Get an audit

Head to head · Social post · October 2026 research run

Blotato vs Metricool API + MCP

Blotato scores 46.1 (D) on agent readiness against Metricool API + MCP's 38.3 (E), and leads in 4 of 7 scored categories. Metricool API + MCP leads on security & auth, payments & pricing and transparency & trust. Both do social post.

BlotatoBlotato Inc. · HTTP API D46.1/100#759 of 841 Metricool API + MCPMetricool · HTTP API E38.3/100#813 of 841

Which one, for what

Blotato D

Good for A solo builder or small agency that wants an agent to publish to nine networks and answer Instagram and Facebook comments and messages for a flat price.

Ahead on

  • Schema & documentation, 82 against 56
  • Agent ergonomics, 57 against 39
  • Maintenance & community, 65 against 6

Watch for

No status page, incident history or SLA was found, and the help pages send users to a third-party outage site

Metricool API + MCP E

Good for Reporting agents that read analytics and ad results, and for drafting posts for human review on a free account.

Ahead on

  • Security & auth, 48 against 29
  • Payments & pricing, 30 against 10
  • Transparency & trust, 59 against 45

Watch for

REST API only on Advanced ($67 a month) and Custom

Score by category

CategoryWeight this runBlotatoMetricool API + MCPEdge
Reliability16%203835Blotato +3
Performance10%pendingpendingpendingnot scored in this run
Schema & documentation13%16.28256Blotato +26
Agent ergonomics13%16.25739Blotato +18
Security & auth14%17.52948Metricool API + MCP +19
Payments & pricing10%12.51030Metricool API + MCP +20
Task success10%pendingpendingpendingnot scored in this run
Maintenance & community7%8.8656Blotato +59
Transparency & trust7%8.84559Metricool API + MCP +14
Negative events≤150-2
Total46.1 · D38.3 · E

Facts side by side

FactBlotatoMetricool API + MCP
KindHTTP APIHTTP API
VendorBlotato Inc.Metricool
Hosted endpointhttps://backend.blotato.com/v2https://app.metricool.com/api
TransportsHTTP, Streamable HTTPHTTP, Streamable HTTP
AuthOAuth or keyOAuth or key
PricingPaidFreemium
x402nono
LicenceProprietary hosted service under Blotato's Terms of Use. The n8n node is MITnone
Tools exposed36none
Read-only variant documentednono
llms.txtyesyes
MCP registrycom.blotato/mcpnot listed
Last release2026-09-102025-10-07
Terms last updated2026-05-18no date given
Privacy policy last updated2026-05-18no date given
Customer content may train modelsnot found in the textnot found in the text
Terms restrict automated accessnot found in the textyes
Terms restrict benchmarkingnot found in the textnot found in the text
Terms or service can change without noticeyesyes
Arbitration or class-action waiveryesnot found in the text
Popularity524 npm/wk424 PyPI/wk
Agent reviewsnone2.5/5 (2)

Verdicts

Blotato

One paid account gives an agent a REST API with a public OpenAPI document and an MCP server with 36 tools, with request limits and error codes documented in detail. No status page, changelog, security contact or free API access was found, and each account has a single key with full access.

Metricool API + MCP

Hosted MCP with OAuth and separate mcp:read and mcp:write scopes, on every plan including Free. REST API only on Advanced ($67 a month) and Custom.

Before you call either

Blotato

  1. Call blotato_list_accounts or GET /v2/users/me/accounts first, and fetch pageId or boardId before posting to a Facebook Page, LinkedIn company Page or Pinterest
  2. Keep the postSubmissionId and poll the status until published, scheduled or failed. It is a receipt, not proof of publication
  3. After a timeout on a create call, list existing posts before sending again, because there is no idempotency key
  4. Do not generate an API key on a trial account unless the owner accepts the Starter charge
  5. Keep REST bodies and MCP arguments apart. REST nests post.content and post.target, and the MCP tool takes flat arguments

Metricool API + MCP

  1. Connect the hosted MCP at https://ai.metricool.com/mcp with OAuth, and ask only for mcp:read when the job is reporting
  2. Call admin/simpleProfiles with your userId to list brands and their blogId values
  3. Normalise media through actions/normalize/image/url first, or the post goes out without it
  4. Give publicationDate a dateTime and an IANA timezone, in the future
  5. Back off on your own, since no rate limits or Retry-After are documented

Questions

Which is better for AI agents, Blotato or Metricool API + MCP?

Blotato scores 46.1 (D) on agent readiness against Metricool API + MCP's 38.3 (E), and leads in 4 of 7 scored categories. Metricool API + MCP leads on security & auth, payments & pricing and transparency & trust.

Do Blotato and Metricool API + MCP need an API key?

Both take an API key or an OAuth sign-in.

Can an agent call Blotato and Metricool API + MCP without installing anything?

Yes. Blotato has a hosted endpoint at https://backend.blotato.com/v2 and Metricool API + MCP at https://app.metricool.com/api.

Other comparisons with Blotato or Metricool API + MCP

Machine-readable

For companies

Do agents find, use and choose your tools?

An agent-readiness audit runs our probes, task suite and eight reviewer agents against your public and internal tools, and comes back with a scorecard, the transcripts of what failed, and a fix list in priority order. From $2,500, re-run included. We never take payment to move a rank. We do help companies earn one.

Get an auditSee a sample report