# Customer.io vs Iterable (slim)

> Customer.io scores 74.5 (BB) on agent readiness against Iterable's 55.2 (C), and leads in every scored category. Both do marketing profiles. Category scores, facts, verdicts and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/customer-io-vs-iterable.md (~2,050 tokens) · this version ~730 tokens · JSON https://www.anchorterminal.com/compare/customer-io-vs-iterable.json · canonical https://www.anchorterminal.com/compare/customer-io-vs-iterable
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-08

Customer.io scores 74.5 (BB) on agent readiness against Iterable's 55.2 (C), and leads in every scored category. Both do marketing profiles.

- Customer.io: BB 74.5, rank #60 of 629 · https://www.anchorterminal.com/tools/customer-io.min.md
- Iterable: C 55.2, rank #457 of 629 · https://www.anchorterminal.com/tools/iterable.min.md
- Customer.io, good for Product and lifecycle teams already on Customer.io who want an agent to build segments, draft automations and report on campaigns with sends held behind a separate scope. Ahead on Schema & documentation, 86 against 65; Agent ergonomics, 83 against 57; Security & auth, 79 against 55; Payments & pricing, 45 against 0; Maintenance & community, 80 against 75; Transparency & trust, 75 against 68. Also Agent-ready, a grade of BB or better; Free to start without a card.
- Iterable, good for A team already on Iterable that wants an agent to read campaigns, templates and metrics, or to update profiles, track events and trigger sends under review. Also Runs on your own machine.

| Category | Customer.io | Iterable |
| --- | --- | --- |
| Reliability (16%) | 70 | 66 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 86 | 65 |
| Agent ergonomics (13%) | 83 | 57 |
| Security & auth (14%) | 79 | 55 |
| Payments & pricing (10%) | 45 | 0 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 80 | 75 |
| Transparency & trust (7%) | 75 | 68 |

| Fact (where they differ) | Customer.io | Iterable |
| --- | --- | --- |
| Vendor | Peaberry Software, Inc. d/b/a Customer.io | Iterable, Inc. |
| Hosted endpoint | `https://mcp.customer.io/mcp` | `https://api.iterable.com` |
| Transports | HTTP, Streamable HTTP | HTTP, stdio |
| Auth | OAuth or key | API key |
| Price for marketing profiles | $0.009 per record | not published |
| Licence | Proprietary service under Customer.io's terms of service. The CLI is Apache 2.0 with the Commons Clause, and the Claude Code plugin is MIT | Proprietary service under Iterable's Master Services Agreement. The MCP server (@iterable/mcp) and the TypeScript API client (@iterable/api) are MIT |
| Tools exposed | 8 | 118 |
| Last release | 2026-10-06 | 2026-09-30 |
| Terms last updated | 2026-08-01 | 2021-05-06 |
| Privacy policy last updated | 2026-08-01 | 2023-01-01 |
| Terms restrict benchmarking | yes | not found in the text |
| Terms or service can change without notice | yes | not found in the text |
| Arbitration or class-action waiver | not found in the text | yes |
| Popularity | 5 stars, 751k npm/wk, 216k PyPI/wk | 15 stars, 4.2k npm/wk |