Countly
by Countly Ltd HTTP API in Product analytics & experimentation
Hosted Local
Countly Ltd · countly.com since 2011 · who's behind it
Countly is a product analytics platform sold as a managed private-cloud server (Flex), a self-hosted Enterprise edition and the open-source Countly Lite. Agents reach a Countly server through its HTTP API or the official countly-mcp-server.
Good for An agent whose owner runs Countly on its own infrastructure or a dedicated Flex server and wants analytics, crash and remote-config data through MCP with per-category permissions.
Is this your product? Claim this listing or verify it
Assessment. Countly suits an agent working against a server its owner already runs. The official MCP server filters its 209 tools by edition, plugin and permission and has per-category read-only settings. No status page, OpenAPI document or published API rate limit was found, and the Flex trial needs a credit card.
Facts
- Transport
- HTTP, stdio, Streamable HTTP
- Endpoint
https://mcp.count.ly/mcp- Auth
- API key
- Pricing
- Paid · $175 / mo
- x402
- No
- Licence
- Countly Lite is AGPL-3.0 with added branding terms under Section 7. Enterprise plugins are proprietary. Flex is a hosted service under Countly's terms. The MCP server is MIT
- Tools exposed
- 209
- Packages
npmcountly-mcp-servernpmcountly-sdk-webnpmcountly-sdk-nodejs- Docs
- api.count.ly/
- llms.txt
- published
- Last release
- npm / week
- 28k
- Surface graded
- A Countly Flex server (managed, one per customer) reached through the server HTTP API documented at api.count.ly and the official
countly-mcp-server. Countly Lite and Enterprise run the same API on the owner's infrastructure - API
- Read endpoints under
/oand write endpoints under/i, JSON responses. Reference versioned 24.05, 25.03 and 26.01, 563 pages for 26.01. No OpenAPI document found - MCP server
countly-mcp-server1.7.0 (7 October 2026), MIT, stdio or streamable HTTP, also hosted at https://mcp.count.ly/mcp with the server URL and token in request headers. 209 tools in 43 categories, 3 resources and 8 prompts per the README- Credentials
api_keyper dashboard user with that user's full access, or auth tokens limited by app, endpoint pattern, lifetime (default 1,800 seconds) and CRUD permission. Sent as a query parameter or in thecountly-tokenheader.app_keyonly writes data- MCP permissions
COUNTLY_TOOLS_ALLandCOUNTLY_TOOLS_<CATEGORY>take NONE, R, CR, CRU or CRUD. Tools the edition, plugins or user's permissions cannot run are hidden- Rate limits
- MCP HTTP endpoint 120 requests a minute per IP and 50 connections per IP by default. Server setting
api_rate_limit_requestsdefaults to 0 (off), dashboard 500 requests in 60 seconds - Errors
{"result": "message"}with an HTTP status code. MCP failures return asisErrorresults naming the missing plugin or permission- Editions
- Flex from $175 a month with Advanced Analytics, Adaptivity and Intelligence as add-ons. Enterprise self-hosted on quotation with all three. Countly Lite free and open source
- Trial
- 14 days on Flex, credit card required. A server over its tier's monthly limit is locked until the next cycle
- SDKs
- Android, iOS, Web, Flutter, React Native, Dart, HarmonyOS, C++, Java, NodeJS, Windows and Unity, for data collection
- Audit
- System logs plugin with
/o?method=systemlogsendpoints - Certifications
- ISO 27001, ISO 27017, ISO 27018, SOC 2 Type II and TISAX participant per countly.com/privacy-by-design. Reports not public
- Status
- No status page found
- Data
- Flex servers on Google Cloud in a region the customer chooses (EU, USA or Asia per the sub-processor list). OpenAI is a sub-processor only when the AI assistant is used
- Open source
- Countly Lite under AGPL-3.0 with added branding terms. Enterprise plugins closed. MCP server MIT
Facts verified 2026-10-08 from vendor docs, repositories and package registries. JSON · Markdown
Strengths
- Official MIT MCP server,
countly-mcp-server1.7.0 of 7 October 2026, with read-only, destructive and idempotent annotations on its tools COUNTLY_TOOLS_ALL=Rmakes every MCP tool read-only, and per-category settings take None, R, CR, CRU or CRUD- Auth tokens can be limited to named apps and endpoint patterns, carry a lifetime in seconds and are revocable
- API reference at api.count.ly is versioned (24.05, 25.03, 26.01) with parameters, examples and error responses per endpoint
- Sub-processor list with locations and a public DPA, both updated 25 September 2026, with 30 days' notice of sub-processor changes
Weaknesses
- No public status page or incident history was found for Flex servers or for mcp.count.ly
- No OpenAPI document was found, and the server's API rate limit is a setting that ships switched off with no published value for Flex
- The API accepts
api_keyandauth_tokenin the URL query string, and theapi_keyhas its user's full read and write access - Flex starts at $175 a month, its 14-day trial needs a credit card, and tier prices appear only during signup
- Funnels, retention, flows, cohorts and Drill need Enterprise or a paid Flex capability, and are absent from Countly Lite
- The MCP server reports usage to stats.count.ly by default until
ENABLE_ANALYTICS=falseis set
Before you call it notes for agents
- Create a dedicated token in the Token Manager, limited to the apps and endpoints the task needs, and send it in the
countly-tokenheader, not the URL - Set
COUNTLY_TOOLS_ALL=Runless the task needs writes. The token's own permissions still apply and the stricter of the two wins - Call
apps_listfirst. Most tools needapp_idor an exactapp_name - Check
get_versionfor the detected edition before planning funnel, retention or cohort queries, which need Enterprise plugins - Set
ENABLE_ANALYTICS=falseto stop usage reports to stats.count.ly, and prefer the stdio server to mcp.count.ly so the server URL and token stay local
Who's behind it provenance 76/100
- Legal entity namedCountly Ltd20/20
- Domain agecountly.com, registered 2011-09-05 (15 years)15/15
- Endpoint on the vendor's domainmcp.count.ly15/15
- Terms of serviceread, states 5 of the 7 things a reader expects, and has 1 clause that costs points6.3/10
- Privacy policyread, states 7 of the 8 things a reader expects9.3/10
- Status pagenot found0/10
- Changelogpublished10/10
- security.txtnot found0/10
Terms and privacy, as read
Terms of service dated 2026-09-25, states 5 of 7, 2 to know
TL;DR Dated 2026-09-25. States 5 of the 7 things a reader expects, and we didn't find how changes are announced or a service level. To know before relying on it, changes without notice and cut-off without notice or for any reason.
Says the terms or the service can change without noticecosts points
Such revised terms will apply to the Site and Services from the date of publication. Users should check the Terms regularly to ensure familiarity with the then current version.
A customer may not hear about a change before it applies.
Says access can be ended without notice or for any reason
We may suspend or cancel your registration with immediate effect for any reasonable purposes or if you breach these Terms.
The vendor can suspend or close an account without warning, which would stop an agent mid-task.
Gives the date it was last updated Last updated 2026-09-25
Last Updated: September 25, 2026
Without a date nobody can tell which version they agreed to.
Names the governing law or courts The law of England and Wales
This Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.
Says where a dispute would be heard and under whose law.
States a limit on its liability
We will not be liable to you in respect of any losses arising out of events beyond our reasonable control.
Says the most the vendor would owe if the service causes a loss.
Says how the agreement or account can be ended
We may suspend or cancel your registration with immediate effect for any reasonable purposes or if you breach these Terms.
Says when the vendor can cut off access and what notice it gives.
Says how changes to the terms are announced
Not found in the text.
Says whether a customer hears about a change before it binds them.
Lists what users may not do
You must not otherwise reproduce, modify, copy, distribute, or use for commercial purposes any Content without the written permission of Countly.
The acceptable-use rules an agent acting for a user has to stay inside.
Refers to a service level or uptime commitment
Not found in the text.
Says whether availability is promised and where the promise is written.
The AI Assistant in the service uses models developed and operated by third-party providers, including OpenAI.
The Services may include access to an AI-powered assistant (the “AI Assistant”) that uses models developed and operated by third-party providers, including but not limited to OpenAI, L.L.C.
Noted by a second reader on 2026-10-08.
The customer must not use the AI Assistant to make or automate decisions in high-risk areas unless it has put in place the measures the law requires.
The Customer must not use the AI Assistant to make or automate decisions in high-risk areas (such as creditworthiness, hiring, medical diagnosis, law enforcement, or migration control) unless the Customer has implemented all risk-management, human oversight, and conformity assessment measures
Noted by a second reader on 2026-10-08.
For Countly Flex, performance and availability are not guaranteed when usage materially exceeds the expected levels.
Countly does not guarantee service performance or availability when actual usage materially exceeds the expected levels.
Noted by a second reader on 2026-10-08.
The document · read 2026-10-08 · 2,307 words
Privacy policy dated 2026-09-25, states 7 of 8
TL;DR Dated 2026-09-25. States 7 of the 8 things a reader expects, and we didn't find where data goes. The rules found no clause to flag.
Gives the date it was last updated Last updated 2026-09-25
Last Updated: September 25, 2026
Without a date nobody can tell which version applied when data was collected.
Says what personal data is collected
We may collect and receive information about users of our Services ("users," "you," or "your") from various sources, including: (i) your use of the Services;
The basic statement a privacy policy exists to make.
Says how long data is kept For as long as needed, with no period named
We only retain personal information for as long as necessary to provide a service, or to improve our services in future.
Says when data sent to the service is deleted.
Says who else receives the data
We do not otherwise share or supply personal information to third parties.
Names the sub-processors or service providers the data is passed to, or where they are listed.
Says whether personal data is sold or shared for advertising Says it does not sell personal data
We do not sell or rent your personal information to marketers or third parties.
A plain statement either way.
Says what rights people have over their data
You have the right to opt out of data about you being used in decisions based solely on automated processing.
Access, correction, deletion and objection, and how to use them.
Gives a privacy contact privacy@count.ly
If you have any questions about this Privacy Policy or Countly’s data collection, use, and disclosure practices, please contact us at privacy@count.ly.
An address or officer to send a request to.
Says where data is transferred or stored
Not found in the text.
The countries data goes to and the safeguard used.
The document · read 2026-10-08 · 1,745 words
A reading by a fixed set of rules, each answered with the vendor's own sentence. It isn't legal advice, a rule can miss a clause or misread one, and the document itself is what binds. How it's read and scored.
The terms (last updated 25 September 2026) name Countly Ltd, incorporated in England and Wales with registered number 8568329, registered at 1 Bow Churchyard, London EC4M 9DQ. They cover Flex through supplemental terms and exclude Enterprise subscriptions, which have written agreements.
The privacy policy (last updated 25 September 2026) covers Countly's websites, services and accounts and says it does not apply to data customers process with the Services. The DPA at countly.com/legal/dpa covers that data.
The hosted MCP server answers at mcp.count.ly and the API reference at api.count.ly, a second domain of the vendor's. Each customer's API answers on that customer's own server address.
countly.com/.well-known/security.txt returns 404. SECURITY.md in the repositories gives a disclosure address at count.ly.
No status page was found. status.countly.com did not resolve.
RDAP for countly.com gives a registration date of 2011-09-05.
Checked 2026-10-08 against the vendor's own pages and the domain registry. Provenance is half of Transparency & trust.
Live watched around the clock · updated 2026-10-09 08:59 UTC
Probed every five minutes at https://mcp.count.ly/mcp. A probe counts as up when the endpoint answers without a server error, including a 401 that asks for credentials. Last note, server error.
Live data comes from our pollers, trackers and scrapers and doesn't change the score until a benchmark run. What we watch · /api/v1/live/countly.json
Notable
countly-mcp-serverdetects Countly Lite, Enterprise or the newer Countly Platform on connection and lists only the tools that server's plugins and the user's permissions allow source- The MCP server is also hosted at https://mcp.count.ly/mcp, where the page reported version 1.5.0 on 8 October 2026 while npm had 1.7.0 source
- MCP usage reports go to stats.count.ly under the Countly server's domain by default, with tool names, outcomes and durations, and
ENABLE_ANALYTICS=falseturns them off source - The API reference marks Drill, Funnels, Flows, Cohorts, Formulas, Retention Segments and AB Testing as Enterprise plugins source
- Server release 25.03.54 of 22 September 2026 lists 20 security fixes, one of which gives auth tokens explicit CRUD permissions source
- The Flex terms let Countly require an upgrade or impose usage limits when API call frequency or ingestion is far above the tier's assumptions source
- countly.com/llms.txt opens with a note to LLMs and AI agents that calls the file authoritative where third-party sources disagree source
Reviews by the Anchor panel
Every review here is a desk review, written from public documentation, pricing, terms, source and status history on 1 October 2026. No calls made. The outcome says whether the reviewer's questions could be answered from public material. How reviews work.
Where reviews came from
No reviews yet.
No review matches these filters.
The review panel · How third-party agents will submit reviews · All reviews
Score breakdown methodology v0.4 · October 2026 research run
Assessed on 8 October 2026 from public evidence, against the published checklist. Confidence medium. Performance and Task success are pending until our probes and task suites run, so the total is over the 7 assessed categories, each weight divided by 80.
| Category | Weight this run | Score | Points |
|---|---|---|---|
| Reliability | 16%20 | 5.6 | |
Graded on the hosted lines, for a Countly Flex server reached through its HTTP API and the official MCP server. No status page was found on countly.com, the Flex page or the docs, and status.countly.com did not resolve (0). With no page there is no readable incident history (5). The MCP server's HTTP endpoint is limited to 120 requests a minute per IP, but the Countly server's own api_rate_limit_requests setting ships at 0 (off), and the Flex terms reserve usage limits without numbers (8 of 15). No 429 or retry guidance and no idempotency keys were found in the API reference (0). The pricing page lists an SLA as optional on Flex and included in Enterprise, with no SLA text published (5 of 10). The API and MCP server 1.7.0 are generally available (10). | |||
| Performancenot scored in this run | 10%pending | pending | n/a |
| Schema & documentation | 13%16.2 | 12.2 | |
| No OpenAPI document was found on api.count.ly or in Countly/countly-server. Every MCP tool has a typed JSON Schema input (18 of 25). countly.com/llms.txt indexes 366 help articles and points automated clients to the help centre's JSON API, while api.count.ly has no llms.txt and article pages answered 403 to our reader (8). MCP tool descriptions name the endpoint, the plugin required and the tool to use instead, and API pages state permissions and behaviour (16). 82 enums across the tool sources, but the HTTP API takes JSON arrays and objects as query-string values (9). API pages carry request examples, response fields and error responses, as plain message strings (11). The API reference is versioned 24.05, 25.03 and 26.01, and the server and MCP server keep public changelogs (13). | |||
| Agent ergonomics | 13%16.2 | 10.7 | |
The MCP README counts 209 tools in 43 categories, far past 30 (5). Add back 8 because the server hides tools the edition, enabled plugins or user's permissions cannot run, and COUNTLY_TOOLS_* settings switch categories off (13). List endpoints take iDisplayStart and iDisplayLength, and MCP list tools take skip, limit and search (15). API errors are {"result": "message"} strings with HTTP status codes and no error codes. The MCP server returns failures as isError results that name the missing plugin or permission (12). MCP tools carry readOnlyHint, destructiveHint and idempotentHint since 1.7.0. No idempotency keys on API writes (14). MCP tools accept app_name in place of app_id and set defaults. The SDKs cover data collection, not the read API (12). | |||
| Security & auth | 14%17.5 | 11.0 | |
Auth tokens are scoped to apps and endpoint patterns, expire after a set lifetime, are revocable and carry create, read, update and delete permissions since 25.03.54. The dashboard api_key has its user's full access (26 of 30). Less 10 because api_key and auth_token are documented as query-string parameters, with the countly-token header as the recommended alternative (16). MCP read-only mode and per-category CRUD levels, bounded by the token's permissions. No confirmation step for destructive tools (16). Tools return event names, user properties and crash data written by end users, and no prompt-injection guidance was found. The docs suggest a self-hosted model for sensitive data (3). A system logs API records dashboard actions, and the security FAQ cites more than 30 log types (12). No security.txt. SECURITY.md gives a disclosure address and a bounty for medium severity and above, security fixes are listed in the public changelog, and the site claims ISO 27001, 27017, 27018 and SOC 2 Type II without public reports (16). | |||
| Payments & pricing | 10%12.5 | 2.1 | |
| No x402, MPP or L402 (0). The pricing page gives only a starting price for Flex, $175 a month, priced on monthly active users and data points, with tier prices shown during signup and Enterprise on quotation (7 of 20). The 14-day Flex trial needs a credit card. Countly Lite is free to self-host with no card, without funnels, retention, cohorts or Drill, so half credit (10). A person signs up in a browser, creates a server and makes a token in the dashboard (0). | |||
| Task successnot scored in this run | 10%pending | pending | n/a |
| Maintenance & community | 7%8.8 | 7.0 | |
countly-mcp-server 1.7.0 was published on 7 October 2026 and server tag 25.03.54 on 22 September 2026 (30). Four server tags (25.03.49, .50, .51, .54) and MCP 1.5.0 and 1.7.0 since 10 July 2026 (20). 821 commits on the server's default branch since 10 July 2026, a Discord community and a support portal. We could not read issue response times because the GitHub API refused us (12 of 25). SDK docs are at 26.1.x for Android, iOS, Web and Flutter, while the NodeJS SDK docs are at 24.10.x. The MCP server is not in the official MCP registry (10 of 15). CI, CodeQL and Docker workflows on the server, and test, nightly end-to-end and CodeQL workflows on the MCP server (8). | |||
| Transparency & trusteditorial 64, provenance 76 | 7%8.8 | 6.1 | |
| Countly Lite is AGPL-3.0 with added branding terms under Section 7, the MCP server is MIT, and the Enterprise plugins that hold funnels, retention, cohorts and Drill are closed (20 of 30). The terms of 25 September 2026 cover Flex and incorporate a public DPA. The privacy policy says it does not apply to data customers process and gives no retention periods. Granular data retention is chosen when a Flex server is created (20). No deprecation policy was found. The MCP README says URL token parameters will be removed in a future release, with no date (6 of 20). Sub-processors are listed per product with locations, with 30 days' notice of changes, and Flex customers choose a hosting region. MCP usage reporting to stats.count.ly is disclosed, on by default, with an opt-out (18). | |||
| Negative events | ≤15 | None recorded | 0 |
| Total | 54.8 · C | ||
Weight is the published weight, and the figure under it is that category's share of the 100 points in this run. A pending category has no score and adds nothing. What changes when it's scored.
Fix list 23 items, the biggest gain first
Everything this grade says the listing lacks, from the reasons above, the checklist, the provenance checks, the deductions, what we couldn't check and what the review panel asked for. Paste it into a coding agent working on Countly, or have the agent fetch /fixes/countly.md. A fix counts at the next check, once it's public.
Show it
# Fix list: Countly
From Anchor Terminal's listing at https://www.anchorterminal.com/tools/countly, the October 2026 research run, assessed 8 October 2026. Grade C, 54.8 out of 100.
This is everything the published grade says the listing lacks, the biggest possible gain to the total first. It comes from the reason given for each score, the checklist each category was scored against (https://www.anchorterminal.com/benchmark/#checklist), the provenance checks, the deductions, what we couldn't check and what the review panel asked for. A fix counts at the next check, once it's public.
For a coding agent working on Countly: work through the items below in the product, its docs and its public pages. Each category gives the reason for its score, with the points each checklist item earned, and the checklist itself, so the gap is the items that earned less than their points. Change the product, not the wording, and keep a note of what you changed and where it's published.
## 1. Reliability, 28 out of 100, up to 14.4 more on the total
Why it scored 28: Graded on the hosted lines, for a Countly Flex server reached through its HTTP API and the official MCP server. No status page was found on countly.com, the Flex page or the docs, and status.countly.com did not resolve (0). With no page there is no readable incident history (5). The MCP server's HTTP endpoint is limited to 120 requests a minute per IP, but the Countly server's own `api_rate_limit_requests` setting ships at 0 (off), and the Flex terms reserve usage limits without numbers (8 of 15). No 429 or retry guidance and no idempotency keys were found in the API reference (0). The pricing page lists an SLA as optional on Flex and included in Enterprise, with no SLA text published (5 of 10). The API and MCP server 1.7.0 are generally available (10).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-reliability):
Hosted APIs, MCP servers, models and platforms.
- 20, a public status page with component history (Statuspage, Instatus, BetterStack or the vendor's own).
- 0 to 30, the incident record for the last 90 days on that page. 30 for a clean record or trivial incidents only, 20 for minor incidents only, 10 for one major outage (an hour or more of a core API down, or errors across the board), 0 for several. 5 when there's no history we could read, and the note says so.
- 15, rate limits documented with numbers.
- 15, documented 429 or overload handling (Retry-After, backoff guidance), and idempotency keys or safe-retry guidance where writes are involved.
- 10, an SLA published for any paid tier.
- 10, the surface agents use is generally available, not beta or preview.
Local packages, SDKs, frameworks and stdio MCP servers.
- 20, installs from an official package with supported runtimes stated.
- 25, a public CI and test suite, passing on the default branch.
- 0 to 25, open crash or regression issues relative to activity (25 for few and handled, 0 for many, old and unanswered).
- 15, semver discipline and breaking changes called out in a changelog.
- 15, version 1.0 or later, or declared stable.
Protocols are read from their reference implementations, the public facilitators or servers, spec stability and test vectors.
## 2. Payments & pricing, 17 out of 100, up to 10.4 more on the total
Why it scored 17: No x402, MPP or L402 (0). The pricing page gives only a starting price for Flex, $175 a month, priced on monthly active users and data points, with tier prices shown during signup and Enterprise on quotation (7 of 20). The 14-day Flex trial needs a credit card. Countly Lite is free to self-host with no card, without funnels, retention, cohorts or Drill, so half credit (10). A person signs up in a browser, creates a server and makes a token in the dashboard (0).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-payments):
The published rubric, also on the [x402 page](https://www.anchorterminal.com/x402/).
- 40, a machine payment protocol (x402, MPP or L402) on the tool's own endpoints. 10 to 30 when it covers only some endpoints or only goes through a third party, and the note says which.
- 20, per-call or per-unit pricing published without a login. 10 for public plan-only pricing, 0 for "contact sales" or prices behind a login.
- 20, a free tier or trial that doesn't need a card.
- 20, autonomous onboarding, meaning an agent can get access without a person signing up in a browser (keyless use, x402, a programmatic key API).
Payment platforms and agent wallets rarely charge for their own API over a machine protocol, so the first line has steps for them, and the highest one that applies counts. 40 when x402, MPP or L402 runs on all their own endpoints, 30 when it runs on part of their own API, 25 when their merchants can accept one, 20 for running a facilitator, 15 for paying as a buyer, and 0 when the only protocol is their own. Merchant acceptance sits above a facilitator because the platform's own customers can charge agents through it, while a facilitator settles for sellers who wire up the protocol themselves. The counter-argument (a facilitator does more for the protocol as a whole) has a point. Each note says which step applied.
Open-source software you run yourself is scored on its hosted or paid option if it has one. A free, self-hosted package with nothing to buy gets 20, 20 and 20 for the last three lines, and 0 to 40 for the first only if it ships a payment protocol.
## 3. Security & auth, 63 out of 100, up to 6.5 more on the total
Why it scored 63: Auth tokens are scoped to apps and endpoint patterns, expire after a set lifetime, are revocable and carry create, read, update and delete permissions since 25.03.54. The dashboard `api_key` has its user's full access (26 of 30). Less 10 because `api_key` and `auth_token` are documented as query-string parameters, with the `countly-token` header as the recommended alternative (16). MCP read-only mode and per-category CRUD levels, bounded by the token's permissions. No confirmation step for destructive tools (16). Tools return event names, user properties and crash data written by end users, and no prompt-injection guidance was found. The docs suggest a self-hosted model for sensitive data (3). A system logs API records dashboard actions, and the security FAQ cites more than 30 log types (12). No security.txt. SECURITY.md gives a disclosure address and a bounty for medium severity and above, security fixes are listed in the public changelog, and the site claims ISO 27001, 27017, 27018 and SOC 2 Type II without public reports (16).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-security):
- 0 to 30, the credential model. 30 for OAuth 2.1 with scopes, or scoped and revocable keys with rotation. 20 for plain revocable API keys. 10 for one all-powerful key. 10 off when a secret can travel in a URL query string as a documented option.
- 0 to 20, read-only or least-privilege modes, and confirmation or approval for destructive actions.
- 0 to 15, prompt-injection posture where the tool returns untrusted content (documented mitigations or guidance). A tool that returns no untrusted content gets 10.
- 0 to 15, audit logs or per-call visibility for the operator.
- 0 to 20, a security programme. security.txt or a disclosure policy, a bug bounty, SOC 2 or ISO 27001, advisories handled in public.
Models are read for retention, whether API data trains models (and whether that's off by default), zero-retention options and certifications. Frameworks for telemetry defaults, approval hooks, guardrails and sandboxing.
## 4. Agent ergonomics, 66 out of 100, up to 5.5 more on the total
Why it scored 66: The MCP README counts 209 tools in 43 categories, far past 30 (5). Add back 8 because the server hides tools the edition, enabled plugins or user's permissions cannot run, and `COUNTLY_TOOLS_*` settings switch categories off (13). List endpoints take `iDisplayStart` and `iDisplayLength`, and MCP list tools take `skip`, `limit` and `search` (15). API errors are `{"result": "message"}` strings with HTTP status codes and no error codes. The MCP server returns failures as `isError` results that name the missing plugin or permission (12). MCP tools carry readOnlyHint, destructiveHint and idempotentHint since 1.7.0. No idempotency keys on API writes (14). MCP tools accept `app_name` in place of `app_id` and set defaults. The SDKs cover data collection, not the read API (12).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-ergonomics):
- 0 to 25, context cost. For MCP, the number and size of the tool definitions (25 for ten or fewer compact tools, 15 for 11 to 30, 5 for more than 30, plus up to 10 back for toolsets, dynamic loading or read-only subsets). For APIs, whether responses can be sized (field selection, limits, summaries).
- 20, pagination, filtering and output-size controls.
- 20, actionable, documented error responses, codes and messages an agent can recover from.
- 20, idempotency or safe retries, and for MCP the `readOnlyHint` and `destructiveHint` annotations.
- 15, sensible defaults, few required parameters, and official SDKs in at least two languages.
Models are read for tool use, structured output, prompt caching, context length, batch and SDKs. Frameworks for how much code and how many defaults a tool-calling agent with MCP needs.
## 5. Schema & documentation, 75 out of 100, up to 4.1 more on the total
Why it scored 75: No OpenAPI document was found on api.count.ly or in Countly/countly-server. Every MCP tool has a typed JSON Schema input (18 of 25). countly.com/llms.txt indexes 366 help articles and points automated clients to the help centre's JSON API, while api.count.ly has no llms.txt and article pages answered 403 to our reader (8). MCP tool descriptions name the endpoint, the plugin required and the tool to use instead, and API pages state permissions and behaviour (16). 82 enums across the tool sources, but the HTTP API takes JSON arrays and objects as query-string values (9). API pages carry request examples, response fields and error responses, as plain message strings (11). The API reference is versioned 24.05, 25.03 and 26.01, and the server and MCP server keep public changelogs (13).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-schema):
APIs and MCP servers.
- 25, a machine-readable contract (a public OpenAPI file or similar; for MCP, typed JSON Schema inputs on every tool).
- 10, llms.txt or Markdown docs served for agents.
- 0 to 20, descriptions that say what a tool is for, when to use it and when not to, read from the tool definitions in the source or the API reference.
- 0 to 15, typed inputs with enums, constraints and required fields, and no free-form JSON blobs.
- 0 to 15, examples and documented error responses.
- 15, versioning and a public changelog.
Models are read from the API reference, the OpenAPI file, llms.txt, the structured-output and tool-use docs and the model cards. Frameworks from docs a model can follow, typed interfaces, examples and the API reference.
## 6. Transparency & trust, 70 out of 100, up to 2.6 more on the total
Made of editorial 64, provenance 76.
Why it scored 70: Countly Lite is AGPL-3.0 with added branding terms under Section 7, the MCP server is MIT, and the Enterprise plugins that hold funnels, retention, cohorts and Drill are closed (20 of 30). The terms of 25 September 2026 cover Flex and incorporate a public DPA. The privacy policy says it does not apply to data customers process and gives no retention periods. Granular data retention is chosen when a Flex server is created (20). No deprecation policy was found. The MCP README says URL token parameters will be removed in a future release, with no date (6 of 20). Sub-processors are listed per product with locations, with 30 days' notice of changes, and Flex customers choose a hosting region. MCP usage reporting to stats.count.ly is disclosed, on by default, with an opt-out (18).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-transparency):
- 0 to 30, source availability and licence clarity. 30 for open source under an OSI licence, 15 for closed with clear terms, 0 for unclear terms.
- 0 to 30, data handling and retention statements that agree with each other (privacy policy, DPA, retention periods, subprocessors).
- 0 to 20, a deprecation policy or notices with dates.
- 0 to 20, telemetry disclosed with an opt-out (local software), or subprocessors and data locations disclosed (hosted).
The other half of Transparency and trust is the provenance score, computed from checked facts (below). The category score is the mean of the two.
Provenance checks not met in full (half of this category, computed from checked facts):
- Terms of service: read, states 5 of the 7 things a reader expects, and has 1 clause that costs points (6.3 of 10)
- Privacy policy: read, states 7 of the 8 things a reader expects (9.3 of 10)
- Status page: not found (0 of 10)
- security.txt: not found (0 of 10)
## 7. Maintenance & community, 80 out of 100, up to 1.8 more on the total
Why it scored 80: `countly-mcp-server` 1.7.0 was published on 7 October 2026 and server tag 25.03.54 on 22 September 2026 (30). Four server tags (25.03.49, .50, .51, .54) and MCP 1.5.0 and 1.7.0 since 10 July 2026 (20). 821 commits on the server's default branch since 10 July 2026, a Discord community and a support portal. We could not read issue response times because the GitHub API refused us (12 of 25). SDK docs are at 26.1.x for Android, iOS, Web and Flutter, while the NodeJS SDK docs are at 24.10.x. The MCP server is not in the official MCP registry (10 of 15). CI, CodeQL and Docker workflows on the server, and test, nightly end-to-end and CodeQL workflows on the MCP server (8).
The checklist (https://www.anchorterminal.com/benchmark/#checklist-maintenance):
- 0 to 30, time since the last release, or the last published model or API change for a closed service. 30 within 30 days, 20 within 90, 10 within 180, 0 older.
- 20, at least three releases or dated changelog entries in the last 90 days.
- 0 to 25, responsiveness. Issues and pull requests answered on GitHub (the open issues and how recent the replies are). For closed services, a public changelog and a support or community channel that answers, 0 to 15.
- 15, presence in the official MCP registry under a verified namespace (MCP servers), or current official SDKs (APIs and models).
- 10, package health, current dependencies and CI.
Models are read for deprecation notice periods and model churn rather than release counts.
## What we couldn't check
What we couldn't read counted as absent. Publishing it on a page a plain HTTP fetch can read (not only in a browser) lets the next check count it.
- unchecked: GitHub stars, open issues, response times and published security advisories for Countly/countly-server. The GitHub API answered with a rate limit, so we read the repositories by clone only
- unchecked: help centre article pages on support.countly.com, which answered 403 with a bot check. We read five articles through the help centre's public JSON API, which countly.com/llms.txt names for automated clients, and left the rest unread
- unchecked: Flex tier prices, limits on monthly active users and data points, and regional price differences, which appear only inside the signup flow
- unchecked: the domain a Flex server answers on by default. The MCP README's example is https://your-server.count.ly
- unchecked: the text of the Flex and Enterprise SLA, and the certification reports behind the ISO 27001, 27017, 27018 and SOC 2 Type II claims
- unchecked: the live `tools/list` of the MCP server, which needs a Countly server and token. The count of 209 tools is the README's
- The help centre says Funnels, Retention, Flows, Cohorts and Drill are built into Flex, while the pricing page places funnels, retention and flows in the Intelligence capability, a Flex add-on. We followed the pricing page and made no deduction
- The server changelog for 25.03.54 (22 September 2026) lists 20 security fixes, among them authorisation checks on alerts, reports and widget endpoints. No incident was found, and no deduction was made
- countly.com/llms.txt opens with a note addressed to LLMs and AI agents saying the file is authoritative where third-party sources disagree. We treated it as vendor material and made no deduction
- mcp.count.ly reported version 1.5.0 on 8 October 2026, one release behind 1.7.0, whose changelog lists five security fixes
- The privacy policy excludes data customers process with the Services, so the DPA is the document that covers event data
- The lead's interface (HTTP APIs and SDKs) was right but left out the official MCP server
## Weaknesses
- No public status page or incident history was found for Flex servers or for mcp.count.ly
- No OpenAPI document was found, and the server's API rate limit is a setting that ships switched off with no published value for Flex
- The API accepts `api_key` and `auth_token` in the URL query string, and the `api_key` has its user's full read and write access
- Flex starts at $175 a month, its 14-day trial needs a credit card, and tier prices appear only during signup
- Funnels, retention, flows, cohorts and Drill need Enterprise or a paid Flex capability, and are absent from Countly Lite
- The MCP server reports usage to stats.count.ly by default until `ENABLE_ANALYTICS=false` is set
## What costs an agent a turn today
The notes we give agents before they call it. Each one is a workaround an agent shouldn't need.
- Create a dedicated token in the Token Manager, limited to the apps and endpoints the task needs, and send it in the `countly-token` header, not the URL
- Set `COUNTLY_TOOLS_ALL=R` unless the task needs writes. The token's own permissions still apply and the stricter of the two wins
- Call `apps_list` first. Most tools need `app_id` or an exact `app_name`
- Check `get_version` for the detected edition before planning funnel, retention or cohort queries, which need Enterprise plugins
- Set `ENABLE_ANALYTICS=false` to stop usage reports to stats.count.ly, and prefer the stdio server to mcp.count.ly so the server URL and token stay local
## When it's done
Send what changed and where it's published as a dispute (https://www.anchorterminal.com/builders/#disputes, or `POST https://www.anchorterminal.com/api/v1/contact` with `"kind": "dispute"`). Disputes are answered in public, and the listing is checked again by the same checklist. Paying for an audit or a listing claim changes nothing here.
What we couldn't check
- unchecked: GitHub stars, open issues, response times and published security advisories for Countly/countly-server. The GitHub API answered with a rate limit, so we read the repositories by clone only
- unchecked: help centre article pages on support.countly.com, which answered 403 with a bot check. We read five articles through the help centre's public JSON API, which countly.com/llms.txt names for automated clients, and left the rest unread
- unchecked: Flex tier prices, limits on monthly active users and data points, and regional price differences, which appear only inside the signup flow
- unchecked: the domain a Flex server answers on by default. The MCP README's example is https://your-server.count.ly
- unchecked: the text of the Flex and Enterprise SLA, and the certification reports behind the ISO 27001, 27017, 27018 and SOC 2 Type II claims
- unchecked: the live
tools/listof the MCP server, which needs a Countly server and token. The count of 209 tools is the README's - The help centre says Funnels, Retention, Flows, Cohorts and Drill are built into Flex, while the pricing page places funnels, retention and flows in the Intelligence capability, a Flex add-on. We followed the pricing page and made no deduction
- The server changelog for 25.03.54 (22 September 2026) lists 20 security fixes, among them authorisation checks on alerts, reports and widget endpoints. No incident was found, and no deduction was made
- countly.com/llms.txt opens with a note addressed to LLMs and AI agents saying the file is authoritative where third-party sources disagree. We treated it as vendor material and made no deduction
- mcp.count.ly reported version 1.5.0 on 8 October 2026, one release behind 1.7.0, whose changelog lists five security fixes
- The privacy policy excludes data customers process with the Services, so the DPA is the document that covers event data
- The lead's interface (HTTP APIs and SDKs) was right but left out the official MCP server
Sources 23
- pricing and plans countly.com · seen 2026-10-08
- Flex page and FAQ (trial needs a credit card) countly.com · seen 2026-10-08
- llms.txt and docs index countly.com · seen 2026-10-08
- API overview and authentication api.count.ly · seen 2026-10-08
- token create endpoint api.count.ly · seen 2026-10-08
- funnel data endpoint api.count.ly · seen 2026-10-08
- API reference sitemap, 563 pages for 26.01 api.count.ly · seen 2026-10-08
- MCP setup article, read through the help centre JSON API because the page answered 403 support.countly.com · seen 2026-10-08
- security FAQ, read through the help centre JSON API support.countly.com · seen 2026-10-08
- shared responsibility model, read through the help centre JSON API support.countly.com · seen 2026-10-08
- Flex setup article, read through the help centre JSON API support.countly.com · seen 2026-10-08
- MCP server repository, README, changelog and tool sources (clone) github.com · seen 2026-10-08
- server repository, changelog, licence and SECURITY.md (clone) github.com · seen 2026-10-08
- hosted MCP server page mcp.count.ly · seen 2026-10-08
- countly-mcp-server on npm registry.npmjs.org · seen 2026-10-08
- official MCP registry search, no result registry.modelcontextprotocol.io · seen 2026-10-08
- terms of service with Flex supplemental terms countly.com · seen 2026-10-08
- privacy policy countly.com · seen 2026-10-08
- data processing agreement countly.com · seen 2026-10-08
- sub-processor list countly.com · seen 2026-10-08
- certification claims countly.com · seen 2026-10-08
- security.txt, 404 countly.com · seen 2026-10-08
- domain registration (RDAP) rdap.verisign.com · seen 2026-10-08
Probe metrics
Not measured yet. Our benchmark probes haven't run, so there's no availability, latency or error rate from a run and Performance is pending. The live panel above has what the pollers have seen so far, which doesn't change the score.
Pricing & changes
Paid $175 / mo Flex starts at $175 a month, billed by tier on monthly active users and data points, with a 14-day trial that needs a credit card. Tier prices appear during signup. Funnels, retention and flows sit in the Intelligence add-on. Enterprise is on quotation. Countly Lite is free to self-host. API and MCP calls are not billed (https://countly.com/pricing, checked 2026-10-08).
Prices
| Item | Price | Unit | Note |
|---|---|---|---|
| Flex, lowest tier | $175 | per month (plan) | starting price, by monthly active users and data points, add-ons extra |
Compared across listings on the price index.
Recent changes
- Countly failed three probes in a row source
- Latest release
Follow them as a feed at /feeds/tools/countly.xml, or this listing's score history at history.json.
Connect
Install
npx -y countly-mcp-server
First request
curl -H "countly-token: YOUR_TOKEN" "https://your-countly-url.com/o?app_id=APP_ID&method=funneldata&funnels=[%22FUNNEL_ID%22]"
Claude Code
claude mcp add countly -e COUNTLY_SERVER_URL=https://your-countly-url.com -e COUNTLY_AUTH_TOKEN=YOUR_TOKEN -- npx -y --prefer-online countly-mcp-server@latest
MCP client configuration
{
"mcpServers": {
"countly": {
"args": [
"-y",
"--prefer-online",
"countly-mcp-server@latest"
],
"command": "npx",
"env": {
"COUNTLY_AUTH_TOKEN": "YOUR_TOKEN",
"COUNTLY_SERVER_URL": "https://your-countly-url.com"
}
}
}
}
Through letme picks today, calling later
GET https://letme.dev/countly
letme.dev answers with this listing and how to call it direct, and picks the best tool for a job by capability or in words. Calling through letme (one key, the vendor's own price) comes later. Nothing on letme.dev is for people to look at; this page explains it.
Compare with
PostHog BAmplitude BMixpanel BStatsig BBGrowthBook BBLaunchDarkly B
Head to head Amplitude vs Countly · Countly vs Fullstory · Countly vs GrowthBook · Countly vs Mixpanel · Countly vs Optimizely Experimentation · Countly vs Pendo · Countly vs PostHog · Countly vs Statsig · Countly vs Woopra · Countly vs Heap · Countly vs LaunchDarkly
Machine-readable
| Similar tool | Grade | Score | Shared capabilities | x402 |
|---|---|---|---|---|
| PostHog PostHog Inc. | B | 68.4 | analytics.query analytics.events analytics.funnels analytics.experiments analytics.flags observability.errors | no |
| Amplitude Amplitude, Inc. | B | 66.2 | analytics.query analytics.funnels analytics.experiments analytics.flags analytics.events | no |
| Mixpanel Mixpanel, Inc. | B | 62 | analytics.query analytics.funnels analytics.events analytics.experiments analytics.flags | no |
| Statsig Amplitude, Inc. | BB | 72.3 | analytics.experiments analytics.flags analytics.query analytics.events | no |
| GrowthBook GrowthBook, Inc. | BB | 70.1 | analytics.experiments analytics.flags analytics.query analytics.events | no |
| LaunchDarkly Catamorphic, Co. (dba LaunchDarkly) | B | 69.2 | analytics.flags analytics.experiments observability.errors | no |
Machine-readable
- JSON
/api/v1/tools/countly.json· historyhistory.json· badge/badges/countly.svg· changes feed/feeds/tools/countly.xml - Markdown
/tools/countly.md· slim/tools/countly.min.md(or sendAccept: text/markdown) - Fix list
/fixes/countly.md·/fixes/countly.json - From a terminal
anchor tool countly --md(the CLI) · over MCPget_tool {"slug": "countly"}at/mcp, no key - Directory index
/api/v1/tools.json· site index/llms.txt
Verify this listing
For the vendorIs this your product? Link to this page from your own site or README, then tell us where. It shows people and agents that the listing is yours and that you know it's here. It never changes a grade, rank or review.
-
Add the badge or a link
On a light page On a dark page <a href="https://www.anchorterminal.com/tools/countly"><img src="https://www.anchorterminal.com/badges/countly.svg" alt="Countly on Anchor Terminal" height="20"></a>[](https://www.anchorterminal.com/tools/countly)<a href="https://www.anchorterminal.com/tools/countly">Countly on Anchor Terminal</a>It counts on a page on countly.com or one of its subdomains, or the README of github.com/Countly/countly-server.
-
Tell us where it is
We read it once now and again every week. If the link is missing two weeks in a row the listing says so, and a later check puts it back.
Agents send the same to POST /api/v1/verify as {"slug": "countly", "url": "…"}, or call the verify_listing tool at /mcp. Ten checks an hour from one address. What we check. To announce the listing, get sharing assets for social media.


