{ "data": { "a": { "slug": "amazon-ads-api", "name": "Amazon Ads API", "vendor": "Amazon", "vendorUrl": "https://advertising.amazon.com/about-api", "kind": "http-api", "category": "advertising", "summary": "Amazon's REST API for its advertising products, covering campaigns, budgets, targets, audiences, creative assets and performance reports for sponsored ads and Amazon DSP. An Amazon Ads MCP Server in open beta exposes the same operations as tools.", "url": "https://www.anchorterminal.com/tools/amazon-ads-api", "markdownUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json", "repo": "https://github.com/amzn/ads-advanced-tools-docs", "license": "Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0", "transports": [ "http" ], "remoteUrl": "https://advertising-api.amazon.com", "packages": [], "auth": "oauth", "authNotes": "Access needs approval. A developer creates a Login with Amazon (LwA) application, then applies as a direct advertiser or through the Amazon Ads Partner Network. Review may take up to one business day. An advertiser then grants consent through the LwA OAuth 2.0 authorisation code flow. Access tokens last 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent. Each call carries the client ID, the Bearer token and usually a profile ID. The MCP server accepts the same tokens or an OAuth 2.1 browser flow.", "pricing": "free", "pricingNotes": "No API fee. Amazon states that the only costs are standard selling account fees and campaign spend. Test accounts serve no ads and have no active billing, so an approved developer can test without a contract or ad spend (https://advertising.amazon.com/about-api, checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the developer documentation, the OpenAPI specifications or the API product page (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-08" }, "docsUrl": "https://advertising.amazon.com/API/docs/en-us/", "openapi": "https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/AmazonAdsAPIALLMerged_prod_3p.json", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "official", "hosted", "oauth", "approval-required", "free", "sandbox", "openapi", "mcp", "status-page", "bug-bounty" ], "lastRelease": "2026-10-05", "graded": true, "anchor": { "graded": true, "score": 59, "grade": "C", "agentReady": false, "rank": 388, "ranked": true, "rankOf": 629, "categoryRank": 5, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 62, "maintenance": 65, "payments": 40, "reliability": 45, "schema": 76, "security": 60, "transparency": 73 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.", "bestFor": "Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.", "strengths": [ "OpenAPI 3.0.1 specifications download without a login. The merged Ads API v1 file has 104 operations and 1,729 schemas", "Test accounts created through the API serve no ads and have no active billing, so campaign writes can be rehearsed", "Versioning policy promises at least six months' notice before a resource version is shut off", "MCP Lite endpoint at /mcp/lite reduces the tool list to three (search, describe, invoke)", "41 dated release notes between 10 July and 5 October 2026, with an RSS feed" ], "weaknesses": [ "Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser", "Rate limits are dynamic and based on system load, with no published numbers", "Status feed lists reporting interruptions on 16 July, 13 to 15 August and 1 to 3 September 2026", "No official SDK. The docs describe generating a client from the OpenAPI files", "One OAuth scope, advertising::campaign_management, covers most reads and writes", "No llms.txt, and the documentation site returns a JavaScript shell to a plain fetch" ], "agentNotes": [ "Send Amazon-Advertising-API-ClientId and a Bearer access token on every call, and Amazon-Advertising-API-Scope with a profile ID from GET /v2/profiles on most", "Call the host for the advertiser's region. advertising-api.amazon.com is North America, advertising-api-eu Europe and advertising-api-fe Far East", "Refresh the access token every 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent", "On 429, wait the Retry-After seconds and back off exponentially. Request an export instead of listing every entity", "Rehearse writes in a test account, or create campaigns in the PAUSED state, before anything can spend", "For MCP, prefer https://advertising-ai.amazon.com/mcp/lite and disable delete tools in the client configuration" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "C", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 59 } ], "editorialScores": { "ergonomics": 62, "maintenance": 65, "payments": 40, "reliability": 45, "schema": 76, "security": 60, "transparency": 51 }, "provenanceScore": 94 }, "connect": { "http": "curl https://advertising-api.amazon.com/v2/profiles -H \"Amazon-Advertising-API-ClientId: $CLIENT_ID\" -H \"Authorization: Bearer $ACCESS_TOKEN\"" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/amazon-ads-api" }, "sameCompany": [ "amazon-bedrock-guardrails", "amazon-transcribe", "amazon-polly", "aws-secrets-manager", "aws-mcp-servers", "amazon-ses", "amazon-translate" ], "area": "communication", "unitPrices": [ { "item": "API access", "unit": "call", "usd": 0, "note": "No API fee. Campaign spend and selling account fees are billed separately" } ], "provenance": { "legalEntity": "Amazon.com Services LLC", "domain": "amazon.com", "domainRegistered": "1994-11-01", "endpointOnVendorDomain": true, "terms": "https://advertising.amazon.com/API/docs/license-agreement", "privacy": "https://www.amazon.com/gp/help/customer/display.html?nodeId=468496", "statusPage": "https://status.ads.amazon.com", "changelog": "https://advertising.amazon.com/API/docs/en-us/release-notes/index", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Amazon Advertising API Licence Agreement, last updated 1 June 2024, names Amazon.com Services LLC as the contracting party where the elected country is the United States. Other countries have other Amazon contracting parties.", "The API answers at advertising-api.amazon.com, advertising-api-eu.amazon.com and advertising-api-fe.amazon.com, and the MCP server at advertising-ai.amazon.com.", "www.amazon.com/.well-known/security.txt names the Amazon Vulnerability Research Program on HackerOne and carries no Expires field. advertising.amazon.com/.well-known/security.txt returns 404.", "RDAP for amazon.com gives a registration date of 1994-11-01.", "The documentation footer links the Amazon.com Privacy Notice, last updated 30 June 2026." ], "score": 94 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.json", "live": { "slug": "amazon-ads-api", "probe": { "target": "https://advertising-api.amazon.com", "method": "get", "lastAt": "2026-10-08T18:20:23.947030107Z", "lastOk": true, "lastStatus": 400, "lastMs": 118, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 123, "p95ms24h": 229, "samples24h": 33, "samples30d": 33, "days": [ { "date": "2026-10-08", "probes": 33, "ok": 33 } ] }, "vendorStatus": { "page": "https://status.ads.amazon.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-08T17:50:20.865650557Z" }, "githubStars": 180, "securityTxt": { "url": "https://amazon.com/.well-known/security.txt", "state": "valid", "checkedAt": "2026-10-08T15:38:45.56973403Z" }, "pages": [ { "url": "https://advertising.amazon.com/API/docs/en-us/release-notes/index", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:14:58.33428128Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" }, { "url": "https://advertising.amazon.com/API/docs/license-agreement", "kind": "terms", "status": 200, "checkedAt": "2026-10-08T18:15:00.59395112Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" } ], "updatedAt": "2026-10-08T18:20:23.947030107Z" } }, "answer": "Google Ads API scores 76.4 (BB) on agent readiness against Amazon Ads API's 59 (C), and leads in 6 of 7 scored categories.", "b": { "slug": "google-ads-api", "name": "Google Ads API", "vendor": "Google", "vendorUrl": "https://developers.google.com/google-ads/api", "kind": "http-api", "category": "advertising", "summary": "Google's API for managing Google Ads accounts, campaigns, budgets, audiences, ads and performance reports over gRPC or REST, with OAuth 2.0 access. Google also publishes an open-source, read-only MCP server that runs Google Ads Query Language reports.", "url": "https://www.anchorterminal.com/tools/google-ads-api", "markdownUrl": "https://www.anchorterminal.com/tools/google-ads-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/google-ads-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/google-ads-api.json", "repo": "https://github.com/googleads/google-ads-python", "license": "Proprietary service under the Google Ads API terms. The client libraries and the google-ads-mcp server are Apache-2.0", "transports": [ "http", "stdio", "streamable-http" ], "remoteUrl": "https://googleads.googleapis.com", "packages": [ { "registry": "pypi", "name": "google-ads" } ], "auth": "oauth", "authNotes": "OAuth 2.0 access token as a Bearer header, with the single scope https://www.googleapis.com/auth/adwords, from a user flow or a service account added to the Google Ads account. The Google Cloud project that owns the credentials carries the access level. Test is granted on enabling the API, Explorer and Basic by application in the Cloud console (Basic after brand verification), and Standard by a manual audit of about 10 business days. Developer tokens were sunset on 9 September 2026. Calls through a manager account also need the `login-customer-id` header. New refresh tokens need 2-step verification.", "pricing": "free", "pricingNotes": "No charge for API calls was found. Advertising spend is billed to the Google Ads account, and the terms allow fees for policy non-compliance. A new Cloud project gets Test access on enabling the API, and test accounts have no billing and serve no ads, so development needs no contract or card. Daily operations are capped at 2,880 (Explorer) or 15,000 (Basic) on production accounts.", "priceSummary": "Free", "where": "both", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the developer documentation or the API terms (checked 2026-10-08).", "endpoints": [] }, "toolCount": 3, "popularity": { "githubStars": 753, "npmWeekly": null, "pypiWeekly": 3147170, "asOf": "2026-10-08" }, "docsUrl": "https://developers.google.com/google-ads/api/docs/get-started/introduction", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "hosted", "official", "free-tier", "mcp", "oauth", "python", "java", "enterprise", "status-page", "sandbox" ], "lastRelease": "2026-09-23", "graded": true, "anchor": { "graded": true, "score": 76.4, "grade": "BB", "agentReady": true, "rank": 31, "ranked": true, "rankOf": 629, "categoryRank": 1, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 87, "maintenance": 87, "payments": 40, "reliability": 82, "schema": 84, "security": 71, "transparency": 82 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Test accounts are free and need no approval, and `validate_only` checks a change without running it. Production access needs a Google Cloud project approved at Explorer level or above and a person to set up OAuth. One OAuth scope covers both reads and writes. The official MCP server is read-only, self-hosted and at version 0.0.4.", "bestFor": "It suits an agent that reports on or manages Google Ads accounts for an advertiser or agency that can get a Cloud project approved.", "strengths": [ "`validate_only` on mutate requests validates a change without executing it, and mutates are atomic unless `partial_failure` is set", "Test accounts serve no ads and have no billing, and a new Cloud project gets Test access when the API is enabled", "No incident on Google Ads or the Google Ads API in the Ads Status Dashboard feed from 24 October 2025 to 3 October 2026", "Published sunset timetable, with each major version live for about 12 months and at most two upgrades a year", "`change_event` reports who changed what, the client type and old and new values for the past 30 days" ], "weaknesses": [ "One OAuth scope, `adwords`, covers reading, editing, creating and deleting. Read-only access depends on the Google Ads user role", "Production accounts need Explorer access (2,880 operations a day) or higher. Basic needs brand verification and Standard a manual audit of about 10 business days", "The per-second rate limit has no published number, since it's a token bucket that varies with server load", "No idempotency keys were found in the reviewed documentation", "The official MCP server is read-only, self-hosted and at v0.0.4, and it isn't in the official MCP registry" ], "agentNotes": [ "Send `validateOnly: true` on a mutate first. It returns errors without making the change. Batch jobs don't support it", "Create campaigns with status PAUSED and enable them in a separate step, since an enabled campaign with a budget can spend", "Send `login-customer-id` (digits only, no hyphens) when you reach a client account through a manager account", "A failed request still counts against the daily operation quota. Paging with a valid `next_page_token` doesn't", "Wait at least 12 hours between account budget changes on one account, and use the Data Manager API for new Customer Match or offline conversion work" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "BB", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 76.4 } ], "editorialScores": { "ergonomics": 87, "maintenance": 87, "payments": 40, "reliability": 82, "schema": 84, "security": 71, "transparency": 67 }, "provenanceScore": 96 }, "connect": { "install": "pip install google-ads", "http": "curl -i -X POST \\\n https://googleads.googleapis.com/v25/customers/CUSTOMER_ID/googleAds:searchStream \\\n -H \"Content-Type: application/json\" \\\n -H \"Authorization: Bearer ACCESS_TOKEN\" \\\n -H \"login-customer-id: LOGIN_CUSTOMER_ID\" \\\n --data-binary \"@query.json\"", "config": { "mcpServers": { "google-ads-mcp": { "args": [ "run", "--spec", "git+https://github.com/googleads/google-ads-mcp.git", "google-ads-mcp" ], "command": "pipx", "env": { "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/credentials.json", "GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID" } } } } }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/google-ads-api" }, "sameCompany": [ "gemini-api", "gemini-embedding", "vertex-ai-tuning", "google-model-armor", "google-imagen", "google-veo", "google-lyria", "google-speech-to-text", "google-adk", "google-secret-manager", "google-weather-api", "chrome-devtools-mcp", "google-maps-platform", "google-cloud-translation", "google-calendar-api", "google-drive-api", "gemini-cli", "google-sheets-api", "gmail-api" ], "area": "communication", "provenance": { "legalEntity": "Google LLC", "domain": "google.com", "domainRegistered": "1997-09-15", "domainNote": "The endpoint is on googleapis.com, Google's API domain. google.com was registered in 1997.", "endpointOnVendorDomain": true, "terms": "https://developers.google.com/google-ads/api/terms", "privacy": "https://policies.google.com/privacy", "statusPage": "https://ads.google.com/status/publisher/", "changelog": "https://developers.google.com/google-ads/api/docs/release-notes", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Google Ads API terms name Google LLC for most countries, Google Ireland Limited for EMEA and Google Asia Pacific Pte. Ltd. for APAC.", "The terms page says it was last updated on 21 February 2019 and still defines the developer token, which Google sunset on 9 September 2026.", "RDAP for google.com gives a registration date of 1997-09-15.", "www.google.com/.well-known/security.txt expires on 1 April 2030 and names g.co/vulnz, security@google.com and the vulnerability reward programme.", "Google publishes a discovery document for the REST interface and protocol buffer definitions for gRPC, not an OpenAPI spec." ], "score": 96 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/google-ads-api.json", "live": { "slug": "google-ads-api", "probe": { "target": "https://googleads.googleapis.com", "method": "get", "lastAt": "2026-10-08T18:20:30.798433744Z", "lastOk": true, "lastStatus": 404, "lastMs": 44, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 43, "p95ms24h": 97, "samples24h": 33, "samples30d": 33, "days": [ { "date": "2026-10-08", "probes": 33, "ok": 33 } ] }, "vendorStatus": { "page": "https://ads.google.com/status/publisher", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-08T17:50:43.370819693Z" }, "versions": [ { "registry": "github", "name": "googleads/google-ads-python", "version": "33.0.0", "released": "2026-09-23", "seenAt": "2026-10-08T16:13:37.184328114Z" }, { "registry": "pypi", "name": "google-ads", "version": "33.0.0", "released": "2026-09-23", "seenAt": "2026-10-08T16:13:37.03050822Z" } ], "githubStars": 753, "pypiWeekly": 3147170, "securityTxt": { "url": "https://google.com/.well-known/security.txt", "state": "valid", "expires": "2030-04-01T00:00:00z", "checkedAt": "2026-10-08T15:38:39.75078566Z" }, "pages": [ { "url": "https://developers.google.com/google-ads/api/docs/release-notes", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:17:38.977243791Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "dc6ee6118a62" }, { "url": "https://developers.google.com/google-ads/api/terms", "kind": "terms", "status": 200, "checkedAt": "2026-10-08T18:17:41.93239623Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "b2c89bed13ba" } ], "updatedAt": "2026-10-08T18:20:30.798433744Z" } }, "facts": [ { "a": "HTTP API", "b": "HTTP API", "name": "Kind" }, { "a": "Amazon", "b": "Google", "name": "Vendor" }, { "a": "https://advertising-api.amazon.com", "b": "https://googleads.googleapis.com", "name": "Hosted endpoint" }, { "a": "HTTP", "b": "HTTP, stdio, Streamable HTTP", "name": "Transports" }, { "a": "OAuth", "b": "OAuth", "name": "Auth" }, { "a": "Free", "b": "Free", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0", "b": "Proprietary service under the Google Ads API terms. The client libraries and the google-ads-mcp server are Apache-2.0", "name": "Licence" }, { "a": "none", "b": "3", "name": "Tools exposed" }, { "a": "no", "b": "no", "name": "Read-only variant documented" }, { "a": "no", "b": "no", "name": "llms.txt" }, { "a": "2026-10-05", "b": "2026-09-23", "name": "Last release" }, { "a": "couldn't be read", "b": "2019-02-21", "name": "Terms last updated" }, { "a": "2026-06-30", "b": "2026-10-01", "name": "Privacy policy last updated" }, { "a": "yes", "b": "yes", "name": "Customer content may train models" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms restrict automated access" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms restrict benchmarking" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms or service can change without notice" }, { "a": "couldn't be read", "b": "yes", "name": "Arbitration or class-action waiver" }, { "a": "none", "b": "753 stars, 3.1M PyPI/wk", "name": "Popularity" } ], "faq": [ { "answer": "Google Ads API scores 76.4 (BB) on agent readiness against Amazon Ads API's 59 (C), and leads in 6 of 7 scored categories.", "question": "Which is better for AI agents, Amazon Ads API or Google Ads API?" }, { "answer": "Both use an OAuth sign-in.", "question": "Do Amazon Ads API and Google Ads API need an API key?" }, { "answer": "Yes. Amazon Ads API has a hosted endpoint at https://advertising-api.amazon.com and Google Ads API at https://googleads.googleapis.com.", "question": "Can an agent call Amazon Ads API and Google Ads API without installing anything?" } ], "goodFor": [ { "aheadOn": null, "also": null, "goodFor": "Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.", "slug": "amazon-ads-api", "watchFor": "Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser" }, { "aheadOn": [ "Reliability, 82 against 45", "Schema \u0026 documentation, 84 against 76", "Agent ergonomics, 87 against 62", "Security \u0026 auth, 71 against 60", "Maintenance \u0026 community, 87 against 65", "Transparency \u0026 trust, 82 against 73" ], "also": [ "Agent-ready, a grade of BB or better", "Runs on your own machine" ], "goodFor": "It suits an agent that reports on or manages Google Ads accounts for an advertiser or agency that can get a Cloud project approved.", "slug": "google-ads-api", "watchFor": "One OAuth scope, `adwords`, covers reading, editing, creating and deleting. Read-only access depends on the Google Ads user role" } ], "job": { "capability": "ads.reporting", "name": "Ads reporting" }, "others": [ { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.json", "title": "Amazon Ads API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.json", "title": "Amazon Ads API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.json", "title": "Amazon Ads API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-linkedin-marketing-api.json", "title": "Google Ads API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api.json", "title": "Google Ads API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api.json", "title": "Google Ads API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api" } ], "scores": [ { "amazon-ads-api": 45, "by": 37, "edge": "google-ads-api", "google-ads-api": 82, "key": "reliability", "name": "Reliability", "weight": 16 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "amazon-ads-api": 76, "by": 8, "edge": "google-ads-api", "google-ads-api": 84, "key": "schema", "name": "Schema \u0026 documentation", "weight": 13 }, { "amazon-ads-api": 62, "by": 25, "edge": "google-ads-api", "google-ads-api": 87, "key": "ergonomics", "name": "Agent ergonomics", "weight": 13 }, { "amazon-ads-api": 60, "by": 11, "edge": "google-ads-api", "google-ads-api": 71, "key": "security", "name": "Security \u0026 auth", "weight": 14 }, { "amazon-ads-api": 40, "by": 0, "edge": "", "google-ads-api": 40, "key": "payments", "name": "Payments \u0026 pricing", "weight": 10 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "amazon-ads-api": 65, "by": 22, "edge": "google-ads-api", "google-ads-api": 87, "key": "maintenance", "name": "Maintenance \u0026 community", "weight": 7 }, { "amazon-ads-api": 73, "by": 9, "edge": "google-ads-api", "google-ads-api": 82, "key": "transparency", "name": "Transparency \u0026 trust", "weight": 7 } ], "summary": "Google Ads API scores 76.4 (BB) on agent readiness against Amazon Ads API's 59 (C), and leads in 6 of 7 scored categories. Both do ads reporting.", "verdicts": { "amazon-ads-api": "Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.", "google-ads-api": "Test accounts are free and need no approval, and `validate_only` checks a change without running it. Production access needs a Google Cloud project approved at Explorer level or above and a person to set up OAuth. One OAuth scope covers both reads and writes. The official MCP server is read-only, self-hosted and at version 0.0.4." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api", "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.md", "slim": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.min.md" }, "markdown": "Google Ads API scores 76.4 (BB) on agent readiness against Amazon Ads API's 59 (C), and leads in 6 of 7 scored categories. Both do ads reporting.\n\n- Amazon Ads API: grade C, 59/100, rank #388 of 629. Markdown https://www.anchorterminal.com/tools/amazon-ads-api.md · JSON https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json\n- Google Ads API: grade BB, 76.4/100, rank #31 of 629. Markdown https://www.anchorterminal.com/tools/google-ads-api.md · JSON https://www.anchorterminal.com/api/v1/tools/google-ads-api.json\n\n## Which one, for what\n\n### Amazon Ads API (C)\n\nGood for: Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.\n\nWatch for: Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser\n\n### Google Ads API (BB)\n\nGood for: It suits an agent that reports on or manages Google Ads accounts for an advertiser or agency that can get a Cloud project approved.\n\nAhead on:\n- Reliability, 82 against 45\n- Schema \u0026 documentation, 84 against 76\n- Agent ergonomics, 87 against 62\n- Security \u0026 auth, 71 against 60\n- Maintenance \u0026 community, 87 against 65\n- Transparency \u0026 trust, 82 against 73\n\nAlso in its favour:\n- Agent-ready, a grade of BB or better\n- Runs on your own machine\n\nWatch for: One OAuth scope, `adwords`, covers reading, editing, creating and deleting. Read-only access depends on the Google Ads user role\n\n\n## Score by category\n\n| Category | Weight | Amazon Ads API | Google Ads API | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 45 | 82 | Google Ads API +37 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 76 | 84 | Google Ads API +8 |\n| Agent ergonomics | 13% (16.2 this run) | 62 | 87 | Google Ads API +25 |\n| Security \u0026 auth | 14% (17.5 this run) | 60 | 71 | Google Ads API +11 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 40 | 40 | even |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 65 | 87 | Google Ads API +22 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 73 | 82 | Google Ads API +9 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **59 · C** | **76.4 · BB** | |\n\n## Facts side by side\n\n| Fact | Amazon Ads API | Google Ads API |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | Amazon | Google |\n| Hosted endpoint | `https://advertising-api.amazon.com` | `https://googleads.googleapis.com` |\n| Transports | HTTP | HTTP, stdio, Streamable HTTP |\n| Auth | OAuth | OAuth |\n| Pricing | Free | Free |\n| x402 | no | no |\n| Licence | Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0 | Proprietary service under the Google Ads API terms. The client libraries and the google-ads-mcp server are Apache-2.0 |\n| Tools exposed | none | 3 |\n| Read-only variant documented | no | no |\n| llms.txt | no | no |\n| Last release | 2026-10-05 | 2026-09-23 |\n| Terms last updated | couldn't be read | 2019-02-21 |\n| Privacy policy last updated | 2026-06-30 | 2026-10-01 |\n| Customer content may train models | yes | yes |\n| Terms restrict automated access | couldn't be read | not found in the text |\n| Terms restrict benchmarking | couldn't be read | not found in the text |\n| Terms or service can change without notice | couldn't be read | not found in the text |\n| Arbitration or class-action waiver | couldn't be read | yes |\n| Popularity | none | 753 stars, 3.1M PyPI/wk |\n\n## Verdicts\n\n**Amazon Ads API.** Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.\n\n**Google Ads API.** Test accounts are free and need no approval, and `validate_only` checks a change without running it. Production access needs a Google Cloud project approved at Explorer level or above and a person to set up OAuth. One OAuth scope covers both reads and writes. The official MCP server is read-only, self-hosted and at version 0.0.4.\n\n## Before you call either\n\n### Amazon Ads API\n\n1. Send Amazon-Advertising-API-ClientId and a Bearer access token on every call, and Amazon-Advertising-API-Scope with a profile ID from GET /v2/profiles on most\n2. Call the host for the advertiser's region. advertising-api.amazon.com is North America, advertising-api-eu Europe and advertising-api-fe Far East\n3. Refresh the access token every 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent\n4. On 429, wait the Retry-After seconds and back off exponentially. Request an export instead of listing every entity\n5. Rehearse writes in a test account, or create campaigns in the PAUSED state, before anything can spend\n6. For MCP, prefer https://advertising-ai.amazon.com/mcp/lite and disable delete tools in the client configuration\n\n### Google Ads API\n\n1. Send `validateOnly: true` on a mutate first. It returns errors without making the change. Batch jobs don't support it\n2. Create campaigns with status PAUSED and enable them in a separate step, since an enabled campaign with a budget can spend\n3. Send `login-customer-id` (digits only, no hyphens) when you reach a client account through a manager account\n4. A failed request still counts against the daily operation quota. Paging with a valid `next_page_token` doesn't\n5. Wait at least 12 hours between account budget changes on one account, and use the Data Manager API for new Customer Match or offline conversion work\n\n## Questions\n\n### Which is better for AI agents, Amazon Ads API or Google Ads API?\n\nGoogle Ads API scores 76.4 (BB) on agent readiness against Amazon Ads API's 59 (C), and leads in 6 of 7 scored categories.\n\n### Do Amazon Ads API and Google Ads API need an API key?\n\nBoth use an OAuth sign-in.\n\n### Can an agent call Amazon Ads API and Google Ads API without installing anything?\n\nYes. Amazon Ads API has a hosted endpoint at https://advertising-api.amazon.com and Google Ads API at https://googleads.googleapis.com.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.json, and with the fewest tokens: https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"amazon-ads-api\", \"b\": \"google-ads-api\"}`. From a terminal: `anchor compare amazon-ads-api google-ads-api`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json and https://www.anchorterminal.com/api/v1/tools/google-ads-api.json\n\n## Other comparisons with Amazon Ads API or Google Ads API\n\n- [Amazon Ads API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.md)\n- [Amazon Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.md)\n- [Amazon Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.md)\n- [Google Ads API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/google-ads-api-vs-linkedin-marketing-api.md)\n- [Google Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/google-ads-api-vs-meta-marketing-api.md)\n- [Google Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/google-ads-api-vs-microsoft-advertising-api.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-08", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "Amazon Ads API vs Google Ads API", "url": "" } ], "description": "Google Ads API scores 76.4 (BB) on agent readiness against Amazon Ads API's 59 (C), and leads in 6 of 7 scored categories. Both do ads reporting. Category scores, facts, verdicts and agent notes side by side.", "facts": [ "Amazon Ads API C 59", "Google Ads API BB 76.4", "scores" ], "h1": "Amazon Ads API vs Google Ads API", "image": "https://www.anchorterminal.com/assets/og/compare-amazon-ads-api-vs-google-ads-api.png", "path": "/compare/amazon-ads-api-vs-google-ads-api", "published": "2026-10-01", "section": "tools", "title": "Amazon Ads API vs Google Ads API for AI agents, C 59 vs BB 76.4", "toc": null, "updated": "2026-10-08", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api" }, "tokens": { "markdown": 2100, "slim": 730 }, "version": 1 }