# Bill Magnuson

> Bill Magnuson is co-founder and CEO of Braze. Braze on Anchor Terminal, with grades, an about and public profiles.

- Canonical: https://www.anchorterminal.com/people/bill-magnuson/
- Markdown: https://www.anchorterminal.com/people/bill-magnuson/index.md (~700 tokens)
- Slim: https://www.anchorterminal.com/people/bill-magnuson/index.min.md (~430 tokens, same facts, less prose, for token-sensitive contexts)
- JSON: https://www.anchorterminal.com/people/bill-magnuson/index.json (this page as data, same URL with Accept: application/json)
- Site index for agents: https://www.anchorterminal.com/llms.txt (full text: https://www.anchorterminal.com/llms-full.txt)
- API: https://www.anchorterminal.com/api/v1/index.json
- MCP: https://www.anchorterminal.com/mcp (the whole catalogue as tools, no key)
- Licence: CC BY 4.0, credit Anchor Terminal and link this page (https://www.anchorterminal.com/terms/#data)
- Updated: 2026-10-28

Co-founder and CEO, Braze.

Bill Magnuson co-founded Braze, first called Appboy, and is its CEO. He and Jon Hyman met their third co-founder, Mark Ghermezian, through a 2011 hackathon.

## What Bill builds

- [Braze](https://www.anchorterminal.com/tools/braze.md), graded C, 61.2/100, in Lifecycle marketing & customer engagement. Braze is a hosted engagement platform that stores customer profiles and events, builds segments and sends campaigns and Canvas journeys by email, SMS, push and in-app message. Agents reach it through a REST API and an official remote MCP server. Co-founder and CEO, Braze, researched 2026-10-28.

## Works with

- [Jon Hyman](https://www.anchorterminal.com/people/jon-hyman/), Co-founder and CTO, Braze
- [Mark Ghermezian](https://www.anchorterminal.com/people/mark-ghermezian/), Co-founder, Braze

## Questions

### Who is Bill Magnuson?

Bill Magnuson co-founded Braze, first called Appboy, and is its CEO. He and Jon Hyman met their third co-founder, Mark Ghermezian, through a 2011 hackathon.

### What does Braze, Inc. make?

Anchor Terminal lists Braze from Braze, Inc.. Braze is a hosted engagement platform that stores customer profiles and events, builds segments and sends campaigns and Canvas journeys by email, SMS, push and in-app message. Agents reach it through a REST API and an official remote MCP server.

### How are Bill's tools graded?

Braze is graded C, 61.2 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.

## Sources

- https://www.braze.com/
- https://www.braze.com/company

These are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.

---

Query this catalogue directly over MCP: https://www.anchorterminal.com/mcp (Streamable HTTP, no key). How: https://www.anchorterminal.com/agents/#mcp