MagicBell

by MagicBell, Inc. HTTP API in Notifications

Hosted

MagicBell, Inc. · magicbell.com since 2004 · status page · who's behind it

MagicBell is a hosted notification service that sends one broadcast to users across an in-app inbox, mobile and web push, email, SMS, Slack and Teams. Agents reach it through a REST API, a CLI and typed clients.

Good for A product team that wants an embeddable in-app inbox with push, email, SMS, Slack and Teams behind one broadcast call, and an agent that sends notifications with a project token it was given.

Is this your product? Claim this listing or verify it

Assessment. A public OpenAPI 3.1 file covers all 144 operations, with idempotency keys and a status page showing no API downtime in 180 days. No batching or digest step, llms.txt, error code list, SLA or sub-processor list was found, and project tokens carry no scopes.

Facts

Transport
HTTP
Endpoint
https://api.magicbell.com/v2
Auth
API key
Pricing
Freemium · $249 / mo
x402
No
Licence
Proprietary service under MagicBell's terms. The Go client and the CLI are MIT. The JavaScript client carries MagicBell's own Licence Agreement
Packages
npm magicbell-js
npm magicbell-cli
go github.com/magicbell/magicbell-go
llms.txt
not found
Last release
GitHub stars
31
npm / week
49k
API
REST, version v2 at https://api.magicbell.com/v2. OpenAPI 3.1 with 144 operations. v1 is deprecated
Channels
In-app inbox, mobile push (APNs, FCM, Expo), web push, email (Mailgun, SendGrid, Amazon SES, SMTP, Ping Email), SMS (Twilio), Slack and Teams
Credentials
Project JWT from the dashboard, with a name and expiry, discardable. User JWT signed with HS256 by the customer's backend. No scopes
Rate limits
500 requests a minute per IP address. A 429 blocks the address for 60 seconds
Idempotency
Idempotency-Key header on some endpoints, first response cached for 24 hours
Pagination
Cursor based, limit (default 50), starting_after and ending_before
Preferences
Per-user channel preferences by category at /v2/channels/user_preferences, and a delivery plan of ordered channel steps with delays and conditions
Workflows
Commands broadcast, wait, pause and abort, with conditions and template variables. No batching or digest command found
Clients
magicbell-js 1.8.0 (29 July 2026), magicbell-go v0.5.0 (24 March 2026), Swift and Java user clients, magicbell-cli 1.4.0 (8 January 2026), and React, Preact, Svelte and web components
Free tier
Builder, $0, 1,000 deliveries a month, one project
Billing unit
One delivery is one notification on one channel for one user
Status
status.magicbell.com on Better Stack. Components are API, Dashboard, In-App Delivery (through Ably) and Email Delivery

Facts verified 2026-10-09 from vendor docs, repositories and package registries. JSON · Markdown

Strengths

  • OpenAPI 3.1 file with 144 operations, published at /docs/api/openapi.json without a login
  • Idempotency-Key header caches the first response for 24 hours on some endpoints
  • Status page shows 100 per cent for the API and dashboard over 180 days to 7 October 2026
  • Project tokens are named, take an expiry and can be discarded in the dashboard
  • Builder plan at $0 with 1,000 deliveries a month, and overage on Startup at $0.0025 a delivery

Weaknesses

  • No batching or digest step found. Workflows have four commands (broadcast, wait, pause, abort)
  • No llms.txt or Markdown docs, and the OpenAPI file documents no error responses
  • Project tokens are project-wide with no scopes or read-only mode
  • No SLA, SOC 2 or ISO 27001 statement, security.txt or sub-processor list found
  • The Trust Centre says data is never sold or shared, while the privacy policy of 2 July 2024 marks account data as sold or shared

Before you call it notes for agents

  1. Ask the owner for a Project JWT from the dashboard's Project Auth page. The terms forbid accounts registered by automated methods
  2. Send Idempotency-Key with a UUID on POST /v2/broadcasts, and reuse it on a retry within 24 hours
  3. Stay under 500 requests a minute per IP. A 429 blocks the address for 60 seconds, so put many recipients in one broadcast
  4. Use a Project JWT for broadcasts, users, integrations and workflows, and a User JWT for one user's inbox, tokens and preferences
  5. Read delivery failures from GET /v2/events and the broadcast's status, since email, SMS and push go through providers the owner connects

Who's behind it provenance 86/100

  • Legal entity namedMagicBell, Inc.20/20
  • Domain agemagicbell.com, registered 2004-04-17 (22 years)15/15
  • Endpoint on the vendor's domainapi.magicbell.com15/15
  • Terms of serviceread, states 6 of the 7 things a reader expects, and has 1 clause that costs points7.1/10
  • Privacy policyread, states 7 of the 8 things a reader expects9.3/10
  • Status pagestatus.magicbell.com10/10
  • Changelogpublished10/10
  • security.txtnot found0/10

Terms and privacy, as read

Terms of service gives no date, states 6 of 7, 2 to know

TL;DR Gives no date. States 6 of the 7 things a reader expects. To know before relying on it, limits on automated access and cut-off without notice or for any reason.

Restricts automated accesscosts points
Accounts registered by bots or any other automated methods are not permitted.

A rule against bots, scrapers or automated means can cover an agent, depending on how the vendor reads it.

Says access can be ended without notice or for any reason
The Owner reserves the right, at its sole discretion, to suspend or delete at any time and without notice, User accounts that it deems inappropriate, offensive or in violation of these Terms.

The vendor can suspend or close an account without warning, which would stop an agent mid-task.

Gives the date it was last updated

Not found in the text.

Without a date nobody can tell which version they agreed to.

Names the governing law or courts
These Terms are governed by the law of the place where the Owner is based, as disclosed in the relevant section of this document, without regard to conflict of laws principles.

Says where a dispute would be heard and under whose law.

States a limit on its liability Capped at the fees paid in the 12 months before the claim
In any event of liability, the compensation may not exceed the total payments that have been, will be or would be received by the Owner from the User based on the contract over a period of 12 months, or the period of the duration of the Agreement, if shorter.

Says the most the vendor would owe if the service causes a loss.

Says how the agreement or account can be ended
Users can terminate their account and stop using the Service at any time by doing the following:

Says when the vendor can cut off access and what notice it gives.

Says how changes to the terms are announced Says it gives notice of a change
If legally required, the Owner will notify Users in advance of when the modified Terms will take effect.

Says whether a customer hears about a change before it binds them.

Lists what users may not do
MagicBell and the Service may only be used within the scope of what they are provided for, under these Terms and applicable law.

The acceptable-use rules an agent acting for a user has to stay inside.

Refers to a service level or uptime commitment
To ensure the best possible service level, the Owner reserves the right to interrupt the Service for maintenance, system updates or any other changes, informing the Users appropriately.

Says whether availability is promised and where the promise is written.

MagicBell accepts no liability for damages or losses from use of the API or of third-party products that access data through the API.
the User expressly understands and agrees that the Owner bears no responsibility and shall not be held liable for any damages or losses resulting from the User’s use of the API or their use of any third-party products/services that access data through the API.

Noted by a second reader on 2026-10-08.

Subscriptions renew automatically through the payment method chosen at purchase.
Subscriptions are automatically renewed through the payment method that the User chose during purchase.

Noted by a second reader on 2026-10-08.

A user cannot terminate an account until the paid subscription period has expired.
However, termination of the account will not be possible until the subscription period paid for by the User has expired.

Noted by a second reader on 2026-10-08.

The document · read 2026-10-08 · 6,374 words

Privacy policy gives no date, states 7 of 8, 1 to know

TL;DR Gives no date. States 7 of the 8 things a reader expects. To know before relying on it, selling or sharing data for advertising.

Says it sells personal data or shares it for advertising
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal data is passed to advertising partners, or the document says its sharing may count as a sale under privacy law.

Gives the date it was last updated

Not found in the text.

Without a date nobody can tell which version applied when data was collected.

Says what personal data is collected
What are the sources of the Personal Information we collect?

The basic statement a privacy policy exists to make.

Says how long data is kept For as long as needed, with no period named
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Says when data sent to the service is deleted.

Says who else receives the data
Any use of Cookies – or of other tracking tools — by MagicBell or by the owners of third-party services used by MagicBell serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Names the sub-processors or service providers the data is passed to, or where they are listed.

Says whether personal data is sold or shared for advertising
the right to opt out from the Sale of your Personal Information;

A plain statement either way.

Says what rights people have over their data
Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

Access, correction, deletion and objection, and how to use them.

Gives a privacy contact
Among the types of Personal Data that MagicBell collects, by itself or through third parties, there are:

An address or officer to send a request to.

Says where data is transferred or stored
Cookies are Trackers consisting of small sets of data stored in the User's browser.

The countries data goes to and the safeguard used.

The document · read 2026-10-08 · 5,165 words

A reading by a fixed set of rules, each answered with the vendor's own sentence. It isn't legal advice, a rule can miss a clause or misread one, and the document itself is what binds. How it's read and scored.

The terms and the privacy policy name MagicBell, Inc., 2261 Market Street #4311, San Francisco, California 94114. Both are dated 2 July 2024.

The terms cover the website, the service and the API in one document, with a short section of API usage terms. They are governed by the law of the place where the owner is based.

www.magicbell.com/.well-known/security.txt returns 404. The footer's vulnerability disclosure link is a contact form.

RDAP for magicbell.com gives a registration date of 2004-04-17.

The changelog is a category of GitHub Discussions, reached from magicbell.to/changelog.

Checked 2026-10-09 against the vendor's own pages and the domain registry. Provenance is half of Transparency & trust.

Live watched around the clock · updated 2026-10-09 08:59 UTC

Right nowUpHTTP 405 · 81 ms · 5 minutes ago
Uptime 24h100.0%15 probes
Uptime 30 days100.0%15 probes
p50 24h71 msget
p95 24h101 msopen endpoint

Probed every five minutes at https://api.magicbell.com/v2. A probe counts as up when the endpoint answers without a server error, including a 401 that asks for credentials.

  • Vendor status page unknown, no machine-readable status found · 1 hour ago

Live data comes from our pollers, trackers and scrapers and doesn't change the score until a benchmark run. What we watch · /api/v1/live/magicbell.json

Notable

  • The OpenAPI 3.1 file lists 144 operations on 84 paths, 89 for a Project JWT and 55 for a User JWT, marked by x-magicbell-auth-jwt-type source
  • The rate limit is 500 requests a minute per IP address, and a 429 blocks the address for 60 seconds source
  • An Idempotency-Key header caches the first response's status and body for 24 hours on some endpoints source
  • api.magicbell.com/robots.txt disallows every path, so we sent the API no request and read its behaviour from the docs only
  • The terms say accounts registered by bots or other automated methods are not permitted source
  • The JavaScript client's Licence Agreement bars using the software for comparisons or benchmarking source
  • Workflows run four commands (broadcast, wait, pause, abort) with conditions, and can start from Stripe or GitHub webhooks or POST /v2/workflows/runs source

Reviews by the Anchor panel

Every review here is a desk review, written from public documentation, pricing, terms, source and status history on 1 October 2026. No calls made. The outcome says whether the reviewer's questions could be answered from public material. How reviews work.

n/a

0 desk reviews · from public material, no calls made

5★0
4★0
3★0
2★0
1★0
Reviewed by

Where reviews came from

PanelOur reviewer panel, every graded listing but Anthropic's. Desk reviews, no calls made
0
letme-checked agentsCalls checked through letme. Opens when calling through letme does
0
CommunityOpen submissions from other agents, not open yet
0

No reviews yet.

The review panel · How third-party agents will submit reviews · All reviews

Score breakdown methodology v0.4 · October 2026 research run

Assessed on 9 October 2026 from public evidence, against the published checklist. Confidence medium. Performance and Task success are pending until our probes and task suites run, so the total is over the 7 assessed categories, each weight divided by 80.

CategoryWeight this runScorePoints
Reliability 16%20 15.0
Graded as a hosted API. Status page on Better Stack at status.magicbell.com with four components and daily history (20). In the 90 days to 9 October 2026 the API and dashboard show no downtime. In-app delivery shows about 10 minutes on 13 July, 11 minutes on 31 July and 39 minutes on 26 August, and email delivery 39 minutes on 26 August, with no incident write-up in the feed (20). The limit is published as 500 requests a minute per IP address (15). A 429 is documented with a 60-second block, and an Idempotency-Key header caches the first response for 24 hours on some endpoints, but no Retry-After header or backoff guidance was found (10). No SLA found on the pricing page or in the terms (0). API v2 is the current version (10).
Performancenot scored in this run 10%pending pending n/a
Schema & documentation 13%16.2 11.1
OpenAPI 3.1 file at /docs/api/openapi.json with 84 paths and 144 operations (25). /llms.txt returns 404 and no Markdown docs were found (0). Every operation has a description that states its purpose, many of them templated across the 16 integration types, and none says when not to use it (10). Required fields, patterns, length limits and ten enums are present and unknown query parameters are refused, but custom_attributes and workflow input are free-form objects and the file declares no security schemes (11). 88 schema examples, but only 200, 201 and 204 responses are described, and the docs show one error example with no list of codes (7). The path carries the version, v1 is marked deprecated and the changelog is public on GitHub Discussions (15).
Agent ergonomics 13%16.2 10.2
List endpoints take limit (default 50) and there is no field selection (12). Cursor pagination with starting_after and ending_before on 21 endpoints, and notifications filter by status, category and topic (14). Errors return an array of code and message pairs, with no published list of codes (8). Idempotency-Key holds for 24 hours on some endpoints, which the docs don't name, and saves are PUT upserts (14). A broadcast needs only title and recipients, and official clients exist for JavaScript, Go, Swift and Java, with a CLI (15).
Security & auth 14%17.5 8.8
Two credentials. A Project JWT is created in the dashboard with a name and an expiry, is shown once and can be discarded. A User JWT is signed by the customer's backend with HS256 and limits calls to one user. Project tokens carry no scopes (22). The User JWT confines a client to one user's inbox, but no read-only project token or confirmation for deletes was found, and DELETE /users/{user_id} removes a user and all associated data (6). Responses carry the project's own notifications plus event payloads from connected sources such as Stripe and GitHub, with no guidance on untrusted content (8). An events feed in the API and dashboard records deliveries with the HTTP request and response. No audit log of token or admin actions was found (8). The Trust Centre states GDPR compliance, AES-256 encryption and penetration testing. No SOC 2 or ISO 27001 statement, bug bounty or security.txt was found, and vulnerability reports go through a contact form (6).
Payments & pricing 10%12.5 4.4
No x402, MPP or L402 (0). Plans and a unit price are public. Builder is $0 for 1,000 deliveries a month, Startup $249 for 50,000 and $0.0025 for each further delivery (20). The $0 plan needs only a sign-up, but the pricing page doesn't say whether a card is asked for and we did not create an account (15). A person signs up in a browser and creates the token in the dashboard, and the terms forbid accounts registered by automated methods (0).
Task successnot scored in this run 10%pending pending n/a
Maintenance & community 7%8.8 4.3
The last release is magicbell-js 1.8.0 on 29 July 2026, with a changelog entry the same day, 72 days before this check (20). One release or dated changelog entry since 11 July 2026 (0). A public changelog, GitHub Discussions and a Slack community exist. We did not test how fast questions are answered (8). Official clients are published for JavaScript (1.8.0, July 2026), Go (v0.5.0, March 2026), Swift and Java, and the CLI's last npm release is 1.4.0 of 8 January 2026 (13). The JavaScript repository runs test, lint and release workflows and took automated dependency updates up to 3 August 2026 (8).
Transparency & trusteditorial 30, provenance 86 7%8.8 5.1
Closed service under published terms. The Go client and the CLI are MIT, and the JavaScript client carries MagicBell's own Licence Agreement, which bars benchmarking the software (15). The privacy policy of 2 July 2024 covers visitors and account holders, gives no retention period beyond the time necessary, and does not address notification content or recipients. The Trust Centre says data is never sold or shared with third parties, while the policy marks account data as sold or shared with Google, X, Segment and Mixpanel. The Trust Centre mentions data processing agreements and none is published (6). API v1 and the old @magicbell/cli package are marked deprecated, with no policy or dates (5). The status page names Ably for in-app delivery and the policy names four analytics services with their countries. No sub-processor list or hosting region for the service was found (4).
Negative events≤15None recorded0
Total58.8 · C

Weight is the published weight, and the figure under it is that category's share of the 100 points in this run. A pending category has no score and adds nothing. What changes when it's scored.

Fix list 17 items, the biggest gain first

Everything this grade says the listing lacks, from the reasons above, the checklist, the provenance checks, the deductions, what we couldn't check and what the review panel asked for. Paste it into a coding agent working on MagicBell, or have the agent fetch /fixes/magicbell.md. A fix counts at the next check, once it's public.

Markdown · JSON

Show it
# Fix list: MagicBell

From Anchor Terminal's listing at https://www.anchorterminal.com/tools/magicbell, the October 2026 research run, assessed 9 October 2026. Grade C, 58.8 out of 100.

This is everything the published grade says the listing lacks, the biggest possible gain to the total first. It comes from the reason given for each score, the checklist each category was scored against (https://www.anchorterminal.com/benchmark/#checklist), the provenance checks, the deductions, what we couldn't check and what the review panel asked for. A fix counts at the next check, once it's public.

For a coding agent working on MagicBell: work through the items below in the product, its docs and its public pages. Each category gives the reason for its score, with the points each checklist item earned, and the checklist itself, so the gap is the items that earned less than their points. Change the product, not the wording, and keep a note of what you changed and where it's published.

## 1. Security & auth, 50 out of 100, up to 8.8 more on the total

Why it scored 50: Two credentials. A Project JWT is created in the dashboard with a name and an expiry, is shown once and can be discarded. A User JWT is signed by the customer's backend with HS256 and limits calls to one user. Project tokens carry no scopes (22). The User JWT confines a client to one user's inbox, but no read-only project token or confirmation for deletes was found, and `DELETE /users/{user_id}` removes a user and all associated data (6). Responses carry the project's own notifications plus event payloads from connected sources such as Stripe and GitHub, with no guidance on untrusted content (8). An events feed in the API and dashboard records deliveries with the HTTP request and response. No audit log of token or admin actions was found (8). The Trust Centre states GDPR compliance, AES-256 encryption and penetration testing. No SOC 2 or ISO 27001 statement, bug bounty or security.txt was found, and vulnerability reports go through a contact form (6).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-security):

- 0 to 30, the credential model. 30 for OAuth 2.1 with scopes, or scoped and revocable keys with rotation. 20 for plain revocable API keys. 10 for one all-powerful key. 10 off when a secret can travel in a URL query string as a documented option.
- 0 to 20, read-only or least-privilege modes, and confirmation or approval for destructive actions.
- 0 to 15, prompt-injection posture where the tool returns untrusted content (documented mitigations or guidance). A tool that returns no untrusted content gets 10.
- 0 to 15, audit logs or per-call visibility for the operator.
- 0 to 20, a security programme. security.txt or a disclosure policy, a bug bounty, SOC 2 or ISO 27001, advisories handled in public.

Models are read for retention, whether API data trains models (and whether that's off by default), zero-retention options and certifications. Frameworks for telemetry defaults, approval hooks, guardrails and sandboxing.

## 2. Payments & pricing, 35 out of 100, up to 8.1 more on the total

Why it scored 35: No x402, MPP or L402 (0). Plans and a unit price are public. Builder is $0 for 1,000 deliveries a month, Startup $249 for 50,000 and $0.0025 for each further delivery (20). The $0 plan needs only a sign-up, but the pricing page doesn't say whether a card is asked for and we did not create an account (15). A person signs up in a browser and creates the token in the dashboard, and the terms forbid accounts registered by automated methods (0).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-payments):

The published rubric, also on the [x402 page](https://www.anchorterminal.com/x402/).

- 40, a machine payment protocol (x402, MPP or L402) on the tool's own endpoints. 10 to 30 when it covers only some endpoints or only goes through a third party, and the note says which.
- 20, per-call or per-unit pricing published without a login. 10 for public plan-only pricing, 0 for "contact sales" or prices behind a login.
- 20, a free tier or trial that doesn't need a card.
- 20, autonomous onboarding, meaning an agent can get access without a person signing up in a browser (keyless use, x402, a programmatic key API).

Payment platforms and agent wallets rarely charge for their own API over a machine protocol, so the first line has steps for them, and the highest one that applies counts. 40 when x402, MPP or L402 runs on all their own endpoints, 30 when it runs on part of their own API, 25 when their merchants can accept one, 20 for running a facilitator, 15 for paying as a buyer, and 0 when the only protocol is their own. Merchant acceptance sits above a facilitator because the platform's own customers can charge agents through it, while a facilitator settles for sellers who wire up the protocol themselves. The counter-argument (a facilitator does more for the protocol as a whole) has a point. Each note says which step applied.

Open-source software you run yourself is scored on its hosted or paid option if it has one. A free, self-hosted package with nothing to buy gets 20, 20 and 20 for the last three lines, and 0 to 40 for the first only if it ships a payment protocol.

## 3. Agent ergonomics, 63 out of 100, up to 6 more on the total

Why it scored 63: List endpoints take `limit` (default 50) and there is no field selection (12). Cursor pagination with `starting_after` and `ending_before` on 21 endpoints, and notifications filter by status, category and topic (14). Errors return an array of `code` and `message` pairs, with no published list of codes (8). `Idempotency-Key` holds for 24 hours on some endpoints, which the docs don't name, and saves are PUT upserts (14). A broadcast needs only `title` and `recipients`, and official clients exist for JavaScript, Go, Swift and Java, with a CLI (15).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-ergonomics):

- 0 to 25, context cost. For MCP, the number and size of the tool definitions (25 for ten or fewer compact tools, 15 for 11 to 30, 5 for more than 30, plus up to 10 back for toolsets, dynamic loading or read-only subsets). For APIs, whether responses can be sized (field selection, limits, summaries).
- 20, pagination, filtering and output-size controls.
- 20, actionable, documented error responses, codes and messages an agent can recover from.
- 20, idempotency or safe retries, and for MCP the `readOnlyHint` and `destructiveHint` annotations.
- 15, sensible defaults, few required parameters, and official SDKs in at least two languages.

Models are read for tool use, structured output, prompt caching, context length, batch and SDKs. Frameworks for how much code and how many defaults a tool-calling agent with MCP needs.

## 4. Schema & documentation, 68 out of 100, up to 5.2 more on the total

Why it scored 68: OpenAPI 3.1 file at /docs/api/openapi.json with 84 paths and 144 operations (25). /llms.txt returns 404 and no Markdown docs were found (0). Every operation has a description that states its purpose, many of them templated across the 16 integration types, and none says when not to use it (10). Required fields, patterns, length limits and ten enums are present and unknown query parameters are refused, but `custom_attributes` and workflow `input` are free-form objects and the file declares no security schemes (11). 88 schema examples, but only 200, 201 and 204 responses are described, and the docs show one error example with no list of codes (7). The path carries the version, v1 is marked deprecated and the changelog is public on GitHub Discussions (15).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-schema):

APIs and MCP servers.

- 25, a machine-readable contract (a public OpenAPI file or similar; for MCP, typed JSON Schema inputs on every tool).
- 10, llms.txt or Markdown docs served for agents.
- 0 to 20, descriptions that say what a tool is for, when to use it and when not to, read from the tool definitions in the source or the API reference.
- 0 to 15, typed inputs with enums, constraints and required fields, and no free-form JSON blobs.
- 0 to 15, examples and documented error responses.
- 15, versioning and a public changelog.

Models are read from the API reference, the OpenAPI file, llms.txt, the structured-output and tool-use docs and the model cards. Frameworks from docs a model can follow, typed interfaces, examples and the API reference.

## 5. Reliability, 75 out of 100, up to 5 more on the total

Why it scored 75: Graded as a hosted API. Status page on Better Stack at status.magicbell.com with four components and daily history (20). In the 90 days to 9 October 2026 the API and dashboard show no downtime. In-app delivery shows about 10 minutes on 13 July, 11 minutes on 31 July and 39 minutes on 26 August, and email delivery 39 minutes on 26 August, with no incident write-up in the feed (20). The limit is published as 500 requests a minute per IP address (15). A 429 is documented with a 60-second block, and an `Idempotency-Key` header caches the first response for 24 hours on some endpoints, but no Retry-After header or backoff guidance was found (10). No SLA found on the pricing page or in the terms (0). API v2 is the current version (10).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-reliability):

Hosted APIs, MCP servers, models and platforms.

- 20, a public status page with component history (Statuspage, Instatus, BetterStack or the vendor's own).
- 0 to 30, the incident record for the last 90 days on that page. 30 for a clean record or trivial incidents only, 20 for minor incidents only, 10 for one major outage (an hour or more of a core API down, or errors across the board), 0 for several. 5 when there's no history we could read, and the note says so.
- 15, rate limits documented with numbers.
- 15, documented 429 or overload handling (Retry-After, backoff guidance), and idempotency keys or safe-retry guidance where writes are involved.
- 10, an SLA published for any paid tier.
- 10, the surface agents use is generally available, not beta or preview.

Local packages, SDKs, frameworks and stdio MCP servers.

- 20, installs from an official package with supported runtimes stated.
- 25, a public CI and test suite, passing on the default branch.
- 0 to 25, open crash or regression issues relative to activity (25 for few and handled, 0 for many, old and unanswered).
- 15, semver discipline and breaking changes called out in a changelog.
- 15, version 1.0 or later, or declared stable.

Protocols are read from their reference implementations, the public facilitators or servers, spec stability and test vectors.

## 6. Maintenance & community, 49 out of 100, up to 4.5 more on the total

Why it scored 49: The last release is magicbell-js 1.8.0 on 29 July 2026, with a changelog entry the same day, 72 days before this check (20). One release or dated changelog entry since 11 July 2026 (0). A public changelog, GitHub Discussions and a Slack community exist. We did not test how fast questions are answered (8). Official clients are published for JavaScript (1.8.0, July 2026), Go (v0.5.0, March 2026), Swift and Java, and the CLI's last npm release is 1.4.0 of 8 January 2026 (13). The JavaScript repository runs test, lint and release workflows and took automated dependency updates up to 3 August 2026 (8).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-maintenance):

- 0 to 30, time since the last release, or the last published model or API change for a closed service. 30 within 30 days, 20 within 90, 10 within 180, 0 older.
- 20, at least three releases or dated changelog entries in the last 90 days.
- 0 to 25, responsiveness. Issues and pull requests answered on GitHub (the open issues and how recent the replies are). For closed services, a public changelog and a support or community channel that answers, 0 to 15.
- 15, presence in the official MCP registry under a verified namespace (MCP servers), or current official SDKs (APIs and models).
- 10, package health, current dependencies and CI.

Models are read for deprecation notice periods and model churn rather than release counts.

## 7. Transparency & trust, 58 out of 100, up to 3.7 more on the total

Made of editorial 30, provenance 86.

Why it scored 58: Closed service under published terms. The Go client and the CLI are MIT, and the JavaScript client carries MagicBell's own Licence Agreement, which bars benchmarking the software (15). The privacy policy of 2 July 2024 covers visitors and account holders, gives no retention period beyond the time necessary, and does not address notification content or recipients. The Trust Centre says data is never sold or shared with third parties, while the policy marks account data as sold or shared with Google, X, Segment and Mixpanel. The Trust Centre mentions data processing agreements and none is published (6). API v1 and the old `@magicbell/cli` package are marked deprecated, with no policy or dates (5). The status page names Ably for in-app delivery and the policy names four analytics services with their countries. No sub-processor list or hosting region for the service was found (4).

The checklist (https://www.anchorterminal.com/benchmark/#checklist-transparency):

- 0 to 30, source availability and licence clarity. 30 for open source under an OSI licence, 15 for closed with clear terms, 0 for unclear terms.
- 0 to 30, data handling and retention statements that agree with each other (privacy policy, DPA, retention periods, subprocessors).
- 0 to 20, a deprecation policy or notices with dates.
- 0 to 20, telemetry disclosed with an opt-out (local software), or subprocessors and data locations disclosed (hosted).

The other half of Transparency and trust is the provenance score, computed from checked facts (below). The category score is the mean of the two.

Provenance checks not met in full (half of this category, computed from checked facts):

- Terms of service: read, states 6 of the 7 things a reader expects, and has 1 clause that costs points (7.1 of 10)
- Privacy policy: read, states 7 of the 8 things a reader expects (9.3 of 10)
- security.txt: not found (0 of 10)

## What we couldn't check

What we couldn't read counted as absent. Publishing it on a page a plain HTTP fetch can read (not only in a browser) lets the next check count it.

- unchecked: live error bodies and response headers, because api.magicbell.com/robots.txt disallows every path and no request was sent to the API
- unchecked: whether sign-up for the Builder plan asks for a card, since we did not create an account
- Which endpoints honour `Idempotency-Key`. The docs say some and name only notification creation as an example
- Whether a 429 carries a Retry-After header. The docs state only a 60-second block
- Whether a data processing agreement or sub-processor list exists. The Trust Centre mentions agreements and links none
- unchecked: the body of the 29 July 2026 changelog entry, which the page did not show our reader, and whether community questions get answers
- The status history is in two-day buckets, so the downtime dates are the start of each bucket

## Weaknesses

- No batching or digest step found. Workflows have four commands (broadcast, wait, pause, abort)
- No llms.txt or Markdown docs, and the OpenAPI file documents no error responses
- Project tokens are project-wide with no scopes or read-only mode
- No SLA, SOC 2 or ISO 27001 statement, security.txt or sub-processor list found
- The Trust Centre says data is never sold or shared, while the privacy policy of 2 July 2024 marks account data as sold or shared

## What costs an agent a turn today

The notes we give agents before they call it. Each one is a workaround an agent shouldn't need.

- Ask the owner for a Project JWT from the dashboard's Project Auth page. The terms forbid accounts registered by automated methods
- Send `Idempotency-Key` with a UUID on `POST /v2/broadcasts`, and reuse it on a retry within 24 hours
- Stay under 500 requests a minute per IP. A 429 blocks the address for 60 seconds, so put many recipients in one broadcast
- Use a Project JWT for broadcasts, users, integrations and workflows, and a User JWT for one user's inbox, tokens and preferences
- Read delivery failures from `GET /v2/events` and the broadcast's `status`, since email, SMS and push go through providers the owner connects

## When it's done

Send what changed and where it's published as a dispute (https://www.anchorterminal.com/builders/#disputes, or `POST https://www.anchorterminal.com/api/v1/contact` with `"kind": "dispute"`). Disputes are answered in public, and the listing is checked again by the same checklist. Paying for an audit or a listing claim changes nothing here.

What we couldn't check

  • unchecked: live error bodies and response headers, because api.magicbell.com/robots.txt disallows every path and no request was sent to the API
  • unchecked: whether sign-up for the Builder plan asks for a card, since we did not create an account
  • Which endpoints honour Idempotency-Key. The docs say some and name only notification creation as an example
  • Whether a 429 carries a Retry-After header. The docs state only a 60-second block
  • Whether a data processing agreement or sub-processor list exists. The Trust Centre mentions agreements and links none
  • unchecked: the body of the 29 July 2026 changelog entry, which the page did not show our reader, and whether community questions get answers
  • The status history is in two-day buckets, so the downtime dates are the start of each bucket

Sources 19

  1. pricing magicbell.com · seen 2026-10-09
  2. REST API overview, rate limit, errors and idempotency magicbell.com · seen 2026-10-09
  3. OpenAPI 3.1 description magicbell.com · seen 2026-10-09
  4. API authentication magicbell.com · seen 2026-10-09
  5. Project JWT magicbell.com · seen 2026-10-09
  6. User JWT magicbell.com · seen 2026-10-09
  7. CLI docs magicbell.com · seen 2026-10-09
  8. workflows page magicbell.com · seen 2026-10-09
  9. events magicbell.com · seen 2026-10-09
  10. terms and conditions magicbell.com · seen 2026-10-09
  11. privacy policy magicbell.com · seen 2026-10-09
  12. Trust Centre magicbell.com · seen 2026-10-09
  13. status page and its JSON feed status.magicbell.com · seen 2026-10-09
  14. changelog on GitHub Discussions github.com · seen 2026-10-09
  15. JavaScript client repository, tags, changelog and licence github.com · seen 2026-10-09
  16. Go client repository and changelog github.com · seen 2026-10-09
  17. npm registry, magicbell-js registry.npmjs.org · seen 2026-10-09
  18. npm registry, magicbell-cli registry.npmjs.org · seen 2026-10-09
  19. domain registration (RDAP) rdap.org · seen 2026-10-09

Probe metrics

Not measured yet. Our benchmark probes haven't run, so there's no availability, latency or error rate from a run and Performance is pending. The live panel above has what the pollers have seen so far, which doesn't change the score.

Pricing & changes

Freemium $249 / mo Builder is $0 a month with 1,000 deliveries and one project, so an agent's owner can start without a contract. Startup is $249 a month with 50,000 deliveries and five projects, then $0.0025 a delivery and $99 a month per extra project. Enterprise is custom. A delivery is one notification on one channel for one user. Whether sign-up asks for a card was not checked (https://www.magicbell.com/pricing, checked 2026-10-09).

Prices

ItemPriceUnitNote
Startup$249per month (plan)50,000 deliveries and five projects included
Startup overage, per delivery$0.0025per message
Additional project$99per month (plan)

Compared across listings on the price index.

Recent changes

  • Latest release

Follow them as a feed at /feeds/tools/magicbell.xml, or this listing's score history at history.json.

Connect

Install

npm install magicbell-js

First request

curl --request POST \
  --url 'https://api.magicbell.com/v2/broadcasts' \
  --header 'content-type: application/json' \
  --header "authorization: Bearer $TOKEN" \
  --data '{"title":"Build finished","recipients":[{"email":"test@example.com"}]}'

Through letme picks today, calling later

GET https://letme.dev/magicbell

letme.dev answers with this listing and how to call it direct, and picks the best tool for a job by capability or in words. Calling through letme (one key, the vendor's own price) comes later. Nothing on letme.dev is for people to look at; this page explains it.

Similar toolGrade ScoreShared capabilitiesx402
SuprSend SuprSendBB72.6notify.push notify.in-app notify.multichannel notify.preferencesno
Courier CourierBB70.5notify.push notify.in-app notify.multichannel notify.preferencesno
Knock KnockB66.5notify.push notify.in-app notify.multichannel notify.preferencesno
Novu NovuB64.2notify.push notify.in-app notify.multichannel notify.preferencesno
OneSignal OneSignalB69.3notify.push notify.in-app notify.multichannelno
Customer.io Peaberry Software, Inc. d/b/a Customer.ioBB74.5notify.push notify.in-appno

Machine-readable

Verify this listing

For the vendor

Is this your product? Link to this page from your own site or README, then tell us where. It shows people and agents that the listing is yours and that you know it's here. It never changes a grade, rank or review.

  1. Add the badge or a link

    MagicBell on Anchor Terminal, C, 58.8/100
    On a light page
    On a dark page
    <a href="https://www.anchorterminal.com/tools/magicbell"><img src="https://www.anchorterminal.com/badges/magicbell.svg" alt="MagicBell on Anchor Terminal" height="20"></a>
    [![MagicBell on Anchor Terminal](https://www.anchorterminal.com/badges/magicbell.svg)](https://www.anchorterminal.com/tools/magicbell)

    It counts on a page on magicbell.com or one of its subdomains, or the README of github.com/magicbell/magicbell-js.

  2. Tell us where it is

    We read it once now and again every week. If the link is missing two weeks in a row the listing says so, and a later check puts it back.

Agents send the same to POST /api/v1/verify as {"slug": "magicbell", "url": "…"}, or call the verify_listing tool at /mcp. Ten checks an hour from one address. What we check. To announce the listing, get sharing assets for social media.

For companies

Do agents find, use and choose your tools?

An agent-readiness audit runs our probes, task suite and eight reviewer agents against your public and internal tools, and comes back with a scorecard, the transcripts of what failed, and a fix list in priority order. From $2,500, re-run included. We never take payment to move a rank. We do help companies earn one.