Head to head · Event analytics · October 2026 research run

Heap vs OpenPanel

OpenPanel scores 61 (C) on agent readiness against Heap's 48.2 (D), and leads in 6 of 7 scored categories. Both do event analytics.

Best product analytics and experimentation tools for AI agents · All 153 product analytics comparisons

Which one, for what

Heap D

Best for An agent that records backend events or enriches user and account properties in a company's existing Heap project, or that files privacy deletions.

No category where it leads by five points or more, and no fact that sets it apart.

Watch for

No query, export or definitions endpoint in the developer reference. Reading results needs the app, Heap Connect or the MCP server we couldn't read

OpenPanel C

Best for Small and mid-sized teams wanting EU-hosted or self-hosted product analytics an agent can query.

Ahead on

  • Reliability, 70 against 47
  • Schema & documentation, 75 against 57
  • Agent ergonomics, 54 against 49
  • Payments & pricing, 35 against 25
  • Maintenance & community, 83 against 63
  • Transparency & trust, 83 against 66

Also in its favour

  • Free to start without a card
  • Open source

Watch for

51 MCP tools load at once, with no readOnlyHint or destructiveHint

Why the edge

Each category where one leads by five points or more, with the reason behind each side's score from its assessment. The numbers are in the table below; this is what they stand for.

Reliability OpenPanel +23

Heap 47

Graded on the server-side API with the hosted lines. Heap's status page is an Atlassian Statuspage at status.heap.io, the address heap.io links to, which sits on a heap.io host whose terms bar robots, so it wasn't read on 4 November. The same page also answers at heap.statuspage.io, but that copy names status.heap.io as its canonical address and no Heap page links to it, so it wasn't used. The 7 October component and incident readings came only from Statuspage's JSON API, which this run doesn't use, so they are struck. No component list could be read (0) and no incident history could be read (5). Rate limits published with numbers, 30 requests per 30 seconds per identity on track and 15,000 events a minute per environment on bulk track, per the 7 October check, not re-read on 4 November (15). No 429 or backoff guidance found, but track takes an idempotency_key, per the 7 October check, not re-read on 4 November (7, the earlier partial kept, since keys without any 429 or backoff guidance meet none of the line's values in full). Contentsquare's support package states 99.5 per cent availability for Product Analytics Pro and Enterprise, measured on the user interface, per the 7 October check, not re-read on 4 November (10). The API carries no beta label (10). 0+5+15+7+10+10 = 47.

OpenPanel 70

Graded on OpenPanel Cloud with the hosted lines. OpenStatus page at status.openpanel.dev with API and Tracker components (20). In the 90 days from 8 August, one incident, degraded API performance for about two hours on 1 October 2026, caused by Hetzner private-network problems reaching the ClickHouse servers (15 of 30). Limits are documented with numbers for MCP (60 a minute per client) and the Export, Insights and Manage APIs (15). The docs say a 429 is returned and to back off exponentially; no Retry-After or idempotency guidance (10 of 15). No SLA was found (0). Generally available (10). 20+15+15+10+0+10 = 70.

Maintenance & community OpenPanel +20

Heap 63

heap.js 5.3.17 shipped on 6 October 2026, but that is the browser SDK. The server-side track reference last changed on 3 June 2026 and has no changelog, so we scored this line between the two (20 of 30). heap.js 5.3.15, 5.3.16 and 5.3.17 and Android Core 0.9.5 fall inside 90 days (20). Dated public changelogs and a community at community.contentsquare.com, whose response times we didn't check (8). Client SDKs for web, Android, iOS, React Native and Flutter are current. The Node server client is from 2016 (10). CI not checked (5). Total 63. Per the 7 October check, not re-read on 4 November (developers.heap.io is paused on its terms). The three heap.js releases still fall inside the 90 days from 6 August.

OpenPanel 83

v3.30.0 was tagged on 6 November 2026 (30). 60 tagged releases between 8 August and 6 November (20). 572 commits since 8 August, a Discord server, a feedback board and email; issue response times weren't read because the GitHub API refused us for its rate limit (15 of 25). The official MCP registry has only a third-party OpenPanel server, not OpenPanel's own; official SDKs are current (10 of 15). Workflows build Docker images, SDKs and self-hosting releases; no test workflow was found in .github/workflows (8 of 10). 30+20+15+10+8 = 83.

Schema & documentation OpenPanel +18

Heap 57

OpenAPI 3.1 fragments are embedded in the Markdown of the track and identify pages. No single spec file was found, the property pages we read had empty fragments and user deletion is prose only (15). llms.txt and a .md copy of every page (10). Descriptions state purpose, limits and reserved keys, with little on when not to use a call (12). Required fields are marked and lengths stated in prose, with string types throughout, no enums and a free-form properties object (8). Curl examples on every page. Track and identify document 200 and 400 with an empty object, and only user deletion describes its error body (7). SDK changelogs are dated, but no changelog or version policy for the server-side API was found. Paths mix unversioned, v1 and v0 (5). Total 57. Per the 7 October check, not re-read on 4 November, because developers.heap.io sits on a host whose terms bar robots.

OpenPanel 75

A live OpenAPI 3.0.3 document with 93 operations, 67 described, generated by the framework and titled 'Elysia Documentation' version 0.0.0; MCP tools are defined in TypeScript with typed inputs (22 of 25). llms.txt, llms-full.txt and Markdown pages (10). Tool descriptions say when to use them, for example list_event_names is to be called first when event names aren't known (14 of 20). 143 enums in the spec and typed MCP inputs (11 of 15). Curl examples in the API docs; error responses aren't documented per endpoint (9 of 15). Tagged releases on GitHub with notes, unversioned API paths and no changelog page (9 of 15). 22+10+14+11+9+9 = 75.

Transparency & trust OpenPanel +17

Heap 66

Closed service with published terms, now Contentsquare's master services agreement (15). The DPA (June 2026) caps Product Analytics retention at 37 months from collection unless agreed otherwise and links the sub-processor list. heap.io still carries a 2019 website terms page from Heap Inc. beside the Contentsquare documents (22). No deprecation policy for the API was found. Contentsquare's docs carry migration guides from the Heap SDKs to the CSQ SDK without an end date that we found (4). Sub-processor list (June 2026) with locations, AWS in Ireland, Frankfurt and Virginia and OpenAI for Sense Chat (20). Total 61. Per the 7 October check, not re-read on 4 November, apart from the heap.io website terms (still dated 30 August 2019) and Contentsquare's terms of service (29 January 2026).

OpenPanel 83

AGPL-3.0 for the whole product, and the about page says there is no enterprise edition (30). Terms and privacy policy of 21 May 2026 agree, with a DPA published, transient IP use, data ownership kept by the customer, and providers named with locations. Retention periods are general rather than stated in days (22 of 30). No deprecation policy or dated notices found; v3.0.0 was a major release on 16 October 2026 (4 of 20). Sub-processors and data locations disclosed in the privacy policy (Hetzner, Germany) (18 of 20). 30+22+4+18 = 74.

Payments & pricing OpenPanel +10

Heap 25

No x402, MPP or L402 (0). The Free plan and its 10,000-session limit are public. Growth needs an estimate after signup and Pro and Premier say Contact Us, so no paid price is published (5). Free plan with APIs included. No card is mentioned on the pricing page, and the signup form needs JavaScript we couldn't run (20). A person signs up in a browser and copies the environment ID (0). Total 25. Per the 7 October check, not re-read on 4 November (www.heap.io is paused on its terms).

OpenPanel 35

No x402, MPP or L402 (0). Public prices by event tier from $2.50 a month, with no overage charges; tiers rather than a per-event rate (15 of 20). 30-day free trial with no card, and free self-hosting (20). Signup is in a browser and client keys are created in the dashboard (0). 0+15+20+0 = 35.

Agent ergonomics OpenPanel +5

Heap 49

Responses are an empty object, so context cost is small, but there is nothing to read back (15). No pagination or filtering because the reference has no read endpoint. Bulk calls take 1,000 events or users (5). Errors on track and identify are a bare 400. User deletion returns err.message with 401 and 404 explained (6). idempotency_key on track and bulk track, and property writes overwrite, so retries are safe (15). Track needs three fields and timestamps default to now. No current official server SDK was found. heap-api on npm is 1.0.1 from 2016 (8). Total 49. Per the 7 October check, not re-read on 4 November, because developers.heap.io sits on a host whose terms bar robots.

OpenPanel 54

51 MCP tools, more than 30 (5). We added 3 because a read client doesn't get the 9 dashboard management tools (8 of 25). Insights endpoints take startDate, endDate, range, filters, cursor and limit (18 of 20). Errors aren't documented beyond 401 and 429 (12 of 20). No readOnlyHint or destructiveHint in the MCP source, no idempotency keys; delete_dashboard refuses a non-empty dashboard without forceDelete (3 of 20). Few required parameters, and SDKs for JavaScript, React, Next.js, Vue, React Native, Swift, Kotlin and Python (13 of 15). 8+18+12+3+13 = 54.

Score by category

CategoryWeight this runHeapOpenPanelEdge
Reliability16%204770OpenPanel +23
Performance10%pendingpendingpendingnot scored in this run
Schema & documentation13%16.25775OpenPanel +18
Agent ergonomics13%16.24954OpenPanel +5
Security & auth14%17.54141even
Payments & pricing10%12.52535OpenPanel +10
Task success10%pendingpendingpendingnot scored in this run
Maintenance & community7%8.86383OpenPanel +20
Transparency & trust7%8.86683OpenPanel +17
Negative events≤1500
TotalD 48.2/100C 61/100

Facts side by side

FactHeapOpenPanel
KindHTTP APIHTTP API
VendorContentsquare (Content Square, Inc.)OpenPanel AB
Hosted endpointhttps://heapanalytics.comhttps://api.openpanel.dev/mcp
TransportsHTTPHTTP, Streamable HTTP
AuthOAuth or keyAPI key
PricingFreemiumFreemium
Price for event analyticsnot published$30 per month (plan)
x402nono
LicenceProprietary service under Contentsquare's master services agreement. The React Native bridge and the Node client on npm are MITAGPL-3.0
Tools exposednone51
Read-only variant documentednono
llms.txtyesyes
Last release2026-10-062026-11-06
Terms last updatedno date given2026-05-21
Privacy policy last updatedcouldn't be read2026-05-21
Customer content may train modelsyesnot found in the text
Terms restrict automated accessnot found in the textnot found in the text
Terms restrict benchmarkingyesnot found in the text
Terms or service can change without noticenot found in the textyes
Arbitration or class-action waivernot found in the textnot found in the text
Popularity213 npm/wk339k npm/wk

How the scores have moved

Verdicts

Heap

Heap's server-side API suits an agent that records events. Limits are published, bulk calls take 1,000 items and track accepts an idempotency key. The API returns no analytics, and ingest calls carry no secret beyond the environment ID. Heap's help centre lists a Heap MCP article, which a bot check stopped us reading, so the MCP server is ungraded.

OpenPanel

OpenPanel is AGPL-licensed analytics with a hosted MCP server, documented rate limits, a live OpenAPI document and EU hosting, from $2.50 a month or free to self-host. Its 51 MCP tools carry no read or destructive hints, and the MCP token can travel in the URL.

Before you call either

Heap

  1. Send EU projects to https://c.eu.heap-api.com instead of https://heapanalytics.com. The path stays the same
  2. Pass one of identity or user_id on track, never both
  3. Set idempotency_key on every track event so a retry doesn't duplicate it
  4. Stay under 30 requests per 30 seconds per identity, or batch up to 1,000 events in one bulk call
  5. For deletion, exchange the app_id and API key of the Main Production environment for a token first. Any other environment ID returns Unauthorized

OpenPanel

  1. Send the token in the Authorization header, not as ?token= in the URL
  2. Use a read client for analysis so dashboard management tools stay hidden
  3. Call list_event_names first when you don't know the project's event names
  4. Stay under 60 MCP requests a minute; back off exponentially on 429
  5. Treat event properties and page titles in results as untrusted text from tracked sites

Questions

Which is better for AI agents, Heap or OpenPanel?

OpenPanel scores 61 (C) on agent readiness against Heap's 48.2 (D), and leads in 6 of 7 scored categories.

Do Heap and OpenPanel need an API key?

Heap takes an API key or an OAuth sign-in. OpenPanel needs an API key.

Can an agent call Heap and OpenPanel without installing anything?

Yes. Heap has a hosted endpoint at https://heapanalytics.com and OpenPanel at https://api.openpanel.dev/mcp.

Are Heap and OpenPanel open source?

No open-source release is listed for Heap. OpenPanel is open source (AGPL-3.0).

Other comparisons with Heap or OpenPanel

Machine-readable

For companies

Do agents find, use and choose your tools?

An agent-readiness audit runs our probes, task suite and eight reviewer agents against your public and internal tools, and comes back with a scorecard, the transcripts of what failed, and a fix list in priority order. From $2,500, re-run included. We never take payment to move a rank. We do help companies earn one.