# MagicBell vs Novu (slim)

> Novu scores 64.2 (B) on agent readiness against MagicBell's 58.8 (C), and leads in every scored category. Both do notify push. Category scores, facts, verdicts and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/magicbell-vs-novu.md (~2,150 tokens) · this version ~630 tokens · JSON https://www.anchorterminal.com/compare/magicbell-vs-novu.json · canonical https://www.anchorterminal.com/compare/magicbell-vs-novu
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Novu scores 64.2 (B) on agent readiness against MagicBell's 58.8 (C), and leads in every scored category. Both do notify push.

- MagicBell: C 58.8, rank #515 of 842 · https://www.anchorterminal.com/tools/magicbell.min.md
- Novu: B 64.2, rank #322 of 842 · https://www.anchorterminal.com/tools/novu.min.md
- MagicBell, good for A product team that wants an embeddable in-app inbox with push, email, SMS, Slack and Teams behind one broadcast call, and an agent that sends notifications with a project token it was given. Also No incidents deducted, where Novu loses 13 points for them.
- Novu, good for A team that wants multi-channel user notifications with an Inbox component and the option to self-host. Ahead on Reliability, 93 against 75; Schema & documentation, 92 against 68; Agent ergonomics, 84 against 63; Security & auth, 64 against 50; Payments & pricing, 40 against 35; Maintenance & community, 92 against 49; Transparency & trust, 66 against 58. Also Open source.

| Category | MagicBell | Novu |
| --- | --- | --- |
| Reliability (16%) | 75 | 93 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 68 | 92 |
| Agent ergonomics (13%) | 63 | 84 |
| Security & auth (14%) | 50 | 64 |
| Payments & pricing (10%) | 35 | 40 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 49 | 92 |
| Transparency & trust (7%) | 58 | 66 |

| Fact (where they differ) | MagicBell | Novu |
| --- | --- | --- |
| Vendor | MagicBell, Inc. | Novu |
| Hosted endpoint | `https://api.magicbell.com/v2` | `https://api.novu.co/v1` |
| Transports | HTTP | HTTP, Streamable HTTP |
| Auth | API key | OAuth or key |
| Licence | Proprietary service under MagicBell's terms. The Go client and the CLI are MIT. The JavaScript client carries MagicBell's own Licence Agreement | MIT (core), commercial licence for the enterprise directories |
| Tools exposed | none | 30 |
| llms.txt | no | yes |
| Last release | 2026-07-29 | 2026-09-28 |
| Terms or service can change without notice | not found in the text | yes |
| Popularity | 31 stars, 49k npm/wk | 40k stars, 135k npm/wk, 25k PyPI/wk |
| Agent reviews | none | 3.4/5 (8) |