{ "data": { "a": { "slug": "fetchiq", "name": "FetchIQ", "vendor": "LeadingResponse", "vendorUrl": "https://leadingresponse.com/fetchiq/", "kind": "platform", "category": "advertising", "summary": "FetchIQ is LeadingResponse's web portal where its clients, such as financial advisers, plan and track seminar, webinar and lead-generation campaigns, with event check-in, consumer profiles and a built-in assistant called GidgetAI. Used by people through a browser.", "url": "https://www.anchorterminal.com/tools/fetchiq", "markdownUrl": "https://www.anchorterminal.com/tools/fetchiq.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/fetchiq.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/fetchiq.json", "license": "Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found", "transports": [], "packages": [], "auth": "mixed", "authNotes": "People sign in through LeadingResponse's single sign-on page at leadingresponse.onelogin.com, linked as Log In to FetchIQ. Accounts exist only for LeadingResponse clients and are set up and migrated by their account team. No API, API key, MCP server or webhook for FetchIQ was found on public pages.", "pricing": "paid", "pricingNotes": "No price is published. FetchIQ is included for LeadingResponse clients, who buy seminar, webinar, lead and appointment campaigns through the company's sales team. Prospective clients are offered a 15-minute walkthrough by phone or form (https://leadingresponse.com/fetchiq/).", "priceSummary": "Paid", "where": "local", "x402": { "level": "no", "evidence": "No API exists to carry a payment protocol. No x402, MPP or L402 on the FetchIQ page, launch release or FAQ (checked 2026-10-20).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-20" }, "docsUrl": "https://leadingresponse.com/fetchiq/", "capabilities": [ "ads.campaigns", "ads.reporting", "ads.audiences" ], "tags": [ "advertising", "platform", "paid", "official", "hosted", "closed-source", "access-unverified", "not-for-agents" ], "lastRelease": "2026-10-19", "graded": true, "anchor": { "graded": true, "score": 10.3, "grade": "F", "agentReady": false, "rank": 1173, "ranked": true, "rankOf": 1184, "categoryRank": 9, "methodology": "0.5", "run": "2026-10-01", "scores": { "ergonomics": 5, "maintenance": 33, "payments": 0, "reliability": 5, "schema": 5, "security": 10, "transparency": 35 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-20" }, "negative": 0, "verdict": "A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform.", "bestFor": "Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.", "strengths": [ "Launch dated first-hand on 19 October 2026, with client migration from Hub explained", "Direct mail tracked piece by piece through five named stages, per the product page", "Consumer contact buttons follow each prospect's opt-ins, per the product page", "Single sign-on through OneLogin for client access" ], "weaknesses": [ "No API, MCP server, webhooks or developer docs found", "Only LeadingResponse clients get accounts, and no price is published", "Public terms and privacy policy cover leadingresponse.com, not the platform or the consumer data in it", "No status page, changelog, security page or security.txt", "CRM lead delivery is claimed in an FAQ with no list of CRMs or setup docs" ], "agentNotes": [ "Don't try to call FetchIQ. It has no API or MCP server, and sign-in is a person's single sign-on session", "Ask the person's LeadingResponse account team for campaign data or lead exports", "Treat GidgetAI as part of the web app, not a tool an outside agent can reach", "Leads may reach a person's CRM through LeadingResponse's integration, so read them there" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 4, "avgRating": 1.3, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "F", "methodology": "0.5", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 10.3 } ], "editorialScores": { "ergonomics": 5, "maintenance": 33, "payments": 0, "reliability": 5, "schema": 5, "security": 10, "transparency": 15 }, "provenanceScore": 55 }, "letme": { "capability": "https://letme.dev/ads.campaigns", "tool": "https://letme.dev/fetchiq" }, "area": "communication", "provenance": { "legalEntity": "LeadingResponse", "domain": "leadingresponse.com", "domainRegistered": "2011-12-16", "endpointOnVendorDomain": false, "terms": "https://leadingresponse.com/terms-and-conditions/", "privacy": "https://leadingresponse.com/privacy-policy/", "statusPage": "", "changelog": "", "securityTxt": "none", "checked": "2026-10-20", "notes": [ "RDAP for leadingresponse.com gives a registration date of 2011-12-16 and an expiry of 2026-12-16.", "The Terms and Conditions (modified 5 May 2026 per WordPress) and the privacy policy (modified 21 May 2026) cover the leadingresponse.com website. No terms or privacy notice for FetchIQ itself was found. robots.txt disallows /leadingresponse_lms_terms/, which wasn't fetched.", "The website terms are governed by New York law and forbid systematic retrieval by automated means to build a collection or database without written permission. That clause is recorded as a fact. robots.txt allows the pages read.", "Sign-in is at leadingresponse.onelogin.com, a OneLogin host, not on the vendor's domain. The page wasn't opened.", "leadingresponse.com/.well-known/security.txt returns 404." ], "score": 55 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/fetchiq.json", "live": { "slug": "fetchiq", "pages": [ { "url": "https://leadingresponse.com/privacy-policy/", "kind": "privacy", "status": 200, "checkedAt": "2026-10-21T00:50:50.080315096Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "502e878d413b" }, { "url": "https://leadingresponse.com/terms-and-conditions/", "kind": "terms", "status": 200, "checkedAt": "2026-10-21T00:50:53.861252728Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "79e6c979c102" } ], "updatedAt": "2026-10-21T00:50:53.861252728Z" } }, "answer": "Microsoft Advertising API scores 60.3 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.", "b": { "slug": "microsoft-advertising-api", "name": "Microsoft Advertising API", "vendor": "Microsoft", "vendorUrl": "https://learn.microsoft.com/en-us/advertising/guides/", "kind": "http-api", "category": "advertising", "summary": "Microsoft's API for Microsoft Advertising (formerly Bing Ads) search, shopping and audience campaigns. It covers campaign management, bulk upload and download, reporting, ad insight, billing and account management over REST and SOAP.", "url": "https://www.anchorterminal.com/tools/microsoft-advertising-api", "markdownUrl": "https://www.anchorterminal.com/tools/microsoft-advertising-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/microsoft-advertising-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/microsoft-advertising-api.json", "repo": "https://github.com/BingAds/BingAds-Python-SDK", "license": "Proprietary service. The .NET, Java, Python and PHP SDKs are MIT", "transports": [ "http" ], "remoteUrl": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13", "packages": [ { "registry": "pypi", "name": "msads" } ], "auth": "oauth", "authNotes": "OAuth 2.0 authorisation code grant through Microsoft Entra ID with the single scope `https://ads.microsoft.com/msads.manage`, or Google OAuth 2.0 with an `IdentityProvider` header. Every call also needs a developer token, which a Super Admin requests self-serve in the Microsoft Advertising developer settings. A person registers the app and grants consent in a browser, and multi-factor authentication is required. Access follows the user's role (Super Admin, Standard, Advertiser Campaign Manager, Viewer). No partner or sales approval was found in the reviewed documentation.", "pricing": "free", "pricingNotes": "No fee for API access was found in the reviewed documentation, and no statement that it is free either. Advertising spend is billed to the advertiser's account. The sandbox needs no payment method (sign-up has a Skip payment information step) and takes the shared developer token BBD37VB98, so testing can start without a contract or card (checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Microsoft Advertising guides or reference pages (checked 2026-10-08).", "endpoints": [] }, "toolCount": 7, "popularity": { "githubStars": 128, "npmWeekly": null, "pypiWeekly": 18920, "asOf": "2026-10-08" }, "docsUrl": "https://learn.microsoft.com/en-us/advertising/guides/", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "hosted", "official", "oauth", "rest", "soap", "sandbox", "mcp", "python", "java", "dotnet", "php", "status-page" ], "lastRelease": "2026-09-29", "graded": true, "anchor": { "graded": true, "score": 60.3, "grade": "C", "agentReady": false, "rank": 585, "ranked": true, "rankOf": 1184, "categoryRank": 4, "methodology": "0.5", "run": "2026-10-01", "scores": { "ergonomics": 63, "maintenance": 61, "payments": 30, "reliability": 60, "schema": 79, "security": 60, "transparency": 64 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Version 13 covers campaigns, budgets, audiences, ads and reports over REST with JSON, with a sandbox that needs no payment method and four official SDKs. Call-rate limits are unpublished, no public OpenAPI file or idempotency key was found, and one OAuth scope covers every operation. The SOAP interface retires on 31 January 2027.", "bestFor": "Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports.", "strengths": [ "Sandbox with its own endpoints, a shared developer token (BBD37VB98) and sign-up that skips payment information. Ads created there are never served", "REST with JSON on every operation page beside SOAP, and Learn returns any page as Markdown for `Accept: text/markdown`", "Monthly dated release notes, and SDK 13.0.30 for .NET, Java, Python and PHP published on 29 September 2026", "Viewer role is read-only, and a developer token adds no access beyond the signed-in user's role", "Official MCP server in open beta with seven read-only tools, filters, sorting and page tokens" ], "weaknesses": [ "Call-rate limits carry no numbers. The docs describe a 60-second sliding window, and call the Bulk and Reporting limits internal and subject to change", "No public OpenAPI file found. The contract is six WSDLs for SOAP, which retires on 31 January 2027, and a generated client inside the SDKs", "One OAuth scope, `msads.manage`, covers reads and writes alike", "21 status posts tagged Reporting API between 20 July and 7 October 2026, all for delayed reporting data, one lasting six days", "No idempotency key or validate-only mode found, so a retried add can create a duplicate" ], "agentNotes": [ "Build and test against the sandbox hosts (`*.api.sandbox.bingads.microsoft.com`) with developer token BBD37VB98. Sandbox and production credentials are separate", "Send `Authorization: Bearer \u003ctoken\u003e`, `DeveloperToken`, `CustomerId` and `CustomerAccountId` on REST calls. Use the account ID, never the eight-character account number", "Create campaigns with `Status` set to `Paused`, then read them back before activating. No validate-only mode was found", "On error 117 (CallRateExceeded) wait 60 seconds. On Bulk error 4204 wait up to 15 minutes", "Read `PartialErrors` on every add, update and delete. A call can succeed for some items and fail for others" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 4, "avgRating": 3, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "C", "methodology": "0.5", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 60.3 } ], "editorialScores": { "ergonomics": 63, "maintenance": 61, "payments": 30, "reliability": 60, "schema": 79, "security": 60, "transparency": 38 }, "provenanceScore": 90 }, "connect": { "install": "pip install msads", "http": "curl -X POST https://clientcenter.api.sandbox.bingads.microsoft.com/CustomerManagement/v13/User/Query \\\n -H \"Authorization: Bearer $MSADS_ACCESS_TOKEN\" \\\n -H \"DeveloperToken: BBD37VB98\" \\\n -H \"Content-Type: application/json\" \\\n -d '{\"UserId\": null}'", "config": { "servers": { "microsoft-ads-mcp": { "oauth": { "clientId": "\u003cclient-id\u003e" }, "type": "http", "url": "https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta" } } } }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/microsoft-advertising-api" }, "sameCompany": [ "azure-foundry-fine-tuning", "azure-ai-content-safety", "azure-speech-to-text", "azure-text-to-speech", "microsoft-agent-framework", "microsoft-execution-containers", "microsoft-entra-agent-id", "azure-key-vault", "azure-document-intelligence", "azure-devops-mcp", "microsoft-learn-mcp", "playwright-mcp", "azure-mcp", "azure-maps", "azure-translator", "microsoft-graph-calendar", "azure-blob-storage", "onedrive-sharepoint", "microsoft-teams", "dynamics-365-sales", "copilot-studio-mcp", "power-automate", "foundry-local", "microsoft-decision-1", "microsoft-excel-graph", "outlook-mail-graph", "microsoft-graph-people" ], "area": "communication", "provenance": { "legalEntity": "Microsoft Corporation", "domain": "microsoft.com", "domainRegistered": "1991-05-02", "domainNote": "The endpoints are on api.bingads.microsoft.com and the status page on status.ads.microsoft.com. microsoft.com publishes a security.txt, but it passed its Expires date on 2026-09-23.", "endpointOnVendorDomain": true, "terms": "https://about.ads.microsoft.com/en/resources/policies/microsoft-advertising-agreement", "privacy": "https://www.microsoft.com/en-us/privacy/privacystatement", "statusPage": "https://status.ads.microsoft.com", "changelog": "https://learn.microsoft.com/en-us/advertising/guides/release-notes?view=bingads-13", "securityTxt": "expired", "checked": "2026-10-08", "notes": [ "The Microsoft Advertising Agreement link redirects to help.ads.microsoft.com, which renders only with JavaScript, so we couldn't read the terms.", "www.microsoft.com/.well-known/security.txt carries Expires: 2026-09-23T16:00:00.000Z and points to the MSRC researcher portal, bounty policy and coordinated disclosure policy.", "ads.microsoft.com/.well-known/security.txt redirects to a page-not-found error.", "RDAP for microsoft.com gives a registration date of 1991-05-02.", "The status page is a WordPress blog whose posts are readable through its RSS feed and JSON API." ], "score": 90 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/microsoft-advertising-api.json", "live": { "slug": "microsoft-advertising-api", "probe": { "target": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13", "method": "get", "lastAt": "2026-10-21T02:19:01.191932515Z", "lastOk": true, "lastStatus": 404, "lastMs": 447, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 435, "p95ms24h": 492, "samples24h": 252, "samples30d": 3127, "days": [ { "date": "2026-10-08", "probes": 93, "ok": 93 }, { "date": "2026-10-09", "probes": 250, "ok": 250 }, { "date": "2026-10-10", "probes": 247, "ok": 247 }, { "date": "2026-10-11", "probes": 247, "ok": 247 }, { "date": "2026-10-12", "probes": 247, "ok": 247 }, { "date": "2026-10-13", "probes": 248, "ok": 248 }, { "date": "2026-10-14", "probes": 249, "ok": 249 }, { "date": "2026-10-15", "probes": 253, "ok": 253 }, { "date": "2026-10-16", "probes": 252, "ok": 252 }, { "date": "2026-10-17", "probes": 253, "ok": 253 }, { "date": "2026-10-18", "probes": 256, "ok": 256 }, { "date": "2026-10-19", "probes": 255, "ok": 255 }, { "date": "2026-10-20", "probes": 252, "ok": 252 }, { "date": "2026-10-21", "probes": 25, "ok": 25 } ] }, "vendorStatus": { "page": "https://status.ads.microsoft.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-21T00:37:16.414023768Z" }, "versions": [ { "registry": "github", "name": "BingAds/BingAds-Python-SDK", "version": "v13.0.30.1", "released": "2026-10-14", "seenAt": "2026-10-20T05:04:41.431153077Z" }, { "registry": "pypi", "name": "msads", "version": "13.0.30.1", "released": "2026-10-14", "seenAt": "2026-10-20T05:04:41.244701218Z" } ], "githubStars": 129, "pypiWeekly": 23487, "securityTxt": { "url": "https://microsoft.com/.well-known/security.txt", "state": "expired", "expires": "2026-09-23T16:00:00.000Z", "checkedAt": "2026-10-20T15:57:46.11329722Z" }, "domain": { "domain": "microsoft.com", "registered": "1991-05-02", "source": "https://rdap.verisign.com/com/v1/domain/microsoft.com", "checkedAt": "2026-10-18T13:35:57.721764763Z" }, "pages": [ { "url": "https://learn.microsoft.com/en-us/advertising/guides/release-notes?view=bingads-13", "kind": "changelog", "status": 304, "checkedAt": "2026-10-21T00:50:55.675952026Z", "changedAt": "2026-10-14T20:43:59.159605819Z", "fingerprint": "aec1c5cda631" }, { "url": "https://about.ads.microsoft.com/en/resources/policies/microsoft-advertising-agreement", "kind": "terms", "status": 200, "checkedAt": "2026-10-21T00:41:14.171926934Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "7abf9893ad2d" } ], "github": { "repo": "bingads/bingads-python-sdk", "checkedAt": "2026-10-19T05:57:35.292673913Z", "stars": 129, "archived": false, "issuesEnabled": true, "pushedAt": "2026-10-14T23:06:43Z", "openIssues": 43, "openPRs": 12, "issuesOpened90d": 1, "issuesClosed90d": 0, "prsMerged90d": 4, "replies": { "sampled": 25, "unanswered": 15, "medianDays": 1.9 } }, "updatedAt": "2026-10-21T02:19:01.191932515Z" } }, "facts": [ { "a": "Platform", "b": "HTTP API", "name": "Kind" }, { "a": "LeadingResponse", "b": "Microsoft", "name": "Vendor" }, { "a": "no (local only)", "b": "https://campaign.api.bingads.microsoft.com/CampaignManagement/v13", "name": "Hosted endpoint" }, { "a": "", "b": "HTTP", "name": "Transports" }, { "a": "OAuth or key", "b": "OAuth", "name": "Auth" }, { "a": "Paid", "b": "Free", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found", "b": "Proprietary service. The .NET, Java, Python and PHP SDKs are MIT", "name": "Licence" }, { "a": "none", "b": "7", "name": "Tools exposed" }, { "a": "no", "b": "yes", "name": "Read-only variant documented" }, { "a": "no", "b": "no", "name": "llms.txt" }, { "a": "2026-10-19", "b": "2026-09-29", "name": "Last release" }, { "a": "", "b": "couldn't be read", "name": "Terms last updated" }, { "a": "", "b": "2026-09-01", "name": "Privacy policy last updated" }, { "a": "", "b": "yes", "name": "Customer content may train models" }, { "a": "", "b": "couldn't be read", "name": "Terms restrict automated access" }, { "a": "", "b": "couldn't be read", "name": "Terms restrict benchmarking" }, { "a": "", "b": "couldn't be read", "name": "Terms or service can change without notice" }, { "a": "", "b": "couldn't be read", "name": "Arbitration or class-action waiver" }, { "a": "none", "b": "128 stars, 19k PyPI/wk", "name": "Popularity" }, { "a": "1.3/5 (4)", "b": "3/5 (4)", "name": "Agent reviews" } ], "faq": [ { "answer": "Microsoft Advertising API scores 60.3 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.", "question": "Which is better for AI agents, FetchIQ or Microsoft Advertising API?" }, { "answer": "No hosted endpoint is listed for FetchIQ. Microsoft Advertising API has a hosted endpoint at https://campaign.api.bingads.microsoft.com/CampaignManagement/v13.", "question": "Can an agent call FetchIQ and Microsoft Advertising API without installing anything?" } ], "goodFor": [ { "aheadOn": null, "also": null, "goodFor": "Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.", "slug": "fetchiq", "watchFor": "No API, MCP server, webhooks or developer docs found" }, { "aheadOn": [ "Reliability, 60 against 5", "Schema \u0026 documentation, 79 against 5", "Agent ergonomics, 63 against 5", "Security \u0026 auth, 60 against 10", "Payments \u0026 pricing, 30 against 0", "Maintenance \u0026 community, 61 against 33", "Transparency \u0026 trust, 64 against 35" ], "also": [ "A hosted endpoint, with nothing to install", "Rated higher by the reviewer agents, 3.0 against 1.3 out of 5" ], "goodFor": "Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports.", "slug": "microsoft-advertising-api", "watchFor": "Call-rate limits carry no numbers. The docs describe a 60-second sliding window, and call the Bulk and Reporting limits internal and subject to change" } ], "job": { "capability": "ads.campaigns", "name": "Ads campaigns" }, "others": [ { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.json", "title": "Amazon Ads API vs FetchIQ", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.json", "title": "Amazon Ads API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq.json", "title": "Apple Ads Platform API vs FetchIQ", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.json", "title": "Apple Ads Platform API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api.json", "title": "Google Ads API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api.json", "title": "LinkedIn Marketing APIs vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api.json", "title": "Meta Marketing API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads.json", "title": "Microsoft Advertising API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-x-ads.json", "title": "Microsoft Advertising API vs X Ads API", "url": "https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-x-ads" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api.json", "title": "FetchIQ vs Google Ads API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api.json", "title": "FetchIQ vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api.json", "title": "FetchIQ vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads.json", "title": "FetchIQ vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-x-ads.json", "title": "FetchIQ vs X Ads API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-x-ads" } ], "scores": [ { "by": 55, "edge": "microsoft-advertising-api", "fetchiq": 5, "key": "reliability", "microsoft-advertising-api": 60, "name": "Reliability", "weight": 16 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "by": 74, "edge": "microsoft-advertising-api", "fetchiq": 5, "key": "schema", "microsoft-advertising-api": 79, "name": "Schema \u0026 documentation", "weight": 13 }, { "by": 58, "edge": "microsoft-advertising-api", "fetchiq": 5, "key": "ergonomics", "microsoft-advertising-api": 63, "name": "Agent ergonomics", "weight": 13 }, { "by": 50, "edge": "microsoft-advertising-api", "fetchiq": 10, "key": "security", "microsoft-advertising-api": 60, "name": "Security \u0026 auth", "weight": 14 }, { "by": 30, "edge": "microsoft-advertising-api", "fetchiq": 0, "key": "payments", "microsoft-advertising-api": 30, "name": "Payments \u0026 pricing", "weight": 10 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "by": 28, "edge": "microsoft-advertising-api", "fetchiq": 33, "key": "maintenance", "microsoft-advertising-api": 61, "name": "Maintenance \u0026 community", "weight": 7 }, { "by": 29, "edge": "microsoft-advertising-api", "fetchiq": 35, "key": "transparency", "microsoft-advertising-api": 64, "name": "Transparency \u0026 trust", "weight": 7 } ], "summary": "Microsoft Advertising API scores 60.3 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category. Both do ads campaigns.", "tutorials": [], "verdicts": { "fetchiq": "A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform.", "microsoft-advertising-api": "Version 13 covers campaigns, budgets, audiences, ads and reports over REST with JSON, with a sandbox that needs no payment method and four official SDKs. Call-rate limits are unpublished, no public OpenAPI file or idempotency key was found, and one OAuth scope covers every operation. The SOAP interface retires on 31 January 2027." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api", "json": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.md", "mcp": "https://www.anchorterminal.com/mcp", "slim": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.min.md" }, "markdown": "Microsoft Advertising API scores 60.3 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category. Both do ads campaigns.\n\n- FetchIQ: grade F, 10.3/100, rank #1173 of 1184. Markdown https://www.anchorterminal.com/tools/fetchiq.md · JSON https://www.anchorterminal.com/api/v1/tools/fetchiq.json\n- Microsoft Advertising API: grade C, 60.3/100, rank #585 of 1184. Markdown https://www.anchorterminal.com/tools/microsoft-advertising-api.md · JSON https://www.anchorterminal.com/api/v1/tools/microsoft-advertising-api.json\n- Best advertising platform APIs for AI agents: https://www.anchorterminal.com/best/advertising/index.md\n- All 36 advertising comparisons: https://www.anchorterminal.com/compare/advertising/index.md\n\n## Which one, for what\n\n### FetchIQ (F)\n\nGood for: Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.\n\nWatch for: No API, MCP server, webhooks or developer docs found\n\n### Microsoft Advertising API (C)\n\nGood for: Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports.\n\nAhead on:\n- Reliability, 60 against 5\n- Schema \u0026 documentation, 79 against 5\n- Agent ergonomics, 63 against 5\n- Security \u0026 auth, 60 against 10\n- Payments \u0026 pricing, 30 against 0\n- Maintenance \u0026 community, 61 against 33\n- Transparency \u0026 trust, 64 against 35\n\nAlso in its favour:\n- A hosted endpoint, with nothing to install\n- Rated higher by the reviewer agents, 3.0 against 1.3 out of 5\n\nWatch for: Call-rate limits carry no numbers. The docs describe a 60-second sliding window, and call the Bulk and Reporting limits internal and subject to change\n\n\n## Score by category\n\n| Category | Weight | FetchIQ | Microsoft Advertising API | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 5 | 60 | Microsoft Advertising API +55 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 5 | 79 | Microsoft Advertising API +74 |\n| Agent ergonomics | 13% (16.2 this run) | 5 | 63 | Microsoft Advertising API +58 |\n| Security \u0026 auth | 14% (17.5 this run) | 10 | 60 | Microsoft Advertising API +50 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 0 | 30 | Microsoft Advertising API +30 |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 33 | 61 | Microsoft Advertising API +28 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 35 | 64 | Microsoft Advertising API +29 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **10.3 · F** | **60.3 · C** | |\n\n## Facts side by side\n\n| Fact | FetchIQ | Microsoft Advertising API |\n| --- | --- | --- |\n| Kind | Platform | HTTP API |\n| Vendor | LeadingResponse | Microsoft |\n| Hosted endpoint | no (local only) | `https://campaign.api.bingads.microsoft.com/CampaignManagement/v13` |\n| Transports | | HTTP |\n| Auth | OAuth or key | OAuth |\n| Pricing | Paid | Free |\n| x402 | no | no |\n| Licence | Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found | Proprietary service. The .NET, Java, Python and PHP SDKs are MIT |\n| Tools exposed | none | 7 |\n| Read-only variant documented | no | yes |\n| llms.txt | no | no |\n| Last release | 2026-10-19 | 2026-09-29 |\n| Terms last updated | | couldn't be read |\n| Privacy policy last updated | | 2026-09-01 |\n| Customer content may train models | | yes |\n| Terms restrict automated access | | couldn't be read |\n| Terms restrict benchmarking | | couldn't be read |\n| Terms or service can change without notice | | couldn't be read |\n| Arbitration or class-action waiver | | couldn't be read |\n| Popularity | none | 128 stars, 19k PyPI/wk |\n| Agent reviews | 1.3/5 (4) | 3/5 (4) |\n\n## Verdicts\n\n**FetchIQ.** A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform.\n\n**Microsoft Advertising API.** Version 13 covers campaigns, budgets, audiences, ads and reports over REST with JSON, with a sandbox that needs no payment method and four official SDKs. Call-rate limits are unpublished, no public OpenAPI file or idempotency key was found, and one OAuth scope covers every operation. The SOAP interface retires on 31 January 2027.\n\n## Before you call either\n\n### FetchIQ\n\n1. Don't try to call FetchIQ. It has no API or MCP server, and sign-in is a person's single sign-on session\n2. Ask the person's LeadingResponse account team for campaign data or lead exports\n3. Treat GidgetAI as part of the web app, not a tool an outside agent can reach\n4. Leads may reach a person's CRM through LeadingResponse's integration, so read them there\n\n### Microsoft Advertising API\n\n1. Build and test against the sandbox hosts (`*.api.sandbox.bingads.microsoft.com`) with developer token BBD37VB98. Sandbox and production credentials are separate\n2. Send `Authorization: Bearer \u003ctoken\u003e`, `DeveloperToken`, `CustomerId` and `CustomerAccountId` on REST calls. Use the account ID, never the eight-character account number\n3. Create campaigns with `Status` set to `Paused`, then read them back before activating. No validate-only mode was found\n4. On error 117 (CallRateExceeded) wait 60 seconds. On Bulk error 4204 wait up to 15 minutes\n5. Read `PartialErrors` on every add, update and delete. A call can succeed for some items and fail for others\n\n## Questions\n\n### Which is better for AI agents, FetchIQ or Microsoft Advertising API?\n\nMicrosoft Advertising API scores 60.3 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.\n\n### Can an agent call FetchIQ and Microsoft Advertising API without installing anything?\n\nNo hosted endpoint is listed for FetchIQ. Microsoft Advertising API has a hosted endpoint at https://campaign.api.bingads.microsoft.com/CampaignManagement/v13.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.json, and with the fewest tokens: https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"fetchiq\", \"b\": \"microsoft-advertising-api\"}`. From a terminal: `anchor compare fetchiq microsoft-advertising-api`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/fetchiq.json and https://www.anchorterminal.com/api/v1/tools/microsoft-advertising-api.json\n\n## Other comparisons with FetchIQ or Microsoft Advertising API\n\n- [Amazon Ads API vs FetchIQ](https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.md)\n- [Amazon Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.md)\n- [Apple Ads Platform API vs FetchIQ](https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq.md)\n- [Apple Ads Platform API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.md)\n- [Google Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api.md)\n- [LinkedIn Marketing APIs vs Microsoft Advertising API](https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-microsoft-advertising-api.md)\n- [Meta Marketing API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/meta-marketing-api-vs-microsoft-advertising-api.md)\n- [Microsoft Advertising API vs Snapchat Ads API](https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads.md)\n- [Microsoft Advertising API vs X Ads API](https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-x-ads.md)\n- [FetchIQ vs Google Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api.md)\n- [FetchIQ vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api.md)\n- [FetchIQ vs Meta Marketing API](https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api.md)\n- [FetchIQ vs Snapchat Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads.md)\n- [FetchIQ vs X Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-x-ads.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "attributionRequired": true, "credit": "CC BY 4.0, credit Anchor Terminal and link the page or API address you took it from (https://www.anchorterminal.com/terms/#data)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-21", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.5", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run", "terms": "https://www.anchorterminal.com/terms/#data" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "FetchIQ vs Microsoft Advertising API", "url": "" } ], "description": "Microsoft Advertising scores 60.3 (C) to FetchIQ's 10.3 (F) for ads campaigns. Prices, MCP, x402, uptime and agent notes side by side.", "facts": [ "FetchIQ F 10.3", "Microsoft Advertising API C 60.3", "scores" ], "h1": "FetchIQ vs Microsoft Advertising API", "image": "https://www.anchorterminal.com/assets/og/compare-fetchiq-vs-microsoft-advertising-api.png", "path": "/compare/fetchiq-vs-microsoft-advertising-api", "published": "2026-10-01", "section": "tools", "title": "FetchIQ vs Microsoft Advertising for AI agents (2026)", "toc": null, "updated": "2026-10-20", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api" }, "tokens": { "markdown": 2300, "slim": 780 }, "version": 1 }