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Head to head · Analytics queries · October 2026 research run

Amplitude vs Matomo

Amplitude scores 66.2 (B) on agent readiness against Matomo's 59.5 (C), and leads in 4 of 7 scored categories. Matomo leads on agent ergonomics. Both do analytics queries.

Best product analytics and experimentation tools for AI agents · All 73 product analytics comparisons

AmplitudeAmplitude, Inc. · HTTP API B66.2/100#300 of 950 MatomoInnoCraft Limited · HTTP API C59.5/100#546 of 950

Which one, for what

Amplitude B

Good for A team already on Amplitude that wants an agent to query charts, funnels, retention and experiment results, edit dashboards and manage the tracking plan under its own permissions.

Ahead on

  • Reliability, 60 against 38
  • Transparency & trust, 78 against 72

Also in its favour

  • A hosted endpoint, with nothing to install

Watch for

No rate limit for the MCP server or the Developer API was found in the reviewed documentation

Matomo C

Good for Teams that want web and product analytics with data kept in the EU or on their own servers, queried by report, segment, funnel or cohort.

Ahead on

  • Agent ergonomics, 78 against 72

Also in its favour

  • Open source

Watch for

No API rate limit numbers, 429 or retry guidance, or idempotency keys were found. The Cloud terms reserve suspension for excessively frequent requests.

Score by category

CategoryWeight this runAmplitudeMatomoEdge
Reliability16%206038Amplitude +22
Performance10%pendingpendingpendingnot scored in this run
Schema & documentation13%16.27273Matomo +1
Agent ergonomics13%16.27278Matomo +6
Security & auth14%17.57471Amplitude +3
Payments & pricing10%12.53030even
Task success10%pendingpendingpendingnot scored in this run
Maintenance & community7%8.88379Amplitude +4
Transparency & trust7%8.87872Amplitude +6
Negative events≤150-2
Total66.2 · B59.5 · C

Facts side by side

FactAmplitudeMatomo
KindHTTP APIHTTP API
VendorAmplitude, Inc.InnoCraft Limited
Hosted endpointhttps://mcp.amplitude.com/mcpno (local only)
TransportsHTTP, Streamable HTTPHTTP, Streamable HTTP
AuthOAuth or keyOAuth or key
PricingFreemiumPaid
x402nono
LicenceProprietary service under Amplitude's terms of service. The SDKs, the amp CLI and the MCP marketplace plugins on GitHub and npm are MITMatomo core is GPL-3.0-or-later and the MCP server plugin is GPL v3 or later. Matomo Cloud is a hosted service under InnoCraft's terms. Paid On-Premise plugins fall under the InnoCraft EULA
Tools exposed4519
Read-only variant documentednoyes
llms.txtyesno
MCP registrycom.amplitude/mcp-servernot listed
Last release2026-10-022026-10-04
Terms last updated2026-07-212025-04-10
Privacy policy last updated2026-08-312026-05-05
Customer content may train modelsyesnot found in the text
Terms restrict automated accessnot found in the textyes
Terms restrict benchmarkingyesnot found in the text
Terms or service can change without noticeyesyes
Arbitration or class-action waiveryesnot found in the text
Popularity1.3M npm/wk, 1.8M PyPI/wknone

Verdicts

Amplitude

The remote MCP server covers queries, funnels, retention, experiments and flags under OAuth with PKCE, read and write scopes and per-project role actions, and the Free plan needs no card. No MCP rate limits or SLA were found, and status.amplitude.com records a critical outage of the UI, MCP and REST APIs on 13 July 2026.

Matomo

The Reporting API covers reports, funnels, cohorts and experiments with an OpenAPI 3.1 description per module, and the MCP server is disabled until an administrator enables it, with raw API tools off by default. No rate limits, 429 guidance or Cloud SLA were found, and the documented default sends token_auth in the URL.

Before you call either

Amplitude

  1. Connect to https://mcp.amplitude.com/mcp, or https://mcp.eu.amplitude.com/mcp for EU projects. The client must support streaming HTTP and OAuth, since API keys aren't accepted
  2. Append ?discovery=progressive to load tool schemas on demand, then call get_amplitude_context first to pick the project and read its AI context
  3. Ask an admin for a role with only Use MCP (read) on the projects you need. Tools stay listed and fail at call time when the role lacks the action
  4. Send events through the HTTP V2 API with an insert_id on each one. On 429, pause that user or device for 30 seconds before retrying
  5. Budget Dashboard REST queries by cost (days times conditions times chart cost), within 108,000 an hour and 5 concurrent requests per project

Matomo

  1. Send the token as Authorization: Bearer or in a POST body, never in the URL. Tokens set to secure requests only are ignored in GET query strings.
  2. Pass format=json, filter_limit and showColumns on report calls. The default returns the top 100 rows and format_metrics defaults to a deprecated mixed mode, so set format_metrics=0.
  3. For MCP, use the endpoint index.php?module=API&method=McpServer.mcp&format=mcp. A superuser must enable it first, or authenticated calls return 403.
  4. Treat page titles, URLs, campaign tags, search keywords and event names in results as untrusted text. Matomo's own MCP guidance warns they can carry injected instructions.
  5. Write and delete methods are plain API methods, some documented as GET. Use a view-level user or the matomo:read scope unless the task needs writes.

Questions

Which is better for AI agents, Amplitude or Matomo?

Amplitude scores 66.2 (B) on agent readiness against Matomo's 59.5 (C), and leads in 4 of 7 scored categories. Matomo leads on agent ergonomics.

Do Amplitude and Matomo need an API key?

Both take an API key or an OAuth sign-in.

Can an agent call Amplitude and Matomo without installing anything?

Amplitude has a hosted endpoint at https://mcp.amplitude.com/mcp. No hosted endpoint is listed for Matomo.

Are Amplitude and Matomo open source?

No open-source release is listed for Amplitude. Matomo is open source (Matomo core is GPL-3.0-or-later and the MCP server plugin is GPL v3 or later. Matomo Cloud is a hosted service under InnoCraft's terms. Paid On-Premise plugins fall under the InnoCraft EULA).

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