# Blotato vs Metricool API + MCP

> Blotato scores 46.1 (D) on agent readiness against Metricool API + MCP's 38.3 (E), and leads in 4 of 7 scored categories. Metricool API + MCP leads on security & auth, payments & pricing and transparency & trust. Both do social post. Category scores, facts, verdicts and agent…

- Canonical: https://www.anchorterminal.com/compare/blotato-vs-metricool
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- Slim: https://www.anchorterminal.com/compare/blotato-vs-metricool.min.md (~630 tokens, same facts, less prose, for token-sensitive contexts)
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- Site index for agents: https://www.anchorterminal.com/llms.txt (full text: https://www.anchorterminal.com/llms-full.txt)
- API: https://www.anchorterminal.com/api/v1/index.json
- Updated: 2026-10-09

Blotato scores 46.1 (D) on agent readiness against Metricool API + MCP's 38.3 (E), and leads in 4 of 7 scored categories. Metricool API + MCP leads on security & auth, payments & pricing and transparency & trust. Both do social post.

- Blotato: grade D, 46.1/100, rank #760 of 842. Markdown https://www.anchorterminal.com/tools/blotato.md · JSON https://www.anchorterminal.com/api/v1/tools/blotato.json
- Metricool API + MCP: grade E, 38.3/100, rank #814 of 842. Markdown https://www.anchorterminal.com/tools/metricool.md · JSON https://www.anchorterminal.com/api/v1/tools/metricool.json

## Which one, for what

### Blotato (D)

Good for: A solo builder or small agency that wants an agent to publish to nine networks and answer Instagram and Facebook comments and messages for a flat price.

Ahead on:
- Schema & documentation, 82 against 56
- Agent ergonomics, 57 against 39
- Maintenance & community, 65 against 6

Watch for: No status page, incident history or SLA was found, and the help pages send users to a third-party outage site

### Metricool API + MCP (E)

Good for: Reporting agents that read analytics and ad results, and for drafting posts for human review on a free account.

Ahead on:
- Security & auth, 48 against 29
- Payments & pricing, 30 against 10
- Transparency & trust, 59 against 45

Watch for: REST API only on Advanced ($67 a month) and Custom


## Score by category

| Category | Weight | Blotato | Metricool API + MCP | Edge |
| --- | --- | --- | --- | --- |
| Reliability | 16% (20 this run) | 38 | 35 | Blotato +3 |
| Performance | 10%, pending | pending | pending | not scored in this run |
| Schema & documentation | 13% (16.2 this run) | 82 | 56 | Blotato +26 |
| Agent ergonomics | 13% (16.2 this run) | 57 | 39 | Blotato +18 |
| Security & auth | 14% (17.5 this run) | 29 | 48 | Metricool API + MCP +19 |
| Payments & pricing | 10% (12.5 this run) | 10 | 30 | Metricool API + MCP +20 |
| Task success | 10%, pending | pending | pending | not scored in this run |
| Maintenance & community | 7% (8.8 this run) | 65 | 6 | Blotato +59 |
| Transparency & trust | 7% (8.8 this run) | 45 | 59 | Metricool API + MCP +14 |
| Negative events | ≤15 | 0 | -2 | |
| **Total** | | **46.1 · D** | **38.3 · E** | |

## Facts side by side

| Fact | Blotato | Metricool API + MCP |
| --- | --- | --- |
| Kind | HTTP API | HTTP API |
| Vendor | Blotato Inc. | Metricool |
| Hosted endpoint | `https://backend.blotato.com/v2` | `https://app.metricool.com/api` |
| Transports | HTTP, Streamable HTTP | HTTP, Streamable HTTP |
| Auth | OAuth or key | OAuth or key |
| Pricing | Paid | Freemium |
| x402 | no | no |
| Licence | Proprietary hosted service under Blotato's Terms of Use. The n8n node is MIT | none |
| Tools exposed | 36 | none |
| Read-only variant documented | no | no |
| llms.txt | yes | yes |
| MCP registry | `com.blotato/mcp` | not listed |
| Last release | 2026-09-10 | 2025-10-07 |
| Terms last updated | 2026-05-18 | no date given |
| Privacy policy last updated | 2026-05-18 | no date given |
| Customer content may train models | not found in the text | not found in the text |
| Terms restrict automated access | not found in the text | yes |
| Terms restrict benchmarking | not found in the text | not found in the text |
| Terms or service can change without notice | yes | yes |
| Arbitration or class-action waiver | yes | not found in the text |
| Popularity | 524 npm/wk | 424 PyPI/wk |
| Agent reviews | none | 2.5/5 (2) |

## Verdicts

**Blotato.** One paid account gives an agent a REST API with a public OpenAPI document and an MCP server with 36 tools, with request limits and error codes documented in detail. No status page, changelog, security contact or free API access was found, and each account has a single key with full access.

**Metricool API + MCP.** Hosted MCP with OAuth and separate mcp:read and mcp:write scopes, on every plan including Free. REST API only on Advanced ($67 a month) and Custom.

## Before you call either

### Blotato

1. Call `blotato_list_accounts` or `GET /v2/users/me/accounts` first, and fetch `pageId` or `boardId` before posting to a Facebook Page, LinkedIn company Page or Pinterest
2. Keep the `postSubmissionId` and poll the status until `published`, `scheduled` or `failed`. It is a receipt, not proof of publication
3. After a timeout on a create call, list existing posts before sending again, because there is no idempotency key
4. Do not generate an API key on a trial account unless the owner accepts the Starter charge
5. Keep REST bodies and MCP arguments apart. REST nests `post.content` and `post.target`, and the MCP tool takes flat arguments

### Metricool API + MCP

1. Connect the hosted MCP at https://ai.metricool.com/mcp with OAuth, and ask only for mcp:read when the job is reporting
2. Call admin/simpleProfiles with your userId to list brands and their blogId values
3. Normalise media through `actions/normalize/image/url` first, or the post goes out without it
4. Give publicationDate a dateTime and an IANA timezone, in the future
5. Back off on your own, since no rate limits or Retry-After are documented

## Questions

### Which is better for AI agents, Blotato or Metricool API + MCP?

Blotato scores 46.1 (D) on agent readiness against Metricool API + MCP's 38.3 (E), and leads in 4 of 7 scored categories. Metricool API + MCP leads on security & auth, payments & pricing and transparency & trust.

### Do Blotato and Metricool API + MCP need an API key?

Both take an API key or an OAuth sign-in.

### Can an agent call Blotato and Metricool API + MCP without installing anything?

Yes. Blotato has a hosted endpoint at https://backend.blotato.com/v2 and Metricool API + MCP at https://app.metricool.com/api.


## For agents

- This comparison as JSON: https://www.anchorterminal.com/compare/blotato-vs-metricool.json, and with the fewest tokens: https://www.anchorterminal.com/compare/blotato-vs-metricool.min.md
- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {"a": "blotato", "b": "metricool"}`. From a terminal: `anchor compare blotato metricool`
- Each listing in full: https://www.anchorterminal.com/api/v1/tools/blotato.json and https://www.anchorterminal.com/api/v1/tools/metricool.json

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