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  "markdown": "Chief Executive Officer.\n\nSam Allen became chief executive of Iterable in 2025. Allen has more than 30 years in enterprise software and was previously executive vice president and global COO at Tableau and COO and general manager at Salesforce.org, leading global operations, go-to-market strategy and acquisitions.\n\n- LinkedIn: https://www.linkedin.com/in/sam-allen-327253/\n\n## What Sam builds\n\n- [Iterable](https://www.anchorterminal.com/tools/iterable.md), graded C, 55.3/100, in Lifecycle marketing \u0026 customer engagement. Iterable is a hosted customer engagement platform that stores user profiles and events and sends campaigns and journeys by email, SMS, push, in-app and WhatsApp. Agents reach it through a REST API and an official local MCP server, in beta. Chief Executive Officer, researched 2026-10-28.\n\n## Works with\n\n- [Andrew Boni](https://www.anchorterminal.com/people/andrew-boni/), Founder and Chief Scientist\n- [Nick Beil](https://www.anchorterminal.com/people/nick-beil/), Chief Product Officer\n- [Samya DasSarma](https://www.anchorterminal.com/people/samya-dassarma/), Chief Technology Officer\n- [Victor Rago](https://www.anchorterminal.com/people/victor-rago/), Chief Financial Officer\n\n## Backed by\n\n- [Silver Lake](https://www.anchorterminal.com/investors/silver-lake/)\n- [Adams Street Partners](https://www.anchorterminal.com/investors/adams-street-partners/)\n- [Glynn Capital](https://www.anchorterminal.com/investors/glynn-capital/)\n- [DTCP](https://www.anchorterminal.com/investors/dtcp/)\n- [CRV](https://www.anchorterminal.com/investors/crv/)\n- [Viking Global Investors](https://www.anchorterminal.com/investors/viking-global-investors/)\n- [Blue Cloud Ventures](https://www.anchorterminal.com/investors/blue-cloud-ventures/)\n- [Capital One](https://www.anchorterminal.com/investors/capital-one/)\n\n## Questions\n\n### Who is Sam Allen?\n\nSam Allen became chief executive of Iterable in 2025. Allen has more than 30 years in enterprise software and was previously executive vice president and global COO at Tableau and COO and general manager at Salesforce.org, leading global operations, go-to-market strategy and acquisitions.\n\n### What does Iterable, Inc. make?\n\nAnchor Terminal lists Iterable from Iterable, Inc.. Iterable is a hosted customer engagement platform that stores user profiles and events and sends campaigns and journeys by email, SMS, push, in-app and WhatsApp. Agents reach it through a REST API and an official local MCP server, in beta.\n\n### Who has invested in Iterable, Inc.?\n\nThe sources our research read name Silver Lake, Adams Street Partners, Glynn Capital, DTCP, CRV, Viking Global Investors, Blue Cloud Ventures and Capital One.\n\n### How are Sam's tools graded?\n\nIterable is graded C, 55.3 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://iterable.com/company/\n- https://iterable.com/\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
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