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  "markdown": "Co-founder and CEO.\n\nEric Ingram co-founded Swell, a headless ecommerce platform with an API on every plan, and is its chief executive. He announced its $20 million Series A, led by VMG Catalyst and Headline, in March 2022, and led its purchase of the image optimisation company Piio that January.\n\n## What Eric builds\n\n- [Swell](https://www.anchorterminal.com/tools/swell.md), graded C, 55/100, in Commerce \u0026 checkout. Hosted headless commerce platform with a REST Backend API (products, carts, orders, subscriptions, coupons, promotions, custom models) and a Frontend API for storefronts. Co-founder and CEO, researched 2026-10-29.\n\n## Backed by\n\n- [VMG Catalyst](https://www.anchorterminal.com/investors/vmg-catalyst/)\n- [Headline](https://www.anchorterminal.com/investors/headline/)\n- [Bonfire Ventures](https://www.anchorterminal.com/investors/bonfire-ventures/)\n- [Willow Growth](https://www.anchorterminal.com/investors/willow-growth/)\n- [Commerce Ventures](https://www.anchorterminal.com/investors/commerce-ventures/)\n- [Remote First Capital](https://www.anchorterminal.com/investors/remote-first-capital/)\n- [Brian Long](https://www.anchorterminal.com/investors/brian-long/)\n- [Romain Lapeyre](https://www.anchorterminal.com/investors/romain-lapeyre/)\n- [Domm Holland](https://www.anchorterminal.com/investors/domm-holland/)\n- [Brian Magida](https://www.anchorterminal.com/investors/brian-magida/)\n- [Guillermo Rauch](https://www.anchorterminal.com/investors/guillermo-rauch/)\n- [Jason Warner](https://www.anchorterminal.com/investors/jason-warner/)\n- [Finbarr Taylor](https://www.anchorterminal.com/investors/finbarr-taylor/)\n- [Andrew Jones](https://www.anchorterminal.com/investors/andrew-jones/)\n- [Mark Lenhard](https://www.anchorterminal.com/investors/mark-lenhard/)\n- [Rich Lyons](https://www.anchorterminal.com/investors/rich-lyons/)\n- [Blake Lyon](https://www.anchorterminal.com/investors/blake-lyon/)\n- [Andreas Klinger](https://www.anchorterminal.com/investors/andreas-klinger/)\n- [Taylor Clauson](https://www.anchorterminal.com/investors/taylor-clauson/)\n- [Ryan Thompson](https://www.anchorterminal.com/investors/ryan-thompson/)\n- [Alex O'Byrne](https://www.anchorterminal.com/investors/alex-o-byrne/)\n- [Aadil Mamujee](https://www.anchorterminal.com/investors/aadil-mamujee/)\n- [Jason Spinell](https://www.anchorterminal.com/investors/jason-spinell/)\n- [Michael Stoppelman](https://www.anchorterminal.com/investors/michael-stoppelman/)\n- [Mark Daher](https://www.anchorterminal.com/investors/mark-daher/)\n- [Jason Finger](https://www.anchorterminal.com/investors/jason-finger/)\n- [Dave Johnson](https://www.anchorterminal.com/investors/dave-johnson/)\n\n## Questions\n\n### Who is Eric Ingram?\n\nEric Ingram co-founded Swell, a headless ecommerce platform with an API on every plan, and is its chief executive. He announced its $20 million Series A, led by VMG Catalyst and Headline, in March 2022, and led its purchase of the image optimisation company Piio that January.\n\n### What does Swell make?\n\nAnchor Terminal lists Swell from Swell. Hosted headless commerce platform with a REST Backend API (products, carts, orders, subscriptions, coupons, promotions, custom models) and a Frontend API for storefronts.\n\n### Who has invested in Swell?\n\nThe sources our research read name VMG Catalyst, Headline, Bonfire Ventures, Willow Growth, Commerce Ventures, Remote First Capital, Brian Long, Romain Lapeyre, Domm Holland, Brian Magida, Guillermo Rauch, Jason Warner, Finbarr Taylor, Andrew Jones, Mark Lenhard, Rich Lyons, Blake Lyon, Andreas Klinger, Taylor Clauson, Ryan Thompson, Alex O'Byrne, Aadil Mamujee, Jason Spinell, Michael Stoppelman, Mark Daher, Jason Finger and Dave Johnson.\n\n### How are Eric's tools graded?\n\nSwell is graded C, 55 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://www.swell.is/\n- https://www.swell.is/about\n- https://www.swell.is/contact\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
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