# GrowthBook vs Matomo (slim)

> GrowthBook scores 70.1 (BB) to Matomo's 59.5 (C) for feature flags and experiments. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/growthbook-vs-matomo.md (~2,600 tokens) · this version ~780 tokens · JSON https://www.anchorterminal.com/compare/growthbook-vs-matomo.json · canonical https://www.anchorterminal.com/compare/growthbook-vs-matomo
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

GrowthBook scores 70.1 (BB) on agent readiness against Matomo's 59.5 (C), and leads in 5 of 7 scored categories. Both do feature flags and experiments.

- GrowthBook: BB 70.1, rank #162 of 950 · https://www.anchorterminal.com/tools/growthbook.min.md
- Matomo: C 59.5, rank #546 of 950 · https://www.anchorterminal.com/tools/matomo.min.md
- GrowthBook, good for Teams that want flags and experiments analysed against their own warehouse, with an open-source core and a self-hosted option. Ahead on Reliability, 86 against 38; Payments & pricing, 40 against 30; Maintenance & community, 89 against 79. Also Agent-ready, a grade of BB or better; A hosted endpoint, with nothing to install; Runs on your own machine.
- Matomo, good for Teams that want web and product analytics with data kept in the EU or on their own servers, queried by report, segment, funnel or cohort.

| Category | GrowthBook | Matomo |
| --- | --- | --- |
| Reliability (16%) | 86 | 38 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 76 | 73 |
| Agent ergonomics (13%) | 76 | 78 |
| Security & auth (14%) | 68 | 71 |
| Payments & pricing (10%) | 40 | 30 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 89 | 79 |
| Transparency & trust (7%) | 74 | 72 |

| Fact (where they differ) | GrowthBook | Matomo |
| --- | --- | --- |
| Vendor | GrowthBook, Inc. | InnoCraft Limited |
| Hosted endpoint | `https://mcp.growthbook.io/mcp` | no (local only) |
| Transports | HTTP, Streamable HTTP, stdio | HTTP, Streamable HTTP |
| Pricing | Freemium | Paid |
| Licence | MIT for the core and for the MCP server. Three enterprise directories in the main repository are under GrowthBook's enterprise licence. GrowthBook Cloud is a hosted service under the Customer Agreement | Matomo core is GPL-3.0-or-later and the MCP server plugin is GPL v3 or later. Matomo Cloud is a hosted service under InnoCraft's terms. Paid On-Premise plugins fall under the InnoCraft EULA |
| Tools exposed | 4 | 19 |
| Read-only variant documented | no | yes |
| llms.txt | yes | no |
| MCP registry | `io.github.growthbook/growthbook-mcp` | not listed |
| Last release | 2026-10-06 | 2026-10-04 |
| Terms last updated | 2025-06-19 | 2025-04-10 |
| Privacy policy last updated | 2026-06-08 | 2026-05-05 |
| Customer content may train models | yes | not found in the text |
| Terms restrict automated access | not found in the text | yes |
| Terms restrict benchmarking | yes | not found in the text |
| Terms or service can change without notice | not found in the text | yes |
| Popularity | 8.5k stars, 1.3M npm/wk, 433k PyPI/wk | none |