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  "markdown": "Co-founder and CTO.\n\nRobert (Bobby) Murphy co-founded Snap and has been its chief technology officer and a board member since May 2012, leading its engineering and research teams. He started Snapchat with Evan Spiegel while at Stanford, where he took a BS in mathematical and computational science, and worked as a software engineer at Revel Systems before the company was funded.\n\n## What Robert builds\n\n- [Snapchat Ads API](https://www.anchorterminal.com/tools/snapchat-ads.md), graded D, 50.5/100, in Advertising \u0026 campaign operations. Snap's Ads API creates and manages Snapchat campaigns, ad squads, ads, creatives and audiences and returns performance statistics. Agents call REST endpoints at adsapi.snapchat.com/v1 with a member's OAuth token, or read account data through the read-only Ads MCP server. Co-founder and CTO, researched 2026-10-27.\n\n## Works with\n\n- [Evan Spiegel](https://www.anchorterminal.com/people/evan-spiegel/), Co-founder and CEO\n- [Robbie Holmes](https://www.anchorterminal.com/people/robbie-holmes/), Director of Engineering, Business Experience\n\n## Questions\n\n### Who is Robert Murphy?\n\nRobert (Bobby) Murphy co-founded Snap and has been its chief technology officer and a board member since May 2012, leading its engineering and research teams. He started Snapchat with Evan Spiegel while at Stanford, where he took a BS in mathematical and computational science, and worked as a software engineer at Revel Systems before the company was funded.\n\n### What does Snap Inc. make?\n\nAnchor Terminal lists Snapchat Ads API from Snap Inc.. Snap's Ads API creates and manages Snapchat campaigns, ad squads, ads, creatives and audiences and returns performance statistics. Agents call REST endpoints at adsapi.snapchat.com/v1 with a member's OAuth token, or read account data through the read-only Ads MCP server.\n\n### How are Robert's tools graded?\n\nSnapchat Ads API is graded D, 50.5 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://www.linkedin.com/in/rwholmes\n- https://investor.snap.com/governance/leadership-team/default.aspx\n- https://x.com/evanspiegel\n- https://www.linkedin.com/company/snap-inc-co\n- https://x.com/Snap\n- https://www.snap.com/\n- https://businesshelp.snapchat.com/s/article/chat?language=en_GB\n- https://developers.snap.com/marketing-api/home\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
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