# Amplitude vs Matomo (slim)

> Amplitude scores 66.2 (B) to Matomo's 59.5 (C) for analytics queries. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/amplitude-vs-matomo.md (~2,550 tokens) · this version ~730 tokens · JSON https://www.anchorterminal.com/compare/amplitude-vs-matomo.json · canonical https://www.anchorterminal.com/compare/amplitude-vs-matomo
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Amplitude scores 66.2 (B) on agent readiness against Matomo's 59.5 (C), and leads in 4 of 7 scored categories. Matomo leads on agent ergonomics. Both do analytics queries.

- Amplitude: B 66.2, rank #300 of 950 · https://www.anchorterminal.com/tools/amplitude.min.md
- Matomo: C 59.5, rank #546 of 950 · https://www.anchorterminal.com/tools/matomo.min.md
- Amplitude, good for A team already on Amplitude that wants an agent to query charts, funnels, retention and experiment results, edit dashboards and manage the tracking plan under its own permissions. Ahead on Reliability, 60 against 38; Transparency & trust, 78 against 72. Also A hosted endpoint, with nothing to install.
- Matomo, good for Teams that want web and product analytics with data kept in the EU or on their own servers, queried by report, segment, funnel or cohort. Ahead on Agent ergonomics, 78 against 72. Also Open source.

| Category | Amplitude | Matomo |
| --- | --- | --- |
| Reliability (16%) | 60 | 38 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 72 | 73 |
| Agent ergonomics (13%) | 72 | 78 |
| Security & auth (14%) | 74 | 71 |
| Payments & pricing (10%) | 30 | 30 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 83 | 79 |
| Transparency & trust (7%) | 78 | 72 |

| Fact (where they differ) | Amplitude | Matomo |
| --- | --- | --- |
| Vendor | Amplitude, Inc. | InnoCraft Limited |
| Hosted endpoint | `https://mcp.amplitude.com/mcp` | no (local only) |
| Pricing | Freemium | Paid |
| Licence | Proprietary service under Amplitude's terms of service. The SDKs, the `amp` CLI and the MCP marketplace plugins on GitHub and npm are MIT | Matomo core is GPL-3.0-or-later and the MCP server plugin is GPL v3 or later. Matomo Cloud is a hosted service under InnoCraft's terms. Paid On-Premise plugins fall under the InnoCraft EULA |
| Tools exposed | 45 | 19 |
| Read-only variant documented | no | yes |
| llms.txt | yes | no |
| MCP registry | `com.amplitude/mcp-server` | not listed |
| Last release | 2026-10-02 | 2026-10-04 |
| Terms last updated | 2026-07-21 | 2025-04-10 |
| Privacy policy last updated | 2026-08-31 | 2026-05-05 |
| Customer content may train models | yes | not found in the text |
| Terms restrict automated access | not found in the text | yes |
| Terms restrict benchmarking | yes | not found in the text |
| Arbitration or class-action waiver | yes | not found in the text |
| Popularity | 1.3M npm/wk, 1.8M PyPI/wk | none |