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  "markdown": "Co-founder and CEO, Braze.\n\nBill Magnuson co-founded Braze, first called Appboy, and is its CEO. He and Jon Hyman met their third co-founder, Mark Ghermezian, through a 2011 hackathon.\n\n## What Bill builds\n\n- [Braze](https://www.anchorterminal.com/tools/braze.md), graded C, 61.2/100, in Lifecycle marketing \u0026 customer engagement. Braze is a hosted engagement platform that stores customer profiles and events, builds segments and sends campaigns and Canvas journeys by email, SMS, push and in-app message. Agents reach it through a REST API and an official remote MCP server. Co-founder and CEO, Braze, researched 2026-10-28.\n\n## Works with\n\n- [Jon Hyman](https://www.anchorterminal.com/people/jon-hyman/), Co-founder and CTO, Braze\n- [Mark Ghermezian](https://www.anchorterminal.com/people/mark-ghermezian/), Co-founder, Braze\n\n## Questions\n\n### Who is Bill Magnuson?\n\nBill Magnuson co-founded Braze, first called Appboy, and is its CEO. He and Jon Hyman met their third co-founder, Mark Ghermezian, through a 2011 hackathon.\n\n### What does Braze, Inc. make?\n\nAnchor Terminal lists Braze from Braze, Inc.. Braze is a hosted engagement platform that stores customer profiles and events, builds segments and sends campaigns and Canvas journeys by email, SMS, push and in-app message. Agents reach it through a REST API and an official remote MCP server.\n\n### How are Bill's tools graded?\n\nBraze is graded C, 61.2 out of 100, on Anchor Terminal's benchmark, which scores every listing against the same checklist.\n\n## Sources\n\n- https://www.braze.com/\n- https://www.braze.com/company\n\nThese are the people building the tools we list, named for their public role in the company or project behind a listing, from public pages, with the date it was researched. They don't work for Anchor Terminal (our own team is on the about page, /about/#author). We show public roles, public profiles and what the listing pages show, nothing private. To correct something, send an about or a photo, or have a page removed, write to privacy@anchorterminal.com.\n",
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