# Braze vs CleverTap

> Braze scores 61.2 (C) to CleverTap's 48.8 (D) for marketing audiences. Prices, MCP, x402, uptime and agent notes side by side.

- Canonical: https://www.anchorterminal.com/compare/braze-vs-clevertap
- Markdown: https://www.anchorterminal.com/compare/braze-vs-clevertap.md (~2,250 tokens)
- Slim: https://www.anchorterminal.com/compare/braze-vs-clevertap.min.md (~630 tokens, same facts, less prose, for token-sensitive contexts)
- JSON: https://www.anchorterminal.com/compare/braze-vs-clevertap.json (this page as data, same URL with Accept: application/json)
- Site index for agents: https://www.anchorterminal.com/llms.txt (full text: https://www.anchorterminal.com/llms-full.txt)
- API: https://www.anchorterminal.com/api/v1/index.json
- Updated: 2026-10-09

Braze scores 61.2 (C) on agent readiness against CleverTap's 48.8 (D), and leads in 4 of 7 scored categories. CleverTap leads on payments & pricing. Both do marketing audiences.

- Braze: grade C, 61.2/100, rank #475 of 950. Markdown https://www.anchorterminal.com/tools/braze.md · JSON https://www.anchorterminal.com/api/v1/tools/braze.json
- CleverTap: grade D, 48.8/100, rank #806 of 950. Markdown https://www.anchorterminal.com/tools/clevertap.md · JSON https://www.anchorterminal.com/api/v1/tools/clevertap.json
- Best lifecycle marketing and customer engagement platforms for AI agents: https://www.anchorterminal.com/best/lifecycle-marketing/index.md
- All 36 lifecycle marketing comparisons: https://www.anchorterminal.com/compare/lifecycle-marketing/index.md

## Which one, for what

### Braze (C)

Good for: A company already on Braze that wants an agent to read campaign and Canvas results, manage catalogues and templates through MCP, or write profiles and trigger sends through REST.

Ahead on:
- Reliability, 70 against 30
- Schema & documentation, 68 against 57
- Security & auth, 77 against 56
- Transparency & trust, 83 against 64

Also in its favour:
- A hosted endpoint, with nothing to install

Watch for: No public prices. Editions, monthly active users and Action Credits are sold by contract, and the pricing page says there is no free plan

### CleverTap (D)

Good for: A team already on CleverTap that wants an agent to load profiles and events, read them back, create or stop API campaigns and pull campaign reports.

Ahead on:
- Payments & pricing, 25 against 10

Watch for: No OpenAPI file was found. The contract is prose tables plus a Postman collection published as a zip on GitHub


## Score by category

| Category | Weight | Braze | CleverTap | Edge |
| --- | --- | --- | --- | --- |
| Reliability | 16% (20 this run) | 70 | 30 | Braze +40 |
| Performance | 10%, pending | pending | pending | not scored in this run |
| Schema & documentation | 13% (16.2 this run) | 68 | 57 | Braze +11 |
| Agent ergonomics | 13% (16.2 this run) | 50 | 53 | CleverTap +3 |
| Security & auth | 14% (17.5 this run) | 77 | 56 | Braze +21 |
| Payments & pricing | 10% (12.5 this run) | 10 | 25 | CleverTap +15 |
| Task success | 10%, pending | pending | pending | not scored in this run |
| Maintenance & community | 7% (8.8 this run) | 69 | 73 | CleverTap +4 |
| Transparency & trust | 7% (8.8 this run) | 83 | 64 | Braze +19 |
| Negative events | ≤15 | 0 | 0 | |
| **Total** | | **61.2 · C** | **48.8 · D** | |

## Facts side by side

| Fact | Braze | CleverTap |
| --- | --- | --- |
| Kind | HTTP API | HTTP API |
| Vendor | Braze, Inc. | WizRocket Inc. |
| Hosted endpoint | `https://mcp.braze.com/mcp` | no (local only) |
| Transports | HTTP, Streamable HTTP | HTTP |
| Auth | OAuth or key | API key |
| Pricing | Paid | Paid |
| x402 | no | no |
| Licence | Proprietary service under Braze's Main Subscription Agreement. The deprecated local MCP server on PyPI is MIT | Proprietary service under CleverTap's Terms of Service. The Node.js API library on GitHub is MIT |
| Tools exposed | 71 | none |
| Read-only variant documented | no | no |
| llms.txt | yes | yes |
| Last release | 2026-09-17 | 2026-10-01 |
| Terms last updated | 2025-10-13 | 2021-04-30 |
| Privacy policy last updated | 2026-06-23 | 2026-04-09 |
| Customer content may train models | not found in the text | not found in the text |
| Terms restrict automated access | not found in the text | not found in the text |
| Terms restrict benchmarking | yes | yes |
| Terms or service can change without notice | not found in the text | not found in the text |
| Arbitration or class-action waiver | not found in the text | not found in the text |
| Popularity | none | 3k npm/wk |

## Verdicts

**Braze.** The REST API covers profiles, events, sends and exports with keys limited to named endpoints, and the remote MCP server adds 71 tools under OAuth with PKCE that return no user-level personal data. No OpenAPI document, idempotency keys, published price or SLA were found, and MCP writes run without a confirmation step.

**CleverTap.** CleverTap's REST API uploads and reads profiles and events, creates and stops campaigns and reports results, with Markdown docs, numeric concurrency limits and a 30-day Core trial. No OpenAPI file or public status page was found, passcodes carry no scopes, and the docs say campaigns created through the API are not restricted by role-based access control.

## Before you call either

### Braze

1. Use the REST host for the customer's instance, such as https://rest.iad-01.braze.com or https://rest.fra-01.braze.eu. A key sent to the wrong instance returns 401
2. Create a REST key with only the permissions the task needs. Scope and IP allowlist can't be edited later, so a change means a new key
3. Call `get_workspaces` first on MCP. Every other tool needs the returned workspace id as `app_group_id`, and the wrong workspace is a documented failure
4. Use REST for profiles, events and sends. The MCP server has no user-level tools and can't trigger a message to a named user
5. Treat `"message": "success"` as queued, not delivered. Add a `group_id` to `/users/track` and poll `/users/track/status`, and don't resend a trigger call blindly

### CleverTap

1. Call the host for the account's region, such as `in1.api.clevertap.com` or `us1.api.clevertap.com`. `api.clevertap.com` is the Europe region
2. Send `X-CleverTap-Account-Id` and `X-CleverTap-Passcode` headers on every call, and ask for a named passcode with an expiry date
3. Check `status` in the body as well as the HTTP code. Get User Profiles can answer 200 with `"status":"fail"` when throttled
4. Add `dryRun=1` to an upload URL to validate up to 1,000 records without storing them
5. Set `estimate_only` or `draft` to true on Create Campaign before a real send. API campaigns bypass dashboard role restrictions

## Questions

### Which is better for AI agents, Braze or CleverTap?

Braze scores 61.2 (C) on agent readiness against CleverTap's 48.8 (D), and leads in 4 of 7 scored categories. CleverTap leads on payments & pricing.

### Do Braze and CleverTap need an API key?

Braze takes an API key or an OAuth sign-in. CleverTap needs an API key.

### Can an agent call Braze and CleverTap without installing anything?

Braze has a hosted endpoint at https://mcp.braze.com/mcp. No hosted endpoint is listed for CleverTap.


## For agents

- This comparison as JSON: https://www.anchorterminal.com/compare/braze-vs-clevertap.json, and with the fewest tokens: https://www.anchorterminal.com/compare/braze-vs-clevertap.min.md
- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {"a": "braze", "b": "clevertap"}`. From a terminal: `anchor compare braze clevertap`
- Each listing in full: https://www.anchorterminal.com/api/v1/tools/braze.json and https://www.anchorterminal.com/api/v1/tools/clevertap.json

## Other comparisons with Braze or CleverTap

- [ActiveCampaign vs Braze](https://www.anchorterminal.com/compare/activecampaign-vs-braze.md)
- [ActiveCampaign vs CleverTap](https://www.anchorterminal.com/compare/activecampaign-vs-clevertap.md)
- [Braze vs Customer.io](https://www.anchorterminal.com/compare/braze-vs-customer-io.md)
- [Braze vs Iterable](https://www.anchorterminal.com/compare/braze-vs-iterable.md)
- [Braze vs Klaviyo API + MCP](https://www.anchorterminal.com/compare/braze-vs-klaviyo.md)
- [Braze vs Mailchimp Marketing API](https://www.anchorterminal.com/compare/braze-vs-mailchimp-marketing.md)
- [Braze vs MoEngage](https://www.anchorterminal.com/compare/braze-vs-moengage.md)
- [Braze vs Omnisend](https://www.anchorterminal.com/compare/braze-vs-omnisend.md)
- [CleverTap vs Customer.io](https://www.anchorterminal.com/compare/clevertap-vs-customer-io.md)
- [CleverTap vs Iterable](https://www.anchorterminal.com/compare/clevertap-vs-iterable.md)
- [CleverTap vs Klaviyo API + MCP](https://www.anchorterminal.com/compare/clevertap-vs-klaviyo.md)
- [CleverTap vs Mailchimp Marketing API](https://www.anchorterminal.com/compare/clevertap-vs-mailchimp-marketing.md)
- [CleverTap vs MoEngage](https://www.anchorterminal.com/compare/clevertap-vs-moengage.md)
- [CleverTap vs Omnisend](https://www.anchorterminal.com/compare/clevertap-vs-omnisend.md)