{
  "data": null,
  "kind": "anchor.page",
  "links": {
    "api": "https://www.anchorterminal.com/api/v1/index.json",
    "html": "https://www.anchorterminal.com/people/eddy-cue/",
    "json": "https://www.anchorterminal.com/people/eddy-cue/index.json",
    "llms": "https://www.anchorterminal.com/llms.txt",
    "markdown": "https://www.anchorterminal.com/people/eddy-cue/index.md",
    "mcp": "https://www.anchorterminal.com/mcp",
    "slim": "https://www.anchorterminal.com/people/eddy-cue/index.min.md"
  },
  "markdown": "Senior Vice President, Services and Health, Apple (oversees Apple Ads).\n\nEddy Cue is Apple's senior vice president of Services and Health, and his remit includes Apple Ads alongside the App Store, Apple Music, Apple Pay, Maps and iCloud. He joined Apple in 1989 and helped create the online Apple Store in 1998, the iTunes Store in 2003 and the App Store in 2008.\n\n## What Eddy builds\n\n- [Apple Ads Platform API](https://www.anchorterminal.com/tools/apple-ads.md), graded D, 53.9/100, in Advertising \u0026 campaign operations. Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token. Senior Vice President, Services and Health, Apple (oversees Apple Ads), researched 2026-10-28.\n\n## Works with\n\n- [John Ternus](https://www.anchorterminal.com/people/john-ternus/), CEO, Apple\n- [Ronald Wayne](https://www.anchorterminal.com/people/ronald-wayne/), Co-founder, Apple\n- [Steve Jobs](https://www.anchorterminal.com/people/steve-jobs/), Co-founder, Apple\n- [Steve Wozniak](https://www.anchorterminal.com/people/steve-wozniak/), Co-founder, Apple\n- [Tim Cook](https://www.anchorterminal.com/people/tim-cook/), Executive Chair, Apple\n\n## Questions\n\n### Who is Eddy Cue?\n\nEddy Cue is Apple's senior vice president of Services and Health, and his remit includes Apple Ads alongside the App Store, Apple Music, Apple Pay, Maps and iCloud. He joined Apple in 1989 and helped create the online Apple Store in 1998, the iTunes Store in 2003 and the App Store in 2008.\n\n### What does Apple make?\n\nAnchor Terminal lists Apple Ads Platform API from Apple. Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token.\n\n### How are Eddy's tools graded?\n\nApple Ads Platform API is graded D, 53.9 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://ads.apple.com/\n- https://ads.apple.com/app-store/help\n- https://developer.apple.com/documentation/apple-ads-platform-api\n- https://raw.githubusercontent.com/apple/apple-ads-platform-api-python/main/README.md\n- https://en.wikipedia.org/wiki/Apple_Inc.\n- https://en.wikipedia.org/wiki/Ronald_Wayne\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
  "meta": {
    "attribution": "Anchor Terminal (https://www.anchorterminal.com)",
    "attributionRequired": true,
    "credit": "CC BY 4.0, credit Anchor Terminal and link the page or API address you took it from (https://www.anchorterminal.com/terms/#data)",
    "docs": "https://www.anchorterminal.com/docs/",
    "generatedAt": "2026-10-28",
    "license": "CC-BY-4.0",
    "method": "https://www.anchorterminal.com/benchmark/",
    "methodology": "0.7",
    "openapi": "https://www.anchorterminal.com/openapi.json",
    "preview": false,
    "run": "2026-10-01",
    "runLabel": "October 2026 research run",
    "terms": "https://www.anchorterminal.com/terms/#data"
  },
  "page": {
    "breadcrumbs": [
      {
        "name": "Home",
        "url": "https://www.anchorterminal.com/"
      },
      {
        "name": "People building AI tools",
        "url": "https://www.anchorterminal.com/people/"
      },
      {
        "name": "Eddy Cue",
        "url": ""
      }
    ],
    "description": "Eddy Cue is senior Vice President, Services and Health at Apple (oversees Apple Ads). Apple Ads Platform API on Anchor Terminal, with grades, an about and public profiles.",
    "facts": null,
    "h1": "Eddy Cue",
    "image": "https://www.anchorterminal.com/assets/og/default.png",
    "path": "/people/eddy-cue/",
    "published": "",
    "section": "people",
    "title": "Eddy Cue, Apple | Anchor Terminal",
    "toc": null,
    "updated": "2026-10-28",
    "url": "https://www.anchorterminal.com/people/eddy-cue/"
  },
  "tokens": {
    "markdown": 900,
    "slim": 630
  },
  "version": 1
}