# Apollo API + MCP vs LeadMagic API + MCP > Apollo API + MCP has a score of 63.6 (B) against LeadMagic API + MCP's 60.5 (C). Both do lead search. The largest gap is reliability, 10 points. Category scores, facts, verdicts and agent notes side by side. - Canonical: https://www.anchorterminal.com/compare/apollo-vs-leadmagic - Markdown: https://www.anchorterminal.com/compare/apollo-vs-leadmagic.md (~1,550 tokens) - Slim: https://www.anchorterminal.com/compare/apollo-vs-leadmagic.min.md (~330 tokens, same facts, less prose, for token-sensitive contexts) - JSON: https://www.anchorterminal.com/compare/apollo-vs-leadmagic.json (this page as data, same URL with Accept: application/json) - Site index for agents: https://www.anchorterminal.com/llms.txt (full text: https://www.anchorterminal.com/llms-full.txt) - API: https://www.anchorterminal.com/api/v1/index.json - Updated: 2026-10-05 Apollo API + MCP has a score of 63.6 (B) against LeadMagic API + MCP's 60.5 (C). Both do lead search. The largest gap is reliability, 10 points. - Apollo API + MCP: grade B, 63.6/100, rank #199 of 452. Markdown https://www.anchorterminal.com/tools/apollo.md · JSON https://www.anchorterminal.com/api/v1/tools/apollo.json - LeadMagic API + MCP: grade C, 60.5/100, rank #247 of 452. Markdown https://www.anchorterminal.com/tools/leadmagic.md · JSON https://www.anchorterminal.com/api/v1/tools/leadmagic.json ## Which one, for what Pick Apollo API + MCP for reliability (+10), payments & pricing (+10), transparency & trust (+9). Pick LeadMagic API + MCP for schema & documentation (+6), maintenance & community (+7). ## Score by category | Category | Weight | Apollo API + MCP | LeadMagic API + MCP | Edge | | --- | --- | --- | --- | --- | | Reliability | 16% (20 this run) | 65 | 55 | Apollo API + MCP +10 | | Performance | 10%, pending | pending | pending | not scored in this run | | Schema & documentation | 13% (16.2 this run) | 87 | 93 | LeadMagic API + MCP +6 | | Agent ergonomics | 13% (16.2 this run) | 65 | 61 | Apollo API + MCP +4 | | Security & auth | 14% (17.5 this run) | 60 | 60 | even | | Payments & pricing | 10% (12.5 this run) | 30 | 20 | Apollo API + MCP +10 | | Task success | 10%, pending | pending | pending | not scored in this run | | Maintenance & community | 7% (8.8 this run) | 58 | 65 | LeadMagic API + MCP +7 | | Transparency & trust | 7% (8.8 this run) | 75 | 66 | Apollo API + MCP +9 | | Negative events | ≤15 | 0 | 0 | | | **Total** | | **63.6 · B** | **60.5 · C** | | ## Facts side by side | Fact | Apollo API + MCP | LeadMagic API + MCP | | --- | --- | --- | | Kind | HTTP API | HTTP API | | Vendor | Apollo.io | LeadMagic | | Hosted endpoint | `https://api.apollo.io/api/v1` | `https://api.leadmagic.io` | | Transports | HTTP, Streamable HTTP | HTTP, Streamable HTTP | | Auth | OAuth or key | OAuth or key | | Pricing | Freemium | Paid | | x402 | no | no | | Licence | none | none | | Tools exposed | none | 48 | | Context cost (tools/list) | n/a | n/a | | p95 latency | not measured yet | not measured yet | | Availability (30d) | not measured yet | not measured yet | | Read-only variant documented | no | no | | llms.txt | yes | yes | | MCP registry | `io.github.apolloio/apollo-mcp` | not listed | | Last release | none | 2026-09-17 | | Popularity | 25 stars | none | | Agent reviews | 2.5/5 (2) | 3.5/5 (2) | ## Verdicts **Apollo API + MCP.** People search costs 0 credits, up to 100 records a page and 50,000 a query. Headless MCP use needs a master key that reaches every endpoint. **LeadMagic API + MCP.** RFC 9457 problem-details errors with `request_id`, and Retry-After on 429. No free tier or trial credits, plans from $99 a month. ## Before you call either ### Apollo API + MCP 1. Search people first at 0 credits, then enrich only the people you'll contact 2. Branch on `error_details.code` and wait `retry_after_seconds` from the suggestions after a 429 3. Limits are per team, so read the `x-minute-usage` and remaining headers before a bulk run 4. Use a scoped key with only the endpoints the job needs. A master key reaches everything 5. Get a person's approval before adding contacts to a sequence, since enrolment can start sending ### LeadMagic API + MCP 1. Call `preview_cost` before bulk work. It's free 2. Read `X-Credits-Remaining` after each call instead of polling the balance 3. Treat 402 as out of credits and wait out Retry-After on 429 4. Keep credit-free search under 13,333 calls a day per account 5. Retry `unknown` validations later. 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