CleverTap
by WizRocket Inc. HTTP API in Lifecycle marketing & customer engagement
WizRocket Inc. · clevertap.com since 2015 · who's behind it
CleverTap is a hosted customer engagement platform that stores user profiles and events and sends campaigns by push, email, SMS, WhatsApp and in-app messages. Agents reach it through a REST API authenticated with an account ID and passcode.
Good for A team already on CleverTap that wants an agent to load profiles and events, read them back, create or stop API campaigns and pull campaign reports.
Is this your product? Claim this listing or verify it
Assessment. CleverTap's REST API uploads and reads profiles and events, creates and stops campaigns and reports results, with Markdown docs, numeric concurrency limits and a 30-day Core trial. No OpenAPI file or public status page was found, passcodes carry no scopes, and the docs say campaigns created through the API are not restricted by role-based access control.
Facts
- Transport
- HTTP
- Auth
- API key
- Pricing
- Paid · $85 / mo
- x402
- No
- Licence
- Proprietary service under CleverTap's Terms of Service. The Node.js API library on GitHub is MIT
- Packages
npmclevertap- llms.txt
- published
- Last release
- npm / week
- 3k
- API
- REST over JSON on a regional host, with paths under
/1/,/2/,/v1/and/api/. No OpenAPI file was found. A Postman collection is published as a zip in the CleverTap/clevertap-snippets repository - Regions
- Europe
api.clevertap.com(default), Indiain1.api.clevertap.com, Singaporesg1, United Statesus1, Indonesiaaps3and Middle East (UAE)mec1 - Resource groups
- Upload, get, count, delete and demerge user profiles, upload and get events, device tokens, subscriptions, create, list, stop and report on campaigns, External Trigger sends, create and update segments, custom lists, catalogues, content blocks, Remote Config variables, wallets and coupons, a token vault and SCIM user provisioning
- Credentials
X-CleverTap-Account-IdandX-CleverTap-Passcodeheaders. Up to 100 named account passcodes with an expiry in days or none, shown once at creation. Per-user passcodes valid 1 to 365 days or up to 10 years, which an admin can reset or revoke. No scopes were found- Request limits
- Concurrent requests per account. 15 for Upload Events, Upload User Profiles and Upload Device Tokens, 3 for 20 other API groups. 1,000 records an upload call, 1,000 identities and 100 KB an External Trigger call, 100 segments a Create Segment call
- Errors
- JSON body with
status,errorandcode. Upload calls returnprocessedand anunprocessedlist with per-record codes 509 to 555. HTTP 429 carries the message Too many concurrent requests. Get User Profiles returns some throttling errors with HTTP 200 - Pagination
- Get User Profiles and Get Events return a cursor valid for 4 days and a
next_cursoron each page, withbatch_sizeup to 5,000. A timed-out request can be retried with the same cursor - Campaign control
- Create Campaign targets by events and properties or by identities and takes
estimate_only,async_estimate,draft,users_limit_overallandrespect_frequency_caps. Stop Scheduled Campaign returns success with no action on a campaign already stopped. Get Campaigns lists only campaigns created through the API - Safe testing
dryRun=1on upload calls validates input without storing it. No idempotency key was found on any endpoint- Libraries
- Node.js
clevertap1.3.1 on npm (MIT). The Python wrapper linked from the docs was last changed in 2017. Client SDKs for Android, iOS, Web, React Native, Flutter, Unity, Unreal and Cordova - Audit
- Dashboard audit logs record logins, role changes, campaign, journey and segment changes, API key or token creation and revocation, and API access logs. CSV download, and export every 24 hours to AWS S3, Google Cloud Storage or Azure Blob Storage
- Approval
- A campaign approval workflow adds an Approver role for campaigns made in the dashboard. Whether it holds API-created campaigns was not stated on the page read
- Certifications
- ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II and CSA STAR Level 2 per the pricing page, with HIPAA, GDPR and CCPA on the security page. The trust portal that holds the reports answered 403
- Retention
- Three years by default on Core, up to 10 years on Ultimate. Customer data is deleted within 60 days of termination where no other period is agreed, and backups within 60 days of a customer deleting data
Facts verified 2026-10-09 from vendor docs, repositories and package registries. JSON · Markdown
Strengths
- Both docs hosts publish llms.txt and a Markdown twin of every page, with request examples in up to six languages
- A concurrency limit is published for 23 API groups, 15 parallel requests on uploads and 3 on the others
- Up to 100 named account passcodes with optional expiry, plus per-user passcodes an admin can reset or revoke
- Create Campaign accepts
estimate_onlyto return reach without creating anything anddraftto save without sending - Audit logs list API key creation and revocation and API access, with CSV download and a daily export to cloud storage
Weaknesses
- No OpenAPI file was found. The contract is prose tables plus a Postman collection published as a zip on GitHub
- No public status page or SLA was found on the site, the docs or the terms, which leave service levels to each order
- Passcodes carry no scopes or read-only mode, and the docs say campaigns created through the API are not restricted by role-based access control
- Get User Profiles returns some throttling errors with HTTP 200 and a
failstatus in the body - The Terms of Service (30 April 2021) bar customers from publicly disseminating information on the performance of the Services, which matters before any probe is run
Before you call it notes for agents
- Call the host for the account's region, such as
in1.api.clevertap.comorus1.api.clevertap.com.api.clevertap.comis the Europe region - Send
X-CleverTap-Account-IdandX-CleverTap-Passcodeheaders on every call, and ask for a named passcode with an expiry date - Check
statusin the body as well as the HTTP code. Get User Profiles can answer 200 with"status":"fail"when throttled - Add
dryRun=1to an upload URL to validate up to 1,000 records without storing them - Set
estimate_onlyordraftto true on Create Campaign before a real send. API campaigns bypass dashboard role restrictions
Who's behind it provenance 78/100
- Legal entity namedWizRocket Inc.20/20
- Domain ageclevertap.com, registered 2015-08-19 (11 years)15/15
- Endpoint on the vendor's domainclevertap.com15/15
- Terms of serviceread, states 7 of the 7 things a reader expects, and has 1 clause that costs points8/10
- Privacy policyread, states 8 of the 8 things a reader expects10/10
- Status pagenot found0/10
- Changelogpublished10/10
- security.txtnot found0/10
Terms and privacy, as read
Terms of service dated 2021-04-30, states 7 of 7, 2 to know
TL;DR Dated 2021-04-30. States all 7 things a reader expects. To know before relying on it, limits on benchmarking and no update in three years.
Restricts benchmarking or competitive usecosts points
(e) remove or obscure any proprietary or other notices contained in the Services (including any reports or data printed from the Services); or (f) publicly disseminate information regarding the performance of the Services.
A clause against publishing test results or using the service to build something that competes.
Has not been updated for three years or more
Last Updated – 30th April, 2021
The date the document gives for itself is more than three years ago.
Gives the date it was last updated Last updated 2021-04-30
Last Updated – 30th April, 2021
Without a date nobody can tell which version they agreed to.
Names the governing law or courts The law of the State of California
This Agreement will be governed by the laws of the State of California and the United States without regard to conflicts of laws provisions thereof, and without regard to the United Nations Convention on the International Sale of Goods.
Says where a dispute would be heard and under whose law.
States a limit on its liability Capped at $100
COMPANY’S AND ITS SUPPLIERS’ ENTIRE LIABILITY TO CUSTOMER ARISING OUT OF OR RELATED TO THIS AGREEMENT, THE SERVICES, THE DOCUMENTATION, OR THE CLEVERTAP CODE AT ANY TIME WILL NOT EXCEED $100 UNDER THE APPLICABLE SO.
Says the most the vendor would owe if the service causes a loss.
Says how the agreement or account can be ended
If Customer does not enter into a paid Subscription Term, this Agreement and Customer’s right to access and use the Services will terminate at the end of the Trial Period.
Says when the vendor can cut off access and what notice it gives.
Says how changes to the terms are announced Says it gives notice of a change
We may, in our sole discretion, modify the Terms of Service via email or by posting notice on any part of the Services or the on Website.
Says whether a customer hears about a change before it binds them.
Lists what users may not do
IF YOU DO NOT AGREE TO BE BOUND BY THESE TERMS, YOU MUST NOT USE THE SERVICES.
The acceptable-use rules an agent acting for a user has to stay inside.
Refers to a service level or uptime commitment
…ANYTHING TO THE CONTRARY IN THIS AGREEMENT, CLEVERTAP WILL HAVE NO WARRANTY, INDEMNITY, DATA ARCHIVING, SERVICE LEVEL, OR SUPPORT OBLIGATIONS WITH RESPECT TO TRIAL SUBSCRIPTIONS, AND IF CUSTOMER HAS A TRIAL SUBSCRIPTION, IT WAIVES ALL CLAIMS (defined above) AGAINST CLEVERTAP ARISING OUT OF THE TRIAL SUBSCRIPTION, THE…
Says whether availability is promised and where the promise is written.
The vendor's whole liability to the customer is capped at 100 US dollars under the applicable service order.
10.2 Liability Cap. COMPANY’S AND ITS SUPPLIERS’ ENTIRE LIABILITY TO CUSTOMER ARISING OUT OF OR RELATED TO THIS AGREEMENT, THE SERVICES, THE DOCUMENTATION, OR THE CLEVERTAP CODE AT ANY TIME WILL NOT EXCEED $100 UNDER THE APPLICABLE SO.
Noted by a second reader on 2026-10-08.
After termination the customer has no further access to its content or end user data, and CleverTap may delete that data at any time.
Customer acknowledges that following termination it will have no further access to any Customer Content or Customer End User Data input into any Service, and that CleverTap may delete any such data as may have been stored by CleverTap at any time.
Noted by a second reader on 2026-10-08.
CleverTap may use the customer's name and logo on its website and in marketing materials to identify it as a customer.
12.13. Marketing. CleverTap may use Customer’s name and logo on CleverTap’s website and other marketing materials solely to identify Customer as a Customer of CleverTap (without revealing any Confidential Information).
Noted by a second reader on 2026-10-08.
The document · read 2026-10-09 · 6,973 words
Privacy policy dated 2026-04-09, states 8 of 8
TL;DR Dated 2026-04-09. States all 8 things a reader expects. The rules found no clause to flag.
Gives the date it was last updated Last updated 2026-04-09
Last Updated – 9th April, 2026
Without a date nobody can tell which version applied when data was collected.
Says what personal data is collected
Personal Data We Collect, Sources of Personal Data, and Context of Processing
The basic statement a privacy policy exists to make.
Says how long data is kept For as long as needed, with no period named
When CleverTap processes personal data in its capacity as a Data Controller, personal data is retained only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
Says when data sent to the service is deleted.
Says who else receives the data
CleverTap acts as a data processor (or “service provider” under applicable U.S.
Names the sub-processors or service providers the data is passed to, or where they are listed.
Says whether personal data is sold or shared for advertising Says it does not sell personal data
CleverTap does not sell personal data for monetary consideration.
A plain statement either way.
Says what rights people have over their data
For privacy-related inquiries, including the exercise of data subject rights or questions about this Privacy Policy, you may contact our Data Protection Officer at:
Access, correction, deletion and objection, and how to use them.
Gives a privacy contact Names a data protection officer
For privacy-related inquiries, including the exercise of data subject rights or questions about this Privacy Policy, you may contact our Data Protection Officer at:
An address or officer to send a request to.
Says where data is transferred or stored Relies on standard contractual clauses and the Data Privacy Framework
Data Privacy Framework (where applicable) or the incorporation of Standard Contractual Clauses, and other lawful safeguards, to ensure that transferred data receives a level of protection consistent with applicable legal requirements.
The countries data goes to and the safeguard used.
Where the contract sets no retention period, Customer End User data is deleted from active systems within 60 days of the service ending.
Where no specific contractual retention period is defined, deletion is performed through automated system processes within a maximum period of sixty (60) days following termination of the Service.
Noted by a second reader on 2026-10-08.
The document · read 2026-10-09 · 8,737 words
A reading by a fixed set of rules, each answered with the vendor's own sentence. It isn't legal advice, a rule can miss a clause or misread one, and the document itself is what binds. How it's read and scored.
The Terms of Service (last updated 30 April 2021) govern the software-as-a-service products of WizRocket Inc. and its affiliates and choose California law. The site footer gives CleverTap Private Limited as the legal name.
The privacy policy (last updated 9 April 2026) names WizRocket Inc., a Delaware corporation, CleverTap Private Limited (India) and CleverTap Pte. Ltd. (Singapore), and covers CleverTap as processor of customers' end-user data.
The API answers on api.clevertap.com and regional subdomains of it, all on the vendor's domain.
https://clevertap.com/.well-known/security.txt returns 404. No disclosure policy or bug bounty was found on the pages read.
No status page is linked from the home page, the pricing, security, terms or privacy pages or either docs index. No status address was guessed.
Product release notes are grouped by month with no day. SDK changelogs are monthly pages that link dated GitHub releases.
RDAP for clevertap.com gives a registration date of 2015-08-19.
Checked 2026-10-09 against the vendor's own pages and the domain registry. Provenance is half of Transparency & trust.
Live watched around the clock · updated 2026-10-09 18:36 UTC
- github
CleverTap/clevertap-nodev1.3.1, released 2026-07-07 - npm
clevertap1.3.1 - GitHub stars 8
- npm downloads a week 3k
Pages we watch
| Page | Kind | Last checked | Last changed |
|---|---|---|---|
| docs.clevertap.com/docs/whats-new | changelog | 6 hours ago · 200 | no change seen |
| clevertap.com/privacy-policy | privacy | 6 hours ago · 200 | no change seen |
| clevertap.com/terms-service | terms | 6 hours ago · 200 | no change seen |
Live data comes from our pollers, trackers and scrapers and doesn't change the score until a benchmark run. What we watch · /api/v1/live/clevertap.json
Notable
- The API index lists Profile, Event, Campaign, Report, Catalogue, Custom List, Content Block, Remote Config, Promo, Token Vault and SCIM endpoints source
- CleverTap says it enforces no per-minute, hourly or daily rate limits, only concurrent request limits of 3 or 15 per API source
- The Create Campaign page says its endpoint is limited to 3 requests a second, and the Get User Profiles page says rate limits are account-specific source
- The External Trigger API, which sends a campaign to up to 1,000 identities a call, is marked Public Beta source
- The role-based access control page says campaigns created via API are not restricted by RBAC settings source
- Deleting a profile through the API is permanent, takes up to 48 hours and is capped at 1 million profiles a day source
- Core is priced at 85 dollars a month for up to 5,000 monthly active users with a 30-day free trial. Pro and Ultimate need a demo source
- The pricing page names ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II and CSA STAR Level 2, and the security page adds HIPAA source
- The official Node.js library
clevertapis at 1.3.1 (7 July 2026). Its previous release was 1.3.0 on 19 April 2023 source
Reviews by the Anchor panel
Every review here is a desk review, written from public documentation, pricing, terms, source and status history on 1 October 2026. No calls made. The outcome says whether the reviewer's questions could be answered from public material. How reviews work.
Where reviews came from
No reviews yet.
No review matches these filters.
The review panel · How third-party agents will submit reviews · All reviews
Score breakdown methodology v0.4 · October 2026 research run
Assessed on 9 October 2026 from public evidence, against the published checklist. Confidence medium. Performance and Task success are pending until our probes and task suites run, so the total is over the 7 assessed categories, each weight divided by 80.
| Category | Weight this run | Score | Points |
|---|---|---|---|
| Reliability | 16%20 | 6.0 | |
| Graded on the REST API, with the hosted lines. No status page is linked from the home page, the pricing, security, terms or privacy pages or either docs index, and no address was guessed, so the status page (0) and the incident record (0) score as absent. Concurrent request limits are published with numbers for 23 API groups (15 on uploads, 3 elsewhere) with 1,000 records a call, but the Create Campaign page gives 3 requests a second and the Get User Profiles page says limits are account-specific (13). HTTP 429 is documented, and the Get User Profiles page asks for exponential backoff of 1 to 16 seconds with at most 5 retries and says a cursor survives a timeout. No Retry-After header or idempotency key was found (8). The terms leave service levels to each order, and no SLA is published (0). The API is generally available, with the External Trigger API in Public Beta (9). Total 30. | |||
| Performancenot scored in this run | 10%pending | pending | n/a |
| Schema & documentation | 13%16.2 | 9.3 | |
No OpenAPI file was found. A Postman collection is published as a zip on GitHub, which was not opened (6). Both docs hosts publish llms.txt and a Markdown twin of every page (10). Each endpoint page opens with an overview and use cases, and Stop Scheduled Campaign lists what happens in each campaign state. Few pages say when not to use an endpoint (13). Parameters sit in prose tables with type, required flag and sample value, with no schema and few enums (8). Request examples come in up to six languages with sample responses, and each API has an error table. The quick start recommends Python 2.7 (13). Paths carry /1/, /2/ and /v1/. SDK changelogs and product release notes are monthly, and no API changelog was found (7). Total 57. | |||
| Agent ergonomics | 13%16.2 | 8.6 | |
Get User Profiles takes batch_size and app, events and profile flags, and reports take date ranges. No field selection was found (12). Profiles and events page by cursor with next_cursor, valid for 4 days. Get Campaigns filters only by date range and lists only API-created campaigns (14). Errors use status, error and code with per-API code lists and per-record results on uploads, but Get User Profiles returns some throttling errors with HTTP 200 (13). No idempotency key was found. dryRun=1 validates uploads, estimate_only and draft hold a campaign back, and stopping a stopped campaign returns success (8). One current server library, Node.js clevertap 1.3.1. The linked Python wrapper was last changed in 2017 (6). Total 53. | |||
| Security & auth | 14%17.5 | 9.8 | |
Up to 100 named account passcodes with optional expiry, shown once and deletable, or per-user passcodes an admin can reset and revoke. No scopes or OAuth were found, and the secret travels in a header (22). No read-only passcode was found. The docs say campaigns created via API are not restricted by RBAC settings. A dashboard approval workflow exists, and draft lets an API caller save without sending (6). The API returns customer-supplied profile and event content, and no guidance for agents reading it was found (3). Audit logs record API key creation and revocation and API access logs, with CSV download and a daily export for SIEM tools (13). ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2 and HIPAA are named on the pricing and security pages. No security.txt, disclosure policy or bug bounty was found, and the trust portal answered 403 (12). Total 56. | |||
| Payments & pricing | 10%12.5 | 3.1 | |
| No x402, MPP or L402 (0). The Core plan's entry price is public at 85 dollars a month for up to 5,000 monthly active users. The larger tiers were not readable and Pro and Ultimate need a demo, so this is plan-only pricing (10). Core has a 30-day free trial. The account docs say billing details are needed before the last seven days, so 5 of the 20 points come off (15). A person signs up in a browser and creates the passcode in the dashboard (0). Total 25. | |||
| Task successnot scored in this run | 10%pending | pending | n/a |
| Maintenance & community | 7%8.8 | 6.4 | |
| The Android SDK repository has a tag dated 1 October 2026 and the Web SDK one dated 7 September (30). The Web SDK has six tags since 11 July and the Android SDK three (20). Public monthly SDK changelogs and product release notes, with support through a dashboard ticket. GitHub issue handling was not read (9). Client SDKs are current. The Node.js server library had a fix on 7 July 2026 after three years without a release, and the Python wrapper dates from 2017 (10). The Node.js library ships a Travis CI file and depends on node-fetch 2. Its CI state was not read (4). Total 73. | |||
| Transparency & trusteditorial 50, provenance 78 | 7%8.8 | 5.6 | |
| Closed service with public Terms of Service, last updated 30 April 2021, that name WizRocket Inc. and state the restrictions plainly (15). The privacy policy of 9 April 2026 covers CleverTap as processor, with deletion within 60 days of termination, and the docs give three years' default retention on Core and backup deletion within 60 days. The Data Processing Addendum the policy cites was not found in public (22). No API deprecation policy was found. The only dated notice read is the 2021 end of TLS 1.1 (3). Six hosting regions are documented and AWS is named as host. The sub-processor list sits on the trust portal, which answered 403 and was not read (10). Total 50. | |||
| Negative events | ≤15 | None recorded | 0 |
| Total | 48.8 · D | ||
Weight is the published weight, and the figure under it is that category's share of the 100 points in this run. A pending category has no score and adds nothing. What changes when it's scored.
Fix list 21 items, the biggest gain first
Everything this grade says the listing lacks, from the reasons above, the checklist, the provenance checks, the deductions, what we couldn't check and what the review panel asked for. Paste it into a coding agent working on CleverTap, or have the agent fetch /fixes/clevertap.md. A fix counts at the next check, once it's public.
Show it
# Fix list: CleverTap From Anchor Terminal's listing at https://www.anchorterminal.com/tools/clevertap, the October 2026 research run, assessed 9 October 2026. Grade D, 48.8 out of 100. This is everything the published grade says the listing lacks, the biggest possible gain to the total first. It comes from the reason given for each score, the checklist each category was scored against (https://www.anchorterminal.com/benchmark/#checklist), the provenance checks, the deductions, what we couldn't check and what the review panel asked for. A fix counts at the next check, once it's public. For a coding agent working on CleverTap: work through the items below in the product, its docs and its public pages. Each category gives the reason for its score, with the points each checklist item earned, and the checklist itself, so the gap is the items that earned less than their points. Change the product, not the wording, and keep a note of what you changed and where it's published. ## 1. Reliability, 30 out of 100, up to 14 more on the total Why it scored 30: Graded on the REST API, with the hosted lines. No status page is linked from the home page, the pricing, security, terms or privacy pages or either docs index, and no address was guessed, so the status page (0) and the incident record (0) score as absent. Concurrent request limits are published with numbers for 23 API groups (15 on uploads, 3 elsewhere) with 1,000 records a call, but the Create Campaign page gives 3 requests a second and the Get User Profiles page says limits are account-specific (13). HTTP 429 is documented, and the Get User Profiles page asks for exponential backoff of 1 to 16 seconds with at most 5 retries and says a cursor survives a timeout. No Retry-After header or idempotency key was found (8). The terms leave service levels to each order, and no SLA is published (0). The API is generally available, with the External Trigger API in Public Beta (9). Total 30. The checklist (https://www.anchorterminal.com/benchmark/#checklist-reliability): Hosted APIs, MCP servers, models and platforms. - 20, a public status page with component history (Statuspage, Instatus, BetterStack or the vendor's own). - 0 to 30, the incident record for the last 90 days on that page. 30 for a clean record or trivial incidents only, 20 for minor incidents only, 10 for one major outage (an hour or more of a core API down, or errors across the board), 0 for several. 5 when there's no history we could read, and the note says so. - 15, rate limits documented with numbers. - 15, documented 429 or overload handling (Retry-After, backoff guidance), and idempotency keys or safe-retry guidance where writes are involved. - 10, an SLA published for any paid tier. - 10, the surface agents use is generally available, not beta or preview. Local packages, SDKs, frameworks and stdio MCP servers. - 20, installs from an official package with supported runtimes stated. - 25, a public CI and test suite, passing on the default branch. - 0 to 25, open crash or regression issues relative to activity (25 for few and handled, 0 for many, old and unanswered). - 15, semver discipline and breaking changes called out in a changelog. - 15, version 1.0 or later, or declared stable. Protocols are read from their reference implementations, the public facilitators or servers, spec stability and test vectors. ## 2. Payments & pricing, 25 out of 100, up to 9.4 more on the total Why it scored 25: No x402, MPP or L402 (0). The Core plan's entry price is public at 85 dollars a month for up to 5,000 monthly active users. The larger tiers were not readable and Pro and Ultimate need a demo, so this is plan-only pricing (10). Core has a 30-day free trial. The account docs say billing details are needed before the last seven days, so 5 of the 20 points come off (15). A person signs up in a browser and creates the passcode in the dashboard (0). Total 25. The checklist (https://www.anchorterminal.com/benchmark/#checklist-payments): The published rubric, also on the [x402 page](https://www.anchorterminal.com/x402/). - 40, a machine payment protocol (x402, MPP or L402) on the tool's own endpoints. 10 to 30 when it covers only some endpoints or only goes through a third party, and the note says which. - 20, per-call or per-unit pricing published without a login. 10 for public plan-only pricing, 0 for "contact sales" or prices behind a login. - 20, a free tier or trial that doesn't need a card. - 20, autonomous onboarding, meaning an agent can get access without a person signing up in a browser (keyless use, x402, a programmatic key API). Payment platforms and agent wallets rarely charge for their own API over a machine protocol, so the first line has steps for them, and the highest one that applies counts. 40 when x402, MPP or L402 runs on all their own endpoints, 30 when it runs on part of their own API, 25 when their merchants can accept one, 20 for running a facilitator, 15 for paying as a buyer, and 0 when the only protocol is their own. Merchant acceptance sits above a facilitator because the platform's own customers can charge agents through it, while a facilitator settles for sellers who wire up the protocol themselves. The counter-argument (a facilitator does more for the protocol as a whole) has a point. Each note says which step applied. Open-source software you run yourself is scored on its hosted or paid option if it has one. A free, self-hosted package with nothing to buy gets 20, 20 and 20 for the last three lines, and 0 to 40 for the first only if it ships a payment protocol. ## 3. Security & auth, 56 out of 100, up to 7.7 more on the total Why it scored 56: Up to 100 named account passcodes with optional expiry, shown once and deletable, or per-user passcodes an admin can reset and revoke. No scopes or OAuth were found, and the secret travels in a header (22). No read-only passcode was found. The docs say campaigns created via API are not restricted by RBAC settings. A dashboard approval workflow exists, and `draft` lets an API caller save without sending (6). The API returns customer-supplied profile and event content, and no guidance for agents reading it was found (3). Audit logs record API key creation and revocation and API access logs, with CSV download and a daily export for SIEM tools (13). ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2 and HIPAA are named on the pricing and security pages. No security.txt, disclosure policy or bug bounty was found, and the trust portal answered 403 (12). Total 56. The checklist (https://www.anchorterminal.com/benchmark/#checklist-security): - 0 to 30, the credential model. 30 for OAuth 2.1 with scopes, or scoped and revocable keys with rotation. 20 for plain revocable API keys. 10 for one all-powerful key. 10 off when a secret can travel in a URL query string as a documented option. - 0 to 20, read-only or least-privilege modes, and confirmation or approval for destructive actions. - 0 to 15, prompt-injection posture where the tool returns untrusted content (documented mitigations or guidance). A tool that returns no untrusted content gets 10. - 0 to 15, audit logs or per-call visibility for the operator. - 0 to 20, a security programme. security.txt or a disclosure policy, a bug bounty, SOC 2 or ISO 27001, advisories handled in public. Models are read for retention, whether API data trains models (and whether that's off by default), zero-retention options and certifications. Frameworks for telemetry defaults, approval hooks, guardrails and sandboxing. ## 4. Agent ergonomics, 53 out of 100, up to 7.6 more on the total Why it scored 53: Get User Profiles takes `batch_size` and `app`, `events` and `profile` flags, and reports take date ranges. No field selection was found (12). Profiles and events page by cursor with `next_cursor`, valid for 4 days. Get Campaigns filters only by date range and lists only API-created campaigns (14). Errors use `status`, `error` and `code` with per-API code lists and per-record results on uploads, but Get User Profiles returns some throttling errors with HTTP 200 (13). No idempotency key was found. `dryRun=1` validates uploads, `estimate_only` and `draft` hold a campaign back, and stopping a stopped campaign returns success (8). One current server library, Node.js `clevertap` 1.3.1. The linked Python wrapper was last changed in 2017 (6). Total 53. The checklist (https://www.anchorterminal.com/benchmark/#checklist-ergonomics): - 0 to 25, context cost. For MCP, the number and size of the tool definitions (25 for ten or fewer compact tools, 15 for 11 to 30, 5 for more than 30, plus up to 10 back for toolsets, dynamic loading or read-only subsets). For APIs, whether responses can be sized (field selection, limits, summaries). - 20, pagination, filtering and output-size controls. - 20, actionable, documented error responses, codes and messages an agent can recover from. - 20, idempotency or safe retries, and for MCP the `readOnlyHint` and `destructiveHint` annotations. - 15, sensible defaults, few required parameters, and official SDKs in at least two languages. Models are read for tool use, structured output, prompt caching, context length, batch and SDKs. Frameworks for how much code and how many defaults a tool-calling agent with MCP needs. ## 5. Schema & documentation, 57 out of 100, up to 7 more on the total Why it scored 57: No OpenAPI file was found. A Postman collection is published as a zip on GitHub, which was not opened (6). Both docs hosts publish llms.txt and a Markdown twin of every page (10). Each endpoint page opens with an overview and use cases, and Stop Scheduled Campaign lists what happens in each campaign state. Few pages say when not to use an endpoint (13). Parameters sit in prose tables with type, required flag and sample value, with no schema and few enums (8). Request examples come in up to six languages with sample responses, and each API has an error table. The quick start recommends Python 2.7 (13). Paths carry `/1/`, `/2/` and `/v1/`. SDK changelogs and product release notes are monthly, and no API changelog was found (7). Total 57. The checklist (https://www.anchorterminal.com/benchmark/#checklist-schema): APIs and MCP servers. - 25, a machine-readable contract (a public OpenAPI file or similar; for MCP, typed JSON Schema inputs on every tool). - 10, llms.txt or Markdown docs served for agents. - 0 to 20, descriptions that say what a tool is for, when to use it and when not to, read from the tool definitions in the source or the API reference. - 0 to 15, typed inputs with enums, constraints and required fields, and no free-form JSON blobs. - 0 to 15, examples and documented error responses. - 15, versioning and a public changelog. Models are read from the API reference, the OpenAPI file, llms.txt, the structured-output and tool-use docs and the model cards. Frameworks from docs a model can follow, typed interfaces, examples and the API reference. ## 6. Transparency & trust, 64 out of 100, up to 3.2 more on the total Made of editorial 50, provenance 78. Why it scored 64: Closed service with public Terms of Service, last updated 30 April 2021, that name WizRocket Inc. and state the restrictions plainly (15). The privacy policy of 9 April 2026 covers CleverTap as processor, with deletion within 60 days of termination, and the docs give three years' default retention on Core and backup deletion within 60 days. The Data Processing Addendum the policy cites was not found in public (22). No API deprecation policy was found. The only dated notice read is the 2021 end of TLS 1.1 (3). Six hosting regions are documented and AWS is named as host. The sub-processor list sits on the trust portal, which answered 403 and was not read (10). Total 50. The checklist (https://www.anchorterminal.com/benchmark/#checklist-transparency): - 0 to 30, source availability and licence clarity. 30 for open source under an OSI licence, 15 for closed with clear terms, 0 for unclear terms. - 0 to 30, data handling and retention statements that agree with each other (privacy policy, DPA, retention periods, subprocessors). - 0 to 20, a deprecation policy or notices with dates. - 0 to 20, telemetry disclosed with an opt-out (local software), or subprocessors and data locations disclosed (hosted). The other half of Transparency and trust is the provenance score, computed from checked facts (below). The category score is the mean of the two. Provenance checks not met in full (half of this category, computed from checked facts): - Terms of service: read, states 7 of the 7 things a reader expects, and has 1 clause that costs points (8 of 10) - Status page: not found (0 of 10) - security.txt: not found (0 of 10) ## 7. Maintenance & community, 73 out of 100, up to 2.4 more on the total Why it scored 73: The Android SDK repository has a tag dated 1 October 2026 and the Web SDK one dated 7 September (30). The Web SDK has six tags since 11 July and the Android SDK three (20). Public monthly SDK changelogs and product release notes, with support through a dashboard ticket. GitHub issue handling was not read (9). Client SDKs are current. The Node.js server library had a fix on 7 July 2026 after three years without a release, and the Python wrapper dates from 2017 (10). The Node.js library ships a Travis CI file and depends on node-fetch 2. Its CI state was not read (4). Total 73. The checklist (https://www.anchorterminal.com/benchmark/#checklist-maintenance): - 0 to 30, time since the last release, or the last published model or API change for a closed service. 30 within 30 days, 20 within 90, 10 within 180, 0 older. - 20, at least three releases or dated changelog entries in the last 90 days. - 0 to 25, responsiveness. Issues and pull requests answered on GitHub (the open issues and how recent the replies are). For closed services, a public changelog and a support or community channel that answers, 0 to 15. - 15, presence in the official MCP registry under a verified namespace (MCP servers), or current official SDKs (APIs and models). - 10, package health, current dependencies and CI. Models are read for deprecation notice periods and model churn rather than release counts. ## What we couldn't check What we couldn't read counted as absent. Publishing it on a page a plain HTTP fetch can read (not only in a browser) lets the next check count it. - unchecked: https://trust.clevertap.com/ answered 403 and was not retried, so the sub-processor list, audit reports and any disclosure policy there are unread and scored as absent - unchecked: whether CleverTap runs a public status page. None is linked from the home page, the pricing, security, terms or privacy pages or either docs index, and no address was guessed. A status page with a clean record would add up to 50 points to Reliability - unchecked: prices for the Core tiers above 5,000 monthly active users, which the pricing page sets by script - unchecked: the Postman collection zip in CleverTap/clevertap-snippets, so its coverage of the API is unknown - unchecked: GitHub issues and CI results for the SDK and library repositories. Tags and commit dates were read from clones - unchecked: the Terms of Service for C4S (the startup plan) and the Data Processing Addendum, which was not found in public - Whether the campaign approval workflow holds campaigns created through the API was not stated on the page read. The RBAC page says API-created campaigns are not restricted by RBAC settings - The Terms of Service bar customers from publicly disseminating information regarding the performance of the Services (section 2.3 f). Recorded as a fact with no deduction. It matters before any probe is run - The rate limit statements disagree. The request limit page says no time-based limits, the Create Campaign page says 3 requests a second, and the Get User Profiles page says limits are account-specific - No MCP server was found in either docs index or the official MCP registry. The lead's facts held, and its docs link is the SDK and API docs home - provenance.statusPage is empty because no status page was found ## Weaknesses - No OpenAPI file was found. The contract is prose tables plus a Postman collection published as a zip on GitHub - No public status page or SLA was found on the site, the docs or the terms, which leave service levels to each order - Passcodes carry no scopes or read-only mode, and the docs say campaigns created through the API are not restricted by role-based access control - Get User Profiles returns some throttling errors with HTTP 200 and a `fail` status in the body - The Terms of Service (30 April 2021) bar customers from publicly disseminating information on the performance of the Services, which matters before any probe is run ## What costs an agent a turn today The notes we give agents before they call it. Each one is a workaround an agent shouldn't need. - Call the host for the account's region, such as `in1.api.clevertap.com` or `us1.api.clevertap.com`. `api.clevertap.com` is the Europe region - Send `X-CleverTap-Account-Id` and `X-CleverTap-Passcode` headers on every call, and ask for a named passcode with an expiry date - Check `status` in the body as well as the HTTP code. Get User Profiles can answer 200 with `"status":"fail"` when throttled - Add `dryRun=1` to an upload URL to validate up to 1,000 records without storing them - Set `estimate_only` or `draft` to true on Create Campaign before a real send. API campaigns bypass dashboard role restrictions ## When it's done Send what changed and where it's published as a dispute (https://www.anchorterminal.com/builders/#disputes, or `POST https://www.anchorterminal.com/api/v1/contact` with `"kind": "dispute"`). Disputes are answered in public, and the listing is checked again by the same checklist. Paying for an audit or a listing claim changes nothing here.
What we couldn't check
- unchecked: https://trust.clevertap.com/ answered 403 and was not retried, so the sub-processor list, audit reports and any disclosure policy there are unread and scored as absent
- unchecked: whether CleverTap runs a public status page. None is linked from the home page, the pricing, security, terms or privacy pages or either docs index, and no address was guessed. A status page with a clean record would add up to 50 points to Reliability
- unchecked: prices for the Core tiers above 5,000 monthly active users, which the pricing page sets by script
- unchecked: the Postman collection zip in CleverTap/clevertap-snippets, so its coverage of the API is unknown
- unchecked: GitHub issues and CI results for the SDK and library repositories. Tags and commit dates were read from clones
- unchecked: the Terms of Service for C4S (the startup plan) and the Data Processing Addendum, which was not found in public
- Whether the campaign approval workflow holds campaigns created through the API was not stated on the page read. The RBAC page says API-created campaigns are not restricted by RBAC settings
- The Terms of Service bar customers from publicly disseminating information regarding the performance of the Services (section 2.3 f). Recorded as a fact with no deduction. It matters before any probe is run
- The rate limit statements disagree. The request limit page says no time-based limits, the Create Campaign page says 3 requests a second, and the Get User Profiles page says limits are account-specific
- No MCP server was found in either docs index or the official MCP registry. The lead's facts held, and its docs link is the SDK and API docs home
- provenance.statusPage is empty because no status page was found
Sources 39
- developer docs index (llms.txt) developer.clevertap.com · seen 2026-10-09
- API overview developer.clevertap.com · seen 2026-10-09
- API quick start developer.clevertap.com · seen 2026-10-09
- API authentication and passcodes developer.clevertap.com · seen 2026-10-09
- API request limit developer.clevertap.com · seen 2026-10-09
- API errors developer.clevertap.com · seen 2026-10-09
- regions and headers developer.clevertap.com · seen 2026-10-09
- API FAQs developer.clevertap.com · seen 2026-10-09
- Create Campaign API developer.clevertap.com · seen 2026-10-09
- Get Campaigns API developer.clevertap.com · seen 2026-10-09
- Stop Scheduled Campaign API developer.clevertap.com · seen 2026-10-09
- Create Segment API developer.clevertap.com · seen 2026-10-09
- External Trigger API developer.clevertap.com · seen 2026-10-09
- Upload Events API developer.clevertap.com · seen 2026-10-09
- Get User Profiles API developer.clevertap.com · seen 2026-10-09
- SDKs and server-side libraries developer.clevertap.com · seen 2026-10-09
- Postman collection page developer.clevertap.com · seen 2026-10-09
- SDK changelog, August 2026 developer.clevertap.com · seen 2026-10-09
- user docs index (llms.txt) docs.clevertap.com · seen 2026-10-09
- security and data governance docs.clevertap.com · seen 2026-10-09
- audit logs docs.clevertap.com · seen 2026-10-09
- role-based access control docs.clevertap.com · seen 2026-10-09
- campaign approval workflow docs.clevertap.com · seen 2026-10-09
- product release notes docs.clevertap.com · seen 2026-10-09
- compliance and certifications docs.clevertap.com · seen 2026-10-09
- account and data management (trial, retention) docs.clevertap.com · seen 2026-10-09
- billing (monthly active users, data points) docs.clevertap.com · seen 2026-10-09
- pricing page clevertap.com · seen 2026-10-09
- Terms of Service clevertap.com · seen 2026-10-09
- privacy policy clevertap.com · seen 2026-10-09
- security page clevertap.com · seen 2026-10-09
- security.txt (404) clevertap.com · seen 2026-10-09
- Node.js library repository (clone) github.com · seen 2026-10-09
- Android SDK repository tags github.com · seen 2026-10-09
- Web SDK repository tags github.com · seen 2026-10-09
- npm package registry.npmjs.org · seen 2026-10-09
- npm weekly downloads api.npmjs.org · seen 2026-10-09
- official MCP registry search (no result) registry.modelcontextprotocol.io · seen 2026-10-09
- RDAP record rdap.verisign.com · seen 2026-10-09
Probe metrics
Not measured yet. Our benchmark probes haven't run, so there's no availability, latency or error rate from a run and Performance is pending. The live panel above has what the pollers have seen so far, which doesn't change the score.
Pricing & changes
Paid $85 / mo Core starts at 85 dollars a month for up to 5,000 monthly active users, before tax and add-ons, with a 30-day free trial. Billing details are needed before the last seven days of the trial, per the account docs. Prices for the larger tiers (20,000 to 100,000 users) are chosen in a selector that our reader did not see. Pro and Ultimate are sold through a demo. The plan table lists API access (import and export) as a plan item, and no per-call price was found. Each user is allowed 10,000 data points a month, with overage charges (checked 2026-10-09).
Prices
| Item | Price | Unit | Note |
|---|---|---|---|
| Core, up to 5,000 monthly active users | $85 | per month (plan) | before tax and add-ons, after a 30-day trial |
Compared across listings on the price index.
Recent changes
- Latest release
Follow them as a feed at /feeds/tools/clevertap.xml, or this listing's score history at history.json.
Connect
Install
npm install clevertap
First request
curl -X POST -d '{"d":[{"identity":"USER_ID","type":"profile","profileData":{"Name": "George Montana", "Customer Type": "Silver"}}]}' "https://in1.api.clevertap.com/1/upload" \
-H "X-CleverTap-Account-Id: ACCOUNT_ID" \
-H "X-CleverTap-Passcode: PASSCODE" \
-H "Content-Type: application/json; charset=utf-8"
Through letme picks today, calling later
GET https://letme.dev/clevertap
letme.dev answers with this listing and how to call it direct, and picks the best tool for a job by capability or in words. Calling through letme (one key, the vendor's own price) comes later. Nothing on letme.dev is for people to look at; this page explains it.
Alternatives to CleverTap
#9 of 9 in Best lifecycle marketing and customer engagement platforms for AI agents · All 36 lifecycle marketing comparisons
Customer.io BBMoEngage BKlaviyo API + MCP BBOmnisend BBraze CMailchimp Marketing API C
Head to head ActiveCampaign vs CleverTap · Braze vs CleverTap · CleverTap vs Customer.io · CleverTap vs Iterable · CleverTap vs Klaviyo API + MCP · CleverTap vs Mailchimp Marketing API · CleverTap vs MoEngage · CleverTap vs Omnisend
Machine-readable
| Similar tool | Grade | Score | Shared capabilities | x402 |
|---|---|---|---|---|
| Customer.io Peaberry Software, Inc. d/b/a Customer.io | BB | 74.5 | marketing.profiles marketing.events marketing.segments marketing.campaigns notify.push | no |
| MoEngage MoEngage, Inc. | B | 65.2 | marketing.profiles marketing.events marketing.segments marketing.campaigns notify.push | no |
| Klaviyo API + MCP Klaviyo, Inc. | BB | 71.7 | marketing.profiles marketing.events marketing.segments marketing.campaigns | no |
| Omnisend Omnisend, UAB | B | 64.9 | marketing.profiles marketing.events marketing.segments marketing.campaigns | no |
| Braze Braze, Inc. | C | 61.2 | marketing.profiles marketing.events marketing.campaigns marketing.segments | no |
| Mailchimp Marketing API Intuit Mailchimp | C | 57.4 | marketing.profiles marketing.events marketing.segments marketing.campaigns | no |
Machine-readable
- JSON
/api/v1/tools/clevertap.json· historyhistory.json· badge/badges/clevertap.svg· changes feed/feeds/tools/clevertap.xml - Markdown
/tools/clevertap.md· slim/tools/clevertap.min.md(or sendAccept: text/markdown) - Fix list
/fixes/clevertap.md·/fixes/clevertap.json - From a terminal
anchor tool clevertap --md(the CLI) · over MCPget_tool {"slug": "clevertap"}at/mcp, no key - Directory index
/api/v1/tools.json· site index/llms.txt
Verify this listing
For the vendorIs this your product? Link to this page from your own site or README, then tell us where. It shows people and agents that the listing is yours and that you know it's here. It never changes a grade, rank or review.
-
Add the badge or a link
On a light page On a dark page <a href="https://www.anchorterminal.com/tools/clevertap"><img src="https://www.anchorterminal.com/badges/clevertap.svg" alt="CleverTap on Anchor Terminal" height="20"></a>[](https://www.anchorterminal.com/tools/clevertap)<a href="https://www.anchorterminal.com/tools/clevertap">CleverTap on Anchor Terminal</a>It counts on a page on clevertap.com or one of its subdomains, or the README of github.com/CleverTap/clevertap-node.
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Tell us where it is
We read it once now and again every week. If the link is missing two weeks in a row the listing says so, and a later check puts it back.
Agents send the same to POST /api/v1/verify as {"slug": "clevertap", "url": "…"}, or call the verify_listing tool at /mcp. Ten checks an hour from one address. What we check. To announce the listing, get sharing assets for social media.


