# Meta Marketing API vs X Ads API (slim)

> Meta Marketing scores 67.7 (B) to X Ads's 57.3 (C) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/meta-marketing-api-vs-x-ads.md (~2,350 tokens) · this version ~680 tokens · JSON https://www.anchorterminal.com/compare/meta-marketing-api-vs-x-ads.json · canonical https://www.anchorterminal.com/compare/meta-marketing-api-vs-x-ads
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Meta Marketing API scores 67.7 (B) on agent readiness against X Ads API's 57.3 (C), and leads in every scored category. Both do ad reporting.

- Meta Marketing API: B 67.7, rank #243 of 950 · https://www.anchorterminal.com/tools/meta-marketing-api.min.md
- X Ads API: C 57.3, rank #616 of 950 · https://www.anchorterminal.com/tools/x-ads.min.md
- Meta Marketing API, good for The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives. Ahead on Reliability, 80 against 75; Schema & documentation, 76 against 64; Agent ergonomics, 77 against 62; Security & auth, 61 against 48; Payments & pricing, 30 against 20; Maintenance & community, 74 against 63; Transparency & trust, 68 against 62.
- X Ads API, good for An agent that manages or reports on X campaigns for an advertiser with an approved developer app, especially through the MCP server, where scopes separate reads from writes and writes start paused.

| Category | Meta Marketing API | X Ads API |
| --- | --- | --- |
| Reliability (16%) | 80 | 75 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 76 | 64 |
| Agent ergonomics (13%) | 77 | 62 |
| Security & auth (14%) | 61 | 48 |
| Payments & pricing (10%) | 30 | 20 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 74 | 63 |
| Transparency & trust (7%) | 68 | 62 |

| Fact (where they differ) | Meta Marketing API | X Ads API |
| --- | --- | --- |
| Vendor | Meta Platforms, Inc. | X Corp. |
| Hosted endpoint | `https://graph.facebook.com` | `https://ads-api.x.com/mcp` |
| Licence | Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs | Proprietary service under the X Developer Agreement and its incorporated Developer Policy |
| Last release | 2026-09-21 | 2026-09-17 |
| Terms last updated | 2026-02-03 | 2026-04-27 |
| Terms restrict benchmarking | not found in the text | yes |
| Arbitration or class-action waiver | not found in the text | yes |
| Popularity | 1.6k stars, 501k npm/wk, 1.1M PyPI/wk | none |