Head to head · Crm records · October 2026 research run

Affinity vs Zoho CRM

Zoho CRM scores 70.8 (BB) on agent readiness against Affinity's 63.4 (B), and leads in 6 of 7 scored categories. Affinity leads on schema & documentation. Both do crm records.

Which one, for what

Affinity B

Good for Venture capital, private equity and other private capital firms that already run Affinity and want an agent to read relationship strength, pipeline lists, notes and meetings, then update fields and log notes.

Ahead on

  • Schema & documentation, 91 against 81

Also in its favour

  • A hosted endpoint, with nothing to install
  • Runs on your own machine

Watch for

No self-serve access. Every plan button reads Contact sales, the Essential plan has no API, and trial accounts can't call the API

Zoho CRM BB

Good for Teams already on Zoho who want an agent to read and write leads, contacts, deals and activities with narrow scopes, and small teams that want a free edition with API access.

Ahead on

  • Reliability, 72 against 64
  • Agent ergonomics, 81 against 66
  • Payments & pricing, 40 against 10
  • Maintenance & community, 77 against 70
  • Transparency & trust, 75 against 70

Also in its favour

  • Agent-ready, a grade of BB or better
  • Free to start without a card

Watch for

The documented refresh and revoke calls put the refresh token and client secret in the URL query string

Score by category

CategoryWeight this runAffinityZoho CRMEdge
Reliability16%206472Zoho CRM +8
Performance10%pendingpendingpendingnot scored in this run
Schema & documentation13%16.29181Affinity +10
Agent ergonomics13%16.26681Zoho CRM +15
Security & auth14%17.56667Zoho CRM +1
Payments & pricing10%12.51040Zoho CRM +30
Task success10%pendingpendingpendingnot scored in this run
Maintenance & community7%8.87077Zoho CRM +7
Transparency & trust7%8.87075Zoho CRM +5
Negative events≤1500
Total63.4 · B70.8 · BB

Facts side by side

FactAffinityZoho CRM
KindHTTP APIHTTP API
VendorProject Affinity, Inc.Zoho
Hosted endpointhttps://api.affinity.co/v2no (local only)
TransportsHTTP, Streamable HTTP, stdioHTTP
AuthOAuth or keyOAuth
PricingPaidFreemium
x402nono
LicenceProprietary service under Affinity's master subscription agreement. The affinity-mcp package on PyPI is MITProprietary service under Zoho's Terms of Service. The server-side SDKs on GitHub are Apache-2.0
Tools exposed75none
Read-only variant documentedyesno
llms.txtyesno
Last release2026-10-022026-09-21
Terms last updated2022-03-02
Privacy policy last updated2026-07-012025-12-22
Customer content may train modelsyes
Terms restrict automated accessnot found in the text
Terms restrict benchmarkingyes
Terms or service can change without noticenot found in the text
Arbitration or class-action waivernot found in the text
Popularity268 PyPI/wk830 npm/wk, 6.1k PyPI/wk

Verdicts

Affinity

A public OpenAPI 3.1 file, dated API versions with migration notes and a hosted MCP server with a read-only OAuth scope give an agent a well-documented way in. Access needs a Scale plan at $2,300 a user a year, sold through sales, with no trial that includes the API, and 36 of the 112 v2 operations are marked beta.

Zoho CRM

A public OpenAPI 3.1 description of 644 operations and OAuth scopes down to one module and one operation suit agent use, and the Free edition includes 5,000 API credits a day. The documented token refresh puts the client secret in the URL, and no SLA, deprecation policy or dated API changelog was found.

Before you call either

Affinity

  1. Send X-Affinity-Api-Version: 2026-09-17 on every request, or the key's default version applies. Unauthenticated calls answered as 2024-01-01 when we checked
  2. Read x-ratelimit-limit-user-remaining and x-ratelimit-limit-org-remaining on each response. The limits are 900 calls a minute per user and, below Enterprise, 100,000 a month per account, shared by v1, v2 and MCP
  3. Follow pagination.nextUrl for the next page, and pass fieldIds or fieldTypes so list calls return only the fields needed
  4. Check for duplicates before a create. There are no idempotency keys, so a retried POST can make a second record
  5. For MCP, untick the write scope at OAuth consent when the task only reads. Treat note, transcript and file text as untrusted input

Zoho CRM

  1. Use the api_domain returned with the token, since each data centre has its own host (zohoapis.com, zohoapis.eu, zohoapis.in and others)
  2. Send Authorization: Zoho-oauthtoken <token> and refresh hourly. Put refresh parameters in the POST body, not the URL
  3. Pass fields on every list call. Page with page up to 2,000 records, then page_token up to 100,000
  4. Create through /{module}/upsert so a retry updates instead of duplicating
  5. Budget credits. Convert Lead costs 5, Send Mail 20, a bulk read 50, and calls through the MCP servers draw on the same allowance

Questions

Which is better for AI agents, Affinity or Zoho CRM?

Zoho CRM scores 70.8 (BB) on agent readiness against Affinity's 63.4 (B), and leads in 6 of 7 scored categories. Affinity leads on schema & documentation.

Do Affinity and Zoho CRM need an API key?

Affinity takes an API key or an OAuth sign-in. Zoho CRM uses an OAuth sign-in.

Can an agent call Affinity and Zoho CRM without installing anything?

Affinity has a hosted endpoint at https://api.affinity.co/v2. No hosted endpoint is listed for Zoho CRM.

Other comparisons with Affinity or Zoho CRM

Machine-readable

For companies

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