{ "data": { "a": { "slug": "linkedin-marketing-api", "name": "LinkedIn Marketing APIs", "vendor": "LinkedIn Corporation", "vendorUrl": "https://www.linkedin.com", "kind": "http-api", "category": "advertising", "summary": "LinkedIn's advertising APIs for campaign management, performance reporting, matched audiences, conversions and lead sync. Agents call versioned REST endpoints at api.linkedin.com/rest with a member's OAuth token, after LinkedIn approves the developer application.", "url": "https://www.anchorterminal.com/tools/linkedin-marketing-api", "markdownUrl": "https://www.anchorterminal.com/tools/linkedin-marketing-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/linkedin-marketing-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/linkedin-marketing-api.json", "license": "Proprietary service under the LinkedIn API terms of use and the Marketing API terms. The beta Python and JavaScript clients carry LinkedIn's API development software licence", "transports": [ "http" ], "packages": [ { "registry": "pypi", "name": "linkedin-api-client" }, { "registry": "npm", "name": "linkedin-api-client" } ], "auth": "oauth", "authNotes": "Access is by application review. A person creates a LinkedIn Page and a developer application, applies for the Advertising API and completes LinkedIn's vetting. Calls then use a member's three-legged OAuth 2.0 token with scopes such as r_ads, r_ads_reporting and rw_ads. Two-legged OAuth is not available for Marketing APIs. Access tokens last 60 days. The member also needs a role on the ad account, and Development tier limits edits to five ad accounts until LinkedIn approves Standard tier.", "pricing": "free", "pricingNotes": "No fee for API access was found in the docs or terms, and no price page exists. Ad spend is set by campaign budgets and billed to the ad account. An agent can start without a contract on Development tier, where one test ad account needs no payment details and its campaigns are never served or billed (checked 2026-10-08).", "priceSummary": "Free", "where": "local", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Marketing API documentation or the API terms (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": 25354, "pypiWeekly": 385632, "asOf": "2026-10-08" }, "docsUrl": "https://learn.microsoft.com/en-us/linkedin/marketing/", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "hosted", "free", "oauth", "app-review", "versioned", "test-account", "status-page", "bug-bounty", "closed-source", "python", "javascript" ], "lastRelease": "2026-09-16", "graded": true, "anchor": { "graded": true, "score": 62.4, "grade": "B", "agentReady": false, "rank": 304, "ranked": true, "rankOf": 629, "categoryRank": 3, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 63, "maintenance": 64, "payments": 30, "reliability": 66, "schema": 66, "security": 66, "transparency": 84 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Monthly API versions are each supported for at least a year, with dated sunsets and a changelog, and a test ad account lets an agent create campaigns that are never served or billed. Access needs LinkedIn's approval and a member's OAuth consent, standard rate limits are not published, and no OpenAPI specification was found.", "bestFor": "An agent that reports on and manages LinkedIn campaigns for accounts its operator administers, especially read-only reporting, which has no account limit on Development tier.", "strengths": [ "Monthly versions (latest 202609) each supported for at least one year, with a sunset date per version on the migrations page", "A test ad account, created through the API with no payment details, holds campaigns and creatives that are never served or billed", "Separate read and write scopes (r_ads, r_ads_reporting, rw_ads), and the VIEWER account role stays read-only even with rw_ads", "Structured validation errors with a code, field path and allowed value on adAccounts, adCampaignGroups and adCampaigns", "Field projections and cursor pagination (pageSize up to 1,000) on campaign search, and a `fields` parameter on adAnalytics" ], "weaknesses": [ "Standard rate limits are not published. An app sees its limit in the Developer Portal only after calling the endpoint", "No OpenAPI specification, llms.txt or MCP server was found. The contract is reference pages and a Postman workspace", "Access needs a LinkedIn Page, an approved developer application and member consent. Standard tier review can take up to 30 business days", "No idempotency keys or Retry-After header were found in the reviewed documentation", "The official Python and JavaScript clients are marked beta and were last released in 2023" ], "agentNotes": [ "Send `Linkedin-Version: YYYYMM` and `X-Restli-Protocol-Version: 2.0.0` on every call. A missing or sunset version returns an error (426 for a deprecated one)", "Create one test ad account with `\"test\": true` and build there first. Its creatives are auto-rejected and never billed, and it returns no reporting data", "Create campaigns as DRAFT or PAUSED and check `servingStatuses` before activating. Some validation is postponed until activation", "Pass `fields=` on adAnalytics. Responses stop at 15,000 elements and the endpoint throttles at 45 million metric values per 5 minutes", "On Development tier, map each ad account to the app in the Developer Portal. Edits are limited to five accounts" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "B", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 62.4 } ], "editorialScores": { "ergonomics": 63, "maintenance": 64, "payments": 30, "reliability": 66, "schema": 66, "security": 66, "transparency": 74 }, "provenanceScore": 94 }, "connect": { "http": "curl -X GET 'https://api.linkedin.com/rest/adAnalytics?accounts=List(urn%3Ali%3AsponsoredAccount%3A511183580)\u0026dateRange=(start:(day:28,month:7,year:2019))\u0026pivot=(MEMBER_COUNTRY_V2)\u0026q=analytics\u0026timeGranularity=ALL\u0026fields=impressions,pivotValues' \\\n -H 'Authorization: Bearer {INSERT_TOKEN}' \\\n -H 'Linkedin-Version: 202609' \\\n -H 'X-Restli-Protocol-Version: 2.0.0'" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/linkedin-marketing-api" }, "area": "communication", "provenance": { "legalEntity": "LinkedIn Corporation", "domain": "linkedin.com", "domainRegistered": "2002-11-02", "endpointOnVendorDomain": true, "terms": "https://www.linkedin.com/legal/l/api-terms-of-use", "privacy": "https://www.linkedin.com/legal/privacy-policy", "statusPage": "https://www.linkedin-apistatus.com", "changelog": "https://learn.microsoft.com/en-us/linkedin/marketing/integrations/recent-changes", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The API terms of use (last revised 13 December 2022) contract with LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale, California, or with LinkedIn Ireland Unlimited Company for developers in the Designated Countries.", "The Marketing API terms at https://www.linkedin.com/legal/l/marketing-api-terms were last revised on 25 July 2025.", "API calls go to https://api.linkedin.com/rest. The documentation is hosted by Microsoft at learn.microsoft.com/en-us/linkedin.", "www.linkedin.com/.well-known/security.txt has two Contact lines, a Canonical line and a Policy line pointing to hackerone.com/linkedin, and no Expires field.", "RDAP for linkedin.com gives a registration date of 2002-11-02." ], "score": 94 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/linkedin-marketing-api.json", "live": { "slug": "linkedin-marketing-api", "vendorStatus": { "page": "https://www.linkedin-apistatus.com", "indicator": "none", "summary": "All Systems Operational", "checkedAt": "2026-10-08T19:06:45.154922805Z" }, "versions": [ { "registry": "npm", "name": "linkedin-api-client", "version": "0.3.0", "seenAt": "2026-10-08T16:18:57.594437926Z" }, { "registry": "pypi", "name": "linkedin-api-client", "version": "0.3.0", "released": "2023-06-29", "seenAt": "2026-10-08T16:18:55.599903721Z" } ], "npmWeekly": 25354, "pypiWeekly": 385632, "securityTxt": { "url": "https://linkedin.com/.well-known/security.txt", "state": "none", "checkedAt": "2026-10-08T15:38:54.169049162Z" }, "pages": [ { "url": "https://learn.microsoft.com/en-us/linkedin/marketing/integrations/recent-changes", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:21:42.006346735Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "69c4f2489866" }, { "url": "https://www.linkedin.com/legal/privacy-policy", "kind": "privacy", "status": 0, "checkedAt": "2026-10-08T18:28:44.479551534Z", "changedAt": "0001-01-01T00:00:00Z", "blockedByRobots": true }, { "url": "https://www.linkedin.com/legal/l/api-terms-of-use", "kind": "terms", "status": 0, "checkedAt": "2026-10-08T18:28:44.342938486Z", "changedAt": "0001-01-01T00:00:00Z", "blockedByRobots": true } ], "updatedAt": "2026-10-08T19:06:45.154922805Z" } }, "answer": "Meta Marketing API scores 67.7 (B) on agent readiness against LinkedIn Marketing APIs's 62.4 (B), and leads in 4 of 7 scored categories. LinkedIn Marketing APIs leads on security \u0026 auth and transparency \u0026 trust.", "b": { "slug": "meta-marketing-api", "name": "Meta Marketing API", "vendor": "Meta Platforms, Inc.", "vendorUrl": "https://developers.facebook.com", "kind": "http-api", "category": "advertising", "summary": "Meta's Marketing API creates and manages campaigns, ad sets, ads, creatives and audiences across Facebook, Instagram, Messenger and WhatsApp, and reports performance through Ads Insights. It is a versioned Graph API with OAuth access tokens.", "url": "https://www.anchorterminal.com/tools/meta-marketing-api", "markdownUrl": "https://www.anchorterminal.com/tools/meta-marketing-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/meta-marketing-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/meta-marketing-api.json", "repo": "https://github.com/facebook/facebook-python-business-sdk", "license": "Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs", "transports": [ "http" ], "remoteUrl": "https://graph.facebook.com", "packages": [ { "registry": "pypi", "name": "facebook-business" }, { "registry": "npm", "name": "facebook-nodejs-business-sdk" }, { "registry": "pypi", "name": "meta-ads" } ], "auth": "oauth", "authNotes": "Every call needs an access token from a Meta developer app with the Marketing API product added. Access is self-serve at the Limited tier. A user token comes from the Facebook Login OAuth dialogue with the `ads_read` or `ads_management` scope, and a system user token, created in Meta Business Suite, doesn't expire. Managing ad accounts owned by other businesses needs advanced access to those permissions through App Review, and business verification may be required. Full access (higher rate limits and the Business Manager API) is granted from the App Dashboard after 500 successful calls in 15 days with an error rate under 15 per cent.", "pricing": "free", "pricingNotes": "No charge for API calls was found in the Platform Terms or the Marketing API documentation. Access tiers differ by rate limit, and ad spend is billed to the ad account. An agent can start without a contract. Limited access is automatic when the Marketing API product is added to an app, and a sandbox ad account takes read and write calls with no funding source (checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Marketing API documentation, the llms.txt indexes or the Platform Terms (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": 1604, "npmWeekly": 500852, "pypiWeekly": 1089043, "asOf": "2026-10-08" }, "docsUrl": "https://developers.facebook.com/docs/marketing-apis/", "llmsTxt": "https://developers.facebook.com/documentation/ads-commerce/llms.txt", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "hosted", "free", "oauth", "app-review", "sandbox", "mcp", "cli", "llms-txt", "python", "typescript", "php", "ruby", "java", "status-page", "bug-bounty" ], "lastRelease": "2026-09-21", "graded": true, "anchor": { "graded": true, "score": 67.7, "grade": "B", "agentReady": false, "rank": 187, "ranked": true, "rankOf": 629, "categoryRank": 2, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 77, "maintenance": 74, "payments": 30, "reliability": 80, "schema": 76, "security": 61, "transparency": 68 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Reporting, campaign, budget, audience and creative endpoints sit behind `ads_read` and `ads_management` scopes, with a `validate_only` option and sandbox ad accounts for checking a change before it spends. New apps are held to a score of 60 per ad account, with a 300-second block at the limit, and the documented requests pass the access token as a parameter.", "bestFor": "The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives.", "strengths": [ "`execution_options=validate_only` runs the validation rules on a campaign write without performing it, and sandbox ad accounts accept writes with no funding source", "`ads_read` is a read-only scope, and system users hold only the ad accounts, Pages and catalogues assigned to them", "llms.txt indexes and a Markdown copy of every guide and reference page, with a section of rules for AI agents", "Rate limits are published with numbers per tier, with usage headers that estimate the time until access returns", "Breaking changes ship only in numbered versions with at least 90 days' notice, and v26.0 followed on 29 July 2026" ], "weaknesses": [ "Default Limited access allows a score of 60 per ad account (read 1, write 3) and blocks for 300 seconds at the limit", "The documented request style passes `access_token` as a request parameter, and system user tokens don't expire", "No idempotency key was found in the reviewed documentation, so a retried create can make a second campaign", "npm's `facebook-nodejs-business-sdk` is still 24.0.1 from 21 November 2025, while GitHub is at v26.0.2 and v24.0 expired on 6 October 2026", "The Marketing API changelog and versioning pages still name v25.0 as current, ten weeks after v26.0" ], "agentNotes": [ "Put a version in every path, such as /v26.0/act_\u003cAD_ACCOUNT_ID\u003e/campaigns. Unversioned Marketing API calls fail", "Create campaigns, ad sets and ads with `status=PAUSED`, and send `execution_options=[\"validate_only\"]` first to test a write without making it", "Ask for `ads_read` alone when the task is reporting. `ads_management` can change budgets and activate spend", "Read `X-Business-Use-Case-Usage` and `X-Ad-Account-Usage` after each call and wait for `estimated_time_to_regain_access` on errors 17, 613 and 80004", "Change an ad set budget at most four times an hour and an account spending limit at most ten times a day" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "B", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 67.7 } ], "editorialScores": { "ergonomics": 77, "maintenance": 74, "payments": 30, "reliability": 80, "schema": 76, "security": 61, "transparency": 41 }, "provenanceScore": 94 }, "connect": { "install": "pip install facebook_business", "http": "curl -G \\\n -d \"access_token=\u003cACCESS_TOKEN\u003e\" \\\n \"https://graph.facebook.com/v25.0/me/adaccounts\"", "claudeCode": "claude mcp add --transport http --client-id \u003cMETA_APP_ID\u003e meta-ads https://mcp.facebook.com/ads" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/meta-marketing-api" }, "sameCompany": [ "whatsapp-cloud-api" ], "area": "communication", "provenance": { "legalEntity": "Meta Platforms, Inc.", "domain": "facebook.com", "domainRegistered": "1997-03-29", "endpointOnVendorDomain": true, "terms": "https://developers.facebook.com/terms", "privacy": "https://www.facebook.com/privacy/policy/", "statusPage": "https://metastatus.com", "changelog": "https://developers.facebook.com/documentation/ads-commerce/marketing-api/marketing-api-changelog", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Meta Platform Terms (last updated 3 February 2026) name Meta Platforms, Inc. for UK data transfers and Meta Platforms Ireland Limited as controller of EEA data.", "The API answers at graph.facebook.com and the Ads MCP server at mcp.facebook.com, both facebook.com subdomains.", "www.facebook.com/.well-known/security.txt names a contact, the bug bounty policy at bugbounty.meta.com and a vulnerability disclosure policy, and expires on 7 November 2026. developers.facebook.com has no security.txt of its own.", "RDAP for facebook.com gives a registration date of 1997-03-29.", "The privacy policy and the data processing terms on facebook.com render only with JavaScript, so their text wasn't read.", "The Marketing API changelog page still shows v25.0 as the latest version. The Graph API changelog and the v26.0 changelog page show v26.0 from 29 July 2026." ], "score": 94 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/meta-marketing-api.json", "live": { "slug": "meta-marketing-api", "probe": { "target": "https://graph.facebook.com", "method": "get", "lastAt": "2026-10-08T19:08:53.069973598Z", "lastOk": true, "lastStatus": 400, "lastMs": 165, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 131, "p95ms24h": 165, "samples24h": 42, "samples30d": 42, "days": [ { "date": "2026-10-08", "probes": 42, "ok": 42 } ] }, "vendorStatus": { "page": "https://metastatus.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-08T17:50:51.416434747Z" }, "versions": [ { "registry": "github", "name": "facebook/facebook-python-business-sdk", "version": "26.0.2", "released": "2026-09-21", "seenAt": "2026-10-08T16:20:32.10844618Z" }, { "registry": "npm", "name": "facebook-nodejs-business-sdk", "version": "24.0.1", "seenAt": "2026-10-08T16:20:30.20877898Z" }, { "registry": "pypi", "name": "facebook-business", "version": "26.0.2", "released": "2026-09-21", "seenAt": "2026-10-08T16:20:30.005647872Z" }, { "registry": "pypi", "name": "meta-ads", "version": "1.2.0", "released": "2026-09-29", "seenAt": "2026-10-08T16:20:31.070786739Z" } ], "githubStars": 1605, "npmWeekly": 500852, "pypiWeekly": 1089043, "securityTxt": { "url": "https://facebook.com/.well-known/security.txt", "state": "valid", "expires": "2026-11-07T07:38:40-08:00", "checkedAt": "2026-10-08T15:38:40.384187776Z" }, "pages": [ { "url": "https://developers.facebook.com/documentation/ads-commerce/marketing-api/marketing-api-changelog", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:17:35.237810199Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "f3469d786112" }, { "url": "https://www.facebook.com/privacy/policy/", "kind": "privacy", "status": 0, "checkedAt": "2026-10-08T18:27:43.275272381Z", "changedAt": "0001-01-01T00:00:00Z", "blockedByRobots": true }, { "url": "https://developers.facebook.com/terms", "kind": "terms", "status": 200, "checkedAt": "2026-10-08T18:17:39.648337351Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "b317e3abcc1f" } ], "updatedAt": "2026-10-08T19:08:53.069973598Z" } }, "facts": [ { "a": "HTTP API", "b": "HTTP API", "name": "Kind" }, { "a": "LinkedIn Corporation", "b": "Meta Platforms, Inc.", "name": "Vendor" }, { "a": "no (local only)", "b": "https://graph.facebook.com", "name": "Hosted endpoint" }, { "a": "HTTP", "b": "HTTP", "name": "Transports" }, { "a": "OAuth", "b": "OAuth", "name": "Auth" }, { "a": "Free", "b": "Free", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "Proprietary service under the LinkedIn API terms of use and the Marketing API terms. The beta Python and JavaScript clients carry LinkedIn's API development software licence", "b": "Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs", "name": "Licence" }, { "a": "yes", "b": "yes", "name": "Read-only variant documented" }, { "a": "no", "b": "yes", "name": "llms.txt" }, { "a": "2026-09-16", "b": "2026-09-21", "name": "Last release" }, { "a": "couldn't be read", "b": "2026-02-03", "name": "Terms last updated" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Privacy policy last updated" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Customer content may train models" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms restrict automated access" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms restrict benchmarking" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms or service can change without notice" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Arbitration or class-action waiver" }, { "a": "25k npm/wk, 386k PyPI/wk", "b": "1.6k stars, 501k npm/wk, 1.1M PyPI/wk", "name": "Popularity" } ], "faq": [ { "answer": "Meta Marketing API scores 67.7 (B) on agent readiness against LinkedIn Marketing APIs's 62.4 (B), and leads in 4 of 7 scored categories. LinkedIn Marketing APIs leads on security \u0026 auth and transparency \u0026 trust.", "question": "Which is better for AI agents, LinkedIn Marketing APIs or Meta Marketing API?" }, { "answer": "Both use an OAuth sign-in.", "question": "Do LinkedIn Marketing APIs and Meta Marketing API need an API key?" }, { "answer": "No hosted endpoint is listed for LinkedIn Marketing APIs. Meta Marketing API has a hosted endpoint at https://graph.facebook.com.", "question": "Can an agent call LinkedIn Marketing APIs and Meta Marketing API without installing anything?" } ], "goodFor": [ { "aheadOn": [ "Security \u0026 auth, 66 against 61", "Transparency \u0026 trust, 84 against 68" ], "also": null, "goodFor": "An agent that reports on and manages LinkedIn campaigns for accounts its operator administers, especially read-only reporting, which has no account limit on Development tier.", "slug": "linkedin-marketing-api", "watchFor": "Standard rate limits are not published. An app sees its limit in the Developer Portal only after calling the endpoint" }, { "aheadOn": [ "Reliability, 80 against 66", "Schema \u0026 documentation, 76 against 66", "Agent ergonomics, 77 against 63", "Maintenance \u0026 community, 74 against 64" ], "also": [ "A hosted endpoint, with nothing to install" ], "goodFor": "The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives.", "slug": "meta-marketing-api", "watchFor": "Default Limited access allows a score of 60 per ad account (read 1, write 3) and blocks for 300 seconds at the limit" } ], "job": { "capability": "ads.reporting", "name": "Ads reporting" }, "others": [ { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.json", "title": "Amazon Ads API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.json", "title": "Amazon Ads API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-linkedin-marketing-api.json", "title": "Google Ads API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api.json", "title": "Google Ads API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api.json", "title": "LinkedIn Marketing APIs vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api.json", "title": "Meta Marketing API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api" } ], "scores": [ { "by": 14, "edge": "meta-marketing-api", "key": "reliability", "linkedin-marketing-api": 66, "meta-marketing-api": 80, "name": "Reliability", "weight": 16 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "by": 10, "edge": "meta-marketing-api", "key": "schema", "linkedin-marketing-api": 66, "meta-marketing-api": 76, "name": "Schema \u0026 documentation", "weight": 13 }, { "by": 14, "edge": "meta-marketing-api", "key": "ergonomics", "linkedin-marketing-api": 63, "meta-marketing-api": 77, "name": "Agent ergonomics", "weight": 13 }, { "by": 5, "edge": "linkedin-marketing-api", "key": "security", "linkedin-marketing-api": 66, "meta-marketing-api": 61, "name": "Security \u0026 auth", "weight": 14 }, { "by": 0, "edge": "", "key": "payments", "linkedin-marketing-api": 30, "meta-marketing-api": 30, "name": "Payments \u0026 pricing", "weight": 10 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "by": 10, "edge": "meta-marketing-api", "key": "maintenance", "linkedin-marketing-api": 64, "meta-marketing-api": 74, "name": "Maintenance \u0026 community", "weight": 7 }, { "by": 16, "edge": "linkedin-marketing-api", "key": "transparency", "linkedin-marketing-api": 84, "meta-marketing-api": 68, "name": "Transparency \u0026 trust", "weight": 7 } ], "summary": "Meta Marketing API scores 67.7 (B) on agent readiness against LinkedIn Marketing APIs's 62.4 (B), and leads in 4 of 7 scored categories. LinkedIn Marketing APIs leads on security \u0026 auth and transparency \u0026 trust. Both do ads reporting.", "verdicts": { "linkedin-marketing-api": "Monthly API versions are each supported for at least a year, with dated sunsets and a changelog, and a test ad account lets an agent create campaigns that are never served or billed. Access needs LinkedIn's approval and a member's OAuth consent, standard rate limits are not published, and no OpenAPI specification was found.", "meta-marketing-api": "Reporting, campaign, budget, audience and creative endpoints sit behind `ads_read` and `ads_management` scopes, with a `validate_only` option and sandbox ad accounts for checking a change before it spends. New apps are held to a score of 60 per ad account, with a 300-second block at the limit, and the documented requests pass the access token as a parameter." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api", "json": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.md", "slim": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.min.md" }, "markdown": "Meta Marketing API scores 67.7 (B) on agent readiness against LinkedIn Marketing APIs's 62.4 (B), and leads in 4 of 7 scored categories. LinkedIn Marketing APIs leads on security \u0026 auth and transparency \u0026 trust. Both do ads reporting.\n\n- LinkedIn Marketing APIs: grade B, 62.4/100, rank #304 of 629. Markdown https://www.anchorterminal.com/tools/linkedin-marketing-api.md · JSON https://www.anchorterminal.com/api/v1/tools/linkedin-marketing-api.json\n- Meta Marketing API: grade B, 67.7/100, rank #187 of 629. Markdown https://www.anchorterminal.com/tools/meta-marketing-api.md · JSON https://www.anchorterminal.com/api/v1/tools/meta-marketing-api.json\n\n## Which one, for what\n\n### LinkedIn Marketing APIs (B)\n\nGood for: An agent that reports on and manages LinkedIn campaigns for accounts its operator administers, especially read-only reporting, which has no account limit on Development tier.\n\nAhead on:\n- Security \u0026 auth, 66 against 61\n- Transparency \u0026 trust, 84 against 68\n\nWatch for: Standard rate limits are not published. An app sees its limit in the Developer Portal only after calling the endpoint\n\n### Meta Marketing API (B)\n\nGood for: The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives.\n\nAhead on:\n- Reliability, 80 against 66\n- Schema \u0026 documentation, 76 against 66\n- Agent ergonomics, 77 against 63\n- Maintenance \u0026 community, 74 against 64\n\nAlso in its favour:\n- A hosted endpoint, with nothing to install\n\nWatch for: Default Limited access allows a score of 60 per ad account (read 1, write 3) and blocks for 300 seconds at the limit\n\n\n## Score by category\n\n| Category | Weight | LinkedIn Marketing APIs | Meta Marketing API | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 66 | 80 | Meta Marketing API +14 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 66 | 76 | Meta Marketing API +10 |\n| Agent ergonomics | 13% (16.2 this run) | 63 | 77 | Meta Marketing API +14 |\n| Security \u0026 auth | 14% (17.5 this run) | 66 | 61 | LinkedIn Marketing APIs +5 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 30 | 30 | even |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 64 | 74 | Meta Marketing API +10 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 84 | 68 | LinkedIn Marketing APIs +16 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **62.4 · B** | **67.7 · B** | |\n\n## Facts side by side\n\n| Fact | LinkedIn Marketing APIs | Meta Marketing API |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | LinkedIn Corporation | Meta Platforms, Inc. |\n| Hosted endpoint | no (local only) | `https://graph.facebook.com` |\n| Transports | HTTP | HTTP |\n| Auth | OAuth | OAuth |\n| Pricing | Free | Free |\n| x402 | no | no |\n| Licence | Proprietary service under the LinkedIn API terms of use and the Marketing API terms. The beta Python and JavaScript clients carry LinkedIn's API development software licence | Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs |\n| Read-only variant documented | yes | yes |\n| llms.txt | no | yes |\n| Last release | 2026-09-16 | 2026-09-21 |\n| Terms last updated | couldn't be read | 2026-02-03 |\n| Privacy policy last updated | couldn't be read | couldn't be read |\n| Customer content may train models | couldn't be read | not found in the text |\n| Terms restrict automated access | couldn't be read | not found in the text |\n| Terms restrict benchmarking | couldn't be read | not found in the text |\n| Terms or service can change without notice | couldn't be read | not found in the text |\n| Arbitration or class-action waiver | couldn't be read | not found in the text |\n| Popularity | 25k npm/wk, 386k PyPI/wk | 1.6k stars, 501k npm/wk, 1.1M PyPI/wk |\n\n## Verdicts\n\n**LinkedIn Marketing APIs.** Monthly API versions are each supported for at least a year, with dated sunsets and a changelog, and a test ad account lets an agent create campaigns that are never served or billed. Access needs LinkedIn's approval and a member's OAuth consent, standard rate limits are not published, and no OpenAPI specification was found.\n\n**Meta Marketing API.** Reporting, campaign, budget, audience and creative endpoints sit behind `ads_read` and `ads_management` scopes, with a `validate_only` option and sandbox ad accounts for checking a change before it spends. New apps are held to a score of 60 per ad account, with a 300-second block at the limit, and the documented requests pass the access token as a parameter.\n\n## Before you call either\n\n### LinkedIn Marketing APIs\n\n1. Send `Linkedin-Version: YYYYMM` and `X-Restli-Protocol-Version: 2.0.0` on every call. A missing or sunset version returns an error (426 for a deprecated one)\n2. Create one test ad account with `\"test\": true` and build there first. Its creatives are auto-rejected and never billed, and it returns no reporting data\n3. Create campaigns as DRAFT or PAUSED and check `servingStatuses` before activating. Some validation is postponed until activation\n4. Pass `fields=` on adAnalytics. Responses stop at 15,000 elements and the endpoint throttles at 45 million metric values per 5 minutes\n5. On Development tier, map each ad account to the app in the Developer Portal. Edits are limited to five accounts\n\n### Meta Marketing API\n\n1. Put a version in every path, such as /v26.0/act_\u003cAD_ACCOUNT_ID\u003e/campaigns. Unversioned Marketing API calls fail\n2. Create campaigns, ad sets and ads with `status=PAUSED`, and send `execution_options=[\"validate_only\"]` first to test a write without making it\n3. Ask for `ads_read` alone when the task is reporting. `ads_management` can change budgets and activate spend\n4. Read `X-Business-Use-Case-Usage` and `X-Ad-Account-Usage` after each call and wait for `estimated_time_to_regain_access` on errors 17, 613 and 80004\n5. Change an ad set budget at most four times an hour and an account spending limit at most ten times a day\n\n## Questions\n\n### Which is better for AI agents, LinkedIn Marketing APIs or Meta Marketing API?\n\nMeta Marketing API scores 67.7 (B) on agent readiness against LinkedIn Marketing APIs's 62.4 (B), and leads in 4 of 7 scored categories. LinkedIn Marketing APIs leads on security \u0026 auth and transparency \u0026 trust.\n\n### Do LinkedIn Marketing APIs and Meta Marketing API need an API key?\n\nBoth use an OAuth sign-in.\n\n### Can an agent call LinkedIn Marketing APIs and Meta Marketing API without installing anything?\n\nNo hosted endpoint is listed for LinkedIn Marketing APIs. Meta Marketing API has a hosted endpoint at https://graph.facebook.com.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.json, and with the fewest tokens: https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"linkedin-marketing-api\", \"b\": \"meta-marketing-api\"}`. From a terminal: `anchor compare linkedin-marketing-api meta-marketing-api`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/linkedin-marketing-api.json and https://www.anchorterminal.com/api/v1/tools/meta-marketing-api.json\n\n## Other comparisons with LinkedIn Marketing APIs or Meta Marketing API\n\n- [Amazon Ads API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.md)\n- [Amazon Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.md)\n- [Google Ads API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/google-ads-api-vs-linkedin-marketing-api.md)\n- [Google Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api.md)\n- [LinkedIn Marketing APIs vs Microsoft Advertising API](https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api.md)\n- [Meta Marketing API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-08", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "LinkedIn Marketing APIs vs Meta Marketing API", "url": "" } ], "description": "Meta Marketing API scores 67.7 (B) on agent readiness against LinkedIn Marketing APIs's 62.4 (B), and leads in 4 of 7 scored categories. LinkedIn Marketing APIs leads on security \u0026 auth and transparency \u0026 trust. Both do ads reporting. Category scores, facts, verdicts and agent…", "facts": [ "LinkedIn Marketing APIs B 62.4", "Meta Marketing API B 67.7", "scores" ], "h1": "LinkedIn Marketing APIs vs Meta Marketing API", "image": "https://www.anchorterminal.com/assets/og/compare-linkedin-marketing-api-vs-meta-marketing-api.png", "path": "/compare/linkedin-marketing-api-vs-meta-marketing-api", "published": "2026-10-01", "section": "tools", "title": "LinkedIn Marketing APIs vs Meta Marketing API for AI agents", "toc": null, "updated": "2026-10-08", "url": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-meta-marketing-api" }, "tokens": { "markdown": 2250, "slim": 780 }, "version": 1 }