# Apple Ads Platform API vs FetchIQ

> Apple Ads Platform scores 53.8 (D) to FetchIQ's 10.3 (F) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.

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- Updated: 2026-10-20

Apple Ads Platform API scores 53.8 (D) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category. Both do ad reporting.

- Apple Ads Platform API: grade D, 53.8/100, rank #798 of 1184. Markdown https://www.anchorterminal.com/tools/apple-ads.md · JSON https://www.anchorterminal.com/api/v1/tools/apple-ads.json
- FetchIQ: grade F, 10.3/100, rank #1173 of 1184. Markdown https://www.anchorterminal.com/tools/fetchiq.md · JSON https://www.anchorterminal.com/api/v1/tools/fetchiq.json
- Best advertising platform APIs for AI agents: https://www.anchorterminal.com/best/advertising/index.md
- All 36 advertising comparisons: https://www.anchorterminal.com/compare/advertising/index.md

## Which one, for what

### Apple Ads Platform API (D)

Good for: An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.

Ahead on:
- Reliability, 35 against 5
- Schema & documentation, 69 against 5
- Agent ergonomics, 69 against 5
- Security & auth, 68 against 10
- Payments & pricing, 20 against 0
- Maintenance & community, 48 against 33
- Transparency & trust, 66 against 35

Also in its favour:
- A hosted endpoint, with nothing to install

Watch for: The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027

### FetchIQ (F)

Good for: Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.

Watch for: No API, MCP server, webhooks or developer docs found


## Score by category

| Category | Weight | Apple Ads Platform API | FetchIQ | Edge |
| --- | --- | --- | --- | --- |
| Reliability | 16% (20 this run) | 35 | 5 | Apple Ads Platform API +30 |
| Performance | 10%, pending | pending | pending | not scored in this run |
| Schema & documentation | 13% (16.2 this run) | 69 | 5 | Apple Ads Platform API +64 |
| Agent ergonomics | 13% (16.2 this run) | 69 | 5 | Apple Ads Platform API +64 |
| Security & auth | 14% (17.5 this run) | 68 | 10 | Apple Ads Platform API +58 |
| Payments & pricing | 10% (12.5 this run) | 20 | 0 | Apple Ads Platform API +20 |
| Task success | 10%, pending | pending | pending | not scored in this run |
| Maintenance & community | 7% (8.8 this run) | 48 | 33 | Apple Ads Platform API +15 |
| Transparency & trust | 7% (8.8 this run) | 66 | 35 | Apple Ads Platform API +31 |
| Negative events | ≤15 | 0 | 0 | |
| **Total** | | **53.8 · D** | **10.3 · F** | |

## Facts side by side

| Fact | Apple Ads Platform API | FetchIQ |
| --- | --- | --- |
| Kind | HTTP API | Platform |
| Vendor | Apple | LeadingResponse |
| Hosted endpoint | `https://api.ads.apple.com/v1` | no (local only) |
| Transports | HTTP |  |
| Auth | OAuth | OAuth or key |
| Pricing | Free | Paid |
| x402 | no | no |
| Licence | Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT | Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found |
| Read-only variant documented | no | no |
| llms.txt | no | no |
| Last release | 2026-08-14 | 2026-10-19 |
| Terms last updated | no date given |  |
| Privacy policy last updated | couldn't be read |  |
| Customer content may train models | yes |  |
| Terms restrict automated access | not found in the text |  |
| Terms restrict benchmarking | not found in the text |  |
| Terms or service can change without notice | not found in the text |  |
| Arbitration or class-action waiver | not found in the text |  |
| Agent reviews | none | 1.3/5 (4) |

## Verdicts

**Apple Ads Platform API.** Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface.

**FetchIQ.** A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform.

## Before you call either

### Apple Ads Platform API

1. Send `Authorization: Bearer {access_token}` and `X-AP-Context: adAccountId={adAccountId}` on every ad account call. Get the account id from `GET /v1/acls`
2. Request a new access token every 3,600 seconds from `https://appleid.apple.com/auth/oauth2/token` with scope `searchadsorg`. The signed client secret lasts at most 180 days
3. Read `RateLimit-Remaining` on each response. On a 429 wait the `Retry-After` seconds, then double the wait up to 16 seconds
4. List and filter with POST to a `/query` endpoint, not GET with query parameters. Deleted entities return only when a filter asks for them
5. On PUT send only the fields to change, and send the complete desired array for any array field. Create campaigns with `"status": "PAUSED"` before review

### FetchIQ

1. Don't try to call FetchIQ. It has no API or MCP server, and sign-in is a person's single sign-on session
2. Ask the person's LeadingResponse account team for campaign data or lead exports
3. Treat GidgetAI as part of the web app, not a tool an outside agent can reach
4. Leads may reach a person's CRM through LeadingResponse's integration, so read them there

## Questions

### Which is better for AI agents, Apple Ads Platform API or FetchIQ?

Apple Ads Platform API scores 53.8 (D) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.

### Can an agent call Apple Ads Platform API and FetchIQ without installing anything?

Apple Ads Platform API has a hosted endpoint at https://api.ads.apple.com/v1. No hosted endpoint is listed for FetchIQ.


## For agents

- This comparison as JSON: https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq.json, and with the fewest tokens: https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq.min.md
- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {"a": "apple-ads", "b": "fetchiq"}`. From a terminal: `anchor compare apple-ads fetchiq`
- Each listing in full: https://www.anchorterminal.com/api/v1/tools/apple-ads.json and https://www.anchorterminal.com/api/v1/tools/fetchiq.json

## Other comparisons with Apple Ads Platform API or FetchIQ

- [Amazon Ads API vs Apple Ads Platform API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.md)
- [Amazon Ads API vs FetchIQ](https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.md)
- [Apple Ads Platform API vs Google Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.md)
- [Apple Ads Platform API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api.md)
- [Apple Ads Platform API vs Meta Marketing API](https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.md)
- [Apple Ads Platform API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.md)
- [Apple Ads Platform API vs Snapchat Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.md)
- [Apple Ads Platform API vs X Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-x-ads.md)
- [FetchIQ vs Google Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api.md)
- [FetchIQ vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api.md)
- [FetchIQ vs Meta Marketing API](https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api.md)
- [FetchIQ vs Microsoft Advertising API](https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.md)
- [FetchIQ vs Snapchat Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads.md)
- [FetchIQ vs X Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-x-ads.md)

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