{ "data": { "similar": [ { "grade": "BB", "json": "https://www.anchorterminal.com/tools/google-ads-api.json", "name": "Google Ads API", "score": 76.4, "shared": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "slug": "google-ads-api" }, { "grade": "B", "json": "https://www.anchorterminal.com/tools/meta-marketing-api.json", "name": "Meta Marketing API", "score": 67.7, "shared": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "slug": "meta-marketing-api" }, { "grade": "B", "json": "https://www.anchorterminal.com/tools/linkedin-marketing-api.json", "name": "LinkedIn Marketing APIs", "score": 62.4, "shared": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "slug": "linkedin-marketing-api" }, { "grade": "C", "json": "https://www.anchorterminal.com/tools/microsoft-advertising-api.json", "name": "Microsoft Advertising API", "score": 60.3, "shared": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "slug": "microsoft-advertising-api" }, { "grade": "C", "json": "https://www.anchorterminal.com/tools/amazon-ads-api.json", "name": "Amazon Ads API", "score": 59, "shared": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "slug": "amazon-ads-api" } ], "tool": { "slug": "snapchat-ads", "name": "Snapchat Ads API", "vendor": "Snap Inc.", "vendorUrl": "https://www.snap.com", "kind": "http-api", "category": "advertising", "summary": "Snap's Ads API creates and manages Snapchat campaigns, ad squads, ads, creatives and audiences and returns performance statistics. Agents call REST endpoints at adsapi.snapchat.com/v1 with a member's OAuth token, or read account data through the read-only Ads MCP server.", "url": "https://www.anchorterminal.com/tools/snapchat-ads", "markdownUrl": "https://www.anchorterminal.com/tools/snapchat-ads.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/snapchat-ads.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/snapchat-ads.json", "license": "Proprietary service under the Snap Developer Terms, which incorporate the Business Services Terms and the Snap Business Tools Terms", "transports": [ "http" ], "remoteUrl": "https://mcp.snapchat.com/ads", "packages": [], "auth": "oauth", "authNotes": "Access is self-serve. An Organisation Admin creates an OAuth app in Snap Business Manager, accepts the Snap Developer Terms and the Snap Business Tools Terms, and receives a client ID and a client secret shown once. A member then consents in a browser (authorisation code grant) with the `snapchat-marketing-api` scope, which covers reads and writes. Access tokens last 60 minutes and refresh tokens do not expire. Calls act with the member's organisation and ad account roles. The Ads MCP server uses client IDs registered by Snap, the `snapads.read` scope and an admin's approval for each agent, with no dynamic client registration.", "pricing": "free", "pricingNotes": "No fee for API access was found in the docs or the terms, and no page states a price for the API. Ad spend is set by campaign and ad squad budgets and billed to the ad account's funding source, with a published minimum of $5 a day. An agent can start without a contract. A test ad account never serves live ads, though whether a business account needs a payment method before API use was not established (checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Marketing API documentation or the Snap Developer Terms (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-08" }, "docsUrl": "https://developers.snap.com/marketing-api/Ads-API/introduction", "llmsTxt": "https://developers.snap.com/llms.txt", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "hosted", "free", "oauth", "mcp", "llms-txt", "test-account", "audit-log", "bug-bounty", "closed-source", "self-serve" ], "lastRelease": "2026-10-06", "graded": true, "anchor": { "graded": true, "score": 50.4, "grade": "D", "agentReady": false, "rank": 687, "ranked": true, "rankOf": 842, "categoryRank": 6, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 57, "maintenance": 61, "payments": 20, "reliability": 34, "schema": 56, "security": 65, "transparency": 69 }, "pending": [ "performance", "tasks" ], "breakdown": [ { "key": "reliability", "name": "Reliability", "weight": 16, "effectiveWeight": 20, "score": 34, "points": 6.8, "reason": "Read with the hosted lines, grading the public REST API. No status page is linked from the reviewed documentation, and status.snapchat.com did not connect from our network (0). With no readable incident history, the record scores the brief's 5 (5). Rate limits are published as an average of 20 requests a second per app and 10 per access token (15). 429 is documented with advice to lower the request rate, and the docs say to refresh and retry on a 401 for an expired token. No Retry-After header, backoff schedule or idempotency key was found (4 of 15). No SLA was found (0). The API is v1 and generally available. Reach and Frequency buying is marked beta (10). Total 34." }, { "key": "performance", "name": "Performance", "weight": 10, "effectiveWeight": 0, "pending": true, "points": 0, "reason": "Pending. Latency is measured per call by our probes, which haven't run yet, so this run doesn't score it. Its weight is shared across the assessed categories until the first probe window closes." }, { "key": "schema", "name": "Schema \u0026 documentation", "weight": 13, "effectiveWeight": 16.25, "score": 56, "points": 9.1, "reason": "No OpenAPI specification or other machine-readable contract was found (0). llms.txt indexes every Marketing API page and each has a Markdown twin (10). Reference pages describe each entity and endpoint, with a quick start and guides for ad formats, though little on when not to use an endpoint (13 of 20). Attribute tables mark required fields and list allowed values, while targeting travels as nested JSON described by example (11 of 15). Each endpoint has a curl request and a JSON response. The errors page is a table of HTTP codes with placeholder text, and `E` codes are explained only for PATCH, large stats responses and two FAQ cases (9 of 15). One version, v1, with a dated change log back to 2017 and an announcements page. Changes ship in place (13 of 15). Total 56." }, { "key": "ergonomics", "name": "Agent ergonomics", "weight": 13, "effectiveWeight": 16.25, "score": 57, "points": 9.26, "reason": "Stats requests take `fields`, `omit_empty` and `limit`, and no field selection was found on entity reads. The measurement page is about 300 KB of Markdown. The MCP server's tool list is not published (15 of 25). Cursor paging with `limit` from 50 to 1,000, `sort` on four entities, breakdowns and asynchronous reports (18 of 20). Errors carry `error_code`, `debug_message`, `display_message` and a status for each entity in a bulk call, with no full code list, and `E3003` means either no permission or no such entity (13 of 20). No idempotency key was found. Test ad accounts, PAUSED status, eligibility and estimate endpoints and `sub_request_warnings` lower the cost of a wrong write, while PUT resets omitted attributes to defaults (6 of 20). No Ads API SDK was found. Calls need one bearer header and bulk bodies are plain JSON (5 of 15). Total 57." }, { "key": "security", "name": "Security \u0026 auth", "weight": 14, "effectiveWeight": 17.5, "score": 65, "points": 11.38, "reason": "OAuth 2.0 authorisation code grant with 60-minute access tokens, a client secret shown once and revocation by the member. The `snapchat-marketing-api` scope covers reads and writes, and refresh tokens do not expire. The MCP server has its own `snapads.read` scope. No documented option puts a token in a URL (22 of 30). Calls follow the member's roles, the reports role is read-only, the MCP server is read-only and needs an admin's approval for each agent, and test ad accounts never serve. No confirmation step for a write or delete was found (14 of 20). The MCP page warns that agents may act on instructions hidden in tool outputs and gives no mitigation. Lead form responses and creator content are third-party text (7 of 15). Change logs return user, app and before and after values for five entity types (12 of 15). security.txt points to a HackerOne programme and the DPA promises breach notice within 72 hours. No SOC 2 or ISO 27001 statement was found in the pages read (10 of 20). Total 65." }, { "key": "payments", "name": "Payments \u0026 pricing", "weight": 10, "effectiveWeight": 12.5, "score": 20, "points": 2.5, "reason": "No x402, MPP or L402 (0). No fee for API access was found and no page states a price for the API. Ad pricing is public, with a $5 daily minimum (10). OAuth app setup has no stated cost and test ad accounts never serve live ads. The quick start lists a funding source among the prerequisites and the help centre article on access could not be read, so no-card access is not established (10). A person has to create the OAuth app in Business Manager and consent in a browser (0). Total 20." }, { "key": "tasks", "name": "Task success", "weight": 10, "effectiveWeight": 0, "pending": true, "points": 0, "reason": "Pending. Task success needs the category task suites run through each tool, which haven't run yet, so this run doesn't score it. Its weight is shared across the assessed categories until then. A data provider's data-quality score is published on its listing now and becomes half of this category when it's scored." }, { "key": "maintenance", "name": "Maintenance \u0026 community", "weight": 7, "effectiveWeight": 8.75, "score": 61, "points": 5.34, "reason": "The change log's latest entries are dated 6 October 2026, two days before the check (30). It has 18 dated entries between 10 July and 6 October 2026 (20). Closed service with a dated change log, an announcements page and a newsletter. Support runs through the business help centre, which our reader could not read (8 of 15). No SDK for the Ads API. The only official client is the Java SDK for the Conversions API (3 of 15). No public repository or CI was found (0). Total 61." }, { "key": "transparency", "name": "Transparency \u0026 trust", "weight": 7, "effectiveWeight": 8.75, "score": 69, "points": 6.04, "note": "editorial 57, provenance 80", "reason": "Editorial half only. Closed service with clear terms. The Snap Developer Terms are effective 31 January 2025 and incorporate the Business Services Terms (15 of 30). The privacy policy is effective 21 September 2026. The DPA sets breach notice within 72 hours where feasible, return or deletion at termination and 30 days' notice of a new sub-processor, and the developer terms limit what a developer may retain. No retention periods for advertiser or reporting data were found (20 of 30). Deprecations are dated in the change log and announcements, such as the 35+ age bucket on 15 October 2026, and a 2020 notice gave 90 days. The Business Services Terms reserve the right to modify or discontinue any service without notice (14 of 20). The DPA links a sub-processor list with purposes and locations on the help centre, which our reader could not read (8 of 20). Total 57." } ], "assessment": { "date": "2026-10-08", "basis": "public evidence", "confidence": "medium", "notes": { "ergonomics": "Stats requests take `fields`, `omit_empty` and `limit`, and no field selection was found on entity reads. The measurement page is about 300 KB of Markdown. The MCP server's tool list is not published (15 of 25). Cursor paging with `limit` from 50 to 1,000, `sort` on four entities, breakdowns and asynchronous reports (18 of 20). Errors carry `error_code`, `debug_message`, `display_message` and a status for each entity in a bulk call, with no full code list, and `E3003` means either no permission or no such entity (13 of 20). No idempotency key was found. Test ad accounts, PAUSED status, eligibility and estimate endpoints and `sub_request_warnings` lower the cost of a wrong write, while PUT resets omitted attributes to defaults (6 of 20). No Ads API SDK was found. Calls need one bearer header and bulk bodies are plain JSON (5 of 15). Total 57.", "maintenance": "The change log's latest entries are dated 6 October 2026, two days before the check (30). It has 18 dated entries between 10 July and 6 October 2026 (20). Closed service with a dated change log, an announcements page and a newsletter. Support runs through the business help centre, which our reader could not read (8 of 15). No SDK for the Ads API. The only official client is the Java SDK for the Conversions API (3 of 15). No public repository or CI was found (0). Total 61.", "payments": "No x402, MPP or L402 (0). No fee for API access was found and no page states a price for the API. Ad pricing is public, with a $5 daily minimum (10). OAuth app setup has no stated cost and test ad accounts never serve live ads. The quick start lists a funding source among the prerequisites and the help centre article on access could not be read, so no-card access is not established (10). A person has to create the OAuth app in Business Manager and consent in a browser (0). Total 20.", "reliability": "Read with the hosted lines, grading the public REST API. No status page is linked from the reviewed documentation, and status.snapchat.com did not connect from our network (0). With no readable incident history, the record scores the brief's 5 (5). Rate limits are published as an average of 20 requests a second per app and 10 per access token (15). 429 is documented with advice to lower the request rate, and the docs say to refresh and retry on a 401 for an expired token. No Retry-After header, backoff schedule or idempotency key was found (4 of 15). No SLA was found (0). The API is v1 and generally available. Reach and Frequency buying is marked beta (10). Total 34.", "schema": "No OpenAPI specification or other machine-readable contract was found (0). llms.txt indexes every Marketing API page and each has a Markdown twin (10). Reference pages describe each entity and endpoint, with a quick start and guides for ad formats, though little on when not to use an endpoint (13 of 20). Attribute tables mark required fields and list allowed values, while targeting travels as nested JSON described by example (11 of 15). Each endpoint has a curl request and a JSON response. The errors page is a table of HTTP codes with placeholder text, and `E` codes are explained only for PATCH, large stats responses and two FAQ cases (9 of 15). One version, v1, with a dated change log back to 2017 and an announcements page. Changes ship in place (13 of 15). Total 56.", "security": "OAuth 2.0 authorisation code grant with 60-minute access tokens, a client secret shown once and revocation by the member. The `snapchat-marketing-api` scope covers reads and writes, and refresh tokens do not expire. The MCP server has its own `snapads.read` scope. No documented option puts a token in a URL (22 of 30). Calls follow the member's roles, the reports role is read-only, the MCP server is read-only and needs an admin's approval for each agent, and test ad accounts never serve. No confirmation step for a write or delete was found (14 of 20). The MCP page warns that agents may act on instructions hidden in tool outputs and gives no mitigation. Lead form responses and creator content are third-party text (7 of 15). Change logs return user, app and before and after values for five entity types (12 of 15). security.txt points to a HackerOne programme and the DPA promises breach notice within 72 hours. No SOC 2 or ISO 27001 statement was found in the pages read (10 of 20). Total 65.", "transparency": "Editorial half only. Closed service with clear terms. The Snap Developer Terms are effective 31 January 2025 and incorporate the Business Services Terms (15 of 30). The privacy policy is effective 21 September 2026. The DPA sets breach notice within 72 hours where feasible, return or deletion at termination and 30 days' notice of a new sub-processor, and the developer terms limit what a developer may retain. No retention periods for advertiser or reporting data were found (20 of 30). Deprecations are dated in the change log and announcements, such as the 35+ age bucket on 15 October 2026, and a 2020 notice gave 90 days. The Business Services Terms reserve the right to modify or discontinue any service without notice (14 of 20). The DPA links a sub-processor list with purposes and locations on the help centre, which our reader could not read (8 of 20). Total 57." }, "sources": [ { "what": "Ads API introduction", "url": "https://developers.snap.com/marketing-api/Ads-API/introduction", "seen": "2026-10-08" }, { "what": "llms.txt index of the developer docs", "url": "https://developers.snap.com/llms.txt", "seen": "2026-10-08" }, { "what": "authentication, scopes and token lifetimes", "url": "https://developers.snap.com/marketing-api/Ads-API/authentication", "seen": "2026-10-08" }, { "what": "rate limits", "url": "https://developers.snap.com/marketing-api/Ads-API/rate-limits", "seen": "2026-10-08" }, { "what": "API patterns, pagination, PATCH and bulk limits", "url": "https://developers.snap.com/marketing-api/Ads-API/api-patterns", "seen": "2026-10-08" }, { "what": "errors page", "url": "https://developers.snap.com/marketing-api/Ads-API/errors", "seen": "2026-10-08" }, { "what": "change log", "url": "https://developers.snap.com/marketing-api/Ads-API/changelog", "seen": "2026-10-08" }, { "what": "announcements", "url": "https://developers.snap.com/marketing-api/Ads-API/announcements", "seen": "2026-10-08" }, { "what": "breaking changes log", "url": "https://developers.snap.com/marketing-api/Ads-API/breaking-changes-log", "seen": "2026-10-08" }, { "what": "measurement, async reports and deprecation of the 35+ age bucket", "url": "https://developers.snap.com/marketing-api/Ads-API/measurement", "seen": "2026-10-08" }, { "what": "ad accounts and test ad accounts", "url": "https://developers.snap.com/marketing-api/Ads-API/ad-accounts", "seen": "2026-10-08" }, { "what": "audit logs", "url": "https://developers.snap.com/marketing-api/Ads-API/audit-logs", "seen": "2026-10-08" }, { "what": "roles", "url": "https://developers.snap.com/marketing-api/Ads-API/roles", "seen": "2026-10-08" }, { "what": "FAQ, token expiry and revocation", "url": "https://developers.snap.com/marketing-api/Ads-API/faq", "seen": "2026-10-08" }, { "what": "quick start", "url": "https://developers.snap.com/marketing-api/Ads-API/quick-start", "seen": "2026-10-08" }, { "what": "Ads MCP introduction", "url": "https://developers.snap.com/marketing-api/Ads-MCP/Introduction", "seen": "2026-10-08" }, { "what": "Ads MCP client setup", "url": "https://developers.snap.com/marketing-api/Ads-MCP/connect-an-agent", "seen": "2026-10-08" }, { "what": "Snap Developer Terms", "url": "https://www.snap.com/en-US/terms/developer", "seen": "2026-10-08" }, { "what": "Business Services Terms", "url": "https://www.snap.com/en-US/terms/business-services", "seen": "2026-10-08" }, { "what": "Snap Business Tools Terms", "url": "https://www.snap.com/en-US/terms/snap-business-tools", "seen": "2026-10-08" }, { "what": "Data Processing Agreement", "url": "https://www.snap.com/en-US/terms/data-processing-agreement", "seen": "2026-10-08" }, { "what": "privacy policy", "url": "https://values.snap.com/privacy/privacy-policy", "seen": "2026-10-08" }, { "what": "advertising pricing page", "url": "https://forbusiness.snapchat.com/advertising/pricing", "seen": "2026-10-08" }, { "what": "security.txt", "url": "https://snapchat.com/.well-known/security.txt", "seen": "2026-10-08" }, { "what": "RDAP record for snapchat.com", "url": "https://rdap.verisign.com/com/v1/domain/snapchat.com", "seen": "2026-10-08" } ], "openQuestions": [ "unchecked: businesshelp.snapchat.com articles (script-drawn), so the API access guide, the roles article and the sub-processor list were not read", "unchecked: status.snapchat.com did not connect from our network, so whether Snap runs a public status page for the Ads API is not established. None is linked from the docs read", "unchecked: the HackerOne programme page (JavaScript only), so bounty scope and rewards were not read", "unchecked: the Ads MCP server's tool list and annotations, which are not published in the docs. We did not connect to it", "Whether a business account needs a payment method before an OAuth app or a test ad account can be created", "Whether Snap holds SOC 2 or ISO 27001 certification for its business services. No statement was found in the pages read", "Whether an OpenAPI specification or an Ads API SDK exists outside the pages reviewed. None was found", "The lead described the interface as a REST API with OAuth, which is right. It did not mention the Ads MCP server launched in August 2026", "security.txt has no Expires field and is recorded as valid, as on comparable listings" ] }, "negative": 0, "verdict": "The docs are served as Markdown with an llms.txt index, rate limits are published as 20 requests a second per app and 10 per token, and test ad accounts never serve live ads. No OpenAPI specification, status page, SLA, idempotency key or Ads API SDK was found, and one OAuth scope covers both reads and writes.", "bestFor": "An agent that manages or reports on Snapchat campaigns for an advertiser whose admin can create an OAuth app.", "strengths": [ "llms.txt at developers.snap.com indexes every Marketing API page, and each page has a Markdown twin at the same path with `.md`", "Rate limits are published with numbers, an average of 20 requests a second per app and 10 per access token", "An ad account created with `\"test\": true` can never serve live ads, and `test=true` on a stats request returns sample data", "Change logs for campaigns, ad squads, ads and creatives record the user, the OAuth app and the before and after values", "The Ads MCP server at https://mcp.snapchat.com/ads is read-only, self-service, and needs an organisation admin's approval for each agent" ], "weaknesses": [ "No OpenAPI specification, Postman collection or Ads API SDK was found in the reviewed documentation", "No status page or SLA was found, and no Retry-After header, backoff schedule or idempotency key is documented", "The `snapchat-marketing-api` scope covers reads and writes together, and refresh tokens do not expire", "An update with PUT expects the whole object and resets omitted attributes to their defaults. Deleted objects cannot be restored", "The Snap Developer Terms forbid public statements about use of the developer programme without Snap's written approval, and the Business Services Terms forbid publishing Business Services Data" ], "agentNotes": [ "Refresh the access token every 60 minutes with the refresh token. An expired token returns 401 with `WWW-Authenticate: Bearer error=\"invalid_token\"`", "Create a test ad account with `\"test\": true` and build there first, and create campaigns with `\"status\": \"PAUSED\"`", "Change one field with PATCH (JSON Patch). A PUT that omits attributes resets them to their defaults", "Send money as micro-currency, where 1.00 of the account currency is 1,000,000", "Page lists with `limit` (50 to 1,000) and follow `paging.next_link`. Use `async=true` for large stats pulls, since an oversized response fails with `E9001` and a retry does not help" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "D", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 50.4 } ], "editorialScores": { "ergonomics": 57, "maintenance": 61, "payments": 20, "reliability": 34, "schema": 56, "security": 65, "transparency": 57 }, "provenanceScore": 80 }, "connect": { "http": "curl \"https://adsapi.snapchat.com/v1/me/organizations?with_ad_accounts=true\" \\\n -H \"Authorization: Bearer {access_token}\"", "claudeCode": "claude mcp add --transport http --client-id claude-snap-ads snap-ads https://mcp.snapchat.com/ads\nclaude mcp login snap-ads" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/snapchat-ads" }, "notable": [ "Rate limits apply per app and per token, an average of 20 requests a second for the app and 10 for each access token, and a breach returns HTTP 429 (https://developers.snap.com/marketing-api/Ads-API/rate-limits)", "The Ads MCP server launched in August 2026 at https://mcp.snapchat.com/ads. It is read-only, with write access planned, and supports Claude, Codex, ChatGPT, Antigravity and Gemini through client IDs Snap registered (https://developers.snap.com/marketing-api/Ads-MCP/Introduction)", "The MCP page says an agent acting for a user is bound by the Snap Developer Terms, and warns that an agent may act on instructions hidden in tool outputs (https://developers.snap.com/marketing-api/Ads-MCP/Introduction)", "An ad account created with `\"test\": true` can never serve live ads (https://developers.snap.com/marketing-api/Ads-API/ad-accounts)", "The change log has 18 dated entries between 10 July and 6 October 2026, the latest on 6 October (https://developers.snap.com/marketing-api/Ads-API/changelog)", "The errors page lists HTTP codes with placeholder text such as \"The specified kitten could not be found\", and no full list of the `E` error codes was found (https://developers.snap.com/marketing-api/Ads-API/errors)" ], "area": "communication", "details": [ { "label": "Surface graded", "value": "The public REST API at https://adsapi.snapchat.com/v1. The Ads MCP server at https://mcp.snapchat.com/ads is recorded and not graded, since it is read-only and its tool list is not published" }, { "label": "Access", "value": "Self-serve. An Organisation Admin creates an OAuth app in the Business Details section of Snap Business Manager. The docs describe the Marketing API as open to all developers. No app review step was found for the Ads API" }, { "label": "Credentials", "value": "OAuth 2.0 authorisation code grant at accounts.snapchat.com. Scopes `snapchat-marketing-api` (read and write), `snapchat-offline-conversions-api` and `snapchat-profile-api`. Access tokens last 3,600 seconds, refresh tokens do not expire, and a member revokes an app at accounts.snapchat.com" }, { "label": "Roles", "value": "Organisation and ad account roles limit what a token can do. Ad account role types are admin, creative, general, reports, audience and agency_member, and reports is read-only" }, { "label": "Ads MCP", "value": "Launched August 2026. Streamable HTTP, scope `snapads.read`, client IDs registered by Snap for Claude, Codex, ChatGPT, Antigravity and Gemini, approval by an Admin or Business Admin for each agent, and no dynamic client registration" }, { "label": "Rate limits", "value": "An average of 20 requests a second per app and 10 per access token. HTTP 429 above that, with advice to lower the request rate" }, { "label": "Test mode", "value": "Ad accounts created with `\"test\": true` can never serve live ads. `test=true` on a stats request returns sample data" }, { "label": "Checks before spend", "value": "Campaigns, ad squads and ads take `\"status\": \"PAUSED\"`. Eligibility, bid estimate and audience size endpoints exist, ad squad responses carry `sub_request_warnings` from 15 September 2026, and creatives start as `PENDING_REVIEW`" }, { "label": "Reporting", "value": "Stats update about every 15 minutes and are final 48 hours after the end of the account's day. Chosen `fields`, breakdowns, granularity HOUR, DAY, TOTAL or LIFETIME, and asynchronous CSV or Excel reports kept for 7 days" }, { "label": "Pagination", "value": "`limit` from 50 to 1,000 with a cursor in `paging.next_link`, and `sort` by created or updated time on ad squads, ads, creatives and media" }, { "label": "Errors", "value": "`request_status`, `request_id`, `error_code`, `debug_message` and `display_message`, with `sub_request_status` and `sub_request_error_reason` for each entity in a bulk call. No full code list was found" }, { "label": "Audit", "value": "Change logs for Campaign, AdSquad, Ad, Creative and Dynamic Templates from 16 July 2019, with user, email, app, action and before and after values" }, { "label": "Versioning", "value": "One version, v1. Changes ship in place and are dated in the change log and the announcements page. A March 2020 notice gave 90 days before sunset and two more weeks before end of life" }, { "label": "Clients", "value": "No SDK for the Ads API was found. A Java SDK exists for the Conversions API only (`com.snap.business.sdk.v3:snap-capi`)" }, { "label": "Status", "value": "No status page was found in the reviewed documentation" }, { "label": "Security programme", "value": "security.txt at snapchat.com points to the HackerOne programme. The Data Processing Agreement promises breach notice within 72 hours where feasible" } ], "provenance": { "legalEntity": "Snap Inc.", "domain": "snapchat.com", "domainRegistered": "2012-02-28", "endpointOnVendorDomain": true, "terms": "https://www.snap.com/en-US/terms/developer", "privacy": "https://values.snap.com/privacy/privacy-policy", "statusPage": "", "changelog": "https://developers.snap.com/marketing-api/Ads-API/changelog", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Snap Developer Terms (effective 31 January 2025) govern the developer programme and are incorporated into the Business Services Terms (effective 30 September 2024). The contracting entity is Snap Inc. for a business in the United States and Snap Group Limited elsewhere.", "The OAuth app setup also requires the Snap Business Tools Terms (effective 1 November 2021).", "The privacy policy at values.snap.com is effective 21 September 2026. A Data Processing Agreement (effective 25 July 2023) covers customer personal data Snap processes for a business.", "API calls go to https://adsapi.snapchat.com/v1, OAuth to accounts.snapchat.com and the MCP server to mcp.snapchat.com. The documentation is at developers.snap.com.", "snapchat.com/.well-known/security.txt has Contact, Policy, Acknowledgements, Canonical and Hiring lines pointing to hackerone.com/snapchat, and no Expires field. www.snap.com and developers.snap.com return 404 for the file.", "No status page is linked from the reviewed documentation. status.snapchat.com did not connect from our network.", "RDAP gives registration dates of 2012-02-28 for snapchat.com and 1997-02-20 for snap.com." ], "score": 80, "checks": [ { "check": "Legal entity named", "value": "Snap Inc.", "points": 20, "max": 20, "state": "ok" }, { "check": "Domain age", "value": "snapchat.com, registered 2012-02-28 (14 years)", "points": 15, "max": 15, "state": "ok" }, { "check": "Endpoint on the vendor's domain", "value": "mcp.snapchat.com", "points": 15, "max": 15, "state": "ok" }, { "check": "Terms of service", "value": "read, states 3 of the 7 things a reader expects, and has 2 clauses that cost points", "points": 2.6, "max": 10, "state": "part" }, { "check": "Privacy policy", "value": "read, states 7 of the 8 things a reader expects, and has 1 clause that costs points", "points": 7.3, "max": 10, "state": "part" }, { "check": "Status page", "value": "not found", "points": 0, "max": 10, "state": "no" }, { "check": "Changelog", "value": "published", "points": 10, "max": 10, "state": "ok" }, { "check": "security.txt", "value": "valid", "points": 10, "max": 10, "state": "ok" } ], "policies": [ { "kind": "terms", "url": "https://www.snap.com/en-US/terms/developer", "state": "read", "readAt": "2026-10-08", "statedDate": "2025-01-31", "words": 2641, "points": 2.6, "max": 10, "expected": [ { "key": "terms.date", "label": "Gives the date it was last updated", "found": true, "quote": "Effective: January 31, 2025", "says": "Last updated 2025-01-31" }, { "key": "terms.law", "label": "Names the governing law or courts", "found": false }, { "key": "terms.liability", "label": "States a limit on its liability", "found": false }, { "key": "terms.termination", "label": "Says how the agreement or account can be ended", "found": true, "quote": "You will promptly delete all Snap Confidential Information and Business Services Data that is in your possession or control (including in your servers) upon request by Snap or upon termination of these Snap Developer Terms." }, { "key": "terms.changes", "label": "Says how changes to the terms are announced", "found": false }, { "key": "terms.use", "label": "Lists what users may not do", "found": true, "quote": "You must not collect, retain, or use any Business Services Data except as expressly permitted under these Snap Developer Terms." }, { "key": "terms.sla", "label": "Refers to a service level or uptime commitment", "found": false } ], "toKnow": [ { "key": "terms.automated", "label": "Restricts automated access", "found": true, "quote": "(h) disclose, copy, scrape, translate, use, distribute, display, modify, or create derivative works of any Snap Developer Program except as expressly permitted under these Snap Developer Terms or Applicable Law;", "costsPoints": true }, { "key": "terms.benchmark", "label": "Restricts benchmarking or competitive use", "found": true, "quote": "(i) use the Snap Developer Program to compete with or replicate any Snap applications, products, or services;", "costsPoints": true }, { "key": "terms.arbitration", "label": "Requires arbitration or waives class actions", "found": true, "quote": "ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE BUSINESS SERVICES TERMS. IF YOU ARE CONTRACTING WITH SNAP INC., THEN YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION." } ], "notes": [ { "date": "2026-10-08", "text": "Content sent to Snap's services through the developer programme is licensed to Snap and its affiliates on a perpetual, irrevocable and sublicensable basis.", "quote": "grant Snap and its affiliates a perpetual, irrevocable, worldwide, sublicensable, royalty-free, and non-exclusive license to use, host, store, archive, copy, modify, cache, encode, reproduce, distribute, transmit, synchronize, display, create derivative works from, and publicly perform that content" }, { "date": "2026-10-08", "text": "Snap and its affiliates may use the developer's name, logo and images of the application for any business purpose without consent.", "quote": "you agree that Snap and its affiliates may use your name, logo(s), or other identifying information or image, and images and videos of the Application depicting your use of the Snap Developer Program, for any business purpose without consent" }, { "date": "2026-10-08", "text": "Keys, credentials and access tokens for the developer programme may not be shared with anyone outside the developer's organisation.", "quote": "(a) share your keys, credentials, or access tokens, or otherwise provide access to, the Snap Developer Program to anyone outside of your organization;" } ] }, { "kind": "privacy", "url": "https://values.snap.com/privacy/privacy-policy", "state": "read", "readAt": "2026-10-08", "statedDate": "2026-09-21", "words": 6312, "points": 7.3, "max": 10, "expected": [ { "key": "privacy.date", "label": "Gives the date it was last updated", "found": true, "quote": "We've updated our Privacy Policy, effective 21 September 2026. You can view the prior Privacy Policy, which applies to all users until 21 September 2026, here.", "says": "Last updated 2026-09-21" }, { "key": "privacy.collected", "label": "Says what personal data is collected", "found": true, "quote": "Privacy PolicyThis Policy explains how we collect and use your data and how you can control your information." }, { "key": "privacy.retention", "label": "Says how long data is kept", "found": true, "quote": "As a general rule, we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law." }, { "key": "privacy.processors", "label": "Says who else receives the data", "found": true, "quote": "Or, if you provide us with your contact information, we may use that to determine if we can communicate with you in other ways, like SMS, email or other messaging services) and data relating to potential violations of our Terms (we may receive information from third parties, including website publishers, social networ…" }, { "key": "privacy.sale", "label": "Says whether personal data is sold or shared for advertising", "found": false }, { "key": "privacy.rights", "label": "Says what rights people have over their data", "found": true, "quote": "Depending on where you live and the particular data we are processing, you may have the right to object to our processing of that information." }, { "key": "privacy.contact", "label": "Gives a privacy contact", "found": true, "quote": "Have any questions about the information here or wish to contact our Data Protection Officer (DPO)?", "says": "Names a data protection officer" }, { "key": "privacy.transfers", "label": "Says where data is transferred or stored", "found": true, "quote": "To make that possible, we may collect your personal information from, transfer it to and store and process it in the United States or other countries outside where you live.", "says": "Data goes to the United States" } ], "toKnow": [ { "key": "training", "label": "Says it may use customer content to train or improve models, and no opt-out was found", "found": true, "quote": "Your information can help us decide what kind of improvements we should make, but we are always focused on privacy – and we don’t want to use more of your personal information than is necessary to develop our features and models.", "costsPoints": true }, { "key": "privacy.sells", "label": "Says it sells personal data or shares it for advertising", "found": true, "quote": "You can learn more about how we collect, use and share your information for advertising purposes here." } ], "notes": [ { "date": "2026-10-08", "text": "Snap says its systems delete some information automatically but it does not promise deletion by a specific time.", "quote": "Although our systems are designed to delete some of your information automatically, we cannot promise that deletion will take place by a specific time." } ] } ] }, "pageJsonUrl": "https://www.anchorterminal.com/tools/snapchat-ads.json", "live": { "slug": "snapchat-ads", "probe": { "target": "https://mcp.snapchat.com/ads", "method": "get", "lastAt": "2026-10-09T10:14:28.191311233Z", "lastOk": true, "lastStatus": 405, "lastMs": 456, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 458, "p95ms24h": 478, "samples24h": 28, "samples30d": 28, "days": [ { "date": "2026-10-09", "probes": 28, "ok": 28 } ] }, "updatedAt": "2026-10-09T10:14:28.191311233Z" } }, "verify": { "accepts": "a page on snapchat.com or snap.com or one of their subdomains", "badgeUrl": "https://www.anchorterminal.com/badges/snapchat-ads.svg", "body": { "slug": "snapchat-ads", "url": "the page with the badge or the link" }, "docs": "https://www.anchorterminal.com/builders/#verify", "effect": "none, it never changes a grade, rank or review", "endpoint": "https://www.anchorterminal.com/api/v1/verify", "listingUrl": "https://www.anchorterminal.com/tools/snapchat-ads", "mcpTool": "verify_listing", "recheck": "weekly; two failed checks in a row and it lapses, a later pass restores it", "snippets": { "html": "\u003ca href=\"https://www.anchorterminal.com/tools/snapchat-ads\"\u003e\u003cimg src=\"https://www.anchorterminal.com/badges/snapchat-ads.svg\" alt=\"Snapchat Ads API on Anchor Terminal\" height=\"20\"\u003e\u003c/a\u003e", "markdown": "[![Snapchat Ads API on Anchor Terminal](https://www.anchorterminal.com/badges/snapchat-ads.svg)](https://www.anchorterminal.com/tools/snapchat-ads)", "link": "\u003ca href=\"https://www.anchorterminal.com/tools/snapchat-ads\"\u003eSnapchat Ads API on Anchor Terminal\u003c/a\u003e" } } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/tools/snapchat-ads", "json": "https://www.anchorterminal.com/tools/snapchat-ads.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/tools/snapchat-ads.md", "slim": "https://www.anchorterminal.com/tools/snapchat-ads.min.md" }, "markdown": "## Overview\n\n**Grade D · 50.4/100 · rank #687 of 842 · #6 in Advertising \u0026 campaign operations · not agent-ready · confidence medium**\n\n\n## Assessment\n\nThe docs are served as Markdown with an llms.txt index, rate limits are published as 20 requests a second per app and 10 per token, and test ad accounts never serve live ads. No OpenAPI specification, status page, SLA, idempotency key or Ads API SDK was found, and one OAuth scope covers both reads and writes.\n\n## Facts\n\n| Field | Value |\n| --- | --- |\n| Vendor | Snap Inc. (https://www.snap.com) |\n| Kind | HTTP API |\n| Category | Advertising \u0026 campaign operations (https://www.anchorterminal.com/categories/advertising) |\n| Transport | HTTP |\n| Endpoint | `https://mcp.snapchat.com/ads` |\n| Auth | OAuth · Access is self-serve. An Organisation Admin creates an OAuth app in Snap Business Manager, accepts the Snap Developer Terms and the Snap Business Tools Terms, and receives a client ID and a client secret shown once. A member then consents in a browser (authorisation code grant) with the `snapchat-marketing-api` scope, which covers reads and writes. Access tokens last 60 minutes and refresh tokens do not expire. Calls act with the member's organisation and ad account roles. The Ads MCP server uses client IDs registered by Snap, the `snapads.read` scope and an admin's approval for each agent, with no dynamic client registration. |\n| Pricing | Free (Free) · No fee for API access was found in the docs or the terms, and no page states a price for the API. Ad spend is set by campaign and ad squad budgets and billed to the ad account's funding source, with a published minimum of $5 a day. An agent can start without a contract. A test ad account never serves live ads, though whether a business account needs a payment method before API use was not established (checked 2026-10-08). |\n| x402 | No · No x402, MPP or L402 in the Marketing API documentation or the Snap Developer Terms (checked 2026-10-08). |\n| Licence | Proprietary service under the Snap Developer Terms, which incorporate the Business Services Terms and the Snap Business Tools Terms |\n| Docs | https://developers.snap.com/marketing-api/Ads-API/introduction |\n| llms.txt | https://developers.snap.com/llms.txt |\n| Last release | 2026-10-06 |\n| Surface graded | The public REST API at https://adsapi.snapchat.com/v1. The Ads MCP server at https://mcp.snapchat.com/ads is recorded and not graded, since it is read-only and its tool list is not published |\n| Access | Self-serve. An Organisation Admin creates an OAuth app in the Business Details section of Snap Business Manager. The docs describe the Marketing API as open to all developers. No app review step was found for the Ads API |\n| Credentials | OAuth 2.0 authorisation code grant at accounts.snapchat.com. Scopes `snapchat-marketing-api` (read and write), `snapchat-offline-conversions-api` and `snapchat-profile-api`. Access tokens last 3,600 seconds, refresh tokens do not expire, and a member revokes an app at accounts.snapchat.com |\n| Roles | Organisation and ad account roles limit what a token can do. Ad account role types are admin, creative, general, reports, audience and agency_member, and reports is read-only |\n| Ads MCP | Launched August 2026. Streamable HTTP, scope `snapads.read`, client IDs registered by Snap for Claude, Codex, ChatGPT, Antigravity and Gemini, approval by an Admin or Business Admin for each agent, and no dynamic client registration |\n| Rate limits | An average of 20 requests a second per app and 10 per access token. HTTP 429 above that, with advice to lower the request rate |\n| Test mode | Ad accounts created with `\"test\": true` can never serve live ads. `test=true` on a stats request returns sample data |\n| Checks before spend | Campaigns, ad squads and ads take `\"status\": \"PAUSED\"`. Eligibility, bid estimate and audience size endpoints exist, ad squad responses carry `sub_request_warnings` from 15 September 2026, and creatives start as `PENDING_REVIEW` |\n| Reporting | Stats update about every 15 minutes and are final 48 hours after the end of the account's day. Chosen `fields`, breakdowns, granularity HOUR, DAY, TOTAL or LIFETIME, and asynchronous CSV or Excel reports kept for 7 days |\n| Pagination | `limit` from 50 to 1,000 with a cursor in `paging.next_link`, and `sort` by created or updated time on ad squads, ads, creatives and media |\n| Errors | `request_status`, `request_id`, `error_code`, `debug_message` and `display_message`, with `sub_request_status` and `sub_request_error_reason` for each entity in a bulk call. No full code list was found |\n| Audit | Change logs for Campaign, AdSquad, Ad, Creative and Dynamic Templates from 16 July 2019, with user, email, app, action and before and after values |\n| Versioning | One version, v1. Changes ship in place and are dated in the change log and the announcements page. A March 2020 notice gave 90 days before sunset and two more weeks before end of life |\n| Clients | No SDK for the Ads API was found. A Java SDK exists for the Conversions API only (`com.snap.business.sdk.v3:snap-capi`) |\n| Status | No status page was found in the reviewed documentation |\n| Security programme | security.txt at snapchat.com points to the HackerOne programme. The Data Processing Agreement promises breach notice within 72 hours where feasible |\n| Capabilities | ads.reporting, ads.campaigns, ads.budgets, ads.audiences, ads.creatives |\n| Tags | hosted, free, oauth, mcp, llms-txt, test-account, audit-log, bug-bounty, closed-source, self-serve |\n| JSON | https://www.anchorterminal.com/api/v1/tools/snapchat-ads.json |\n\n## Score breakdown (methodology v0.4, October 2026 research run)\n\nAssessed 2026-10-08 from public evidence against the published checklist (https://www.anchorterminal.com/benchmark/#checklist). Confidence: medium. Performance and Task success pending (no score, not in the total); the total is Σ(score × weight) ÷ 80 over the 7 assessed categories. \"This run\" is each category's share of the 100 points.\n\n| Category | Weight | This run | Score (0–100) | Points |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% | 20 | 34 | 6.8 |\n| Performance | 10% | pending | pending | n/a |\n| Schema \u0026 documentation | 13% | 16.2 | 56 | 9.1 |\n| Agent ergonomics | 13% | 16.2 | 57 | 9.3 |\n| Security \u0026 auth | 14% | 17.5 | 65 | 11.4 |\n| Payments \u0026 pricing | 10% | 12.5 | 20 | 2.5 |\n| Task success | 10% | pending | pending | n/a |\n| Maintenance \u0026 community | 7% | 8.8 | 61 | 5.3 |\n| Transparency \u0026 trust (editorial 57, provenance 80) | 7% | 8.8 | 69 | 6.0 |\n| Negative events | up to −15 | up to −15 | none recorded | 0 |\n| **Total** | | | | **50.4 → D** |\n\n### Why each score\n\n- Reliability 34: Read with the hosted lines, grading the public REST API. No status page is linked from the reviewed documentation, and status.snapchat.com did not connect from our network (0). With no readable incident history, the record scores the brief's 5 (5). Rate limits are published as an average of 20 requests a second per app and 10 per access token (15). 429 is documented with advice to lower the request rate, and the docs say to refresh and retry on a 401 for an expired token. No Retry-After header, backoff schedule or idempotency key was found (4 of 15). No SLA was found (0). The API is v1 and generally available. Reach and Frequency buying is marked beta (10). Total 34.\n- Performance: Pending. Latency is measured per call by our probes, which haven't run yet, so this run doesn't score it. Its weight is shared across the assessed categories until the first probe window closes.\n- Schema \u0026 documentation 56: No OpenAPI specification or other machine-readable contract was found (0). llms.txt indexes every Marketing API page and each has a Markdown twin (10). Reference pages describe each entity and endpoint, with a quick start and guides for ad formats, though little on when not to use an endpoint (13 of 20). Attribute tables mark required fields and list allowed values, while targeting travels as nested JSON described by example (11 of 15). Each endpoint has a curl request and a JSON response. The errors page is a table of HTTP codes with placeholder text, and `E` codes are explained only for PATCH, large stats responses and two FAQ cases (9 of 15). One version, v1, with a dated change log back to 2017 and an announcements page. Changes ship in place (13 of 15). Total 56.\n- Agent ergonomics 57: Stats requests take `fields`, `omit_empty` and `limit`, and no field selection was found on entity reads. The measurement page is about 300 KB of Markdown. The MCP server's tool list is not published (15 of 25). Cursor paging with `limit` from 50 to 1,000, `sort` on four entities, breakdowns and asynchronous reports (18 of 20). Errors carry `error_code`, `debug_message`, `display_message` and a status for each entity in a bulk call, with no full code list, and `E3003` means either no permission or no such entity (13 of 20). No idempotency key was found. Test ad accounts, PAUSED status, eligibility and estimate endpoints and `sub_request_warnings` lower the cost of a wrong write, while PUT resets omitted attributes to defaults (6 of 20). No Ads API SDK was found. Calls need one bearer header and bulk bodies are plain JSON (5 of 15). Total 57.\n- Security \u0026 auth 65: OAuth 2.0 authorisation code grant with 60-minute access tokens, a client secret shown once and revocation by the member. The `snapchat-marketing-api` scope covers reads and writes, and refresh tokens do not expire. The MCP server has its own `snapads.read` scope. No documented option puts a token in a URL (22 of 30). Calls follow the member's roles, the reports role is read-only, the MCP server is read-only and needs an admin's approval for each agent, and test ad accounts never serve. No confirmation step for a write or delete was found (14 of 20). The MCP page warns that agents may act on instructions hidden in tool outputs and gives no mitigation. Lead form responses and creator content are third-party text (7 of 15). Change logs return user, app and before and after values for five entity types (12 of 15). security.txt points to a HackerOne programme and the DPA promises breach notice within 72 hours. No SOC 2 or ISO 27001 statement was found in the pages read (10 of 20). Total 65.\n- Payments \u0026 pricing 20: No x402, MPP or L402 (0). No fee for API access was found and no page states a price for the API. Ad pricing is public, with a $5 daily minimum (10). OAuth app setup has no stated cost and test ad accounts never serve live ads. The quick start lists a funding source among the prerequisites and the help centre article on access could not be read, so no-card access is not established (10). A person has to create the OAuth app in Business Manager and consent in a browser (0). Total 20.\n- Task success: Pending. Task success needs the category task suites run through each tool, which haven't run yet, so this run doesn't score it. Its weight is shared across the assessed categories until then. A data provider's data-quality score is published on its listing now and becomes half of this category when it's scored.\n- Maintenance \u0026 community 61: The change log's latest entries are dated 6 October 2026, two days before the check (30). It has 18 dated entries between 10 July and 6 October 2026 (20). Closed service with a dated change log, an announcements page and a newsletter. Support runs through the business help centre, which our reader could not read (8 of 15). No SDK for the Ads API. The only official client is the Java SDK for the Conversions API (3 of 15). No public repository or CI was found (0). Total 61.\n- Transparency \u0026 trust 69: Editorial half only. Closed service with clear terms. The Snap Developer Terms are effective 31 January 2025 and incorporate the Business Services Terms (15 of 30). The privacy policy is effective 21 September 2026. The DPA sets breach notice within 72 hours where feasible, return or deletion at termination and 30 days' notice of a new sub-processor, and the developer terms limit what a developer may retain. No retention periods for advertiser or reporting data were found (20 of 30). Deprecations are dated in the change log and announcements, such as the 35+ age bucket on 15 October 2026, and a 2020 notice gave 90 days. The Business Services Terms reserve the right to modify or discontinue any service without notice (14 of 20). The DPA links a sub-processor list with purposes and locations on the help centre, which our reader could not read (8 of 20). Total 57.\n\nFix list for a coding agent, everything this grade says the listing lacks, the biggest gain first (19 items): https://www.anchorterminal.com/fixes/snapchat-ads.md (JSON https://www.anchorterminal.com/fixes/snapchat-ads.json)\n\n### What we couldn't check\n\n- unchecked: businesshelp.snapchat.com articles (script-drawn), so the API access guide, the roles article and the sub-processor list were not read\n- unchecked: status.snapchat.com did not connect from our network, so whether Snap runs a public status page for the Ads API is not established. None is linked from the docs read\n- unchecked: the HackerOne programme page (JavaScript only), so bounty scope and rewards were not read\n- unchecked: the Ads MCP server's tool list and annotations, which are not published in the docs. We did not connect to it\n- Whether a business account needs a payment method before an OAuth app or a test ad account can be created\n- Whether Snap holds SOC 2 or ISO 27001 certification for its business services. No statement was found in the pages read\n- Whether an OpenAPI specification or an Ads API SDK exists outside the pages reviewed. None was found\n- The lead described the interface as a REST API with OAuth, which is right. It did not mention the Ads MCP server launched in August 2026\n- security.txt has no Expires field and is recorded as valid, as on comparable listings\n\n### Sources\n\n- Ads API introduction: \u003chttps://developers.snap.com/marketing-api/Ads-API/introduction\u003e (seen 2026-10-08)\n- llms.txt index of the developer docs: \u003chttps://developers.snap.com/llms.txt\u003e (seen 2026-10-08)\n- authentication, scopes and token lifetimes: \u003chttps://developers.snap.com/marketing-api/Ads-API/authentication\u003e (seen 2026-10-08)\n- rate limits: \u003chttps://developers.snap.com/marketing-api/Ads-API/rate-limits\u003e (seen 2026-10-08)\n- API patterns, pagination, PATCH and bulk limits: \u003chttps://developers.snap.com/marketing-api/Ads-API/api-patterns\u003e (seen 2026-10-08)\n- errors page: \u003chttps://developers.snap.com/marketing-api/Ads-API/errors\u003e (seen 2026-10-08)\n- change log: \u003chttps://developers.snap.com/marketing-api/Ads-API/changelog\u003e (seen 2026-10-08)\n- announcements: \u003chttps://developers.snap.com/marketing-api/Ads-API/announcements\u003e (seen 2026-10-08)\n- breaking changes log: \u003chttps://developers.snap.com/marketing-api/Ads-API/breaking-changes-log\u003e (seen 2026-10-08)\n- measurement, async reports and deprecation of the 35+ age bucket: \u003chttps://developers.snap.com/marketing-api/Ads-API/measurement\u003e (seen 2026-10-08)\n- ad accounts and test ad accounts: \u003chttps://developers.snap.com/marketing-api/Ads-API/ad-accounts\u003e (seen 2026-10-08)\n- audit logs: \u003chttps://developers.snap.com/marketing-api/Ads-API/audit-logs\u003e (seen 2026-10-08)\n- roles: \u003chttps://developers.snap.com/marketing-api/Ads-API/roles\u003e (seen 2026-10-08)\n- FAQ, token expiry and revocation: \u003chttps://developers.snap.com/marketing-api/Ads-API/faq\u003e (seen 2026-10-08)\n- quick start: \u003chttps://developers.snap.com/marketing-api/Ads-API/quick-start\u003e (seen 2026-10-08)\n- Ads MCP introduction: \u003chttps://developers.snap.com/marketing-api/Ads-MCP/Introduction\u003e (seen 2026-10-08)\n- Ads MCP client setup: \u003chttps://developers.snap.com/marketing-api/Ads-MCP/connect-an-agent\u003e (seen 2026-10-08)\n- Snap Developer Terms: \u003chttps://www.snap.com/en-US/terms/developer\u003e (seen 2026-10-08)\n- Business Services Terms: \u003chttps://www.snap.com/en-US/terms/business-services\u003e (seen 2026-10-08)\n- Snap Business Tools Terms: \u003chttps://www.snap.com/en-US/terms/snap-business-tools\u003e (seen 2026-10-08)\n- Data Processing Agreement: \u003chttps://www.snap.com/en-US/terms/data-processing-agreement\u003e (seen 2026-10-08)\n- privacy policy: \u003chttps://values.snap.com/privacy/privacy-policy\u003e (seen 2026-10-08)\n- advertising pricing page: \u003chttps://forbusiness.snapchat.com/advertising/pricing\u003e (seen 2026-10-08)\n- security.txt: \u003chttps://snapchat.com/.well-known/security.txt\u003e (seen 2026-10-08)\n- RDAP record for snapchat.com: \u003chttps://rdap.verisign.com/com/v1/domain/snapchat.com\u003e (seen 2026-10-08)\n\n## Who's behind it (provenance 80/100, checked 2026-10-08)\n\n| Check | Finding | Points |\n| --- | --- | --- |\n| Legal entity named | Snap Inc. | 20/20 |\n| Domain age | snapchat.com, registered 2012-02-28 (14 years) | 15/15 |\n| Endpoint on the vendor's domain | mcp.snapchat.com | 15/15 |\n| Terms of service | read, states 3 of the 7 things a reader expects, and has 2 clauses that cost points | 2.6/10 |\n| Privacy policy | read, states 7 of the 8 things a reader expects, and has 1 clause that costs points | 7.3/10 |\n| Status page | not found | 0/10 |\n| Changelog | published | 10/10 |\n| security.txt | valid | 10/10 |\n\nThe Snap Developer Terms (effective 31 January 2025) govern the developer programme and are incorporated into the Business Services Terms (effective 30 September 2024). The contracting entity is Snap Inc. for a business in the United States and Snap Group Limited elsewhere.\n\nThe OAuth app setup also requires the Snap Business Tools Terms (effective 1 November 2021).\n\nThe privacy policy at values.snap.com is effective 21 September 2026. A Data Processing Agreement (effective 25 July 2023) covers customer personal data Snap processes for a business.\n\nAPI calls go to https://adsapi.snapchat.com/v1, OAuth to accounts.snapchat.com and the MCP server to mcp.snapchat.com. The documentation is at developers.snap.com.\n\nsnapchat.com/.well-known/security.txt has Contact, Policy, Acknowledgements, Canonical and Hiring lines pointing to hackerone.com/snapchat, and no Expires field. www.snap.com and developers.snap.com return 404 for the file.\n\nNo status page is linked from the reviewed documentation. status.snapchat.com did not connect from our network.\n\nRDAP gives registration dates of 2012-02-28 for snapchat.com and 1997-02-20 for snap.com.\n\n### Terms and privacy, as read\n\nA reading by a fixed set of rules, each answered with the vendor's own sentence. Not legal advice.\n\n**Terms of service** (https://www.snap.com/en-US/terms/developer), read 2026-10-08, dated 2025-01-31, states 3 of the 7 things a reader expects.\n\n- To know. Restricts automated access (costs points). \"(h) disclose, copy, scrape, translate, use, distribute, display, modify, or create derivative works of any Snap Developer Program except as expressly permitted under these Snap Developer Terms or Applicable Law;\"\n- To know. Restricts benchmarking or competitive use (costs points). \"(i) use the Snap Developer Program to compete with or replicate any Snap applications, products, or services;\"\n- To know. Requires arbitration or waives class actions. \"ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE BUSINESS SERVICES TERMS. IF YOU ARE CONTRACTING WITH SNAP INC., THEN YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.\"\n- Gives the date it was last updated. Last updated 2025-01-31.\n- Not found in the text. Names the governing law or courts.\n- Not found in the text. States a limit on its liability.\n- Not found in the text. Says how changes to the terms are announced.\n- Not found in the text. Refers to a service level or uptime commitment.\n- Also in the text (2026-10-08). Content sent to Snap's services through the developer programme is licensed to Snap and its affiliates on a perpetual, irrevocable and sublicensable basis. \"grant Snap and its affiliates a perpetual, irrevocable, worldwide, sublicensable, royalty-free, and non-exclusive license to use, host, store, archive, copy, modify, cache, encode, reproduce, distribute, transmit, synchronize, display, create derivative works from, and publicly perform that content\"\n- Also in the text (2026-10-08). Snap and its affiliates may use the developer's name, logo and images of the application for any business purpose without consent. \"you agree that Snap and its affiliates may use your name, logo(s), or other identifying information or image, and images and videos of the Application depicting your use of the Snap Developer Program, for any business purpose without consent\"\n- Also in the text (2026-10-08). Keys, credentials and access tokens for the developer programme may not be shared with anyone outside the developer's organisation. \"(a) share your keys, credentials, or access tokens, or otherwise provide access to, the Snap Developer Program to anyone outside of your organization;\"\n\n**Privacy policy** (https://values.snap.com/privacy/privacy-policy), read 2026-10-08, dated 2026-09-21, states 7 of the 8 things a reader expects.\n\n- To know. Says it may use customer content to train or improve models, and no opt-out was found (costs points). \"Your information can help us decide what kind of improvements we should make, but we are always focused on privacy – and we don’t want to use more of your personal information than is necessary to develop our features and models.\"\n- To know. Says it sells personal data or shares it for advertising. \"You can learn more about how we collect, use and share your information for advertising purposes here.\"\n- Gives the date it was last updated. Last updated 2026-09-21.\n- Not found in the text. Says whether personal data is sold or shared for advertising.\n- Gives a privacy contact. Names a data protection officer.\n- Says where data is transferred or stored. Data goes to the United States.\n- Also in the text (2026-10-08). Snap says its systems delete some information automatically but it does not promise deletion by a specific time. \"Although our systems are designed to delete some of your information automatically, we cannot promise that deletion will take place by a specific time.\"\n\n## Live (updated 2026-10-09 10:14 UTC)\n\n- Right now: up, HTTP 405, 456 ms, checked 2026-10-09 10:14 UTC (get on `https://mcp.snapchat.com/ads`)\n- Uptime 24h 100.0% (28 probes) · 30 days 100.0% (28 probes) · p50 458 ms · p95 478 ms\n- Always current: https://www.anchorterminal.com/api/v1/live/snapchat-ads.json\n\n## Probe metrics\n\nNot measured yet. Our benchmark probes haven't run, so there's no availability, latency or error rate from a run and Performance is pending. Live uptime, where we poll the endpoint, is under Live and doesn't change the score.\n\n## Strengths\n\n- llms.txt at developers.snap.com indexes every Marketing API page, and each page has a Markdown twin at the same path with `.md`\n- Rate limits are published with numbers, an average of 20 requests a second per app and 10 per access token\n- An ad account created with `\"test\": true` can never serve live ads, and `test=true` on a stats request returns sample data\n- Change logs for campaigns, ad squads, ads and creatives record the user, the OAuth app and the before and after values\n- The Ads MCP server at https://mcp.snapchat.com/ads is read-only, self-service, and needs an organisation admin's approval for each agent\n\n## Weaknesses\n\n- No OpenAPI specification, Postman collection or Ads API SDK was found in the reviewed documentation\n- No status page or SLA was found, and no Retry-After header, backoff schedule or idempotency key is documented\n- The `snapchat-marketing-api` scope covers reads and writes together, and refresh tokens do not expire\n- An update with PUT expects the whole object and resets omitted attributes to their defaults. Deleted objects cannot be restored\n- The Snap Developer Terms forbid public statements about use of the developer programme without Snap's written approval, and the Business Services Terms forbid publishing Business Services Data\n\n## Before you call it (notes for agents)\n\n1. Refresh the access token every 60 minutes with the refresh token. An expired token returns 401 with `WWW-Authenticate: Bearer error=\"invalid_token\"`\n2. Create a test ad account with `\"test\": true` and build there first, and create campaigns with `\"status\": \"PAUSED\"`\n3. Change one field with PATCH (JSON Patch). A PUT that omits attributes resets them to their defaults\n4. Send money as micro-currency, where 1.00 of the account currency is 1,000,000\n5. Page lists with `limit` (50 to 1,000) and follow `paging.next_link`. Use `async=true` for large stats pulls, since an oversized response fails with `E9001` and a retry does not help\n\n## Connect\n\nFirst request:\n\n```bash\ncurl \"https://adsapi.snapchat.com/v1/me/organizations?with_ad_accounts=true\" \\\n -H \"Authorization: Bearer {access_token}\"\n```\n\nClaude Code:\n\n```bash\nclaude mcp add --transport http --client-id claude-snap-ads snap-ads https://mcp.snapchat.com/ads\nclaude mcp login snap-ads\n```\n\nThrough letme (picks today, calling later): https://letme.dev/snapchat-ads. letme answers with the pick and how to call it direct; calling through letme (one key, the vendor's own price) comes later. How it works: https://www.anchorterminal.com/letme/index.md\n\n## Similar tools\n\nRanked by shared capabilities, then score. Same-category tools with no shared capability key are listed last.\n\n| Tool | Grade | Score | Rank | Shared capabilities | x402 | Markdown |\n| --- | --- | --- | --- | --- | --- | --- |\n| Google Ads API | BB | 76.4 | 32 | ads.reporting, ads.campaigns, ads.budgets, ads.audiences, ads.creatives | no | https://www.anchorterminal.com/tools/google-ads-api.md |\n| Meta Marketing API | B | 67.7 | 225 | ads.reporting, ads.campaigns, ads.budgets, ads.audiences, ads.creatives | no | https://www.anchorterminal.com/tools/meta-marketing-api.md |\n| LinkedIn Marketing APIs | B | 62.4 | 392 | ads.reporting, ads.campaigns, ads.budgets, ads.audiences, ads.creatives | no | https://www.anchorterminal.com/tools/linkedin-marketing-api.md |\n| Microsoft Advertising API | C | 60.3 | 473 | ads.reporting, ads.campaigns, ads.budgets, ads.audiences, ads.creatives | no | https://www.anchorterminal.com/tools/microsoft-advertising-api.md |\n| Amazon Ads API | C | 59 | 507 | ads.reporting, ads.campaigns, ads.budgets, ads.audiences, ads.creatives | no | https://www.anchorterminal.com/tools/amazon-ads-api.md |\n\n## Panel reviews (0)\n\nReviewed by the Anchor panel (https://www.anchorterminal.com/reviewers/index.md): .\n\nDesk reviews, written from public documentation, pricing, terms, source and status history on 1 October 2026. No calls made. For a desk review, the outcome says whether the reviewer's questions could be answered from public material: success, partial or failure. How reviews work: https://www.anchorterminal.com/reviews/how-it-works.md\n\n## Notable\n\n- Rate limits apply per app and per token, an average of 20 requests a second for the app and 10 for each access token, and a breach returns HTTP 429 (source: \u003chttps://developers.snap.com/marketing-api/Ads-API/rate-limits\u003e)\n- The Ads MCP server launched in August 2026 at https://mcp.snapchat.com/ads. It is read-only, with write access planned, and supports Claude, Codex, ChatGPT, Antigravity and Gemini through client IDs Snap registered (source: \u003chttps://developers.snap.com/marketing-api/Ads-MCP/Introduction\u003e)\n- The MCP page says an agent acting for a user is bound by the Snap Developer Terms, and warns that an agent may act on instructions hidden in tool outputs (source: \u003chttps://developers.snap.com/marketing-api/Ads-MCP/Introduction\u003e)\n- An ad account created with `\"test\": true` can never serve live ads (source: \u003chttps://developers.snap.com/marketing-api/Ads-API/ad-accounts\u003e)\n- The change log has 18 dated entries between 10 July and 6 October 2026, the latest on 6 October (source: \u003chttps://developers.snap.com/marketing-api/Ads-API/changelog\u003e)\n- The errors page lists HTTP codes with placeholder text such as \"The specified kitten could not be found\", and no full list of the `E` error codes was found (source: \u003chttps://developers.snap.com/marketing-api/Ads-API/errors\u003e)\n\n## Compare\n\n- [Amazon Ads API vs Snapchat Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.md): C 59 vs D 50.4\n- [Google Ads API vs Snapchat Ads API](https://www.anchorterminal.com/compare/google-ads-api-vs-snapchat-ads.md): BB 76.4 vs D 50.4\n- [LinkedIn Marketing APIs vs Snapchat Ads API](https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-snapchat-ads.md): B 62.4 vs D 50.4\n- [Meta Marketing API vs Snapchat Ads API](https://www.anchorterminal.com/compare/meta-marketing-api-vs-snapchat-ads.md): B 67.7 vs D 50.4\n- [Microsoft Advertising API vs Snapchat Ads API](https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads.md): C 60.3 vs D 50.4\n\n## Verify this listing\n\nFor the vendor. The badge or a plain link to this page verifies the listing, from a page on snapchat.com or snap.com or one of their subdomains. It shows the listing is the vendor's and that the vendor knows it's here, and it never changes a grade, rank or review. The vendor sends the page's address to `POST https://www.anchorterminal.com/api/v1/verify` as `{\"slug\": \"snapchat-ads\", \"url\": \"…\"}`, or calls the `verify_listing` tool at https://www.anchorterminal.com/mcp. We fetch the page once, then again every week; two failed checks in a row and the verification lapses, and a later pass restores it. What we check: https://www.anchorterminal.com/builders/index.md#verify\n\nHTML badge:\n\n```html\n\u003ca href=\"https://www.anchorterminal.com/tools/snapchat-ads\"\u003e\u003cimg src=\"https://www.anchorterminal.com/badges/snapchat-ads.svg\" alt=\"Snapchat Ads API on Anchor Terminal\" height=\"20\"\u003e\u003c/a\u003e\n```\n\nMarkdown badge, for a README:\n\n```markdown\n[![Snapchat Ads API on Anchor Terminal](https://www.anchorterminal.com/badges/snapchat-ads.svg)](https://www.anchorterminal.com/tools/snapchat-ads)\n```\n\nPlain link:\n\n```html\n\u003ca href=\"https://www.anchorterminal.com/tools/snapchat-ads\"\u003eSnapchat Ads API on Anchor Terminal\u003c/a\u003e\n```\n\n## Share this listing\n\nFor the vendor. Sharing assets for social media, two PNGs of 1200 × 630 that say Snapchat Ads API is listed on Anchor Terminal, with the vendor's logo and this page's address and no grade or score.\n\n- Dark: https://www.anchorterminal.com/assets/share/snapchat-ads-dark.png\n- Light: https://www.anchorterminal.com/assets/share/snapchat-ads-light.png\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-09", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Terminal", "url": "https://www.anchorterminal.com/tools/" }, { "name": "Advertising \u0026 campaign operations", "url": "https://www.anchorterminal.com/categories/advertising" }, { "name": "Snapchat Ads API", "url": "" } ], "description": "Snap's Ads API creates and manages Snapchat campaigns, ad squads, ads, creatives and audiences and returns performance statistics. Agents call REST endpoints at adsapi.snapchat.com/v1 with a member's OAuth token, or read account data through the read-only Ads MCP server.", "facts": [ "rank #687 of 842", "OAuth auth", "0 desk reviews" ], "h1": "Snapchat Ads API", "image": "https://www.anchorterminal.com/assets/og/tools-snapchat-ads.png", "path": "/tools/snapchat-ads", "published": "2026-10-01", "section": "tools", "title": "Snapchat Ads API review for AI agents, grade D (50.4/100)", "toc": null, "updated": "2026-10-09", "url": "https://www.anchorterminal.com/tools/snapchat-ads" }, "tokens": { "markdown": 7800, "slim": 1980 }, "version": 1 }