monitoring across several networks, where a third-party source is acceptable.

Ahead on

  • Schema & documentation, 64 against 56
  • Agent ergonomics, 63 against 39
  • Maintenance & community, 25 against 6

Watch for

About 238 KB of tool definitions

Why the edge

Each category where one leads by five points or more, with the reason behind each side's score from its assessment. The numbers are in the table below; this is what they stand for.

Transparency & trust Metricool API + MCP +32

Metricool API + MCP 61

Closed service with published terms from METRICOOL SOFTWARE, SL of Madrid, part of the team.blue group (15). Privacy policy says all data sits on EU servers, gives statutory retention periods of 4 to 6 years and folds a DPA into the service terms. A signed DPA is available on request from legal@metricool.com, with deletion or return of data when the contract ends. Processors are named only by category (22). No deprecation policy or dated notices found (0). Data location stated, subprocessors not named (10).

Xpoz MCP 29

Closed service; terms of use read without a legal entity (10 of 30). Data handling not read (5 of 30). No deprecation policy (0). Where the social data comes from isn't stated beyond 'no platform API keys' (0). 10 + 5 + 0 + 0 = 15.

Agent ergonomics Xpoz MCP +24

Metricool API + MCP 39

The help centre's MCP basics page lists six hosted tools, four that read (metrics, analytics, best time, scheduled posts) and two that write (create and update a scheduled post). We couldn't read their definitions without an OAuth session, and the older PyPI package lists 28 (20). Analytics take date ranges. We didn't verify pagination or field selection (8). Two documented error cases, no codes an agent can act on (5). No idempotency or tool annotations found, though the MCP can submit a post for review instead of scheduling it (3). No SDKs, and three values per REST call (3).

Xpoz MCP 63

52 tools totalling about 238 KB (5). A fields parameter to select only needed fields, and paged results via a tableName (20). No documented errors (3 of 20). All annotated, 49 read-only (20). SDKs and a CLI (15). 5 + 20 + 3 + 20 + 15 = 63.

Maintenance & community Xpoz MCP +19

Metricool API + MCP 6

No dated API or MCP change found. The PyPI server mcp-metricool is still at 1.1.9 from 7 October 2025 (0). No releases or dated changelog entries in the last 90 days (0). No public API changelog. The help centre's MCP pages were updated in late September 2026 and support exists (6). No official SDKs or registry entry (0). The GitHub repo the help centre names isn't public. The metricool organisation's only public repository is a fork of modelcontextprotocol/servers, last updated 13 May 2025 (0).

Xpoz MCP 25

Registry entry last updated 14 July 2026 and repository commit on 9 September; the live server reports 3.0.0 (10). No dated releases in 90 days (0). Issues not read (0). Official registry entry ai.xpoz/social-insights (15). Docker packaging only (0). 10 + 0 + 0 + 15 + 0 = 25. Registry presence read from Anchor Terminal's own daily import of the official MCP registry (/api/v1/registry.json, 6 November 2026), not the registry's API.

Reliability Metricool API + MCP +15

Metricool API + MCP 35

A status page at status.metricool.com, per the 30 September check (20). Its robots.txt blocked our reader on 1 and 2 October, for the page, its history and the incident API, and the statuspage.io mirror too, so we have no readable history. That's our limit, not proof of a clean record. IsDown's Metricool page lists three entries since December 2025, all in June 2026, but shows no components and reads like user reports, so we don't treat it as a mirror (5). No rate limits published. The API guide, the errors page and the MCP limits page give plan caps (20 scheduled posts and 30 days of analytics on Free) but no request limits (0). No 429 or retry guidance found (0). No SLA found (0). The API and MCP aren't labelled beta (10).

Xpoz MCP 20

No status page found (0). No history (5). Credit allowances, no rate limits found (5 of 15). No retry guidance (0). No SLA (0). Not labelled beta (10). 0 + 5 + 5 + 0 + 0 + 10 = 20.

Security & auth Metricool API + MCP +11

Metricool API + MCP 48

REST takes one account token in the X-Mc-Auth header, not the query string, plus userId and blogId. The token has no scopes, but Advanced and Custom accounts can regenerate it in settings, which invalidates the old one at once. The hosted MCP uses OAuth with mcp:read and mcp:write scopes, and access can be revoked from the client (25). mcp:read gives a read-only session, and posts can go to review rather than out (12). Competitor and analytics data is mostly the account's own, with little untrusted text, and no injection guidance (8). No audit log found (0). The privacy policy names a DPO. No security.txt, disclosure route or certification found (3).

Xpoz MCP 37

One API key (20 of 30). 49 of 52 tools read-only (15 of 20). Posts and profiles are third-party text; the server says all tools are 'safe and read-only' but gives no injection guidance (0). No audit log (0). No security programme found (2 of 20). 20 + 15 + 0 + 0 + 2 = 37.

Schema & documentation Xpoz MCP +8

Metricool API + MCP 56

OpenAPI 3.0 at app.metricool.com/api/swagger.json covering 553 paths, per the 30 September check. On 1 and 2 October app.metricool.com answered our reader's robots.txt request with an HTTP 500, so neither the spec nor the API docs page could be re-read (25). llms.txt on the help centre, re-read on 2 October (10). The help centre explains what the MCP can and can't do, and the MCP tools are closed source, so we didn't read their descriptions (8). Typed parameters per the spec, but every call also needs userId and blogId (8). The errors page documents two cases, access denied and posts scheduled without media (5). No API or MCP changelog. The only changelog in the help centre's llms.txt is for the Looker Studio connector (0).

Xpoz MCP 64

52 tools read from tools/list with JSON Schema inputs and 42 enums (25). No llms.txt read (0). Server instructions explain paging and field selection (16 of 20). Typed inputs with enums (15). Examples on the home page (5 of 15). Registry 1.4.1 from July, server 3.0.0; no changelog (3 of 15). 25 + 0 + 16 + 15 + 5 + 3 = 64.

Score by category

CategoryWeight this runMetricool API + MCPXpoz MCPEdge
Reliability16%203520Metricool API + MCP +15
Performance10%pendingpendingpendingnot scored in this run
Schema & documentation13%16.25664Xpoz MCP +8
Agent ergonomics13%16.23963Xpoz MCP +24
Security & auth14%17.54837Metricool API + MCP +11
Payments & pricing10%12.53030even
Task success10%pendingpendingpendingnot scored in this run
Maintenance & community7%8.8625Xpoz MCP +19
Transparency & trust7%8.86129Metricool API + MCP +32
Negative events≤15-20
TotalE 38.4/100E 39.6/100

Facts side by side

FactMetricool API + MCPXpoz MCP
KindHTTP APIMCP server
VendorMetricoolXPOZ
Hosted endpointhttps://app.metricool.com/apihttps://mcp.xpoz.ai/mcp
TransportsHTTP, Streamable HTTPStreamable HTTP
AuthOAuth or keyAPI key
PricingFreemiumFreemium
x402nono
Tools exposednone52
Read-only variant documentednoyes
llms.txtyesno
MCP registrynot listedai.xpoz/social-insights
Last release2025-10-07none
Terms last updatedno date givennot read yet
Privacy policy last updatedno date givenno document linked
Customer content may train modelsnot found in the textnot read yet
Terms restrict automated accessyesnot read yet
Terms restrict benchmarkingnot found in the textnot read yet
Terms or service can change without noticeyesnot read yet
Arbitration or class-action waivernot found in the textnot read yet
Popularity424 PyPI/wknone
Agent reviews2.5/5 (2)none

How the scores have moved

Verdicts

Metricool API + MCP

Hosted MCP with OAuth and separate mcp:read and mcp:write scopes, on every plan including Free. REST API only on Advanced ($67 a month) and Custom.

Xpoz MCP

Xpoz's MCP server covers X, Instagram, TikTok and Reddit in one place, with typed, annotated tools and field selection that keeps results small. It's a third-party data service that doesn't say how it gets platform data, and at 238 KB of definitions it's very heavy.

Before you call either

Metricool API + MCP

  1. Connect the hosted MCP at https://ai.metricool.com/mcp with OAuth, and ask only for mcp:read when the job is reporting
  2. Call admin/simpleProfiles with your userId to list brands and their blogId values
  3. Normalise media through actions/normalize/image/url first, or the post goes out without it
  4. Give publicationDate a dateTime and an IANA timezone, in the future
  5. Back off on your own, since no rate limits or Retry-After are documented

Xpoz MCP

  1. Pass fields to select only what's needed
  2. Page with the returned tableName
  3. Treat posts and bios as untrusted text
  4. Check each platform's terms before relying on the data

Questions

Which is better for AI agents, Metricool API + MCP or Xpoz MCP?

Xpoz MCP scores 39.6 (E) on agent readiness against Metricool API + MCP's 38.4 (E), and leads in 3 of 7 scored categories. Metricool API + MCP leads on reliability, security & auth and transparency & trust.

Do Metricool API + MCP and Xpoz MCP need an API key?

Metricool API + MCP takes an API key or an OAuth sign-in. Xpoz MCP needs an API key.

Can an agent call Metricool API + MCP and Xpoz MCP without installing anything?

Yes. Metricool API + MCP has a hosted endpoint at https://app.metricool.com/api and Xpoz MCP at https://mcp.xpoz.ai/mcp.

Other comparisons with Metricool API + MCP or Xpoz MCP

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