# Matomo vs Optimizely Experimentation (slim)

> Optimizely Experimentation scores 62.6 (B) to Matomo's 59.5 (C) for analytics queries. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/matomo-vs-optimizely.md (~2,700 tokens) · this version ~730 tokens · JSON https://www.anchorterminal.com/compare/matomo-vs-optimizely.json · canonical https://www.anchorterminal.com/compare/matomo-vs-optimizely
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Optimizely Experimentation scores 62.6 (B) on agent readiness against Matomo's 59.5 (C), and leads in 3 of 7 scored categories. Matomo leads on agent ergonomics, security & auth and payments & pricing. Both do analytics queries.

- Matomo: C 59.5, rank #546 of 950 · https://www.anchorterminal.com/tools/matomo.min.md
- Optimizely Experimentation: B 62.6, rank #424 of 950 · https://www.anchorterminal.com/tools/optimizely.min.md
- Matomo, good for Teams that want web and product analytics with data kept in the EU or on their own servers, queried by report, segment, funnel or cohort. Ahead on Agent ergonomics, 78 against 68; Security & auth, 71 against 66; Payments & pricing, 30 against 0. Also Free to start without a card; Open source.
- Optimizely Experimentation, good for An agent working for an existing Optimizely customer that lists and creates flags, experiments and audiences, reads experiment results and writes SDK integration code. Ahead on Reliability, 73 against 38. Also A hosted endpoint, with nothing to install.

| Category | Matomo | Optimizely Experimentation |
| --- | --- | --- |
| Reliability (16%) | 38 | 73 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 73 | 74 |
| Agent ergonomics (13%) | 78 | 68 |
| Security & auth (14%) | 71 | 66 |
| Payments & pricing (10%) | 30 | 0 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 79 | 78 |
| Transparency & trust (7%) | 72 | 75 |

| Fact (where they differ) | Matomo | Optimizely Experimentation |
| --- | --- | --- |
| Vendor | InnoCraft Limited | Optimizely |
| Hosted endpoint | no (local only) | `https://exp.mcp.opal.optimizely.com/mcp` |
| Licence | Matomo core is GPL-3.0-or-later and the MCP server plugin is GPL v3 or later. Matomo Cloud is a hosted service under InnoCraft's terms. Paid On-Premise plugins fall under the InnoCraft EULA | Proprietary hosted service under Optimizely's Online Software Subscription Agreement and its API, SDK and MCP terms. The Feature Experimentation SDKs on GitHub are Apache 2.0 |
| Tools exposed | 19 | 7 |
| Read-only variant documented | yes | no |
| llms.txt | no | yes |
| Last release | 2026-10-04 | 2026-09-18 |
| Terms last updated | 2025-04-10 | no date given |
| Privacy policy last updated | 2026-05-05 | no date given |
| Terms restrict automated access | yes | not found in the text |
| Terms restrict benchmarking | not found in the text | yes |
| Terms or service can change without notice | yes | not found in the text |
| Popularity | none | 460k npm/wk, 86k PyPI/wk |