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  "markdown": "Co-founder and CEO.\n\nJohn Kramer is co-founder and CEO of Salsa, which gives software platforms an API to embed payroll in their products. Before Salsa he helped build HoneyBook, where he saw how embedded financial tools could help small businesses. He announced Salsa's $10 million raise in 2023 and its $20 million Series A in 2025.\n\n- LinkedIn: https://www.linkedin.com/in/john-kramer\n\n## What John builds\n\n- [Salsa](https://www.anchorterminal.com/tools/salsa.md), graded D, 46.3/100, in Payroll infrastructure. Embedded payroll from Salsa Software Inc. for software platforms. A partner's backend onboards employers and workers, sends pay data, previews and confirms payroll runs and reads pay statements through a REST API, while Salsa files taxes and moves money. Co-founder and CEO, researched 2026-10-27.\n\n## Works with\n\n- [Juan Barroso](https://www.anchorterminal.com/people/juan-barroso/), Co-founder and CTO\n\n## Backed by\n\n- [Altos Ventures](https://www.anchorterminal.com/investors/altos-ventures/)\n- [SemperVirens](https://www.anchorterminal.com/investors/sempervirens/)\n- [Greycroft](https://www.anchorterminal.com/investors/greycroft/)\n- [Definition Capital](https://www.anchorterminal.com/investors/definition-capital/)\n- [Better Tomorrow Ventures](https://www.anchorterminal.com/investors/better-tomorrow-ventures/)\n- [Cambrian](https://www.anchorterminal.com/investors/cambrian/)\n- [Forum Ventures](https://www.anchorterminal.com/investors/forum-ventures/)\n\n## Questions\n\n### Who is John Kramer?\n\nJohn Kramer is co-founder and CEO of Salsa, which gives software platforms an API to embed payroll in their products. Before Salsa he helped build HoneyBook, where he saw how embedded financial tools could help small businesses. He announced Salsa's $10 million raise in 2023 and its $20 million Series A in 2025.\n\n### What does Salsa Software Inc. make?\n\nAnchor Terminal lists Salsa from Salsa Software Inc.. Embedded payroll from Salsa Software Inc. for software platforms. A partner's backend onboards employers and workers, sends pay data, previews and confirms payroll runs and reads pay statements through a REST API, while Salsa files taxes and moves money.\n\n### Who has invested in Salsa Software Inc.?\n\nThe sources our research read name Altos Ventures, SemperVirens, Greycroft, Definition Capital, Better Tomorrow Ventures, Cambrian and Forum Ventures.\n\n### How are John's tools graded?\n\nSalsa is graded D, 46.3 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://www.salsa.dev/company\n- https://www.linkedin.com/in/john-kramer\n- https://www.linkedin.com/in/jmbarroso/en\n- https://www.salsa.dev/\n- https://x.com/salsa_dev\n- https://www.salsa.dev/product\n- https://www.salsa.dev/blog-category/company\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
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