# Dirk Hoerig

> Dirk Hoerig is co-founder and Chief Innovation Officer. commercetools on Anchor Terminal, with grades, an about and public profiles.

- Canonical: https://www.anchorterminal.com/people/dirk-hoerig/
- Markdown: https://www.anchorterminal.com/people/dirk-hoerig/index.md (~900 tokens)
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- Site index for agents: https://www.anchorterminal.com/llms.txt (full text: https://www.anchorterminal.com/llms-full.txt)
- API: https://www.anchorterminal.com/api/v1/index.json
- MCP: https://www.anchorterminal.com/mcp (the whole catalogue as tools, no key)
- Licence: CC BY 4.0, credit Anchor Terminal and link this page (https://www.anchorterminal.com/terms/#data)
- Updated: 2026-10-28

Co-founder and Chief Innovation Officer.

Dirk Hoerig co-founded commercetools with Denis Werner in 2010, building a headless commerce platform as a more flexible alternative to legacy systems. He is the company's chief innovation officer, responsible for product innovation and thought leadership.

- LinkedIn: https://www.linkedin.com/in/dirkhoerig/

## What Dirk builds

- [commercetools](https://www.anchorterminal.com/tools/commercetools.md), graded BB, 71.4/100, in Commerce & checkout. Headless commerce platform from commercetools GmbH in Munich, with HTTP and GraphQL APIs for catalogue, carts, checkout, orders and customers. Agents reach it through the API, four SDKs or a managed MCP server per project. Co-founder and Chief Innovation Officer, researched 2026-10-26.

## Works with

- [Denis Werner](https://www.anchorterminal.com/people/denis-werner/), Co-founder and Chief Information Security and Compliance Officer
- [Shiri Mosenzon Erez](https://www.anchorterminal.com/people/shiri-mosenzon-erez/), Chief Product Officer

## Backed by

- [Accel](https://www.anchorterminal.com/investors/accel/)
- [Insight Partners](https://www.anchorterminal.com/investors/insight-partners/)
- [REWE Group](https://www.anchorterminal.com/investors/rewe-group/)

## Questions

### Who is Dirk Hoerig?

Dirk Hoerig co-founded commercetools with Denis Werner in 2010, building a headless commerce platform as a more flexible alternative to legacy systems. He is the company's chief innovation officer, responsible for product innovation and thought leadership.

### What does commercetools GmbH make?

Anchor Terminal lists commercetools from commercetools GmbH. Headless commerce platform from commercetools GmbH in Munich, with HTTP and GraphQL APIs for catalogue, carts, checkout, orders and customers. Agents reach it through the API, four SDKs or a managed MCP server per project.

### Who has invested in commercetools GmbH?

The sources our research read name Accel, Insight Partners and REWE Group.

### How are Dirk's tools graded?

commercetools is graded BB, 71.4 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.

## Sources

- https://commercetools.com/company/about
- https://www.linkedin.com/in/dirkhoerig/
- https://www.linkedin.com/in/deniswerner/
- https://www.linkedin.com/in/shiri-mosenzon/
- https://commercetools.com/
- https://commercetools.com/contact-us
- https://support.commercetools.com/

These are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.

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