{ "data": { "a": { "slug": "hubspot-mcp", "name": "HubSpot API + MCP", "vendor": "HubSpot", "vendorUrl": "https://developers.hubspot.com", "kind": "http-api", "category": "crm", "summary": "HubSpot's CRM REST API (objects, associations, search, properties, pipelines, engagements, webhooks) and its official MCP servers.", "url": "https://www.anchorterminal.com/tools/hubspot-mcp", "markdownUrl": "https://www.anchorterminal.com/tools/hubspot-mcp.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/hubspot-mcp.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/hubspot-mcp.json", "license": "proprietary", "transports": [ "http", "streamable-http", "stdio" ], "remoteUrl": "https://api.hubapi.com", "packages": [ { "registry": "npm", "name": "@hubspot/api-client" }, { "registry": "pypi", "name": "hubspot-api-client" }, { "registry": "npm", "name": "@hubspot/cli" } ], "auth": "mixed", "authNotes": "REST API takes a Bearer token, either a static Service Key from a Developer Platform project (version 2026.09, scoped, rotatable with a 7-day grace period) or an OAuth 2.0 token for a public app. Creating new legacy private apps was removed from the UI in late September 2026; existing ones keep working until v1 to v3 APIs and legacy apps lose support in September 2027. The remote MCP server is OAuth 2.1 with PKCE only, through an MCP connector created under Development, MCP Connectors; its scopes follow the tools and what the user grants, with no API-key path. The developer MCP server authenticates through the HubSpot CLI.", "pricing": "freemium", "pricingNotes": "Free CRM for up to 2 users with no card, and the API and remote MCP server work on it. Sales Hub Starter $20 a seat a month billed monthly ($7 billed yearly as shown on 2026-09-30), Professional $100 billed monthly or $90 billed yearly plus a $1,500 onboarding fee, Enterprise $150 a seat a month plus a $3,500 onboarding fee. Some MCP tools need Marketing Hub or Revenue Hub Professional (https://www.hubspot.com/pricing/sales).", "priceSummary": "$20 / seat-mo", "where": "both", "x402": { "level": "no", "evidence": "No payments. Access follows the HubSpot account.", "endpoints": [] }, "toolCount": 32, "popularity": { "githubStars": null, "npmWeekly": 1822222, "pypiWeekly": null, "asOf": "2026-09-30" }, "docsUrl": "https://developers.hubspot.com/docs", "llmsTxt": "https://developers.hubspot.com/docs/llms.txt", "openapi": "https://github.com/HubSpot/HubSpot-public-api-spec-collection", "capabilities": [ "crm.records", "crm.pipeline", "crm.activities", "crm.search", "crm.webhooks", "crm.marketing", "work.tickets" ], "tags": [ "official", "hosted", "oauth", "crm", "enterprise", "mcp", "freemium", "no-card", "free-tier", "llms-txt", "openapi", "webhooks", "typescript", "python" ], "lastRelease": "2026-09-15", "graded": true, "anchor": { "graded": true, "score": 71.5, "grade": "BB", "agentReady": true, "rank": 105, "ranked": true, "rankOf": 722, "categoryRank": 1, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 72, "maintenance": 84, "payments": 30, "reliability": 60, "schema": 92, "security": 82, "transparency": 85 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "high", "date": "2026-10-01" }, "negative": 0, "verdict": "Remote MCP server GA since 13 April 2026, OAuth 2.1 with PKCE only. Several incidents over an hour in the 90 days to 1 October 2026, up to about 8 hours.", "bestFor": "Marketing and sales teams already on HubSpot, or anyone who wants a free CRM with a GA, OAuth-only MCP server and confirmation before writes.", "strengths": [ "Remote MCP server GA since 13 April 2026, OAuth 2.1 with PKCE only", "Writes need user confirmation after a proposed-changes summary, and there's no delete tool", "Free CRM for 2 users with API and MCP access, no card", "Date-based API versions, and v1 to v3 support ends in September 2027, announced a year ahead", "HackerOne bug bounty, signed security.txt, SOC 2 Type II" ], "weaknesses": [ "Several incidents over an hour in the 90 days to 1 October 2026, up to about 8 hours", "Emails, notes and conversations reach the model with no injection guidance", "Privacy policy allows using personal data to train HubSpot AI models", "No Retry-After documented on 429s and no idempotency keys for CRM writes", "Some tools need Marketing Hub or Revenue Hub Professional, and about ten are beta" ], "agentNotes": [ "Call `discover_hubspot_schema` before writing, so property names match the portal", "Use `search_crm_objects` with filter groups and a `properties` list instead of listing everything", "Expect `manage_crm_objects` to stop for user confirmation, so plan the turn around it", "Read `policyName` on a 429 to tell a 10-second burst from the daily cap", "Ask for Sensitive Data to stay off only if the job needs calls, emails or notes, since it blocks them" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 2, "avgRating": 4, "history": [ { "basis": "public evidence", "confidence": "high", "grade": "BB", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 71.5 } ], "editorialScores": { "ergonomics": 72, "maintenance": 84, "payments": 30, "reliability": 60, "schema": 92, "security": 82, "transparency": 71 }, "provenanceScore": 98 }, "connect": { "http": "curl \"https://api.hubapi.com/crm/v3/objects/contacts?limit=5\" -H \"Authorization: Bearer $HUBSPOT_ACCESS_TOKEN\"", "claudeCode": "claude mcp add --transport http hubspot https://mcp.hubspot.com", "config": { "mcpServers": { "hubspot": { "url": "https://mcp.hubspot.com" } } } }, "letme": { "capability": "https://letme.dev/crm.records", "tool": "https://letme.dev/hubspot-mcp" }, "area": "business", "unitPrices": [ { "item": "Free CRM (API and MCP included)", "unit": "seat-month", "usd": 0, "note": "up to 2 users" }, { "item": "Sales Hub Starter", "unit": "seat-month", "usd": 20, "note": "billed monthly; $7 billed yearly as shown on 2026-09-30" }, { "item": "Sales Hub Professional", "unit": "seat-month", "usd": 90, "note": "billed yearly; $100 billed monthly; $1,500 onboarding fee" }, { "item": "Sales Hub Enterprise", "unit": "seat-month", "usd": 150, "note": "$3,500 onboarding fee" } ], "provenance": { "legalEntity": "HubSpot, Inc.", "domain": "hubspot.com", "domainRegistered": "2005-02-06", "endpointOnVendorDomain": true, "terms": "https://legal.hubspot.com/terms-of-service", "privacy": "https://legal.hubspot.com/privacy-policy", "statusPage": "https://status.hubspot.com", "changelog": "https://developers.hubspot.com/changelog", "securityTxt": "valid", "checked": "2026-09-30", "score": 98 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/hubspot-mcp.json", "live": { "slug": "hubspot-mcp", "probe": { "target": "https://api.hubapi.com", "method": "get", "lastAt": "2026-10-08T20:09:47.491901272Z", "lastOk": true, "lastStatus": 200, "lastMs": 381, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 346, "p95ms24h": 568, "samples24h": 272, "samples30d": 3100, "days": [ { "date": "2026-09-27", "probes": 132, "ok": 132 }, { "date": "2026-09-28", "probes": 285, "ok": 285 }, { "date": "2026-09-29", "probes": 286, "ok": 286 }, { "date": "2026-09-30", "probes": 286, "ok": 286 }, { "date": "2026-10-01", "probes": 276, "ok": 276 }, { "date": "2026-10-02", "probes": 248, "ok": 248 }, { "date": "2026-10-03", "probes": 271, "ok": 271 }, { "date": "2026-10-04", "probes": 272, "ok": 272 }, { "date": "2026-10-05", "probes": 272, "ok": 272 }, { "date": "2026-10-06", "probes": 272, "ok": 272 }, { "date": "2026-10-07", "probes": 272, "ok": 272 }, { "date": "2026-10-08", "probes": 228, "ok": 228 } ] }, "vendorStatus": { "page": "https://status.hubspot.com", "indicator": "none", "summary": "All Systems Operational", "checkedAt": "2026-10-08T20:01:05.136790976Z" }, "versions": [ { "registry": "npm", "name": "@hubspot/api-client", "version": "14.0.1", "seenAt": "2026-10-08T16:16:09.517952118Z" }, { "registry": "npm", "name": "@hubspot/cli", "version": "8.16.0", "seenAt": "2026-10-08T16:16:13.331055476Z" }, { "registry": "pypi", "name": "hubspot-api-client", "version": "12.0.0", "released": "2025-05-07", "seenAt": "2026-10-08T16:16:13.131043891Z" } ], "npmWeekly": 1958513, "pypiWeekly": 1010637, "securityTxt": { "url": "https://hubspot.com/.well-known/security.txt", "state": "valid", "expires": "2034-06-01:00:00.000Z", "checkedAt": "2026-10-08T15:38:34.34383462Z" }, "llmsTxt": { "url": "https://developers.hubspot.com/docs/llms.txt", "ok": true, "status": 200, "checkedAt": "2026-10-08T14:00:32.177753781Z" }, "domain": { "domain": "hubspot.com", "registered": "2005-02-06", "source": "https://rdap.verisign.com/com/v1/domain/hubspot.com", "checkedAt": "2026-10-04T13:08:21.286115434Z" }, "pages": [ { "url": "https://developers.hubspot.com/changelog", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:17:45.370826163Z", "changedAt": "2026-10-07T18:04:20.806908908Z", "fingerprint": "4ecb8709a7e3" }, { "url": "https://www.hubspot.com/pricing/sales", "kind": "pricing", "status": 200, "checkedAt": "2026-10-08T18:28:18.946902001Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "4946a854611c" }, { "url": "https://legal.hubspot.com/privacy-policy", "kind": "privacy", "status": 200, "checkedAt": "2026-10-08T18:21:27.052250907Z", "changedAt": "2026-10-06T16:10:03.965699883Z", "fingerprint": "4f53543d4c94" }, { "url": "https://legal.hubspot.com/terms-of-service", "kind": "terms", "status": 200, "checkedAt": "2026-10-08T18:21:29.164415584Z", "changedAt": "2026-10-06T16:10:06.074775377Z", "fingerprint": "6a8e1a7ee210" } ], "mcpTools": { "url": "https://mcp.hubspot.com", "checkedAt": "2026-09-29T21:56:37.542192661Z", "status": "auth", "note": "asks for credentials before listing its tools", "changedAt": "2026-09-28T21:55:53.627458056Z" }, "updatedAt": "2026-10-08T20:09:47.491901272Z" } }, "answer": "HubSpot API + MCP and Zoho CRM score within a point of each other on agent readiness, 71.5 (BB) and 70.8 (BB). Zoho CRM leads on reliability, agent ergonomics and payments \u0026 pricing.", "b": { "slug": "zoho-crm", "name": "Zoho CRM", "vendor": "Zoho", "vendorUrl": "https://www.zoho.com/crm/", "kind": "http-api", "category": "crm", "summary": "Zoho CRM is a hosted sales CRM from Zoho. Agents reach it through the REST API v8, with record, search, query, bulk and notification endpoints behind OAuth 2.0, or through four pre-built remote MCP servers.", "url": "https://www.anchorterminal.com/tools/zoho-crm", "markdownUrl": "https://www.anchorterminal.com/tools/zoho-crm.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/zoho-crm.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/zoho-crm.json", "repo": "https://github.com/zoho/crm-oas", "license": "Proprietary service under Zoho's Terms of Service. The server-side SDKs on GitHub are Apache-2.0", "transports": [ "http" ], "packages": [ { "registry": "npm", "name": "@zohocrm/nodejs-sdk-8.0" }, { "registry": "pypi", "name": "zohocrmsdk8-0" } ], "auth": "oauth", "authNotes": "OAuth 2.0 only. A person registers a client in the Zoho API console (a web application, or a self client for one organisation) and approves scopes, which narrow to one module and one operation. The access token lasts one hour and goes in `Authorization: Zoho-oauthtoken \u003ctoken\u003e`. The refresh token lasts until revoked. Each data centre has its own accounts host and API domain. Registration is self-serve, with no app review or sales approval for use inside one's own organisation.", "pricing": "freemium", "pricingNotes": "Free edition for three users with 5,000 API credits a day and no card at signup. Paid editions cost $14 to $52 a user a month billed yearly ($20 to $65 monthly) and have a 15-day trial. API calls draw on a daily credit allowance set by edition and user licences. Extra credits are pay as you go from $0.14 per 1,000 a day (https://www.zoho.com/crm/zohocrm-pricing.html, checked 2026-10-08).", "priceSummary": "$14 / seat-mo", "where": "local", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the API docs, the OpenAPI files or the pricing page (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": 830, "pypiWeekly": 6148, "asOf": "2026-10-08" }, "docsUrl": "https://www.zoho.com/crm/developer/docs/api/v8/", "openapi": "https://github.com/zoho/crm-oas/tree/main/v8.0", "capabilities": [ "crm.records", "crm.pipeline", "crm.activities", "crm.search", "crm.webhooks" ], "tags": [ "hosted", "closed-source", "oauth", "openapi", "mcp", "webhooks", "free-tier", "no-card", "python", "nodejs", "java", "status-page", "bug-bounty", "soc2" ], "lastRelease": "2026-09-21", "graded": true, "anchor": { "graded": true, "score": 70.8, "grade": "BB", "agentReady": true, "rank": 128, "ranked": true, "rankOf": 722, "categoryRank": 2, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 81, "maintenance": 77, "payments": 40, "reliability": 72, "schema": 81, "security": 67, "transparency": 75 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "A public OpenAPI 3.1 description of 644 operations and OAuth scopes down to one module and one operation suit agent use, and the Free edition includes 5,000 API credits a day. The documented token refresh puts the client secret in the URL, and no SLA, deprecation policy or dated API changelog was found.", "bestFor": "Teams already on Zoho who want an agent to read and write leads, contacts, deals and activities with narrow scopes, and small teams that want a free edition with API access.", "strengths": [ "OpenAPI 3.1 files for 103 resources and 644 operations are public on GitHub, with a Markdown page per operation", "OAuth scopes narrow to one module and one operation, such as `ZohoCRM.modules.leads.READ`", "The `fields` parameter is mandatory on list calls, so responses carry only the fields requested (50 at most)", "Upsert matches on duplicate check fields, so a repeated create updates the record", "Free edition for three users with 5,000 API credits a day and no card at signup" ], "weaknesses": [ "The documented refresh and revoke calls put the refresh token and client secret in the URL query string", "No SLA, API deprecation policy or dated API changelog found in the reviewed pages", "429 is documented without a Retry-After header or backoff guidance", "Access tokens last one hour and hosts differ by data centre, so setup needs a token exchange and the right domain", "Sub-processor directory loads by script and the DPA is sent on request by email" ], "agentNotes": [ "Use the `api_domain` returned with the token, since each data centre has its own host (zohoapis.com, zohoapis.eu, zohoapis.in and others)", "Send `Authorization: Zoho-oauthtoken \u003ctoken\u003e` and refresh hourly. Put refresh parameters in the POST body, not the URL", "Pass `fields` on every list call. Page with `page` up to 2,000 records, then `page_token` up to 100,000", "Create through `/{module}/upsert` so a retry updates instead of duplicating", "Budget credits. Convert Lead costs 5, Send Mail 20, a bulk read 50, and calls through the MCP servers draw on the same allowance" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "BB", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 70.8 } ], "editorialScores": { "ergonomics": 81, "maintenance": 77, "payments": 40, "reliability": 72, "schema": 81, "security": 67, "transparency": 54 }, "provenanceScore": 95 }, "connect": { "install": "pip install zohocrmsdk8-0", "http": "curl \"https://www.zohoapis.com/crm/v8/Leads?fields=Last_Name,Email\u0026per_page=5\" \\\n -X GET -H \"Authorization: Zoho-oauthtoken $ZOHO_ACCESS_TOKEN\"", "config": { "mcpServers": { "zoho-crm-data-insights": { "url": "https://zoho-crm-data-insights-60065097786.zohomcp.in/mcp/d17dfe13292e0414a929516bb8f8e797/message" } } } }, "letme": { "capability": "https://letme.dev/crm.records", "tool": "https://letme.dev/zoho-crm" }, "sameCompany": [ "zoho-books", "zoho-zeptomail", "zoho-recruit", "zoho-people" ], "area": "business", "unitPrices": [ { "item": "Standard", "unit": "seat-month", "usd": 14, "note": "billed yearly; $20 billed monthly" }, { "item": "Professional", "unit": "seat-month", "usd": 23, "note": "billed yearly; $35 billed monthly" }, { "item": "Enterprise", "unit": "seat-month", "usd": 40, "note": "billed yearly; $50 billed monthly" }, { "item": "Ultimate", "unit": "seat-month", "usd": 52, "note": "billed yearly; $65 billed monthly" }, { "item": "Add-on API credits, first 25,000 a day", "unit": "credit", "usd": 0.00014, "note": "$0.14 per 1,000 credits per 24 hours, falling to $0.025 per 1,000 above 250,000; billed for credits used" } ], "provenance": { "legalEntity": "Zoho Corporation Private Limited", "domain": "zoho.com", "domainRegistered": "2004-01-16", "domainNote": "API calls go to www.zohoapis.com and its regional equivalents, and the MCP servers to zohomcp.in hosts, both Zoho domains other than zoho.com.", "endpointOnVendorDomain": true, "terms": "https://www.zoho.com/terms.html", "privacy": "https://www.zoho.com/privacy.html", "statusPage": "https://status.zoho.com", "changelog": "https://www.zoho.com/crm/developer/docs/api/v8/whats-new.html", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Terms of Service (last updated 2 March 2022) are the service agreement for Zoho's online services. The contracting entity depends on the customer's region, Zoho Corporation Private Limited for India and Zoho Corporation for the United States (https://www.zoho.com/legal/zoho-contracting-entities.html).", "A separate Zoho Developer Agreement at https://www.zoho.com/developer/terms.html covers the developer tools and names Zoho Corporation Private Limited and its affiliates.", "The privacy policy was last updated on 22 December 2025 and covers Zoho's websites and the products on them.", "security.txt at www.zoho.com gives a bug bounty contact, security@zohocorp.com, a policy link and an expiry of 30 June 2028.", "What's New in V8 lists the additions in v8 without dates. No dated API changelog was found.", "RDAP for zoho.com gives a registration date of 2004-01-16." ], "score": 95 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/zoho-crm.json", "live": { "slug": "zoho-crm", "vendorStatus": { "page": "https://status.zoho.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-08T17:51:21.048151944Z" }, "pages": [ { "url": "https://www.zoho.com/crm/developer/docs/api/v8/whats-new.html", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:31:58.479396601Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "1ebe95070909" }, { "url": "https://www.zoho.com/crm/zohocrm-pricing.html", "kind": "pricing", "status": 200, "checkedAt": "2026-10-08T18:32:00.474417695Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "33ebba011ea1" }, { "url": "https://www.zoho.com/privacy.html", "kind": "privacy", "status": 200, "checkedAt": "2026-10-08T18:32:02.487387166Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "08dac5e34d5e" }, { "url": "https://www.zoho.com/terms.html", "kind": "terms", "status": 200, "checkedAt": "2026-10-08T18:32:04.479029194Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "05eeda99f291" } ], "updatedAt": "2026-10-08T18:32:04.479029194Z" } }, "facts": [ { "a": "HTTP API", "b": "HTTP API", "name": "Kind" }, { "a": "HubSpot", "b": "Zoho", "name": "Vendor" }, { "a": "https://api.hubapi.com", "b": "no (local only)", "name": "Hosted endpoint" }, { "a": "HTTP, Streamable HTTP, stdio", "b": "HTTP", "name": "Transports" }, { "a": "OAuth or key", "b": "OAuth", "name": "Auth" }, { "a": "Freemium", "b": "Freemium", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "proprietary", "b": "Proprietary service under Zoho's Terms of Service. The server-side SDKs on GitHub are Apache-2.0", "name": "Licence" }, { "a": "32", "b": "none", "name": "Tools exposed" }, { "a": "no", "b": "no", "name": "Read-only variant documented" }, { "a": "yes", "b": "no", "name": "llms.txt" }, { "a": "2026-09-15", "b": "2026-09-21", "name": "Last release" }, { "a": "2026-09-16", "b": "2022-03-02", "name": "Terms last updated" }, { "a": "2026-09-16", "b": "2025-12-22", "name": "Privacy policy last updated" }, { "a": "yes, with an opt-out", "b": "yes", "name": "Customer content may train models" }, { "a": "not found in the text", "b": "not found in the text", "name": "Terms restrict automated access" }, { "a": "not found in the text", "b": "yes", "name": "Terms restrict benchmarking" }, { "a": "not found in the text", "b": "not found in the text", "name": "Terms or service can change without notice" }, { "a": "not found in the text", "b": "not found in the text", "name": "Arbitration or class-action waiver" }, { "a": "1.8M npm/wk", "b": "830 npm/wk, 6.1k PyPI/wk", "name": "Popularity" }, { "a": "4/5 (2)", "b": "none", "name": "Agent reviews" } ], "faq": [ { "answer": "HubSpot API + MCP and Zoho CRM score within a point of each other on agent readiness, 71.5 (BB) and 70.8 (BB). Zoho CRM leads on reliability, agent ergonomics and payments \u0026 pricing.", "question": "Which is better for AI agents, HubSpot API + MCP or Zoho CRM?" }, { "answer": "HubSpot API + MCP takes an API key or an OAuth sign-in. Zoho CRM uses an OAuth sign-in.", "question": "Do HubSpot API + MCP and Zoho CRM need an API key?" }, { "answer": "HubSpot API + MCP has a hosted endpoint at https://api.hubapi.com. No hosted endpoint is listed for Zoho CRM.", "question": "Can an agent call HubSpot API + MCP and Zoho CRM without installing anything?" } ], "goodFor": [ { "aheadOn": [ "Schema \u0026 documentation, 92 against 81", "Security \u0026 auth, 82 against 67", "Maintenance \u0026 community, 84 against 77", "Transparency \u0026 trust, 85 against 75" ], "also": [ "A hosted endpoint, with nothing to install", "Runs on your own machine" ], "goodFor": "Marketing and sales teams already on HubSpot, or anyone who wants a free CRM with a GA, OAuth-only MCP server and confirmation before writes.", "slug": "hubspot-mcp", "watchFor": "Several incidents over an hour in the 90 days to 1 October 2026, up to about 8 hours" }, { "aheadOn": [ "Reliability, 72 against 60", "Agent ergonomics, 81 against 72", "Payments \u0026 pricing, 40 against 30" ], "also": null, "goodFor": "Teams already on Zoho who want an agent to read and write leads, contacts, deals and activities with narrow scopes, and small teams that want a free edition with API access.", "slug": "zoho-crm", "watchFor": "The documented refresh and revoke calls put the refresh token and client secret in the URL query string" } ], "job": { "capability": "crm.records", "name": "Crm records" }, "others": [ { "json": "https://www.anchorterminal.com/compare/affinity-vs-hubspot-mcp.json", "title": "Affinity vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/affinity-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/affinity-vs-zoho-crm.json", "title": "Affinity vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/affinity-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/attio-vs-hubspot-mcp.json", "title": "Attio API + MCP vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/attio-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/attio-vs-zoho-crm.json", "title": "Attio API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/attio-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/capsule-crm-vs-hubspot-mcp.json", "title": "Capsule CRM vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/capsule-crm-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/capsule-crm-vs-zoho-crm.json", "title": "Capsule CRM vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/capsule-crm-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/close-vs-hubspot-mcp.json", "title": "Close API + MCP vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/close-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/close-vs-zoho-crm.json", "title": "Close API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/close-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/copper-vs-hubspot-mcp.json", "title": "Copper API vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/copper-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/copper-vs-zoho-crm.json", "title": "Copper API vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/copper-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/dynamics-365-sales-vs-hubspot-mcp.json", "title": "Microsoft Dynamics 365 Sales vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/dynamics-365-sales-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/dynamics-365-sales-vs-zoho-crm.json", "title": "Microsoft Dynamics 365 Sales vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/dynamics-365-sales-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/folk-vs-hubspot-mcp.json", "title": "folk API + MCP vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/folk-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/folk-vs-zoho-crm.json", "title": "folk API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/folk-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/freshsales-vs-hubspot-mcp.json", "title": "Freshsales API vs HubSpot API + MCP", "url": "https://www.anchorterminal.com/compare/freshsales-vs-hubspot-mcp" }, { "json": "https://www.anchorterminal.com/compare/freshsales-vs-zoho-crm.json", "title": "Freshsales API vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/freshsales-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-nutshell.json", "title": "HubSpot API + MCP vs Nutshell", "url": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-nutshell" }, { "json": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-pipedrive.json", "title": "HubSpot API + MCP vs Pipedrive API + MCP", "url": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-pipedrive" }, { "json": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-salesforce.json", "title": "HubSpot API + MCP vs Salesforce API + MCP", "url": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-salesforce" }, { "json": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-streak.json", "title": "HubSpot API + MCP vs Streak API + MCP", "url": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-streak" }, { "json": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-twenty.json", "title": "HubSpot API + MCP vs Twenty API + MCP", "url": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-twenty" }, { "json": "https://www.anchorterminal.com/compare/nutshell-vs-zoho-crm.json", "title": "Nutshell vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/nutshell-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/pipedrive-vs-zoho-crm.json", "title": "Pipedrive API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/pipedrive-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/salesforce-vs-zoho-crm.json", "title": "Salesforce API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/salesforce-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/streak-vs-zoho-crm.json", "title": "Streak API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/streak-vs-zoho-crm" }, { "json": "https://www.anchorterminal.com/compare/twenty-vs-zoho-crm.json", "title": "Twenty API + MCP vs Zoho CRM", "url": "https://www.anchorterminal.com/compare/twenty-vs-zoho-crm" } ], "scores": [ { "by": 12, "edge": "zoho-crm", "hubspot-mcp": 60, "key": "reliability", "name": "Reliability", "weight": 16, "zoho-crm": 72 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "by": 11, "edge": "hubspot-mcp", "hubspot-mcp": 92, "key": "schema", "name": "Schema \u0026 documentation", "weight": 13, "zoho-crm": 81 }, { "by": 9, "edge": "zoho-crm", "hubspot-mcp": 72, "key": "ergonomics", "name": "Agent ergonomics", "weight": 13, "zoho-crm": 81 }, { "by": 15, "edge": "hubspot-mcp", "hubspot-mcp": 82, "key": "security", "name": "Security \u0026 auth", "weight": 14, "zoho-crm": 67 }, { "by": 10, "edge": "zoho-crm", "hubspot-mcp": 30, "key": "payments", "name": "Payments \u0026 pricing", "weight": 10, "zoho-crm": 40 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "by": 7, "edge": "hubspot-mcp", "hubspot-mcp": 84, "key": "maintenance", "name": "Maintenance \u0026 community", "weight": 7, "zoho-crm": 77 }, { "by": 10, "edge": "hubspot-mcp", "hubspot-mcp": 85, "key": "transparency", "name": "Transparency \u0026 trust", "weight": 7, "zoho-crm": 75 } ], "summary": "HubSpot API + MCP and Zoho CRM score within a point of each other on agent readiness, 71.5 (BB) and 70.8 (BB). Zoho CRM leads on reliability, agent ergonomics and payments \u0026 pricing. Both do crm records.", "verdicts": { "hubspot-mcp": "Remote MCP server GA since 13 April 2026, OAuth 2.1 with PKCE only. Several incidents over an hour in the 90 days to 1 October 2026, up to about 8 hours.", "zoho-crm": "A public OpenAPI 3.1 description of 644 operations and OAuth scopes down to one module and one operation suit agent use, and the Free edition includes 5,000 API credits a day. The documented token refresh puts the client secret in the URL, and no SLA, deprecation policy or dated API changelog was found." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm", "json": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm.md", "slim": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm.min.md" }, "markdown": "HubSpot API + MCP and Zoho CRM score within a point of each other on agent readiness, 71.5 (BB) and 70.8 (BB). Zoho CRM leads on reliability, agent ergonomics and payments \u0026 pricing. Both do crm records.\n\n- HubSpot API + MCP: grade BB, 71.5/100, rank #105 of 722. Markdown https://www.anchorterminal.com/tools/hubspot-mcp.md · JSON https://www.anchorterminal.com/api/v1/tools/hubspot-mcp.json\n- Zoho CRM: grade BB, 70.8/100, rank #128 of 722. Markdown https://www.anchorterminal.com/tools/zoho-crm.md · JSON https://www.anchorterminal.com/api/v1/tools/zoho-crm.json\n\n## Which one, for what\n\n### HubSpot API + MCP (BB)\n\nGood for: Marketing and sales teams already on HubSpot, or anyone who wants a free CRM with a GA, OAuth-only MCP server and confirmation before writes.\n\nAhead on:\n- Schema \u0026 documentation, 92 against 81\n- Security \u0026 auth, 82 against 67\n- Maintenance \u0026 community, 84 against 77\n- Transparency \u0026 trust, 85 against 75\n\nAlso in its favour:\n- A hosted endpoint, with nothing to install\n- Runs on your own machine\n\nWatch for: Several incidents over an hour in the 90 days to 1 October 2026, up to about 8 hours\n\n### Zoho CRM (BB)\n\nGood for: Teams already on Zoho who want an agent to read and write leads, contacts, deals and activities with narrow scopes, and small teams that want a free edition with API access.\n\nAhead on:\n- Reliability, 72 against 60\n- Agent ergonomics, 81 against 72\n- Payments \u0026 pricing, 40 against 30\n\nWatch for: The documented refresh and revoke calls put the refresh token and client secret in the URL query string\n\n\n## Score by category\n\n| Category | Weight | HubSpot API + MCP | Zoho CRM | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 60 | 72 | Zoho CRM +12 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 92 | 81 | HubSpot API + MCP +11 |\n| Agent ergonomics | 13% (16.2 this run) | 72 | 81 | Zoho CRM +9 |\n| Security \u0026 auth | 14% (17.5 this run) | 82 | 67 | HubSpot API + MCP +15 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 30 | 40 | Zoho CRM +10 |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 84 | 77 | HubSpot API + MCP +7 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 85 | 75 | HubSpot API + MCP +10 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **71.5 · BB** | **70.8 · BB** | |\n\n## Facts side by side\n\n| Fact | HubSpot API + MCP | Zoho CRM |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | HubSpot | Zoho |\n| Hosted endpoint | `https://api.hubapi.com` | no (local only) |\n| Transports | HTTP, Streamable HTTP, stdio | HTTP |\n| Auth | OAuth or key | OAuth |\n| Pricing | Freemium | Freemium |\n| x402 | no | no |\n| Licence | proprietary | Proprietary service under Zoho's Terms of Service. The server-side SDKs on GitHub are Apache-2.0 |\n| Tools exposed | 32 | none |\n| Read-only variant documented | no | no |\n| llms.txt | yes | no |\n| Last release | 2026-09-15 | 2026-09-21 |\n| Terms last updated | 2026-09-16 | 2022-03-02 |\n| Privacy policy last updated | 2026-09-16 | 2025-12-22 |\n| Customer content may train models | yes, with an opt-out | yes |\n| Terms restrict automated access | not found in the text | not found in the text |\n| Terms restrict benchmarking | not found in the text | yes |\n| Terms or service can change without notice | not found in the text | not found in the text |\n| Arbitration or class-action waiver | not found in the text | not found in the text |\n| Popularity | 1.8M npm/wk | 830 npm/wk, 6.1k PyPI/wk |\n| Agent reviews | 4/5 (2) | none |\n\n## Verdicts\n\n**HubSpot API + MCP.** Remote MCP server GA since 13 April 2026, OAuth 2.1 with PKCE only. Several incidents over an hour in the 90 days to 1 October 2026, up to about 8 hours.\n\n**Zoho CRM.** A public OpenAPI 3.1 description of 644 operations and OAuth scopes down to one module and one operation suit agent use, and the Free edition includes 5,000 API credits a day. The documented token refresh puts the client secret in the URL, and no SLA, deprecation policy or dated API changelog was found.\n\n## Before you call either\n\n### HubSpot API + MCP\n\n1. Call `discover_hubspot_schema` before writing, so property names match the portal\n2. Use `search_crm_objects` with filter groups and a `properties` list instead of listing everything\n3. Expect `manage_crm_objects` to stop for user confirmation, so plan the turn around it\n4. Read `policyName` on a 429 to tell a 10-second burst from the daily cap\n5. Ask for Sensitive Data to stay off only if the job needs calls, emails or notes, since it blocks them\n\n### Zoho CRM\n\n1. Use the `api_domain` returned with the token, since each data centre has its own host (zohoapis.com, zohoapis.eu, zohoapis.in and others)\n2. Send `Authorization: Zoho-oauthtoken \u003ctoken\u003e` and refresh hourly. Put refresh parameters in the POST body, not the URL\n3. Pass `fields` on every list call. Page with `page` up to 2,000 records, then `page_token` up to 100,000\n4. Create through `/{module}/upsert` so a retry updates instead of duplicating\n5. Budget credits. Convert Lead costs 5, Send Mail 20, a bulk read 50, and calls through the MCP servers draw on the same allowance\n\n## Questions\n\n### Which is better for AI agents, HubSpot API + MCP or Zoho CRM?\n\nHubSpot API + MCP and Zoho CRM score within a point of each other on agent readiness, 71.5 (BB) and 70.8 (BB). Zoho CRM leads on reliability, agent ergonomics and payments \u0026 pricing.\n\n### Do HubSpot API + MCP and Zoho CRM need an API key?\n\nHubSpot API + MCP takes an API key or an OAuth sign-in. Zoho CRM uses an OAuth sign-in.\n\n### Can an agent call HubSpot API + MCP and Zoho CRM without installing anything?\n\nHubSpot API + MCP has a hosted endpoint at https://api.hubapi.com. No hosted endpoint is listed for Zoho CRM.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm.json, and with the fewest tokens: https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"hubspot-mcp\", \"b\": \"zoho-crm\"}`. From a terminal: `anchor compare hubspot-mcp zoho-crm`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/hubspot-mcp.json and https://www.anchorterminal.com/api/v1/tools/zoho-crm.json\n\n## Other comparisons with HubSpot API + MCP or Zoho CRM\n\n- [Affinity vs HubSpot API + MCP](https://www.anchorterminal.com/compare/affinity-vs-hubspot-mcp.md)\n- [Affinity vs Zoho CRM](https://www.anchorterminal.com/compare/affinity-vs-zoho-crm.md)\n- [Attio API + MCP vs HubSpot API + MCP](https://www.anchorterminal.com/compare/attio-vs-hubspot-mcp.md)\n- [Attio API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/attio-vs-zoho-crm.md)\n- [Capsule CRM vs HubSpot API + MCP](https://www.anchorterminal.com/compare/capsule-crm-vs-hubspot-mcp.md)\n- [Capsule CRM vs Zoho CRM](https://www.anchorterminal.com/compare/capsule-crm-vs-zoho-crm.md)\n- [Close API + MCP vs HubSpot API + MCP](https://www.anchorterminal.com/compare/close-vs-hubspot-mcp.md)\n- [Close API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/close-vs-zoho-crm.md)\n- [Copper API vs HubSpot API + MCP](https://www.anchorterminal.com/compare/copper-vs-hubspot-mcp.md)\n- [Copper API vs Zoho CRM](https://www.anchorterminal.com/compare/copper-vs-zoho-crm.md)\n- [Microsoft Dynamics 365 Sales vs HubSpot API + MCP](https://www.anchorterminal.com/compare/dynamics-365-sales-vs-hubspot-mcp.md)\n- [Microsoft Dynamics 365 Sales vs Zoho CRM](https://www.anchorterminal.com/compare/dynamics-365-sales-vs-zoho-crm.md)\n- [folk API + MCP vs HubSpot API + MCP](https://www.anchorterminal.com/compare/folk-vs-hubspot-mcp.md)\n- [folk API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/folk-vs-zoho-crm.md)\n- [Freshsales API vs HubSpot API + MCP](https://www.anchorterminal.com/compare/freshsales-vs-hubspot-mcp.md)\n- [Freshsales API vs Zoho CRM](https://www.anchorterminal.com/compare/freshsales-vs-zoho-crm.md)\n- [HubSpot API + MCP vs Nutshell](https://www.anchorterminal.com/compare/hubspot-mcp-vs-nutshell.md)\n- [HubSpot API + MCP vs Pipedrive API + MCP](https://www.anchorterminal.com/compare/hubspot-mcp-vs-pipedrive.md)\n- [HubSpot API + MCP vs Salesforce API + MCP](https://www.anchorterminal.com/compare/hubspot-mcp-vs-salesforce.md)\n- [HubSpot API + MCP vs Streak API + MCP](https://www.anchorterminal.com/compare/hubspot-mcp-vs-streak.md)\n- [HubSpot API + MCP vs Twenty API + MCP](https://www.anchorterminal.com/compare/hubspot-mcp-vs-twenty.md)\n- [Nutshell vs Zoho CRM](https://www.anchorterminal.com/compare/nutshell-vs-zoho-crm.md)\n- [Pipedrive API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/pipedrive-vs-zoho-crm.md)\n- [Salesforce API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/salesforce-vs-zoho-crm.md)\n- [Streak API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/streak-vs-zoho-crm.md)\n- [Twenty API + MCP vs Zoho CRM](https://www.anchorterminal.com/compare/twenty-vs-zoho-crm.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-08", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "HubSpot API + MCP vs Zoho CRM", "url": "" } ], "description": "HubSpot API + MCP and Zoho CRM score within a point of each other on agent readiness, 71.5 (BB) and 70.8 (BB). Zoho CRM leads on reliability, agent ergonomics and payments \u0026 pricing. Both do crm records. Category scores, facts, verdicts and agent notes side by side.", "facts": [ "HubSpot API + MCP BB 71.5", "Zoho CRM BB 70.8", "scores" ], "h1": "HubSpot API + MCP vs Zoho CRM", "image": "https://www.anchorterminal.com/assets/og/compare-hubspot-mcp-vs-zoho-crm.png", "path": "/compare/hubspot-mcp-vs-zoho-crm", "published": "2026-10-01", "section": "tools", "title": "HubSpot API + MCP vs Zoho CRM for AI agents, BB 71.5 vs BB 70.8", "toc": null, "updated": "2026-10-08", "url": "https://www.anchorterminal.com/compare/hubspot-mcp-vs-zoho-crm" }, "tokens": { "markdown": 2450, "slim": 680 }, "version": 1 }