{ "data": { "a": { "slug": "apple-ads", "name": "Apple Ads Platform API", "vendor": "Apple", "vendorUrl": "https://ads.apple.com", "kind": "http-api", "category": "advertising", "summary": "Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token.", "url": "https://www.anchorterminal.com/tools/apple-ads", "markdownUrl": "https://www.anchorterminal.com/tools/apple-ads.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/apple-ads.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/apple-ads.json", "repo": "https://github.com/apple/apple-ads-platform-api-python", "license": "Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT", "transports": [ "http" ], "remoteUrl": "https://api.ads.apple.com/v1", "packages": [ { "registry": "npm", "name": "@apple/apple-ads-platform" }, { "registry": "pypi", "name": "apple-ads-platform" } ], "auth": "oauth", "authNotes": "Access is self-serve for an advertiser. An account administrator invites a user with an API role, and that user uploads a public key in the Apple Ads interface and signs a JWT client secret with the private key. The OAuth 2 client credentials grant at appleid.apple.com returns a one-hour bearer token with the single scope `searchadsorg`. The role (read and write, or read only, account-wide or for one campaign group) limits what calls can do. A third-party provider acting for advertisers registers an OAuth 2 application with Apple by email.", "pricing": "free", "pricingNotes": "No fee for API access is stated in the docs, the help article or the terms. Ad spend is billed per tap up to a maximum the advertiser sets, and no rates or minimum are published. Apple advertises a 100 USD credit for eligible new App Store advertisers. No sandbox or test account was found, and whether an account needs a payment method before API use was not established (checked 2026-10-09).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Apple Ads Platform API documentation or the Apple Advertising Services Terms of Service (checked 2026-10-09).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-09" }, "docsUrl": "https://developer.apple.com/documentation/apple-ads-platform-api", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.creatives" ], "tags": [ "hosted", "free", "oauth", "sdk", "audit-log", "bug-bounty", "closed-source", "self-serve" ], "lastRelease": "2026-08-14", "graded": true, "anchor": { "graded": true, "score": 53.8, "grade": "D", "agentReady": false, "rank": 699, "ranked": true, "rankOf": 950, "categoryRank": 7, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 69, "maintenance": 48, "payments": 20, "reliability": 35, "schema": 69, "security": 68, "transparency": 66 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-09" }, "negative": 0, "verdict": "Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface.", "bestFor": "An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.", "strengths": [ "Every response carries `RateLimit-Limit`, `RateLimit-Remaining` and `RateLimit-Reset` headers, and a 429 adds `Retry-After`, with a sample backoff client in the docs", "Apple maintains client libraries for Swift, Python, Java and Node.js under the MIT licence, generated from its OpenAPI document and handling the token cycle", "API roles include API Account Read Only and a campaign group API Read Only role, so a reporting agent needs no write access", "Each documentation page links a Markdown twin at the same address with `.md`", "Change history endpoints return audit summaries and change detail records for entities in an ad account" ], "weaknesses": [ "The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027", "No status page, incident history or SLA was found in the pages read, and the rate limit quota is given only in response headers", "The OpenAPI document the client libraries are generated from is not published, and developer.apple.com has no llms.txt", "No idempotency key, validate-only mode or test account was found. A PUT that includes an array replaces the whole array", "The terms let Apple use advertiser and campaign data to develop and train AI models, retain account data after use ends, and require written approval of any announcement about the services" ], "agentNotes": [ "Send `Authorization: Bearer {access_token}` and `X-AP-Context: adAccountId={adAccountId}` on every ad account call. Get the account id from `GET /v1/acls`", "Request a new access token every 3,600 seconds from `https://appleid.apple.com/auth/oauth2/token` with scope `searchadsorg`. The signed client secret lasts at most 180 days", "Read `RateLimit-Remaining` on each response. On a 429 wait the `Retry-After` seconds, then double the wait up to 16 seconds", "List and filter with POST to a `/query` endpoint, not GET with query parameters. Deleted entities return only when a filter asks for them", "On PUT send only the fields to change, and send the complete desired array for any array field. Create campaigns with `\"status\": \"PAUSED\"` before review" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "D", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 53.8 } ], "editorialScores": { "ergonomics": 69, "maintenance": 48, "payments": 20, "reliability": 35, "schema": 69, "security": 68, "transparency": 49 }, "provenanceScore": 83 }, "connect": { "install": "npm install @apple/apple-ads-platform", "http": "curl \"https://api.ads.apple.com/v1/acls\" \\\n -H \"Authorization: Bearer {access_token}\"" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/apple-ads" }, "sameCompany": [ "mlx-lm" ], "area": "communication", "provenance": { "legalEntity": "Apple Inc.", "domain": "apple.com", "domainRegistered": "1987-02-19", "endpointOnVendorDomain": true, "terms": "https://ads.apple.com/terms-of-service", "privacy": "https://www.apple.com/legal/privacy/", "statusPage": "", "changelog": "https://developer.apple.com/documentation/Apple-Ads-Platform-API/changelog-apple-ads-platform-api", "securityTxt": "valid", "checked": "2026-10-09", "notes": [ "The Apple Advertising Services Terms of Service (effective 28 July 2026) govern the advertising services. They do not mention the API, and no separate API terms were found.", "The contracting entity is Apple Inc. for ad content served in the United States and Apple Distribution International Ltd. for most other locations, with other entities for Canada, Latin America, Japan, Australia and New Zealand, Southeast Asia and mainland China (Countries and Regions Specific Terms, 1 May 2026).", "The terms cite Apple's Privacy Policy at www.apple.com/privacy. The policy page at www.apple.com/legal/privacy/ is drawn by script and its text did not reach our reader. The Apple Advertising and Privacy notice (11 May 2026) was read.", "API calls go to https://api.ads.apple.com/v1 and token requests to https://appleid.apple.com/auth/oauth2/token. The documentation is at developer.apple.com.", "www.apple.com/.well-known/security.txt has Contact, Acknowledgments, Policy and Expires (2027-10-06) lines.", "No status page for Apple Ads was linked from the pages read.", "RDAP gives a registration date of 1987-02-19 for apple.com." ], "score": 83 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/apple-ads.json", "live": { "slug": "apple-ads", "probe": { "target": "https://api.ads.apple.com/v1", "method": "get", "lastAt": "2026-10-10T02:07:00.315581287Z", "lastOk": false, "lastStatus": 503, "lastMs": 501, "lastNote": "server error", "authRequired": false, "uptime24h": 0, "uptime30d": 0, "p50ms24h": 0, "p95ms24h": 0, "samples24h": 107, "samples30d": 107, "days": [ { "date": "2026-10-09", "probes": 85, "ok": 0 }, { "date": "2026-10-10", "probes": 22, "ok": 0 } ], "outages": [ { "start": "2026-10-09T15:42:56.297965171Z", "end": "0001-01-01T00:00:00Z", "note": "HTTP 503 server error" } ] }, "versions": [ { "registry": "github", "name": "apple/apple-ads-platform-api-python", "version": "v1.109.0", "released": "2026-08-14", "seenAt": "2026-10-09T16:40:00.215659958Z" }, { "registry": "npm", "name": "@apple/apple-ads-platform", "version": "1.109.0", "seenAt": "2026-10-09T16:39:58.989527402Z" }, { "registry": "pypi", "name": "apple-ads-platform", "version": "1.109.0", "released": "2026-08-14", "seenAt": "2026-10-09T16:40:00.003963299Z" } ], "githubStars": 32, "npmWeekly": 6024, "pypiWeekly": 394, "pages": [ { "url": "https://developer.apple.com/documentation/Apple-Ads-Platform-API/changelog-apple-ads-platform-api", "kind": "changelog", "status": 200, "checkedAt": "2026-10-09T18:35:01.531863928Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e4a638dcba02" }, { "url": "https://www.apple.com/legal/privacy/", "kind": "privacy", "status": 200, "checkedAt": "2026-10-09T18:48:09.045163836Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "26c270f23c46" }, { "url": "https://ads.apple.com/terms-of-service", "kind": "terms", "status": 200, "checkedAt": "2026-10-09T18:32:14.161112367Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "6ab5918e07a0" } ], "updatedAt": "2026-10-10T02:07:00.315581287Z" } }, "answer": "Apple Ads Platform API scores 53.8 (D) on agent readiness against Snapchat Ads API's 50.4 (D), and leads in 4 of 7 scored categories. Snapchat Ads API leads on maintenance \u0026 community.", "b": { "slug": "snapchat-ads", "name": "Snapchat Ads API", "vendor": "Snap Inc.", "vendorUrl": "https://www.snap.com", "kind": "http-api", "category": "advertising", "summary": "Snap's Ads API creates and manages Snapchat campaigns, ad squads, ads, creatives and audiences and returns performance statistics. Agents call REST endpoints at adsapi.snapchat.com/v1 with a member's OAuth token, or read account data through the read-only Ads MCP server.", "url": "https://www.anchorterminal.com/tools/snapchat-ads", "markdownUrl": "https://www.anchorterminal.com/tools/snapchat-ads.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/snapchat-ads.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/snapchat-ads.json", "license": "Proprietary service under the Snap Developer Terms, which incorporate the Business Services Terms and the Snap Business Tools Terms", "transports": [ "http" ], "remoteUrl": "https://mcp.snapchat.com/ads", "packages": [], "auth": "oauth", "authNotes": "Access is self-serve. An Organisation Admin creates an OAuth app in Snap Business Manager, accepts the Snap Developer Terms and the Snap Business Tools Terms, and receives a client ID and a client secret shown once. A member then consents in a browser (authorisation code grant) with the `snapchat-marketing-api` scope, which covers reads and writes. Access tokens last 60 minutes and refresh tokens do not expire. Calls act with the member's organisation and ad account roles. The Ads MCP server uses client IDs registered by Snap, the `snapads.read` scope and an admin's approval for each agent, with no dynamic client registration.", "pricing": "free", "pricingNotes": "No fee for API access was found in the docs or the terms, and no page states a price for the API. Ad spend is set by campaign and ad squad budgets and billed to the ad account's funding source, with a published minimum of $5 a day. An agent can start without a contract. A test ad account never serves live ads, though whether a business account needs a payment method before API use was not established (checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Marketing API documentation or the Snap Developer Terms (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-08" }, "docsUrl": "https://developers.snap.com/marketing-api/Ads-API/introduction", "llmsTxt": "https://developers.snap.com/llms.txt", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "hosted", "free", "oauth", "mcp", "llms-txt", "test-account", "audit-log", "bug-bounty", "closed-source", "self-serve" ], "lastRelease": "2026-10-06", "graded": true, "anchor": { "graded": true, "score": 50.4, "grade": "D", "agentReady": false, "rank": 771, "ranked": true, "rankOf": 950, "categoryRank": 8, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 57, "maintenance": 61, "payments": 20, "reliability": 34, "schema": 56, "security": 65, "transparency": 69 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "The docs are served as Markdown with an llms.txt index, rate limits are published as 20 requests a second per app and 10 per token, and test ad accounts never serve live ads. No OpenAPI specification, status page, SLA, idempotency key or Ads API SDK was found, and one OAuth scope covers both reads and writes.", "bestFor": "An agent that manages or reports on Snapchat campaigns for an advertiser whose admin can create an OAuth app.", "strengths": [ "llms.txt at developers.snap.com indexes every Marketing API page, and each page has a Markdown twin at the same path with `.md`", "Rate limits are published with numbers, an average of 20 requests a second per app and 10 per access token", "An ad account created with `\"test\": true` can never serve live ads, and `test=true` on a stats request returns sample data", "Change logs for campaigns, ad squads, ads and creatives record the user, the OAuth app and the before and after values", "The Ads MCP server at https://mcp.snapchat.com/ads is read-only, self-service, and needs an organisation admin's approval for each agent" ], "weaknesses": [ "No OpenAPI specification, Postman collection or Ads API SDK was found in the reviewed documentation", "No status page or SLA was found, and no Retry-After header, backoff schedule or idempotency key is documented", "The `snapchat-marketing-api` scope covers reads and writes together, and refresh tokens do not expire", "An update with PUT expects the whole object and resets omitted attributes to their defaults. Deleted objects cannot be restored", "The Snap Developer Terms forbid public statements about use of the developer programme without Snap's written approval, and the Business Services Terms forbid publishing Business Services Data" ], "agentNotes": [ "Refresh the access token every 60 minutes with the refresh token. An expired token returns 401 with `WWW-Authenticate: Bearer error=\"invalid_token\"`", "Create a test ad account with `\"test\": true` and build there first, and create campaigns with `\"status\": \"PAUSED\"`", "Change one field with PATCH (JSON Patch). A PUT that omits attributes resets them to their defaults", "Send money as micro-currency, where 1.00 of the account currency is 1,000,000", "Page lists with `limit` (50 to 1,000) and follow `paging.next_link`. Use `async=true` for large stats pulls, since an oversized response fails with `E9001` and a retry does not help" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "D", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 50.4 } ], "editorialScores": { "ergonomics": 57, "maintenance": 61, "payments": 20, "reliability": 34, "schema": 56, "security": 65, "transparency": 57 }, "provenanceScore": 80 }, "connect": { "http": "curl \"https://adsapi.snapchat.com/v1/me/organizations?with_ad_accounts=true\" \\\n -H \"Authorization: Bearer {access_token}\"", "claudeCode": "claude mcp add --transport http --client-id claude-snap-ads snap-ads https://mcp.snapchat.com/ads\nclaude mcp login snap-ads" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/snapchat-ads" }, "area": "communication", "provenance": { "legalEntity": "Snap Inc.", "domain": "snapchat.com", "domainRegistered": "2012-02-28", "endpointOnVendorDomain": true, "terms": "https://www.snap.com/en-US/terms/developer", "privacy": "https://values.snap.com/privacy/privacy-policy", "statusPage": "", "changelog": "https://developers.snap.com/marketing-api/Ads-API/changelog", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Snap Developer Terms (effective 31 January 2025) govern the developer programme and are incorporated into the Business Services Terms (effective 30 September 2024). The contracting entity is Snap Inc. for a business in the United States and Snap Group Limited elsewhere.", "The OAuth app setup also requires the Snap Business Tools Terms (effective 1 November 2021).", "The privacy policy at values.snap.com is effective 21 September 2026. A Data Processing Agreement (effective 25 July 2023) covers customer personal data Snap processes for a business.", "API calls go to https://adsapi.snapchat.com/v1, OAuth to accounts.snapchat.com and the MCP server to mcp.snapchat.com. The documentation is at developers.snap.com.", "snapchat.com/.well-known/security.txt has Contact, Policy, Acknowledgements, Canonical and Hiring lines pointing to hackerone.com/snapchat, and no Expires field. www.snap.com and developers.snap.com return 404 for the file.", "No status page is linked from the reviewed documentation. status.snapchat.com did not connect from our network.", "RDAP gives registration dates of 2012-02-28 for snapchat.com and 1997-02-20 for snap.com." ], "score": 80 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/snapchat-ads.json", "live": { "slug": "snapchat-ads", "probe": { "target": "https://mcp.snapchat.com/ads", "method": "get", "lastAt": "2026-10-10T02:07:25.690871622Z", "lastOk": true, "lastStatus": 405, "lastMs": 457, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 460, "p95ms24h": 526, "samples24h": 191, "samples30d": 191, "days": [ { "date": "2026-10-09", "probes": 169, "ok": 169 }, { "date": "2026-10-10", "probes": 22, "ok": 22 } ] }, "securityTxt": { "url": "https://snapchat.com/.well-known/security.txt", "state": "valid", "checkedAt": "2026-10-09T15:40:09.866972508Z" }, "llmsTxt": { "url": "https://developers.snap.com/llms.txt", "ok": true, "status": 200, "checkedAt": "2026-10-09T14:02:47.875885216Z" }, "pages": [ { "url": "https://developers.snap.com/marketing-api/Ads-API/changelog", "kind": "changelog", "status": 200, "checkedAt": "2026-10-09T18:36:17.468557355Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "04ffac11eeb2" }, { "url": "https://values.snap.com/privacy/privacy-policy", "kind": "privacy", "status": 200, "checkedAt": "2026-10-09T18:47:02.664403708Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "faa0a66f3886" }, { "url": "https://www.snap.com/en-US/terms/developer", "kind": "terms", "status": 200, "checkedAt": "2026-10-09T18:54:24.144117531Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "8cbc297104d7" } ], "updatedAt": "2026-10-10T02:07:25.690871622Z" } }, "facts": [ { "a": "HTTP API", "b": "HTTP API", "name": "Kind" }, { "a": "Apple", "b": "Snap Inc.", "name": "Vendor" }, { "a": "https://api.ads.apple.com/v1", "b": "https://mcp.snapchat.com/ads", "name": "Hosted endpoint" }, { "a": "HTTP", "b": "HTTP", "name": "Transports" }, { "a": "OAuth", "b": "OAuth", "name": "Auth" }, { "a": "Free", "b": "Free", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT", "b": "Proprietary service under the Snap Developer Terms, which incorporate the Business Services Terms and the Snap Business Tools Terms", "name": "Licence" }, { "a": "no", "b": "yes", "name": "Read-only variant documented" }, { "a": "no", "b": "yes", "name": "llms.txt" }, { "a": "2026-08-14", "b": "2026-10-06", "name": "Last release" }, { "a": "no date given", "b": "2025-01-31", "name": "Terms last updated" }, { "a": "couldn't be read", "b": "2026-09-21", "name": "Privacy policy last updated" }, { "a": "yes", "b": "yes", "name": "Customer content may train models" }, { "a": "not found in the text", "b": "yes", "name": "Terms restrict automated access" }, { "a": "not found in the text", "b": "yes", "name": "Terms restrict benchmarking" }, { "a": "not found in the text", "b": "not found in the text", "name": "Terms or service can change without notice" }, { "a": "not found in the text", "b": "yes", "name": "Arbitration or class-action waiver" } ], "faq": [ { "answer": "Apple Ads Platform API scores 53.8 (D) on agent readiness against Snapchat Ads API's 50.4 (D), and leads in 4 of 7 scored categories. Snapchat Ads API leads on maintenance \u0026 community.", "question": "Which is better for AI agents, Apple Ads Platform API or Snapchat Ads API?" }, { "answer": "Both use an OAuth sign-in.", "question": "Do Apple Ads Platform API and Snapchat Ads API need an API key?" }, { "answer": "Yes. Apple Ads Platform API has a hosted endpoint at https://api.ads.apple.com/v1 and Snapchat Ads API at https://mcp.snapchat.com/ads.", "question": "Can an agent call Apple Ads Platform API and Snapchat Ads API without installing anything?" } ], "goodFor": [ { "aheadOn": [ "Schema \u0026 documentation, 69 against 56", "Agent ergonomics, 69 against 57" ], "also": null, "goodFor": "An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.", "slug": "apple-ads", "watchFor": "The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027" }, { "aheadOn": [ "Maintenance \u0026 community, 61 against 48" ], "also": null, "goodFor": "An agent that manages or reports on Snapchat campaigns for an advertiser whose admin can create an OAuth app.", "slug": "snapchat-ads", "watchFor": "No OpenAPI specification, Postman collection or Ads API SDK was found in the reviewed documentation" } ], "job": { "capability": "ads.reporting", "name": "Ad reporting" }, "others": [ { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.json", "title": "Amazon Ads API vs Apple Ads Platform API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.json", "title": "Amazon Ads API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.json", "title": "Apple Ads Platform API vs Google Ads API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api.json", "title": "Apple Ads Platform API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.json", "title": "Apple Ads Platform API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.json", "title": "Apple Ads Platform API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-x-ads.json", "title": "Apple Ads Platform API vs X Ads API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-x-ads" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-snapchat-ads.json", "title": "Google Ads API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-snapchat-ads.json", "title": "LinkedIn Marketing APIs vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/meta-marketing-api-vs-snapchat-ads.json", "title": "Meta Marketing API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/meta-marketing-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads.json", "title": "Microsoft Advertising API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/snapchat-ads-vs-x-ads.json", "title": "Snapchat Ads API vs X Ads API", "url": "https://www.anchorterminal.com/compare/snapchat-ads-vs-x-ads" } ], "scores": [ { "apple-ads": 35, "by": 1, "edge": "apple-ads", "key": "reliability", "name": "Reliability", "snapchat-ads": 34, "weight": 16 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "apple-ads": 69, "by": 13, "edge": "apple-ads", "key": "schema", "name": "Schema \u0026 documentation", "snapchat-ads": 56, "weight": 13 }, { "apple-ads": 69, "by": 12, "edge": "apple-ads", "key": "ergonomics", "name": "Agent ergonomics", "snapchat-ads": 57, "weight": 13 }, { "apple-ads": 68, "by": 3, "edge": "apple-ads", "key": "security", "name": "Security \u0026 auth", "snapchat-ads": 65, "weight": 14 }, { "apple-ads": 20, "by": 0, "edge": "", "key": "payments", "name": "Payments \u0026 pricing", "snapchat-ads": 20, "weight": 10 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "apple-ads": 48, "by": 13, "edge": "snapchat-ads", "key": "maintenance", "name": "Maintenance \u0026 community", "snapchat-ads": 61, "weight": 7 }, { "apple-ads": 66, "by": 3, "edge": "snapchat-ads", "key": "transparency", "name": "Transparency \u0026 trust", "snapchat-ads": 69, "weight": 7 } ], "summary": "Apple Ads Platform API scores 53.8 (D) on agent readiness against Snapchat Ads API's 50.4 (D), and leads in 4 of 7 scored categories. Snapchat Ads API leads on maintenance \u0026 community. Both do ad reporting.", "verdicts": { "apple-ads": "Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface.", "snapchat-ads": "The docs are served as Markdown with an llms.txt index, rate limits are published as 20 requests a second per app and 10 per token, and test ad accounts never serve live ads. No OpenAPI specification, status page, SLA, idempotency key or Ads API SDK was found, and one OAuth scope covers both reads and writes." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads", "json": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.md", "slim": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.min.md" }, "markdown": "Apple Ads Platform API scores 53.8 (D) on agent readiness against Snapchat Ads API's 50.4 (D), and leads in 4 of 7 scored categories. Snapchat Ads API leads on maintenance \u0026 community. Both do ad reporting.\n\n- Apple Ads Platform API: grade D, 53.8/100, rank #699 of 950. Markdown https://www.anchorterminal.com/tools/apple-ads.md · JSON https://www.anchorterminal.com/api/v1/tools/apple-ads.json\n- Snapchat Ads API: grade D, 50.4/100, rank #771 of 950. Markdown https://www.anchorterminal.com/tools/snapchat-ads.md · JSON https://www.anchorterminal.com/api/v1/tools/snapchat-ads.json\n- Best advertising platform APIs for AI agents: https://www.anchorterminal.com/best/advertising/index.md\n- All 28 advertising comparisons: https://www.anchorterminal.com/compare/advertising/index.md\n\n## Which one, for what\n\n### Apple Ads Platform API (D)\n\nGood for: An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.\n\nAhead on:\n- Schema \u0026 documentation, 69 against 56\n- Agent ergonomics, 69 against 57\n\nWatch for: The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027\n\n### Snapchat Ads API (D)\n\nGood for: An agent that manages or reports on Snapchat campaigns for an advertiser whose admin can create an OAuth app.\n\nAhead on:\n- Maintenance \u0026 community, 61 against 48\n\nWatch for: No OpenAPI specification, Postman collection or Ads API SDK was found in the reviewed documentation\n\n\n## Score by category\n\n| Category | Weight | Apple Ads Platform API | Snapchat Ads API | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 35 | 34 | Apple Ads Platform API +1 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 69 | 56 | Apple Ads Platform API +13 |\n| Agent ergonomics | 13% (16.2 this run) | 69 | 57 | Apple Ads Platform API +12 |\n| Security \u0026 auth | 14% (17.5 this run) | 68 | 65 | Apple Ads Platform API +3 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 20 | 20 | even |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 48 | 61 | Snapchat Ads API +13 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 66 | 69 | Snapchat Ads API +3 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **53.8 · D** | **50.4 · D** | |\n\n## Facts side by side\n\n| Fact | Apple Ads Platform API | Snapchat Ads API |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | Apple | Snap Inc. |\n| Hosted endpoint | `https://api.ads.apple.com/v1` | `https://mcp.snapchat.com/ads` |\n| Transports | HTTP | HTTP |\n| Auth | OAuth | OAuth |\n| Pricing | Free | Free |\n| x402 | no | no |\n| Licence | Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT | Proprietary service under the Snap Developer Terms, which incorporate the Business Services Terms and the Snap Business Tools Terms |\n| Read-only variant documented | no | yes |\n| llms.txt | no | yes |\n| Last release | 2026-08-14 | 2026-10-06 |\n| Terms last updated | no date given | 2025-01-31 |\n| Privacy policy last updated | couldn't be read | 2026-09-21 |\n| Customer content may train models | yes | yes |\n| Terms restrict automated access | not found in the text | yes |\n| Terms restrict benchmarking | not found in the text | yes |\n| Terms or service can change without notice | not found in the text | not found in the text |\n| Arbitration or class-action waiver | not found in the text | yes |\n\n## Verdicts\n\n**Apple Ads Platform API.** Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface.\n\n**Snapchat Ads API.** The docs are served as Markdown with an llms.txt index, rate limits are published as 20 requests a second per app and 10 per token, and test ad accounts never serve live ads. No OpenAPI specification, status page, SLA, idempotency key or Ads API SDK was found, and one OAuth scope covers both reads and writes.\n\n## Before you call either\n\n### Apple Ads Platform API\n\n1. Send `Authorization: Bearer {access_token}` and `X-AP-Context: adAccountId={adAccountId}` on every ad account call. Get the account id from `GET /v1/acls`\n2. Request a new access token every 3,600 seconds from `https://appleid.apple.com/auth/oauth2/token` with scope `searchadsorg`. The signed client secret lasts at most 180 days\n3. Read `RateLimit-Remaining` on each response. On a 429 wait the `Retry-After` seconds, then double the wait up to 16 seconds\n4. List and filter with POST to a `/query` endpoint, not GET with query parameters. Deleted entities return only when a filter asks for them\n5. On PUT send only the fields to change, and send the complete desired array for any array field. Create campaigns with `\"status\": \"PAUSED\"` before review\n\n### Snapchat Ads API\n\n1. Refresh the access token every 60 minutes with the refresh token. An expired token returns 401 with `WWW-Authenticate: Bearer error=\"invalid_token\"`\n2. Create a test ad account with `\"test\": true` and build there first, and create campaigns with `\"status\": \"PAUSED\"`\n3. Change one field with PATCH (JSON Patch). A PUT that omits attributes resets them to their defaults\n4. Send money as micro-currency, where 1.00 of the account currency is 1,000,000\n5. Page lists with `limit` (50 to 1,000) and follow `paging.next_link`. Use `async=true` for large stats pulls, since an oversized response fails with `E9001` and a retry does not help\n\n## Questions\n\n### Which is better for AI agents, Apple Ads Platform API or Snapchat Ads API?\n\nApple Ads Platform API scores 53.8 (D) on agent readiness against Snapchat Ads API's 50.4 (D), and leads in 4 of 7 scored categories. Snapchat Ads API leads on maintenance \u0026 community.\n\n### Do Apple Ads Platform API and Snapchat Ads API need an API key?\n\nBoth use an OAuth sign-in.\n\n### Can an agent call Apple Ads Platform API and Snapchat Ads API without installing anything?\n\nYes. Apple Ads Platform API has a hosted endpoint at https://api.ads.apple.com/v1 and Snapchat Ads API at https://mcp.snapchat.com/ads.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.json, and with the fewest tokens: https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"apple-ads\", \"b\": \"snapchat-ads\"}`. From a terminal: `anchor compare apple-ads snapchat-ads`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/apple-ads.json and https://www.anchorterminal.com/api/v1/tools/snapchat-ads.json\n\n## Other comparisons with Apple Ads Platform API or Snapchat Ads API\n\n- [Amazon Ads API vs Apple Ads Platform API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.md)\n- [Amazon Ads API vs Snapchat Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.md)\n- [Apple Ads Platform API vs Google Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.md)\n- [Apple Ads Platform API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api.md)\n- [Apple Ads Platform API vs Meta Marketing API](https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.md)\n- [Apple Ads Platform API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.md)\n- [Apple Ads Platform API vs X Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-x-ads.md)\n- [Google Ads API vs Snapchat Ads API](https://www.anchorterminal.com/compare/google-ads-api-vs-snapchat-ads.md)\n- [LinkedIn Marketing APIs vs Snapchat Ads API](https://www.anchorterminal.com/compare/linkedin-marketing-api-vs-snapchat-ads.md)\n- [Meta Marketing API vs Snapchat Ads API](https://www.anchorterminal.com/compare/meta-marketing-api-vs-snapchat-ads.md)\n- [Microsoft Advertising API vs Snapchat Ads API](https://www.anchorterminal.com/compare/microsoft-advertising-api-vs-snapchat-ads.md)\n- [Snapchat Ads API vs X Ads API](https://www.anchorterminal.com/compare/snapchat-ads-vs-x-ads.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-10", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "Apple Ads Platform API vs Snapchat Ads API", "url": "" } ], "description": "Apple Ads Platform scores 53.8 (D) to Snapchat Ads's 50.4 (D) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.", "facts": [ "Apple Ads Platform API D 53.8", "Snapchat Ads API D 50.4", "scores" ], "h1": "Apple Ads Platform API vs Snapchat Ads API", "image": "https://www.anchorterminal.com/assets/og/compare-apple-ads-vs-snapchat-ads.png", "path": "/compare/apple-ads-vs-snapchat-ads", "published": "2026-10-01", "section": "tools", "title": "Apple Ads Platform vs Snapchat Ads for AI agents (2026)", "toc": null, "updated": "2026-10-09", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads" }, "tokens": { "markdown": 2300, "slim": 630 }, "version": 1 }