Founder of a listed tool

Matt Rouif

Co-founder, Photoroom, named behind the Photoroom API listing on Anchor Terminal.

Matt Rouif

Co-founder, Photoroom

Matt Rouif is co-founder and CEO of Photoroom, an AI photo editing company for commerce from Y Combinator's Summer 2020 batch. He built early mobile apps for ski resorts, co-founded HeyCrowd and led product for the Replay video editor. After GoPro acquired Replay he led its image editing products, then left to start Photoroom.

What Matt builds

  • Photoroom API C · Programmatic asset production

    Photoroom's API edits product photos over HTTP. One call removes a background, adds a shadow or generated background, relights, expands, resizes or fills a template, and returns the image. A hosted MCP server wraps the same API.

    Co-founder, Photoroom, researched 26 October 2026 · the people behind it

Works with

Backed by

Questions

Who is Matt Rouif?

Matt Rouif is co-founder and CEO of Photoroom, an AI photo editing company for commerce from Y Combinator's Summer 2020 batch. He built early mobile apps for ski resorts, co-founded HeyCrowd and led product for the Replay video editor. After GoPro acquired Replay he led its image editing products, then left to start Photoroom.

What does Photoroom make?

Anchor Terminal lists Photoroom API from Photoroom. Photoroom's API edits product photos over HTTP. One call removes a background, adds a shadow or generated background, relights, expands, resizes or fills a template, and returns the image. A hosted MCP server wraps the same API.

Who has invested in Photoroom?

The sources our research read name Y Combinator, Balderton Capital, Adjacent, Aglaé Ventures, Kima Ventures, FJ Labs, Meta, Yann LeCun and Zehan Wang (formerly of Magic Pony and Twitter).

How are Matt's tools graded?

Photoroom API is graded C, 56.1 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.

Sources (3)

These are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.

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