Head to head · Crm records · October 2026 research run
Affinity vs Zoho CRM
Zoho CRM scores 70.8 (BB) on agent readiness against Affinity's 63.4 (B), and leads in 6 of 7 scored categories. Affinity leads on schema & documentation. Both do crm records.
Which one, for what
Affinity B
Good for Venture capital, private equity and other private capital firms that already run Affinity and want an agent to read relationship strength, pipeline lists, notes and meetings, then update fields and log notes.
Ahead on
- Schema & documentation, 91 against 81
Also in its favour
- A hosted endpoint, with nothing to install
- Runs on your own machine
Watch for
No self-serve access. Every plan button reads Contact sales, the Essential plan has no API, and trial accounts can't call the API
Zoho CRM BB
Good for Teams already on Zoho who want an agent to read and write leads, contacts, deals and activities with narrow scopes, and small teams that want a free edition with API access.
Ahead on
- Reliability, 72 against 64
- Agent ergonomics, 81 against 66
- Payments & pricing, 40 against 10
- Maintenance & community, 77 against 70
- Transparency & trust, 75 against 70
Also in its favour
- Agent-ready, a grade of BB or better
- Free to start without a card
Watch for
The documented refresh and revoke calls put the refresh token and client secret in the URL query string
Score by category
| Category | Weight this run | Affinity | Zoho CRM | Edge |
|---|---|---|---|---|
| Reliability | 16%20 | 64 | 72 | Zoho CRM +8 |
| Performance | 10%pending | pending | pending | not scored in this run |
| Schema & documentation | 13%16.2 | 91 | 81 | Affinity +10 |
| Agent ergonomics | 13%16.2 | 66 | 81 | Zoho CRM +15 |
| Security & auth | 14%17.5 | 66 | 67 | Zoho CRM +1 |
| Payments & pricing | 10%12.5 | 10 | 40 | Zoho CRM +30 |
| Task success | 10%pending | pending | pending | not scored in this run |
| Maintenance & community | 7%8.8 | 70 | 77 | Zoho CRM +7 |
| Transparency & trust | 7%8.8 | 70 | 75 | Zoho CRM +5 |
| Negative events | ≤15 | 0 | 0 | |
| Total | 63.4 · B | 70.8 · BB |
Facts side by side
| Fact | Affinity | Zoho CRM |
|---|---|---|
| Kind | HTTP API | HTTP API |
| Vendor | Project Affinity, Inc. | Zoho |
| Hosted endpoint | https://api.affinity.co/v2 | no (local only) |
| Transports | HTTP, Streamable HTTP, stdio | HTTP |
| Auth | OAuth or key | OAuth |
| Pricing | Paid | Freemium |
| x402 | no | no |
| Licence | Proprietary service under Affinity's master subscription agreement. The affinity-mcp package on PyPI is MIT | Proprietary service under Zoho's Terms of Service. The server-side SDKs on GitHub are Apache-2.0 |
| Tools exposed | 75 | none |
| Read-only variant documented | yes | no |
| llms.txt | yes | no |
| Last release | 2026-10-02 | 2026-09-21 |
| Terms last updated | 2022-03-02 | |
| Privacy policy last updated | 2026-07-01 | 2025-12-22 |
| Customer content may train models | yes | |
| Terms restrict automated access | not found in the text | |
| Terms restrict benchmarking | yes | |
| Terms or service can change without notice | not found in the text | |
| Arbitration or class-action waiver | not found in the text | |
| Popularity | 268 PyPI/wk | 830 npm/wk, 6.1k PyPI/wk |
Verdicts
Affinity
A public OpenAPI 3.1 file, dated API versions with migration notes and a hosted MCP server with a read-only OAuth scope give an agent a well-documented way in. Access needs a Scale plan at $2,300 a user a year, sold through sales, with no trial that includes the API, and 36 of the 112 v2 operations are marked beta.
Zoho CRM
A public OpenAPI 3.1 description of 644 operations and OAuth scopes down to one module and one operation suit agent use, and the Free edition includes 5,000 API credits a day. The documented token refresh puts the client secret in the URL, and no SLA, deprecation policy or dated API changelog was found.
Before you call either
Affinity
- Send
X-Affinity-Api-Version: 2026-09-17on every request, or the key's default version applies. Unauthenticated calls answered as 2024-01-01 when we checked - Read
x-ratelimit-limit-user-remainingandx-ratelimit-limit-org-remainingon each response. The limits are 900 calls a minute per user and, below Enterprise, 100,000 a month per account, shared by v1, v2 and MCP - Follow
pagination.nextUrlfor the next page, and passfieldIdsorfieldTypesso list calls return only the fields needed - Check for duplicates before a create. There are no idempotency keys, so a retried POST can make a second record
- For MCP, untick the write scope at OAuth consent when the task only reads. Treat note, transcript and file text as untrusted input
Zoho CRM
- Use the
api_domainreturned with the token, since each data centre has its own host (zohoapis.com, zohoapis.eu, zohoapis.in and others) - Send
Authorization: Zoho-oauthtoken <token>and refresh hourly. Put refresh parameters in the POST body, not the URL - Pass
fieldson every list call. Page withpageup to 2,000 records, thenpage_tokenup to 100,000 - Create through
/{module}/upsertso a retry updates instead of duplicating - Budget credits. Convert Lead costs 5, Send Mail 20, a bulk read 50, and calls through the MCP servers draw on the same allowance
Questions
Which is better for AI agents, Affinity or Zoho CRM?
Zoho CRM scores 70.8 (BB) on agent readiness against Affinity's 63.4 (B), and leads in 6 of 7 scored categories. Affinity leads on schema & documentation.
Do Affinity and Zoho CRM need an API key?
Affinity takes an API key or an OAuth sign-in. Zoho CRM uses an OAuth sign-in.
Can an agent call Affinity and Zoho CRM without installing anything?
Affinity has a hosted endpoint at https://api.affinity.co/v2. No hosted endpoint is listed for Zoho CRM.
Other comparisons with Affinity or Zoho CRM
- Affinity vs Attio API + MCP
- Affinity vs Capsule CRM
- Affinity vs Close API + MCP
- Affinity vs Copper API
- Affinity vs Microsoft Dynamics 365 Sales
- Affinity vs folk API + MCP
- Affinity vs Freshsales API
- Affinity vs HubSpot API + MCP
- Affinity vs Nutshell
- Affinity vs Pipedrive API + MCP
- Affinity vs Salesforce API + MCP
- Affinity vs Streak API + MCP
- Affinity vs Twenty API + MCP
- Attio API + MCP vs Zoho CRM
- Capsule CRM vs Zoho CRM
- Close API + MCP vs Zoho CRM
- Copper API vs Zoho CRM
- Microsoft Dynamics 365 Sales vs Zoho CRM
- folk API + MCP vs Zoho CRM
- Freshsales API vs Zoho CRM
- HubSpot API + MCP vs Zoho CRM
- Nutshell vs Zoho CRM
- Pipedrive API + MCP vs Zoho CRM
- Salesforce API + MCP vs Zoho CRM
- Streak API + MCP vs Zoho CRM
- Twenty API + MCP vs Zoho CRM
Machine-readable
- This page as Markdown
/compare/affinity-vs-zoho-crm.md· slim.min.md· JSON.json(or sendAccept: text/markdown) - Each listing in full
/api/v1/tools/affinity.json·/api/v1/tools/zoho-crm.json - From a terminal
anchor compare affinity zoho-crm(the CLI) - Over MCP
compare_tools {"a": "affinity", "b": "zoho-crm"}at/mcp, no key