# Pete Koomen (slim)

> Pete Koomen is founder of Optimizely. Optimizely Experimentation on Anchor Terminal, with grades, an about and public profiles.

- Full: https://www.anchorterminal.com/people/pete-koomen/index.md (~900 tokens) · this version ~630 tokens · JSON https://www.anchorterminal.com/people/pete-koomen/index.json · canonical https://www.anchorterminal.com/people/pete-koomen/
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · MCP: https://www.anchorterminal.com/mcp · Updated: 2026-10-28
- Licence: CC BY 4.0, credit Anchor Terminal and link this page (https://www.anchorterminal.com/terms/#data)

Founder, Optimizely.

Pete Koomen co-founded Optimizely, which helps companies run experiments on their websites and apps, in Y Combinator's Winter 2010 batch.

- LinkedIn: https://www.linkedin.com/in/petekoomen/
- X: https://x.com/koomen

## What Pete builds

- [Optimizely Experimentation](https://www.anchorterminal.com/tools/optimizely.md), graded B, 62.6/100, in Product analytics & experimentation. Optimizely Experimentation is a hosted platform for A/B tests, feature flags and personalisation, covering Web Experimentation and Feature Experimentation. Agents reach it through a hosted MCP server with seven tools and through REST APIs. Founder, Optimizely, researched 2026-10-26.

## Backed by

- [Y Combinator](https://www.anchorterminal.com/investors/y-combinator/)
- [Goldman Sachs](https://www.anchorterminal.com/investors/goldman-sachs/)
- [Accenture](https://www.anchorterminal.com/investors/accenture/)
- [Index Ventures](https://www.anchorterminal.com/investors/index-ventures/)
- [Andreessen Horowitz](https://www.anchorterminal.com/investors/andreessen-horowitz/)
- [GV](https://www.anchorterminal.com/investors/gv/)

## Questions

### Who is Pete Koomen?

Pete Koomen co-founded Optimizely, which helps companies run experiments on their websites and apps, in Y Combinator's Winter 2010 batch.

### What does Optimizely make?

Anchor Terminal lists Optimizely Experimentation from Optimizely.

### Who has invested in Optimizely?

The sources our research read name Y Combinator, Goldman Sachs, Accenture, Index Ventures, Andreessen Horowitz and GV.

### How are Pete's tools graded?

Optimizely Experimentation is graded B, 62.6 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.

## Sources

- https://www.ycombinator.com/companies/optimizely
- https://www.optimizely.com/contact
- https://support.optimizely.com/hc/en-us

These are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched.