# Eddy Cue (slim)

> Eddy Cue is senior Vice President, Services and Health at Apple (oversees Apple Ads). Apple Ads Platform API on Anchor Terminal, with grades, an about and public profiles.

- Full: https://www.anchorterminal.com/people/eddy-cue/index.md (~900 tokens) · this version ~630 tokens · JSON https://www.anchorterminal.com/people/eddy-cue/index.json · canonical https://www.anchorterminal.com/people/eddy-cue/
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · MCP: https://www.anchorterminal.com/mcp · Updated: 2026-10-28
- Licence: CC BY 4.0, credit Anchor Terminal and link this page (https://www.anchorterminal.com/terms/#data)

Senior Vice President, Services and Health, Apple (oversees Apple Ads).

Eddy Cue is Apple's senior vice president of Services and Health, and his remit includes Apple Ads alongside the App Store, Apple Music, Apple Pay, Maps and iCloud.

## What Eddy builds

- [Apple Ads Platform API](https://www.anchorterminal.com/tools/apple-ads.md), graded D, 53.9/100, in Advertising & campaign operations. Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token. Senior Vice President, Services and Health, Apple (oversees Apple Ads), researched 2026-10-28.

## Works with

- [John Ternus](https://www.anchorterminal.com/people/john-ternus/), CEO, Apple
- [Ronald Wayne](https://www.anchorterminal.com/people/ronald-wayne/), Co-founder, Apple
- [Steve Jobs](https://www.anchorterminal.com/people/steve-jobs/), Co-founder, Apple
- [Steve Wozniak](https://www.anchorterminal.com/people/steve-wozniak/), Co-founder, Apple
- [Tim Cook](https://www.anchorterminal.com/people/tim-cook/), Executive Chair, Apple

## Questions

### Who is Eddy Cue?

Eddy Cue is Apple's senior vice president of Services and Health, and his remit includes Apple Ads alongside the App Store, Apple Music, Apple Pay, Maps and iCloud.

### What does Apple make?

Anchor Terminal lists Apple Ads Platform API from Apple.

### How are Eddy's tools graded?

Apple Ads Platform API is graded D, 53.9 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.

## Sources

- https://ads.apple.com/
- https://ads.apple.com/app-store/help
- https://developer.apple.com/documentation/apple-ads-platform-api
- https://raw.githubusercontent.com/apple/apple-ads-platform-api-python/main/README.md
- https://en.wikipedia.org/wiki/Apple_Inc.
- https://en.wikipedia.org/wiki/Ronald_Wayne

These are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched.