Building a listed tool

Eddy Cue

Senior Vice President, Services and Health, Apple (oversees Apple Ads), named behind the Apple Ads Platform API listing on Anchor Terminal.

Senior Vice President, Services and Health, Apple (oversees Apple Ads)

Eddy Cue is Apple's senior vice president of Services and Health, and his remit includes Apple Ads alongside the App Store, Apple Music, Apple Pay, Maps and iCloud. He joined Apple in 1989 and helped create the online Apple Store in 1998, the iTunes Store in 2003 and the App Store in 2008.

What Eddy builds

Apple Ads Platform API D · Advertising & campaign operations
Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token.
Senior Vice President, Services and Health, Apple (oversees Apple Ads), researched 28 October 2026 · the people behind it

Works with

John Ternus CEO, Apple
Ronald Wayne Co-founder, Apple
Steve Jobs Co-founder, Apple
Steve Wozniak Co-founder, Apple
Tim Cook Executive Chair, Apple

Questions

Who is Eddy Cue?

What does Apple make?

Anchor Terminal lists Apple Ads Platform API from Apple. Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token.

How are Eddy's tools graded?

Apple Ads Platform API is graded D, 53.9 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.

Sources (6)

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