{
  "data": null,
  "kind": "anchor.page",
  "links": {
    "api": "https://www.anchorterminal.com/api/v1/index.json",
    "html": "https://www.anchorterminal.com/people/salim-mitha/",
    "json": "https://www.anchorterminal.com/people/salim-mitha/index.json",
    "llms": "https://www.anchorterminal.com/llms.txt",
    "markdown": "https://www.anchorterminal.com/people/salim-mitha/index.md",
    "mcp": "https://www.anchorterminal.com/mcp",
    "slim": "https://www.anchorterminal.com/people/salim-mitha/index.min.md"
  },
  "markdown": "Co-founder, Treatwell Limited.\n\nSalim Mitha co-founded Wahanda, which became Treatwell, with Lopo Champalimaud after serving as European director for Yahoo! Search. He was later executive vice president at Playtika and is part of the investment team at Powerhouse Capital, which backs media and technology companies.\n\n- LinkedIn: https://www.linkedin.com/in/salimmitha/\n\n## What Salim builds\n\n- [Treatwell](https://www.anchorterminal.com/tools/treatwell.md), graded F, 8.4/100, in Restaurant \u0026 local bookings. Treatwell is a marketplace for booking hair, beauty and wellness appointments. Customers compare treatments, venues, prices and availability through its website and app; businesses manage appointments through partner software. Co-founder, Treatwell Limited, researched 2026-10-27.\n\n## Works with\n\n- [Alessandro Frau](https://www.anchorterminal.com/people/alessandro-frau/), Chief Executive Officer\n- [Lopo Champalimaud](https://www.anchorterminal.com/people/lopo-champalimaud/), Co-founder, Treatwell Limited\n\n## Questions\n\n### Who is Salim Mitha?\n\nSalim Mitha co-founded Wahanda, which became Treatwell, with Lopo Champalimaud after serving as European director for Yahoo! Search. He was later executive vice president at Playtika and is part of the investment team at Powerhouse Capital, which backs media and technology companies.\n\n### What does Treatwell Limited make?\n\nAnchor Terminal lists Treatwell from Treatwell Limited. Treatwell is a marketplace for booking hair, beauty and wellness appointments. Customers compare treatments, venues, prices and availability through its website and app; businesses manage appointments through partner software.\n\n### How are Salim's tools graded?\n\nTreatwell is graded F, 8.4 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://www.linkedin.com/posts/treatwell-com_what-does-it-take-to-scale-a-marketplace-activity-7468637401364660224-MmYO\n- https://it.linkedin.com/in/alessandrofrau\n- https://startups.co.uk/startups-100/2010/38-wahanda/\n- https://www.verlinvest.com/team/lopo-champalimaud/\n- https://powerhouse.vc/about/\n- https://uk.linkedin.com/in/lopochampalimaud\n- https://x.com/Treatwellcom\n- https://www.treatwell.co.uk/info/about-us/\n- https://customercare.treatwell.com/s/?language=en_GB\u0026view=article\u0026path=treatwell-account%2FGet-instant-support-with-the-Treatwell-Chat\n- https://customercare.treatwell.com/s/?language=en_GB\u0026view=article\u0026path=How-to-Request-Support-as-a-Guest-User-on-Treatwell\n- https://customercare.treatwell.com/s/support-request?language=en_GB\n- https://www.treatwell.co.uk\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
  "meta": {
    "attribution": "Anchor Terminal (https://www.anchorterminal.com)",
    "attributionRequired": true,
    "credit": "CC BY 4.0, credit Anchor Terminal and link the page or API address you took it from (https://www.anchorterminal.com/terms/#data)",
    "docs": "https://www.anchorterminal.com/docs/",
    "generatedAt": "2026-10-28",
    "license": "CC-BY-4.0",
    "method": "https://www.anchorterminal.com/benchmark/",
    "methodology": "0.7",
    "openapi": "https://www.anchorterminal.com/openapi.json",
    "preview": false,
    "run": "2026-10-01",
    "runLabel": "October 2026 research run",
    "terms": "https://www.anchorterminal.com/terms/#data"
  },
  "page": {
    "breadcrumbs": [
      {
        "name": "Home",
        "url": "https://www.anchorterminal.com/"
      },
      {
        "name": "People building AI tools",
        "url": "https://www.anchorterminal.com/people/"
      },
      {
        "name": "Salim Mitha",
        "url": ""
      }
    ],
    "description": "Salim Mitha is co-founder of Treatwell Limited. Treatwell on Anchor Terminal, with grades, an about and public profiles.",
    "facts": null,
    "h1": "Salim Mitha",
    "image": "https://www.anchorterminal.com/assets/og/default.png",
    "path": "/people/salim-mitha/",
    "published": "",
    "section": "people",
    "title": "Salim Mitha, Co-founder, Treatwell Limited | Anchor Terminal",
    "toc": null,
    "updated": "2026-10-27",
    "url": "https://www.anchorterminal.com/people/salim-mitha/"
  },
  "tokens": {
    "markdown": 950,
    "slim": 680
  },
  "version": 1
}