{
  "data": {
    "a": {
      "slug": "meta-marketing-api",
      "name": "Meta Marketing API",
      "vendor": "Meta Platforms, Inc.",
      "vendorUrl": "https://developers.facebook.com",
      "kind": "http-api",
      "category": "advertising",
      "summary": "Meta's Marketing API creates and manages campaigns, ad sets, ads, creatives and audiences across Facebook, Instagram, Messenger and WhatsApp, and reports performance through Ads Insights. It is a versioned Graph API with OAuth access tokens.",
      "url": "https://www.anchorterminal.com/tools/meta-marketing-api",
      "markdownUrl": "https://www.anchorterminal.com/tools/meta-marketing-api.md",
      "slimMarkdownUrl": "https://www.anchorterminal.com/tools/meta-marketing-api.min.md",
      "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/meta-marketing-api.json",
      "repo": "https://github.com/facebook/facebook-python-business-sdk",
      "license": "Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs",
      "transports": [
        "http"
      ],
      "remoteUrl": "https://graph.facebook.com",
      "packages": [
        {
          "registry": "pypi",
          "name": "facebook-business"
        },
        {
          "registry": "npm",
          "name": "facebook-nodejs-business-sdk"
        },
        {
          "registry": "pypi",
          "name": "meta-ads"
        }
      ],
      "auth": "oauth",
      "authNotes": "Every call needs an access token from a Meta developer app with the Marketing API product added. Access is self-serve at the Limited tier. A user token comes from the Facebook Login OAuth dialogue with the `ads_read` or `ads_management` scope, and a system user token, created in Meta Business Suite, doesn't expire. Managing ad accounts owned by other businesses needs advanced access to those permissions through App Review, and business verification may be required. Full access (higher rate limits and the Business Manager API) is granted from the App Dashboard after 500 successful calls in 15 days with an error rate under 15 per cent.",
      "pricing": "free",
      "pricingNotes": "No charge for API calls was found in the Platform Terms or the Marketing API documentation. Access tiers differ by rate limit, and ad spend is billed to the ad account. An agent can start without a contract. Limited access is automatic when the Marketing API product is added to an app, and a sandbox ad account takes read and write calls with no funding source (checked 2026-10-08).",
      "priceSummary": "Free",
      "where": "hosted",
      "x402": {
        "level": "no",
        "evidence": "No x402, MPP or L402 in the Marketing API documentation, the llms.txt indexes or the Platform Terms (checked 2026-10-08).",
        "endpoints": []
      },
      "toolCount": null,
      "popularity": {
        "githubStars": 1604,
        "npmWeekly": 500852,
        "pypiWeekly": 1089043,
        "asOf": "2026-10-08"
      },
      "docsUrl": "https://developers.facebook.com/docs/marketing-apis/",
      "llmsTxt": "https://developers.facebook.com/documentation/ads-commerce/llms.txt",
      "capabilities": [
        "ads.reporting",
        "ads.campaigns",
        "ads.budgets",
        "ads.audiences",
        "ads.creatives"
      ],
      "tags": [
        "hosted",
        "free",
        "oauth",
        "app-review",
        "sandbox",
        "mcp",
        "cli",
        "llms-txt",
        "python",
        "typescript",
        "php",
        "ruby",
        "java",
        "status-page",
        "bug-bounty"
      ],
      "lastRelease": "2026-09-21",
      "graded": true,
      "anchor": {
        "graded": true,
        "score": 67.7,
        "grade": "B",
        "agentReady": false,
        "rank": 201,
        "ranked": true,
        "rankOf": 722,
        "categoryRank": 2,
        "methodology": "0.4",
        "run": "2026-10-01",
        "scores": {
          "ergonomics": 77,
          "maintenance": 74,
          "payments": 30,
          "reliability": 80,
          "schema": 76,
          "security": 61,
          "transparency": 68
        },
        "pending": [
          "performance",
          "tasks"
        ],
        "assessment": {
          "confidence": "medium",
          "date": "2026-10-08"
        },
        "negative": 0,
        "verdict": "Reporting, campaign, budget, audience and creative endpoints sit behind `ads_read` and `ads_management` scopes, with a `validate_only` option and sandbox ad accounts for checking a change before it spends. New apps are held to a score of 60 per ad account, with a 300-second block at the limit, and the documented requests pass the access token as a parameter.",
        "bestFor": "The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives.",
        "strengths": [
          "`execution_options=validate_only` runs the validation rules on a campaign write without performing it, and sandbox ad accounts accept writes with no funding source",
          "`ads_read` is a read-only scope, and system users hold only the ad accounts, Pages and catalogues assigned to them",
          "llms.txt indexes and a Markdown copy of every guide and reference page, with a section of rules for AI agents",
          "Rate limits are published with numbers per tier, with usage headers that estimate the time until access returns",
          "Breaking changes ship only in numbered versions with at least 90 days' notice, and v26.0 followed on 29 July 2026"
        ],
        "weaknesses": [
          "Default Limited access allows a score of 60 per ad account (read 1, write 3) and blocks for 300 seconds at the limit",
          "The documented request style passes `access_token` as a request parameter, and system user tokens don't expire",
          "No idempotency key was found in the reviewed documentation, so a retried create can make a second campaign",
          "npm's `facebook-nodejs-business-sdk` is still 24.0.1 from 21 November 2025, while GitHub is at v26.0.2 and v24.0 expired on 6 October 2026",
          "The Marketing API changelog and versioning pages still name v25.0 as current, ten weeks after v26.0"
        ],
        "agentNotes": [
          "Put a version in every path, such as /v26.0/act_\u003cAD_ACCOUNT_ID\u003e/campaigns. Unversioned Marketing API calls fail",
          "Create campaigns, ad sets and ads with `status=PAUSED`, and send `execution_options=[\"validate_only\"]` first to test a write without making it",
          "Ask for `ads_read` alone when the task is reporting. `ads_management` can change budgets and activate spend",
          "Read `X-Business-Use-Case-Usage` and `X-Ad-Account-Usage` after each call and wait for `estimated_time_to_regain_access` on errors 17, 613 and 80004",
          "Change an ad set budget at most four times an hour and an account spending limit at most ten times a day"
        ],
        "metrics": {
          "kind": "remote",
          "measured": false
        },
        "reviewCount": 0,
        "avgRating": 0,
        "history": [
          {
            "basis": "public evidence",
            "confidence": "medium",
            "grade": "B",
            "methodology": "0.4",
            "pending": [
              "performance",
              "tasks"
            ],
            "run": "2026-10-01",
            "runLabel": "October 2026 research run",
            "score": 67.7
          }
        ],
        "editorialScores": {
          "ergonomics": 77,
          "maintenance": 74,
          "payments": 30,
          "reliability": 80,
          "schema": 76,
          "security": 61,
          "transparency": 41
        },
        "provenanceScore": 94
      },
      "connect": {
        "install": "pip install facebook_business",
        "http": "curl -G \\\n  -d \"access_token=\u003cACCESS_TOKEN\u003e\" \\\n  \"https://graph.facebook.com/v25.0/me/adaccounts\"",
        "claudeCode": "claude mcp add --transport http --client-id \u003cMETA_APP_ID\u003e meta-ads https://mcp.facebook.com/ads"
      },
      "letme": {
        "capability": "https://letme.dev/ads.reporting",
        "tool": "https://letme.dev/meta-marketing-api"
      },
      "sameCompany": [
        "whatsapp-cloud-api"
      ],
      "area": "communication",
      "provenance": {
        "legalEntity": "Meta Platforms, Inc.",
        "domain": "facebook.com",
        "domainRegistered": "1997-03-29",
        "endpointOnVendorDomain": true,
        "terms": "https://developers.facebook.com/terms",
        "privacy": "https://www.facebook.com/privacy/policy/",
        "statusPage": "https://metastatus.com",
        "changelog": "https://developers.facebook.com/documentation/ads-commerce/marketing-api/marketing-api-changelog",
        "securityTxt": "valid",
        "checked": "2026-10-08",
        "notes": [
          "The Meta Platform Terms (last updated 3 February 2026) name Meta Platforms, Inc. for UK data transfers and Meta Platforms Ireland Limited as controller of EEA data.",
          "The API answers at graph.facebook.com and the Ads MCP server at mcp.facebook.com, both facebook.com subdomains.",
          "www.facebook.com/.well-known/security.txt names a contact, the bug bounty policy at bugbounty.meta.com and a vulnerability disclosure policy, and expires on 7 November 2026. developers.facebook.com has no security.txt of its own.",
          "RDAP for facebook.com gives a registration date of 1997-03-29.",
          "The privacy policy and the data processing terms on facebook.com render only with JavaScript, so their text wasn't read.",
          "The Marketing API changelog page still shows v25.0 as the latest version. The Graph API changelog and the v26.0 changelog page show v26.0 from 29 July 2026."
        ],
        "score": 94
      },
      "pageJsonUrl": "https://www.anchorterminal.com/tools/meta-marketing-api.json",
      "live": {
        "slug": "meta-marketing-api",
        "probe": {
          "target": "https://graph.facebook.com",
          "method": "get",
          "lastAt": "2026-10-08T23:26:37.161871897Z",
          "lastOk": true,
          "lastStatus": 400,
          "lastMs": 126,
          "authRequired": false,
          "uptime24h": 100,
          "uptime30d": 100,
          "p50ms24h": 129,
          "p95ms24h": 189,
          "samples24h": 87,
          "samples30d": 87,
          "days": [
            {
              "date": "2026-10-08",
              "probes": 87,
              "ok": 87
            }
          ]
        },
        "vendorStatus": {
          "page": "https://metastatus.com",
          "indicator": "unknown",
          "summary": "no machine-readable status found",
          "checkedAt": "2026-10-08T19:38:46.86130519Z"
        },
        "versions": [
          {
            "registry": "github",
            "name": "facebook/facebook-python-business-sdk",
            "version": "26.0.2",
            "released": "2026-09-21",
            "seenAt": "2026-10-08T16:20:32.10844618Z"
          },
          {
            "registry": "npm",
            "name": "facebook-nodejs-business-sdk",
            "version": "24.0.1",
            "seenAt": "2026-10-08T16:20:30.20877898Z"
          },
          {
            "registry": "pypi",
            "name": "facebook-business",
            "version": "26.0.2",
            "released": "2026-09-21",
            "seenAt": "2026-10-08T16:20:30.005647872Z"
          },
          {
            "registry": "pypi",
            "name": "meta-ads",
            "version": "1.2.0",
            "released": "2026-09-29",
            "seenAt": "2026-10-08T16:20:31.070786739Z"
          }
        ],
        "githubStars": 1605,
        "npmWeekly": 500852,
        "pypiWeekly": 1089043,
        "securityTxt": {
          "url": "https://facebook.com/.well-known/security.txt",
          "state": "valid",
          "expires": "2026-11-07T07:38:40-08:00",
          "checkedAt": "2026-10-08T15:38:40.384187776Z"
        },
        "pages": [
          {
            "url": "https://developers.facebook.com/documentation/ads-commerce/marketing-api/marketing-api-changelog",
            "kind": "changelog",
            "status": 200,
            "checkedAt": "2026-10-08T18:17:35.237810199Z",
            "changedAt": "0001-01-01T00:00:00Z",
            "fingerprint": "f3469d786112"
          },
          {
            "url": "https://www.facebook.com/privacy/policy/",
            "kind": "privacy",
            "status": 0,
            "checkedAt": "2026-10-08T18:27:43.275272381Z",
            "changedAt": "0001-01-01T00:00:00Z",
            "blockedByRobots": true
          },
          {
            "url": "https://developers.facebook.com/terms",
            "kind": "terms",
            "status": 200,
            "checkedAt": "2026-10-08T18:17:39.648337351Z",
            "changedAt": "0001-01-01T00:00:00Z",
            "fingerprint": "b317e3abcc1f"
          }
        ],
        "updatedAt": "2026-10-08T23:26:37.161871897Z"
      }
    },
    "answer": "Meta Marketing API scores 67.7 (B) on agent readiness against Microsoft Advertising API's 60.3 (C), and leads in 5 of 7 scored categories.",
    "b": {
      "slug": "microsoft-advertising-api",
      "name": "Microsoft Advertising API",
      "vendor": "Microsoft",
      "vendorUrl": "https://learn.microsoft.com/en-us/advertising/guides/",
      "kind": "http-api",
      "category": "advertising",
      "summary": "Microsoft's API for Microsoft Advertising (formerly Bing Ads) search, shopping and audience campaigns. It covers campaign management, bulk upload and download, reporting, ad insight, billing and account management over REST and SOAP.",
      "url": "https://www.anchorterminal.com/tools/microsoft-advertising-api",
      "markdownUrl": "https://www.anchorterminal.com/tools/microsoft-advertising-api.md",
      "slimMarkdownUrl": "https://www.anchorterminal.com/tools/microsoft-advertising-api.min.md",
      "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/microsoft-advertising-api.json",
      "repo": "https://github.com/BingAds/BingAds-Python-SDK",
      "license": "Proprietary service. The .NET, Java, Python and PHP SDKs are MIT",
      "transports": [
        "http"
      ],
      "remoteUrl": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13",
      "packages": [
        {
          "registry": "pypi",
          "name": "msads"
        }
      ],
      "auth": "oauth",
      "authNotes": "OAuth 2.0 authorisation code grant through Microsoft Entra ID with the single scope `https://ads.microsoft.com/msads.manage`, or Google OAuth 2.0 with an `IdentityProvider` header. Every call also needs a developer token, which a Super Admin requests self-serve in the Microsoft Advertising developer settings. A person registers the app and grants consent in a browser, and multi-factor authentication is required. Access follows the user's role (Super Admin, Standard, Advertiser Campaign Manager, Viewer). No partner or sales approval was found in the reviewed documentation.",
      "pricing": "free",
      "pricingNotes": "No fee for API access was found in the reviewed documentation, and no statement that it is free either. Advertising spend is billed to the advertiser's account. The sandbox needs no payment method (sign-up has a Skip payment information step) and takes the shared developer token BBD37VB98, so testing can start without a contract or card (checked 2026-10-08).",
      "priceSummary": "Free",
      "where": "hosted",
      "x402": {
        "level": "no",
        "evidence": "No x402, MPP or L402 in the Microsoft Advertising guides or reference pages (checked 2026-10-08).",
        "endpoints": []
      },
      "toolCount": 7,
      "popularity": {
        "githubStars": 128,
        "npmWeekly": null,
        "pypiWeekly": 18920,
        "asOf": "2026-10-08"
      },
      "docsUrl": "https://learn.microsoft.com/en-us/advertising/guides/",
      "capabilities": [
        "ads.reporting",
        "ads.campaigns",
        "ads.budgets",
        "ads.audiences",
        "ads.creatives"
      ],
      "tags": [
        "hosted",
        "official",
        "oauth",
        "rest",
        "soap",
        "sandbox",
        "mcp",
        "python",
        "java",
        "dotnet",
        "php",
        "status-page"
      ],
      "lastRelease": "2026-09-29",
      "graded": true,
      "anchor": {
        "graded": true,
        "score": 60.3,
        "grade": "C",
        "agentReady": false,
        "rank": 407,
        "ranked": true,
        "rankOf": 722,
        "categoryRank": 4,
        "methodology": "0.4",
        "run": "2026-10-01",
        "scores": {
          "ergonomics": 63,
          "maintenance": 61,
          "payments": 30,
          "reliability": 60,
          "schema": 79,
          "security": 60,
          "transparency": 64
        },
        "pending": [
          "performance",
          "tasks"
        ],
        "assessment": {
          "confidence": "medium",
          "date": "2026-10-08"
        },
        "negative": 0,
        "verdict": "Version 13 covers campaigns, budgets, audiences, ads and reports over REST with JSON, with a sandbox that needs no payment method and four official SDKs. Call-rate limits are unpublished, no public OpenAPI file or idempotency key was found, and one OAuth scope covers every operation. The SOAP interface retires on 31 January 2027.",
        "bestFor": "Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports.",
        "strengths": [
          "Sandbox with its own endpoints, a shared developer token (BBD37VB98) and sign-up that skips payment information. Ads created there are never served",
          "REST with JSON on every operation page beside SOAP, and Learn returns any page as Markdown for `Accept: text/markdown`",
          "Monthly dated release notes, and SDK 13.0.30 for .NET, Java, Python and PHP published on 29 September 2026",
          "Viewer role is read-only, and a developer token adds no access beyond the signed-in user's role",
          "Official MCP server in open beta with seven read-only tools, filters, sorting and page tokens"
        ],
        "weaknesses": [
          "Call-rate limits carry no numbers. The docs describe a 60-second sliding window, and call the Bulk and Reporting limits internal and subject to change",
          "No public OpenAPI file found. The contract is six WSDLs for SOAP, which retires on 31 January 2027, and a generated client inside the SDKs",
          "One OAuth scope, `msads.manage`, covers reads and writes alike",
          "21 status posts tagged Reporting API between 20 July and 7 October 2026, all for delayed reporting data, one lasting six days",
          "No idempotency key or validate-only mode found, so a retried add can create a duplicate"
        ],
        "agentNotes": [
          "Build and test against the sandbox hosts (`*.api.sandbox.bingads.microsoft.com`) with developer token BBD37VB98. Sandbox and production credentials are separate",
          "Send `Authorization: Bearer \u003ctoken\u003e`, `DeveloperToken`, `CustomerId` and `CustomerAccountId` on REST calls. Use the account ID, never the eight-character account number",
          "Create campaigns with `Status` set to `Paused`, then read them back before activating. No validate-only mode was found",
          "On error 117 (CallRateExceeded) wait 60 seconds. On Bulk error 4204 wait up to 15 minutes",
          "Read `PartialErrors` on every add, update and delete. A call can succeed for some items and fail for others"
        ],
        "metrics": {
          "kind": "remote",
          "measured": false
        },
        "reviewCount": 0,
        "avgRating": 0,
        "history": [
          {
            "basis": "public evidence",
            "confidence": "medium",
            "grade": "C",
            "methodology": "0.4",
            "pending": [
              "performance",
              "tasks"
            ],
            "run": "2026-10-01",
            "runLabel": "October 2026 research run",
            "score": 60.3
          }
        ],
        "editorialScores": {
          "ergonomics": 63,
          "maintenance": 61,
          "payments": 30,
          "reliability": 60,
          "schema": 79,
          "security": 60,
          "transparency": 38
        },
        "provenanceScore": 90
      },
      "connect": {
        "install": "pip install msads",
        "http": "curl -X POST https://clientcenter.api.sandbox.bingads.microsoft.com/CustomerManagement/v13/User/Query \\\n  -H \"Authorization: Bearer $MSADS_ACCESS_TOKEN\" \\\n  -H \"DeveloperToken: BBD37VB98\" \\\n  -H \"Content-Type: application/json\" \\\n  -d '{\"UserId\": null}'",
        "config": {
          "servers": {
            "microsoft-ads-mcp": {
              "oauth": {
                "clientId": "\u003cclient-id\u003e"
              },
              "type": "http",
              "url": "https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta"
            }
          }
        }
      },
      "letme": {
        "capability": "https://letme.dev/ads.reporting",
        "tool": "https://letme.dev/microsoft-advertising-api"
      },
      "sameCompany": [
        "azure-foundry-fine-tuning",
        "azure-ai-content-safety",
        "azure-speech-to-text",
        "azure-text-to-speech",
        "microsoft-agent-framework",
        "microsoft-execution-containers",
        "microsoft-entra-agent-id",
        "azure-key-vault",
        "azure-devops-mcp",
        "microsoft-learn-mcp",
        "playwright-mcp",
        "azure-mcp",
        "azure-maps",
        "azure-translator",
        "microsoft-graph-calendar",
        "microsoft-teams",
        "dynamics-365-sales",
        "power-automate",
        "microsoft-excel-graph",
        "outlook-mail-graph"
      ],
      "area": "communication",
      "provenance": {
        "legalEntity": "Microsoft Corporation",
        "domain": "microsoft.com",
        "domainRegistered": "1991-05-02",
        "domainNote": "The endpoints are on api.bingads.microsoft.com and the status page on status.ads.microsoft.com. microsoft.com publishes a security.txt, but it passed its Expires date on 2026-09-23.",
        "endpointOnVendorDomain": true,
        "terms": "https://about.ads.microsoft.com/en/resources/policies/microsoft-advertising-agreement",
        "privacy": "https://www.microsoft.com/en-us/privacy/privacystatement",
        "statusPage": "https://status.ads.microsoft.com",
        "changelog": "https://learn.microsoft.com/en-us/advertising/guides/release-notes?view=bingads-13",
        "securityTxt": "expired",
        "checked": "2026-10-08",
        "notes": [
          "The Microsoft Advertising Agreement link redirects to help.ads.microsoft.com, which renders only with JavaScript, so we couldn't read the terms.",
          "www.microsoft.com/.well-known/security.txt carries Expires: 2026-09-23T16:00:00.000Z and points to the MSRC researcher portal, bounty policy and coordinated disclosure policy.",
          "ads.microsoft.com/.well-known/security.txt redirects to a page-not-found error.",
          "RDAP for microsoft.com gives a registration date of 1991-05-02.",
          "The status page is a WordPress blog whose posts are readable through its RSS feed and JSON API."
        ],
        "score": 90
      },
      "pageJsonUrl": "https://www.anchorterminal.com/tools/microsoft-advertising-api.json",
      "live": {
        "slug": "microsoft-advertising-api",
        "probe": {
          "target": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13",
          "method": "get",
          "lastAt": "2026-10-08T23:26:37.316179411Z",
          "lastOk": true,
          "lastStatus": 404,
          "lastMs": 439,
          "authRequired": false,
          "uptime24h": 100,
          "uptime30d": 100,
          "p50ms24h": 439,
          "p95ms24h": 502,
          "samples24h": 87,
          "samples30d": 87,
          "days": [
            {
              "date": "2026-10-08",
              "probes": 87,
              "ok": 87
            }
          ]
        },
        "vendorStatus": {
          "page": "https://status.ads.microsoft.com",
          "indicator": "unknown",
          "summary": "no machine-readable status found",
          "checkedAt": "2026-10-08T19:38:47.029564242Z"
        },
        "versions": [
          {
            "registry": "github",
            "name": "BingAds/BingAds-Python-SDK",
            "version": "v13.0.30",
            "released": "2026-09-29",
            "seenAt": "2026-10-08T16:20:36.673165866Z"
          },
          {
            "registry": "pypi",
            "name": "msads",
            "version": "13.0.30",
            "released": "2026-09-30",
            "seenAt": "2026-10-08T16:20:34.683272294Z"
          }
        ],
        "githubStars": 128,
        "pypiWeekly": 18920,
        "securityTxt": {
          "url": "https://microsoft.com/.well-known/security.txt",
          "state": "expired",
          "expires": "2026-09-23T16:00:00.000Z",
          "checkedAt": "2026-10-08T15:39:08.216544687Z"
        },
        "pages": [
          {
            "url": "https://learn.microsoft.com/en-us/advertising/guides/release-notes?view=bingads-13",
            "kind": "changelog",
            "status": 200,
            "checkedAt": "2026-10-08T18:21:19.962608646Z",
            "changedAt": "0001-01-01T00:00:00Z",
            "fingerprint": "a3c1ed0e4724"
          },
          {
            "url": "https://about.ads.microsoft.com/en/resources/policies/microsoft-advertising-agreement",
            "kind": "terms",
            "status": 200,
            "checkedAt": "2026-10-08T18:14:55.315820849Z",
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        "name": "Customer content may train models"
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        "answer": "Meta Marketing API scores 67.7 (B) on agent readiness against Microsoft Advertising API's 60.3 (C), and leads in 5 of 7 scored categories.",
        "question": "Which is better for AI agents, Meta Marketing API or Microsoft Advertising API?"
      },
      {
        "answer": "Both use an OAuth sign-in.",
        "question": "Do Meta Marketing API and Microsoft Advertising API need an API key?"
      },
      {
        "answer": "Yes. Meta Marketing API has a hosted endpoint at https://graph.facebook.com and Microsoft Advertising API at https://campaign.api.bingads.microsoft.com/CampaignManagement/v13.",
        "question": "Can an agent call Meta Marketing API and Microsoft Advertising API without installing anything?"
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    ],
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          "Reliability, 80 against 60",
          "Agent ergonomics, 77 against 63",
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        "goodFor": "The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives.",
        "slug": "meta-marketing-api",
        "watchFor": "Default Limited access allows a score of 60 per ad account (read 1, write 3) and blocks for 300 seconds at the limit"
      },
      {
        "aheadOn": null,
        "also": null,
        "goodFor": "Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports.",
        "slug": "microsoft-advertising-api",
        "watchFor": "Call-rate limits carry no numbers. The docs describe a 60-second sliding window, and call the Bulk and Reporting limits internal and subject to change"
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      {
        "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api.json",
        "title": "Google Ads API vs Microsoft Advertising API",
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      },
      {
        "json": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.json",
        "title": "LinkedIn Marketing APIs vs Meta Marketing API",
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        "json": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api.json",
        "title": "LinkedIn Marketing APIs vs Microsoft Advertising API",
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    "scores": [
      {
        "by": 20,
        "edge": "meta-marketing-api",
        "key": "reliability",
        "meta-marketing-api": 80,
        "microsoft-advertising-api": 60,
        "name": "Reliability",
        "weight": 16
      },
      {
        "key": "performance",
        "name": "Performance",
        "pending": true,
        "weight": 10
      },
      {
        "by": 3,
        "edge": "microsoft-advertising-api",
        "key": "schema",
        "meta-marketing-api": 76,
        "microsoft-advertising-api": 79,
        "name": "Schema \u0026 documentation",
        "weight": 13
      },
      {
        "by": 14,
        "edge": "meta-marketing-api",
        "key": "ergonomics",
        "meta-marketing-api": 77,
        "microsoft-advertising-api": 63,
        "name": "Agent ergonomics",
        "weight": 13
      },
      {
        "by": 1,
        "edge": "meta-marketing-api",
        "key": "security",
        "meta-marketing-api": 61,
        "microsoft-advertising-api": 60,
        "name": "Security \u0026 auth",
        "weight": 14
      },
      {
        "by": 0,
        "edge": "",
        "key": "payments",
        "meta-marketing-api": 30,
        "microsoft-advertising-api": 30,
        "name": "Payments \u0026 pricing",
        "weight": 10
      },
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        "key": "tasks",
        "name": "Task success",
        "pending": true,
        "weight": 10
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      {
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        "edge": "meta-marketing-api",
        "key": "maintenance",
        "meta-marketing-api": 74,
        "microsoft-advertising-api": 61,
        "name": "Maintenance \u0026 community",
        "weight": 7
      },
      {
        "by": 4,
        "edge": "meta-marketing-api",
        "key": "transparency",
        "meta-marketing-api": 68,
        "microsoft-advertising-api": 64,
        "name": "Transparency \u0026 trust",
        "weight": 7
      }
    ],
    "summary": "Meta Marketing API scores 67.7 (B) on agent readiness against Microsoft Advertising API's 60.3 (C), and leads in 5 of 7 scored categories. Both do ads reporting.",
    "verdicts": {
      "meta-marketing-api": "Reporting, campaign, budget, audience and creative endpoints sit behind `ads_read` and `ads_management` scopes, with a `validate_only` option and sandbox ad accounts for checking a change before it spends. New apps are held to a score of 60 per ad account, with a 300-second block at the limit, and the documented requests pass the access token as a parameter.",
      "microsoft-advertising-api": "Version 13 covers campaigns, budgets, audiences, ads and reports over REST with JSON, with a sandbox that needs no payment method and four official SDKs. Call-rate limits are unpublished, no public OpenAPI file or idempotency key was found, and one OAuth scope covers every operation. The SOAP interface retires on 31 January 2027."
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  "markdown": "Meta Marketing API scores 67.7 (B) on agent readiness against Microsoft Advertising API's 60.3 (C), and leads in 5 of 7 scored categories. Both do ads reporting.\n\n- Meta Marketing API: grade B, 67.7/100, rank #201 of 722. Markdown https://www.anchorterminal.com/tools/meta-marketing-api.md · JSON https://www.anchorterminal.com/api/v1/tools/meta-marketing-api.json\n- Microsoft Advertising API: grade C, 60.3/100, rank #407 of 722. Markdown https://www.anchorterminal.com/tools/microsoft-advertising-api.md · JSON https://www.anchorterminal.com/api/v1/tools/microsoft-advertising-api.json\n\n## Which one, for what\n\n### Meta Marketing API (B)\n\nGood for: The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives.\n\nAhead on:\n- Reliability, 80 against 60\n- Agent ergonomics, 77 against 63\n- Maintenance \u0026 community, 74 against 61\n\nWatch for: Default Limited access allows a score of 60 per ad account (read 1, write 3) and blocks for 300 seconds at the limit\n\n### Microsoft Advertising API (C)\n\nGood for: Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports.\n\nWatch for: Call-rate limits carry no numbers. The docs describe a 60-second sliding window, and call the Bulk and Reporting limits internal and subject to change\n\n\n## Score by category\n\n| Category | Weight | Meta Marketing API | Microsoft Advertising API | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 80 | 60 | Meta Marketing API +20 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 76 | 79 | Microsoft Advertising API +3 |\n| Agent ergonomics | 13% (16.2 this run) | 77 | 63 | Meta Marketing API +14 |\n| Security \u0026 auth | 14% (17.5 this run) | 61 | 60 | Meta Marketing API +1 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 30 | 30 | even |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 74 | 61 | Meta Marketing API +13 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 68 | 64 | Meta Marketing API +4 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **67.7 · B** | **60.3 · C** | |\n\n## Facts side by side\n\n| Fact | Meta Marketing API | Microsoft Advertising API |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | Meta Platforms, Inc. | Microsoft |\n| Hosted endpoint | `https://graph.facebook.com` | `https://campaign.api.bingads.microsoft.com/CampaignManagement/v13` |\n| Transports | HTTP | HTTP |\n| Auth | OAuth | OAuth |\n| Pricing | Free | Free |\n| x402 | no | no |\n| Licence | Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs | Proprietary service. The .NET, Java, Python and PHP SDKs are MIT |\n| Tools exposed | none | 7 |\n| Read-only variant documented | yes | yes |\n| llms.txt | yes | no |\n| Last release | 2026-09-21 | 2026-09-29 |\n| Terms last updated | 2026-02-03 | couldn't be read |\n| Privacy policy last updated | couldn't be read | 2026-09-01 |\n| Customer content may train models | not found in the text | yes |\n| Terms restrict automated access | not found in the text | couldn't be read |\n| Terms restrict benchmarking | not found in the text | couldn't be read |\n| Terms or service can change without notice | not found in the text | couldn't be read |\n| Arbitration or class-action waiver | not found in the text | couldn't be read |\n| Popularity | 1.6k stars, 501k npm/wk, 1.1M PyPI/wk | 128 stars, 19k PyPI/wk |\n\n## Verdicts\n\n**Meta Marketing API.** Reporting, campaign, budget, audience and creative endpoints sit behind `ads_read` and `ads_management` scopes, with a `validate_only` option and sandbox ad accounts for checking a change before it spends. New apps are held to a score of 60 per ad account, with a 300-second block at the limit, and the documented requests pass the access token as a parameter.\n\n**Microsoft Advertising API.** Version 13 covers campaigns, budgets, audiences, ads and reports over REST with JSON, with a sandbox that needs no payment method and four official SDKs. Call-rate limits are unpublished, no public OpenAPI file or idempotency key was found, and one OAuth scope covers every operation. The SOAP interface retires on 31 January 2027.\n\n## Before you call either\n\n### Meta Marketing API\n\n1. Put a version in every path, such as /v26.0/act_\u003cAD_ACCOUNT_ID\u003e/campaigns. Unversioned Marketing API calls fail\n2. Create campaigns, ad sets and ads with `status=PAUSED`, and send `execution_options=[\"validate_only\"]` first to test a write without making it\n3. Ask for `ads_read` alone when the task is reporting. `ads_management` can change budgets and activate spend\n4. Read `X-Business-Use-Case-Usage` and `X-Ad-Account-Usage` after each call and wait for `estimated_time_to_regain_access` on errors 17, 613 and 80004\n5. Change an ad set budget at most four times an hour and an account spending limit at most ten times a day\n\n### Microsoft Advertising API\n\n1. Build and test against the sandbox hosts (`*.api.sandbox.bingads.microsoft.com`) with developer token BBD37VB98. Sandbox and production credentials are separate\n2. Send `Authorization: Bearer \u003ctoken\u003e`, `DeveloperToken`, `CustomerId` and `CustomerAccountId` on REST calls. Use the account ID, never the eight-character account number\n3. Create campaigns with `Status` set to `Paused`, then read them back before activating. No validate-only mode was found\n4. On error 117 (CallRateExceeded) wait 60 seconds. On Bulk error 4204 wait up to 15 minutes\n5. Read `PartialErrors` on every add, update and delete. A call can succeed for some items and fail for others\n\n## Questions\n\n### Which is better for AI agents, Meta Marketing API or Microsoft Advertising API?\n\nMeta Marketing API scores 67.7 (B) on agent readiness against Microsoft Advertising API's 60.3 (C), and leads in 5 of 7 scored categories.\n\n### Do Meta Marketing API and Microsoft Advertising API need an API key?\n\nBoth use an OAuth sign-in.\n\n### Can an agent call Meta Marketing API and Microsoft Advertising API without installing anything?\n\nYes. Meta Marketing API has a hosted endpoint at https://graph.facebook.com and Microsoft Advertising API at https://campaign.api.bingads.microsoft.com/CampaignManagement/v13.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api.json, and with the fewest tokens: https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"meta-marketing-api\", \"b\": \"microsoft-advertising-api\"}`. From a terminal: `anchor compare meta-marketing-api microsoft-advertising-api`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/meta-marketing-api.json and https://www.anchorterminal.com/api/v1/tools/microsoft-advertising-api.json\n\n## Other comparisons with Meta Marketing API or Microsoft Advertising API\n\n- [Amazon Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.md)\n- [Amazon Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.md)\n- [Google Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api.md)\n- [Google Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api.md)\n- [LinkedIn Marketing APIs vs Meta Marketing API](https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.md)\n- [LinkedIn Marketing APIs vs Microsoft Advertising API](https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api.md)\n",
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