# Grounding with Bing Search vs SERPHouse (slim)

> Grounding with Bing Search scores 63.7 (B) to SERPHouse's 42.4 (E) for web search. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/bing-grounding-vs-serphouse.md (~5,300 tokens) · this version ~2,780 tokens · JSON https://www.anchorterminal.com/compare/bing-grounding-vs-serphouse.json · canonical https://www.anchorterminal.com/compare/bing-grounding-vs-serphouse
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · MCP: https://www.anchorterminal.com/mcp · Updated: 2026-11-07
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Grounding with Bing Search scores 63.7 (B) on agent readiness against SERPHouse's 42.4 (E), and leads in 5 of 7 scored categories. SERPHouse leads on payments & pricing. Both do web search.

- Grounding with Bing Search: B 63.7, rank #502 of 1486 · https://www.anchorterminal.com/tools/bing-grounding.min.md
- SERPHouse: E 42.4, rank #1265 of 1486 · https://www.anchorterminal.com/tools/serphouse.min.md
- Grounding with Bing Search, good for Teams already building on Foundry Agent Service who want cited answers from Bing without handling a search key. Ahead on Reliability, 68 against 40; Security & auth, 79 against 11; Maintenance & community, 80 against 23; Transparency & trust, 66 against 50.
- SERPHouse, good for Low-cost Google, Bing and Yahoo result parsing for SEO and rank tracking, with many Google verticals. Ahead on Payments & pricing, 40 against 20. Also Runs on your own machine; Free to start without a card.

| Category | Grounding with Bing Search | SERPHouse |
| --- | --- | --- |
| Reliability (16%) | 68 | 40 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 68 | 66 |
| Agent ergonomics (13%) | 61 | 64 |
| Security & auth (14%) | 79 | 11 |
| Payments & pricing (10%) | 20 | 40 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 80 | 23 |
| Transparency & trust (7%) | 66 | 50 |

| Fact (where they differ) | Grounding with Bing Search | SERPHouse |
| --- | --- | --- |
| Vendor | Microsoft | Patoliya Infotech LLP |
| Hosted endpoint | `https://{account}.services.ai.azure.com/api/projects/{project}/openai/v1/responses` | `https://mcp.serphouse.com/YOUR_API_KEY/mcp` |
| Transports | Streamable HTTP | Streamable HTTP, stdio |
| Auth | OAuth | API key |
| Pricing | Pay per use | Paid |
| Price for web search | $14 per 1,000 requests | not published |
| Licence | Proprietary service under the customer's Microsoft agreement and the separate Grounding with Bing terms of use, which exclude it from the Microsoft Data Protection Addendum | none |
| Tools exposed | 3 | 23 |
| llms.txt | no | yes |
| Last release | 2026-11-02 | 2026-07-06 |
| Terms last updated | 2025-11-01 | no date given |
| Privacy policy last updated | 2026-09-01 | no date given |
| Customer content may train models | yes | not found in the text |
| Terms or service can change without notice | not found in the text | yes |

Why the edge:
- Security & auth, Grounding with Bing Search +68: Grounding with Bing Search 79 (Callers authenticate to the Foundry project with Microsoft Entra ID tokens and RBAC roles (Foundry User to run agents, Foundry Project Manager to add connections), with just-in-time Contributor through Entra PIM for provisioning. The Bing resource key sits in a project connection and the agent never holds it. No key in a URL (28 of 30). The tools only read. Custom Search confines grounding to configured public domains, and an admin can turn web search off for a whole subscription. There is no per-agent read-only toggle to set, since the tools have no write path (15 of 20). The web search page tells developers to treat web search results as untrusted input and to keep secrets and personal data out of prompts, and the tool best practices page says the same of all tool outputs. Raw results are not passed back to the caller (10 of 15). Run steps show each tool call and the Bing query sent, and Azure's activity log covers resource changes. No per-query audit log for Bing was found (10 of 15). Microsoft runs a coordinated vulnerability disclosure policy and bounty programmes through MSRC. microsoft.com's security.txt passed its Expires date on 23 September 2026 and still carries it on 6 November, and the Azure compliance attestations are not shown to cover a service whose data leaves the compliance boundary (16 of 20). 28 + 15 + 10 + 10 + 16 = 79.); SERPHouse 11 (One key per account, one account per user, no scopes or rotation found (10). The REST API documents `api_token` in the query string and the hosted MCP server takes the key only in its URL path, less 10 (0 of 30). Searches only read, with no read-only or restricted key (8 of 20). Results are third-party snippets and AI Overview text, with no prompt-injection guidance (0). An account tool shows plan and credit usage; no per-call log was found (3 of 15). No security.txt (404), disclosure policy, bug bounty or certification found (0 of 20). 0 + 8 + 0 + 3 + 0 = 11.)
- Maintenance & community, Grounding with Bing Search +57: Grounding with Bing Search 80 (Read as a closed service with official SDKs, as the other Azure listings are. The web search page was updated on 2 November 2026 and the Bing tools page on 12 October, and azure-ai-projects 2.10.0 shipped on PyPI and npm on 30 October 2026, the SDK that carries the tool types (30). azure-ai-projects released 2.6.0 (4 September), 2.6.1, 2.7.0, 2.8.0 (5 October), 2.9.0 (17 October) and 2.10.0 in the 90 days from 8 August. Their changelogs weren't read for web search changes, so they count as SDK releases (20). Microsoft Learn feedback, Microsoft Q&A and the Azure SDK issue trackers, whose reply times weren't sampled (10 of 15). Current official SDKs in Python, JavaScript, .NET and Java, the .NET one in preview (15). The SDKs live in the azure-sdk monorepos and CI wasn't checked (5 of 10). 30 + 20 + 10 + 15 + 5 = 80.); SERPHouse 23 (Read for a closed service, with its repositories read as code. No changelog or dated API change was found. The newest release is MCP server 1.1.0 on 6 July 2026, 123 days before 6 November, and the last commit in its repository was on 22 July (10). No release or dated change in the 90 days from 8 August; the about page's 2026 entry (Forums, Place Details and Scraper APIs) is undated (0). No changelog; support by email. Issues weren't read, since the GitHub API refused us for its rate limit (5 of 25). Not in the official MCP registry, though the repository's server.json names io.github.SERPHouse/serphouse-mcp. Node.js SDK last changed 24 June 2026, PHP SDK 10 May 2024, and no Python SDK repository was found under the SERPHouse organisation (5 of 15). The MCP repository has an npm publish workflow and no tests (3 of 10). 10 + 0 + 5 + 5 + 3 = 23.)
- Reliability, Grounding with Bing Search +28: Grounding with Bing Search 68 (Graded on the hosted lines, for the Foundry Agent Service tools agents call. Azure status page with post-incident reviews and a Foundry Agent Service component (20). The history page read on 6 November lists one review in the 90 days from 8 August that names Foundry Agent Service, intermittent failures and latency in Sweden Central from 10:03 to 15:58 UTC on 29 September 2026. It was one region and partial, and the review doesn't name Grounding with Bing, so minor only, the reading the Azure Translator listing got for the same review (20). The pricing page publishes 150 transactions a second and 1 million a day for each Grounding with Bing resource (15). The web search troubleshooting table says to answer 429 with exponential backoff and retries. No Retry-After or tool-specific overload guidance was found, and searches have no side effects (8 of 15). No SLA naming Grounding with Bing was found. The terms make it a First Party Consumption Service apart from the Online Services terms, and the Online Services SLA document wasn't opened (0). Grounding with Bing Custom Search is marked preview and Grounding with Bing Search is not, but no page read states general availability for it or for the web_search tool, and the .NET SDK is in preview (5 of 10). 20 + 20 + 15 + 8 + 0 + 5 = 68.); SERPHouse 40 (Read with the hosted lines. No status page is linked from the site or docs, and status.serphouse.com did not answer on 6 November 2026 (0). No readable incident history (5). Rate limits published, 60 requests a minute and 60 concurrent on every self-serve plan (15). 429 is documented as 'slow down', and a 200 can carry `"status": "error"` with 'Please try again', with no Retry-After or backoff guidance. Failed requests aren't charged (5 of 15). The pricing page lists a 99.99% uptime SLA on Basic and Regular and the docs a 99.95% one, but no SLA terms or credits were found in the terms (5 of 10). Generally available (10). 0 + 5 + 15 + 5 + 5 + 10 = 40.)
- Payments & pricing, SERPHouse +20: Grounding with Bing Search 20 (No x402, MPP or L402 (0). $14 per 1,000 transactions for Grounding with Bing Search and Custom Search, published on microsoft.com without a login (20). No free tier for Grounding with Bing, and an Azure subscription needs a card, as on the Azure Translator listing (0). A person signs up for Azure, creates a Foundry project and, for bing_grounding, a Bing resource (0).); SERPHouse 40 (No x402, MPP or L402 (0). Per-1,000 prices for SERP, autocomplete and top-100 requests published without login (20). Free trial of 4,000 credits for 7 days, 'No Credit Card Required' (20). A person signs up in a browser and confirms an email (0). 0 + 20 + 20 + 0 = 40.)
- Transparency & trust, Grounding with Bing Search +16: Grounding with Bing Search 66 (Closed service. The terms of use, updated November 2025, are separate from the Online Services terms and sit under the customer's Microsoft agreement (15 of 30). The docs and the terms agree that the Data Protection Addendum and the Product Terms' privacy and security terms don't apply, that Microsoft and the customer are independent controllers, and that the query and parameters leave the Azure compliance and geographic boundary. The terms defer storage and use of query data to the general Microsoft Privacy Statement and state no retention period (15 of 30). The Bing Search APIs retirement was announced on 16 May 2025 for 11 August 2025, under three months' notice, and the web search page marks the Deep Research tool deprecated with a replacement. Microsoft's lifecycle policy covers Azure services, but no deprecation terms for Grounding with Bing were found (10 of 20). Data location for Bing processing isn't stated, and no sub-processor list for it was found (5 of 20). 15 + 15 + 10 + 5 = 45.); SERPHouse 50 (Closed service under terms naming Patoliya Infotech LLP in India, and the MCP server is MIT (18 of 30). The terms give retention periods (JSON results up to 6 months, HTML up to 1 month, search history indefinitely) and say personal data sits on DigitalOcean in India, and they advise EEA users not to use the service. The privacy policy is generic and neither document carries a date (15 of 30). No deprecation policy, and the terms allow products to be discontinued without notice (0 of 20). DigitalOcean in India named for account data; no sub-processor list (6 of 20). 18 + 15 + 0 + 6 = 39.)