# Matomo vs Mixpanel (slim)

> Mixpanel scores 62 (B) to Matomo's 59.5 (C) for analytics queries. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/matomo-vs-mixpanel.md (~2,550 tokens) · this version ~680 tokens · JSON https://www.anchorterminal.com/compare/matomo-vs-mixpanel.json · canonical https://www.anchorterminal.com/compare/matomo-vs-mixpanel
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Mixpanel scores 62 (B) on agent readiness against Matomo's 59.5 (C), and leads in 5 of 7 scored categories. Matomo leads on agent ergonomics. Both do analytics queries.

- Matomo: C 59.5, rank #546 of 950 · https://www.anchorterminal.com/tools/matomo.min.md
- Mixpanel: B 62, rank #448 of 950 · https://www.anchorterminal.com/tools/mixpanel.min.md
- Matomo, good for Teams that want web and product analytics with data kept in the EU or on their own servers, queried by report, segment, funnel or cohort. Ahead on Agent ergonomics, 78 against 61. Also Open source.
- Mixpanel, good for Teams already tracking in Mixpanel who want an agent to answer funnel, retention and cohort questions or manage Lexicon, experiments and flags. Ahead on Reliability, 65 against 38; Schema & documentation, 79 against 73; Payments & pricing, 37 against 30; Transparency & trust, 84 against 72. Also A hosted endpoint, with nothing to install.

| Category | Matomo | Mixpanel |
| --- | --- | --- |
| Reliability (16%) | 38 | 65 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 73 | 79 |
| Agent ergonomics (13%) | 78 | 61 |
| Security & auth (14%) | 71 | 70 |
| Payments & pricing (10%) | 30 | 37 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 79 | 80 |
| Transparency & trust (7%) | 72 | 84 |

| Fact (where they differ) | Matomo | Mixpanel |
| --- | --- | --- |
| Vendor | InnoCraft Limited | Mixpanel, Inc. |
| Hosted endpoint | no (local only) | `https://mixpanel.com/api` |
| Pricing | Paid | Freemium |
| Licence | Matomo core is GPL-3.0-or-later and the MCP server plugin is GPL v3 or later. Matomo Cloud is a hosted service under InnoCraft's terms. Paid On-Premise plugins fall under the InnoCraft EULA | Proprietary service under Mixpanel's terms of use. The tracking SDKs and the Claude Code plugin on GitHub are Apache-2.0, and Mixpanel Headless is MIT |
| Tools exposed | 19 | 64 |
| Read-only variant documented | yes | no |
| llms.txt | no | yes |
| Last release | 2026-10-04 | 2026-10-01 |
| Terms last updated | 2025-04-10 | no date given |
| Privacy policy last updated | 2026-05-05 | no date given |
| Terms restrict automated access | yes | not found in the text |
| Terms restrict benchmarking | not found in the text | yes |
| Popularity | none | 3.2M npm/wk, 1.5M PyPI/wk |