# Apple Ads Platform API vs Meta Marketing API (slim)

> Meta Marketing scores 67.7 (B) to Apple Ads Platform's 53.8 (D) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.md (~2,450 tokens) · this version ~680 tokens · JSON https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.json · canonical https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Meta Marketing API scores 67.7 (B) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 6 of 7 scored categories. Apple Ads Platform API leads on security & auth. Both do ad reporting.

- Apple Ads Platform API: D 53.8, rank #699 of 950 · https://www.anchorterminal.com/tools/apple-ads.min.md
- Meta Marketing API: B 67.7, rank #243 of 950 · https://www.anchorterminal.com/tools/meta-marketing-api.min.md
- Apple Ads Platform API, good for An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role. Ahead on Security & auth, 68 against 61.
- Meta Marketing API, good for The direct route to Facebook, Instagram, Messenger, WhatsApp and Threads advertising for reporting, campaign and budget changes, audiences and creatives. Ahead on Reliability, 80 against 35; Schema & documentation, 76 against 69; Agent ergonomics, 77 against 69; Payments & pricing, 30 against 20; Maintenance & community, 74 against 48.

| Category | Apple Ads Platform API | Meta Marketing API |
| --- | --- | --- |
| Reliability (16%) | 35 | 80 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 69 | 76 |
| Agent ergonomics (13%) | 69 | 77 |
| Security & auth (14%) | 68 | 61 |
| Payments & pricing (10%) | 20 | 30 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 48 | 74 |
| Transparency & trust (7%) | 66 | 68 |

| Fact (where they differ) | Apple Ads Platform API | Meta Marketing API |
| --- | --- | --- |
| Vendor | Apple | Meta Platforms, Inc. |
| Hosted endpoint | `https://api.ads.apple.com/v1` | `https://graph.facebook.com` |
| Licence | Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT | Proprietary service under the Meta Platform Terms. The Business SDKs and the codegen specs on GitHub carry Meta's own platform licence, which allows use only with Meta's APIs |
| Read-only variant documented | no | yes |
| llms.txt | no | yes |
| Last release | 2026-08-14 | 2026-09-21 |
| Terms last updated | no date given | 2026-02-03 |
| Customer content may train models | yes | not found in the text |
| Popularity | none | 1.6k stars, 501k npm/wk, 1.1M PyPI/wk |