# Apple Ads Platform API vs Google Ads API (slim)

> Google Ads scores 76.4 (BB) to Apple Ads Platform's 53.8 (D) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.md (~2,350 tokens) · this version ~680 tokens · JSON https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.json · canonical https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-09

Google Ads API scores 76.4 (BB) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in every scored category. Both do ad reporting.

- Apple Ads Platform API: D 53.8, rank #699 of 950 · https://www.anchorterminal.com/tools/apple-ads.min.md
- Google Ads API: BB 76.4, rank #33 of 950 · https://www.anchorterminal.com/tools/google-ads-api.min.md
- Apple Ads Platform API, good for An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.
- Google Ads API, good for It suits an agent that reports on or manages Google Ads accounts for an advertiser or agency that can get a Cloud project approved. Ahead on Reliability, 82 against 35; Schema & documentation, 84 against 69; Agent ergonomics, 87 against 69; Payments & pricing, 40 against 20; Maintenance & community, 87 against 48; Transparency & trust, 82 against 66. Also Agent-ready, a grade of BB or better; Runs on your own machine.

| Category | Apple Ads Platform API | Google Ads API |
| --- | --- | --- |
| Reliability (16%) | 35 | 82 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 69 | 84 |
| Agent ergonomics (13%) | 69 | 87 |
| Security & auth (14%) | 68 | 71 |
| Payments & pricing (10%) | 20 | 40 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 48 | 87 |
| Transparency & trust (7%) | 66 | 82 |

| Fact (where they differ) | Apple Ads Platform API | Google Ads API |
| --- | --- | --- |
| Vendor | Apple | Google |
| Hosted endpoint | `https://api.ads.apple.com/v1` | `https://googleads.googleapis.com` |
| Transports | HTTP | HTTP, stdio, Streamable HTTP |
| Licence | Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT | Proprietary service under the Google Ads API terms. The client libraries and the google-ads-mcp server are Apache-2.0 |
| Tools exposed | none | 3 |
| Last release | 2026-08-14 | 2026-09-23 |
| Terms last updated | no date given | 2019-02-21 |
| Privacy policy last updated | couldn't be read | 2026-10-01 |
| Arbitration or class-action waiver | not found in the text | yes |
| Popularity | none | 753 stars, 3.1M PyPI/wk |