# Apple Ads Platform API vs Microsoft Advertising API (slim)

> Microsoft Advertising scores 60.3 (C) to Apple Ads Platform's 53.8 (D) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.md (~2,450 tokens) · this version ~730 tokens · JSON https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.json · canonical https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Microsoft Advertising API scores 60.3 (C) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 4 of 7 scored categories. Apple Ads Platform API leads on agent ergonomics and security & auth. Both do ad reporting.

- Apple Ads Platform API: D 53.8, rank #699 of 950 · https://www.anchorterminal.com/tools/apple-ads.min.md
- Microsoft Advertising API: C 60.3, rank #522 of 950 · https://www.anchorterminal.com/tools/microsoft-advertising-api.min.md
- Apple Ads Platform API, good for An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role. Ahead on Agent ergonomics, 69 against 63; Security & auth, 68 against 60.
- Microsoft Advertising API, good for Agents that manage or report on Microsoft Advertising accounts, including Google Ads imports. Ahead on Reliability, 60 against 35; Schema & documentation, 79 against 69; Payments & pricing, 30 against 20; Maintenance & community, 61 against 48.

| Category | Apple Ads Platform API | Microsoft Advertising API |
| --- | --- | --- |
| Reliability (16%) | 35 | 60 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 69 | 79 |
| Agent ergonomics (13%) | 69 | 63 |
| Security & auth (14%) | 68 | 60 |
| Payments & pricing (10%) | 20 | 30 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 48 | 61 |
| Transparency & trust (7%) | 66 | 64 |

| Fact (where they differ) | Apple Ads Platform API | Microsoft Advertising API |
| --- | --- | --- |
| Vendor | Apple | Microsoft |
| Hosted endpoint | `https://api.ads.apple.com/v1` | `https://campaign.api.bingads.microsoft.com/CampaignManagement/v13` |
| Licence | Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT | Proprietary service. The .NET, Java, Python and PHP SDKs are MIT |
| Tools exposed | none | 7 |
| Read-only variant documented | no | yes |
| Last release | 2026-08-14 | 2026-09-29 |
| Terms last updated | no date given | couldn't be read |
| Privacy policy last updated | couldn't be read | 2026-09-01 |
| Terms restrict automated access | not found in the text | couldn't be read |
| Terms restrict benchmarking | not found in the text | couldn't be read |
| Terms or service can change without notice | not found in the text | couldn't be read |
| Arbitration or class-action waiver | not found in the text | couldn't be read |
| Popularity | none | 128 stars, 19k PyPI/wk |