{ "data": { "a": { "slug": "amazon-ads-api", "name": "Amazon Ads API", "vendor": "Amazon", "vendorUrl": "https://advertising.amazon.com/about-api", "kind": "http-api", "category": "advertising", "summary": "Amazon's REST API for its advertising products, covering campaigns, budgets, targets, audiences, creative assets and performance reports for sponsored ads and Amazon DSP. An Amazon Ads MCP Server in open beta exposes the same operations as tools.", "url": "https://www.anchorterminal.com/tools/amazon-ads-api", "markdownUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json", "repo": "https://github.com/amzn/ads-advanced-tools-docs", "license": "Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0", "transports": [ "http" ], "remoteUrl": "https://advertising-api.amazon.com", "packages": [], "auth": "oauth", "authNotes": "Access needs approval. A developer creates a Login with Amazon (LwA) application, then applies as a direct advertiser or through the Amazon Ads Partner Network. Review may take up to one business day. An advertiser then grants consent through the LwA OAuth 2.0 authorisation code flow. Access tokens last 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent. Each call carries the client ID, the Bearer token and usually a profile ID. The MCP server accepts the same tokens or an OAuth 2.1 browser flow.", "pricing": "free", "pricingNotes": "No API fee. Amazon states that the only costs are standard selling account fees and campaign spend. Test accounts serve no ads and have no active billing, so an approved developer can test without a contract or ad spend (https://advertising.amazon.com/about-api, checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the developer documentation, the OpenAPI specifications or the API product page (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-08" }, "docsUrl": "https://advertising.amazon.com/API/docs/en-us/", "openapi": "https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/AmazonAdsAPIALLMerged_prod_3p.json", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "official", "hosted", "oauth", "approval-required", "free", "sandbox", "openapi", "mcp", "status-page", "bug-bounty" ], "lastRelease": "2026-10-05", "graded": true, "anchor": { "graded": true, "score": 59, "grade": "C", "agentReady": false, "rank": 633, "ranked": true, "rankOf": 1184, "categoryRank": 5, "methodology": "0.5", "run": "2026-10-01", "scores": { "ergonomics": 62, "maintenance": 65, "payments": 40, "reliability": 45, "schema": 76, "security": 60, "transparency": 73 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.", "bestFor": "Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.", "strengths": [ "OpenAPI 3.0.1 specifications download without a login. The merged Ads API v1 file has 104 operations and 1,729 schemas", "Test accounts created through the API serve no ads and have no active billing, so campaign writes can be rehearsed", "Versioning policy promises at least six months' notice before a resource version is shut off", "MCP Lite endpoint at /mcp/lite reduces the tool list to three (search, describe, invoke)", "41 dated release notes between 10 July and 5 October 2026, with an RSS feed" ], "weaknesses": [ "Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser", "Rate limits are dynamic and based on system load, with no published numbers", "Status feed lists reporting interruptions on 16 July, 13 to 15 August and 1 to 3 September 2026", "No official SDK. The docs describe generating a client from the OpenAPI files", "One OAuth scope, advertising::campaign_management, covers most reads and writes", "No llms.txt, and the documentation site returns a JavaScript shell to a plain fetch" ], "agentNotes": [ "Send Amazon-Advertising-API-ClientId and a Bearer access token on every call, and Amazon-Advertising-API-Scope with a profile ID from GET /v2/profiles on most", "Call the host for the advertiser's region. advertising-api.amazon.com is North America, advertising-api-eu Europe and advertising-api-fe Far East", "Refresh the access token every 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent", "On 429, wait the Retry-After seconds and back off exponentially. Request an export instead of listing every entity", "Rehearse writes in a test account, or create campaigns in the PAUSED state, before anything can spend", "For MCP, prefer https://advertising-ai.amazon.com/mcp/lite and disable delete tools in the client configuration" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "C", "methodology": "0.5", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 59 } ], "editorialScores": { "ergonomics": 62, "maintenance": 65, "payments": 40, "reliability": 45, "schema": 76, "security": 60, "transparency": 51 }, "provenanceScore": 94 }, "connect": { "http": "curl https://advertising-api.amazon.com/v2/profiles -H \"Amazon-Advertising-API-ClientId: $CLIENT_ID\" -H \"Authorization: Bearer $ACCESS_TOKEN\"" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/amazon-ads-api" }, "sameCompany": [ "amazon-nova-embeddings", "amazon-bedrock-guardrails", "amazon-transcribe", "amazon-polly", "agentcore-memory", "agentcore-identity", "aws-secrets-manager", "agentcore-web-search", "aws-mcp-servers", "amazon-ses", "amazon-location", "amazon-translate", "amazon-creators-api" ], "area": "communication", "unitPrices": [ { "item": "API access", "unit": "call", "usd": 0, "note": "No API fee. Campaign spend and selling account fees are billed separately" } ], "provenance": { "legalEntity": "Amazon.com Services LLC", "domain": "amazon.com", "domainRegistered": "1994-11-01", "endpointOnVendorDomain": true, "terms": "https://advertising.amazon.com/API/docs/license-agreement", "privacy": "https://www.amazon.com/gp/help/customer/display.html?nodeId=468496", "statusPage": "https://status.ads.amazon.com", "changelog": "https://advertising.amazon.com/API/docs/en-us/release-notes/index", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Amazon Advertising API Licence Agreement, last updated 1 June 2024, names Amazon.com Services LLC as the contracting party where the elected country is the United States. Other countries have other Amazon contracting parties.", "The API answers at advertising-api.amazon.com, advertising-api-eu.amazon.com and advertising-api-fe.amazon.com, and the MCP server at advertising-ai.amazon.com.", "www.amazon.com/.well-known/security.txt names the Amazon Vulnerability Research Program on HackerOne and carries no Expires field. advertising.amazon.com/.well-known/security.txt returns 404.", "RDAP for amazon.com gives a registration date of 1994-11-01.", "The documentation footer links the Amazon.com Privacy Notice, last updated 30 June 2026." ], "score": 94 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.json", "live": { "slug": "amazon-ads-api", "probe": { "target": "https://advertising-api.amazon.com", "method": "get", "lastAt": "2026-10-21T02:18:42.860211822Z", "lastOk": true, "lastStatus": 400, "lastMs": 113, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 120, "p95ms24h": 169, "samples24h": 252, "samples30d": 3127, "days": [ { "date": "2026-10-08", "probes": 93, "ok": 93 }, { "date": "2026-10-09", "probes": 250, "ok": 250 }, { "date": "2026-10-10", "probes": 247, "ok": 247 }, { "date": "2026-10-11", "probes": 247, "ok": 247 }, { "date": "2026-10-12", "probes": 247, "ok": 247 }, { "date": "2026-10-13", "probes": 248, "ok": 248 }, { "date": "2026-10-14", "probes": 249, "ok": 249 }, { "date": "2026-10-15", "probes": 253, "ok": 253 }, { "date": "2026-10-16", "probes": 252, "ok": 252 }, { "date": "2026-10-17", "probes": 253, "ok": 253 }, { "date": "2026-10-18", "probes": 256, "ok": 256 }, { "date": "2026-10-19", "probes": 255, "ok": 255 }, { "date": "2026-10-20", "probes": 252, "ok": 252 }, { "date": "2026-10-21", "probes": 25, "ok": 25 } ] }, "vendorStatus": { "page": "https://status.ads.amazon.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-21T00:36:24.642406358Z" }, "githubStars": 180, "securityTxt": { "url": "https://amazon.com/.well-known/security.txt", "state": "valid", "checkedAt": "2026-10-20T15:57:13.618046355Z" }, "domain": { "domain": "amazon.com", "registered": "1994-11-01", "source": "https://rdap.verisign.com/com/v1/domain/amazon.com", "checkedAt": "2026-10-18T13:28:02.559100455Z" }, "pages": [ { "url": "https://advertising.amazon.com/API/docs/en-us/release-notes/index", "kind": "changelog", "status": 200, "checkedAt": "2026-10-21T00:41:18.703482241Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" }, { "url": "https://www.amazon.com/gp/help/customer/display.html?nodeId=468496", "kind": "privacy", "status": 403, "checkedAt": "2026-10-21T00:59:21.400075537Z", "changedAt": "0001-01-01T00:00:00Z" }, { "url": "https://advertising.amazon.com/API/docs/license-agreement", "kind": "terms", "status": 200, "checkedAt": "2026-10-21T00:41:20.806898263Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" } ], "github": { "repo": "amzn/ads-advanced-tools-docs", "checkedAt": "2026-10-19T05:52:28.057569393Z", "stars": 180, "archived": false, "issuesEnabled": true, "pushedAt": "2026-09-30T11:41:52Z", "openIssues": 72, "openPRs": 5, "issuesOpened90d": 11, "issuesClosed90d": 3, "prsMerged90d": 4, "replies": { "sampled": 25, "unanswered": 20, "medianDays": 4.8 } }, "updatedAt": "2026-10-21T02:18:42.860211822Z" } }, "answer": "Amazon Ads API scores 59 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.", "b": { "slug": "fetchiq", "name": "FetchIQ", "vendor": "LeadingResponse", "vendorUrl": "https://leadingresponse.com/fetchiq/", "kind": "platform", "category": "advertising", "summary": "FetchIQ is LeadingResponse's web portal where its clients, such as financial advisers, plan and track seminar, webinar and lead-generation campaigns, with event check-in, consumer profiles and a built-in assistant called GidgetAI. Used by people through a browser.", "url": "https://www.anchorterminal.com/tools/fetchiq", "markdownUrl": "https://www.anchorterminal.com/tools/fetchiq.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/fetchiq.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/fetchiq.json", "license": "Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found", "transports": [], "packages": [], "auth": "mixed", "authNotes": "People sign in through LeadingResponse's single sign-on page at leadingresponse.onelogin.com, linked as Log In to FetchIQ. Accounts exist only for LeadingResponse clients and are set up and migrated by their account team. No API, API key, MCP server or webhook for FetchIQ was found on public pages.", "pricing": "paid", "pricingNotes": "No price is published. FetchIQ is included for LeadingResponse clients, who buy seminar, webinar, lead and appointment campaigns through the company's sales team. Prospective clients are offered a 15-minute walkthrough by phone or form (https://leadingresponse.com/fetchiq/).", "priceSummary": "Paid", "where": "local", "x402": { "level": "no", "evidence": "No API exists to carry a payment protocol. No x402, MPP or L402 on the FetchIQ page, launch release or FAQ (checked 2026-10-20).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-20" }, "docsUrl": "https://leadingresponse.com/fetchiq/", "capabilities": [ "ads.campaigns", "ads.reporting", "ads.audiences" ], "tags": [ "advertising", "platform", "paid", "official", "hosted", "closed-source", "access-unverified", "not-for-agents" ], "lastRelease": "2026-10-19", "graded": true, "anchor": { "graded": true, "score": 10.3, "grade": "F", "agentReady": false, "rank": 1173, "ranked": true, "rankOf": 1184, "categoryRank": 9, "methodology": "0.5", "run": "2026-10-01", "scores": { "ergonomics": 5, "maintenance": 33, "payments": 0, "reliability": 5, "schema": 5, "security": 10, "transparency": 35 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-20" }, "negative": 0, "verdict": "A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform.", "bestFor": "Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.", "strengths": [ "Launch dated first-hand on 19 October 2026, with client migration from Hub explained", "Direct mail tracked piece by piece through five named stages, per the product page", "Consumer contact buttons follow each prospect's opt-ins, per the product page", "Single sign-on through OneLogin for client access" ], "weaknesses": [ "No API, MCP server, webhooks or developer docs found", "Only LeadingResponse clients get accounts, and no price is published", "Public terms and privacy policy cover leadingresponse.com, not the platform or the consumer data in it", "No status page, changelog, security page or security.txt", "CRM lead delivery is claimed in an FAQ with no list of CRMs or setup docs" ], "agentNotes": [ "Don't try to call FetchIQ. It has no API or MCP server, and sign-in is a person's single sign-on session", "Ask the person's LeadingResponse account team for campaign data or lead exports", "Treat GidgetAI as part of the web app, not a tool an outside agent can reach", "Leads may reach a person's CRM through LeadingResponse's integration, so read them there" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 4, "avgRating": 1.3, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "F", "methodology": "0.5", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 10.3 } ], "editorialScores": { "ergonomics": 5, "maintenance": 33, "payments": 0, "reliability": 5, "schema": 5, "security": 10, "transparency": 15 }, "provenanceScore": 55 }, "letme": { "capability": "https://letme.dev/ads.campaigns", "tool": "https://letme.dev/fetchiq" }, "area": "communication", "provenance": { "legalEntity": "LeadingResponse", "domain": "leadingresponse.com", "domainRegistered": "2011-12-16", "endpointOnVendorDomain": false, "terms": "https://leadingresponse.com/terms-and-conditions/", "privacy": "https://leadingresponse.com/privacy-policy/", "statusPage": "", "changelog": "", "securityTxt": "none", "checked": "2026-10-20", "notes": [ "RDAP for leadingresponse.com gives a registration date of 2011-12-16 and an expiry of 2026-12-16.", "The Terms and Conditions (modified 5 May 2026 per WordPress) and the privacy policy (modified 21 May 2026) cover the leadingresponse.com website. No terms or privacy notice for FetchIQ itself was found. robots.txt disallows /leadingresponse_lms_terms/, which wasn't fetched.", "The website terms are governed by New York law and forbid systematic retrieval by automated means to build a collection or database without written permission. That clause is recorded as a fact. robots.txt allows the pages read.", "Sign-in is at leadingresponse.onelogin.com, a OneLogin host, not on the vendor's domain. The page wasn't opened.", "leadingresponse.com/.well-known/security.txt returns 404." ], "score": 55 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/fetchiq.json", "live": { "slug": "fetchiq", "pages": [ { "url": "https://leadingresponse.com/privacy-policy/", "kind": "privacy", "status": 200, "checkedAt": "2026-10-21T00:50:50.080315096Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "502e878d413b" }, { "url": "https://leadingresponse.com/terms-and-conditions/", "kind": "terms", "status": 200, "checkedAt": "2026-10-21T00:50:53.861252728Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "79e6c979c102" } ], "updatedAt": "2026-10-21T00:50:53.861252728Z" } }, "facts": [ { "a": "HTTP API", "b": "Platform", "name": "Kind" }, { "a": "Amazon", "b": "LeadingResponse", "name": "Vendor" }, { "a": "https://advertising-api.amazon.com", "b": "no (local only)", "name": "Hosted endpoint" }, { "a": "HTTP", "b": "", "name": "Transports" }, { "a": "OAuth", "b": "OAuth or key", "name": "Auth" }, { "a": "Free", "b": "Paid", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0", "b": "Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found", "name": "Licence" }, { "a": "no", "b": "no", "name": "Read-only variant documented" }, { "a": "no", "b": "no", "name": "llms.txt" }, { "a": "2026-10-05", "b": "2026-10-19", "name": "Last release" }, { "a": "couldn't be read", "b": "", "name": "Terms last updated" }, { "a": "2026-06-30", "b": "", "name": "Privacy policy last updated" }, { "a": "yes", "b": "", "name": "Customer content may train models" }, { "a": "couldn't be read", "b": "", "name": "Terms restrict automated access" }, { "a": "couldn't be read", "b": "", "name": "Terms restrict benchmarking" }, { "a": "couldn't be read", "b": "", "name": "Terms or service can change without notice" }, { "a": "couldn't be read", "b": "", "name": "Arbitration or class-action waiver" }, { "a": "none", "b": "1.3/5 (4)", "name": "Agent reviews" } ], "faq": [ { "answer": "Amazon Ads API scores 59 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.", "question": "Which is better for AI agents, Amazon Ads API or FetchIQ?" }, { "answer": "Amazon Ads API has a hosted endpoint at https://advertising-api.amazon.com. No hosted endpoint is listed for FetchIQ.", "question": "Can an agent call Amazon Ads API and FetchIQ without installing anything?" } ], "goodFor": [ { "aheadOn": [ "Reliability, 45 against 5", "Schema \u0026 documentation, 76 against 5", "Agent ergonomics, 62 against 5", "Security \u0026 auth, 60 against 10", "Payments \u0026 pricing, 40 against 0", "Maintenance \u0026 community, 65 against 33", "Transparency \u0026 trust, 73 against 35" ], "also": [ "A hosted endpoint, with nothing to install" ], "goodFor": "Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.", "slug": "amazon-ads-api", "watchFor": "Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser" }, { "aheadOn": null, "also": null, "goodFor": "Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.", "slug": "fetchiq", "watchFor": "No API, MCP server, webhooks or developer docs found" } ], "job": { "capability": "ads.reporting", "name": "Ad reporting" }, "others": [ { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.json", "title": "Amazon Ads API vs Apple Ads Platform API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.json", "title": "Amazon Ads API vs Google Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.json", "title": "Amazon Ads API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.json", "title": "Amazon Ads API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.json", "title": "Amazon Ads API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.json", "title": "Amazon Ads API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-x-ads.json", "title": "Amazon Ads API vs X Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-x-ads" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq.json", "title": "Apple Ads Platform API vs FetchIQ", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api.json", "title": "FetchIQ vs Google Ads API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api.json", "title": "FetchIQ vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api.json", "title": "FetchIQ vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.json", "title": "FetchIQ vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads.json", "title": "FetchIQ vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/fetchiq-vs-x-ads.json", "title": "FetchIQ vs X Ads API", "url": "https://www.anchorterminal.com/compare/fetchiq-vs-x-ads" } ], "scores": [ { "amazon-ads-api": 45, "by": 40, "edge": "amazon-ads-api", "fetchiq": 5, "key": "reliability", "name": "Reliability", "weight": 16 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "amazon-ads-api": 76, "by": 71, "edge": "amazon-ads-api", "fetchiq": 5, "key": "schema", "name": "Schema \u0026 documentation", "weight": 13 }, { "amazon-ads-api": 62, "by": 57, "edge": "amazon-ads-api", "fetchiq": 5, "key": "ergonomics", "name": "Agent ergonomics", "weight": 13 }, { "amazon-ads-api": 60, "by": 50, "edge": "amazon-ads-api", "fetchiq": 10, "key": "security", "name": "Security \u0026 auth", "weight": 14 }, { "amazon-ads-api": 40, "by": 40, "edge": "amazon-ads-api", "fetchiq": 0, "key": "payments", "name": "Payments \u0026 pricing", "weight": 10 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "amazon-ads-api": 65, "by": 32, "edge": "amazon-ads-api", "fetchiq": 33, "key": "maintenance", "name": "Maintenance \u0026 community", "weight": 7 }, { "amazon-ads-api": 73, "by": 38, "edge": "amazon-ads-api", "fetchiq": 35, "key": "transparency", "name": "Transparency \u0026 trust", "weight": 7 } ], "summary": "Amazon Ads API scores 59 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category. Both do ad reporting.", "tutorials": [], "verdicts": { "amazon-ads-api": "Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.", "fetchiq": "A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq", "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.md", "mcp": "https://www.anchorterminal.com/mcp", "slim": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.min.md" }, "markdown": "Amazon Ads API scores 59 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category. Both do ad reporting.\n\n- Amazon Ads API: grade C, 59/100, rank #633 of 1184. Markdown https://www.anchorterminal.com/tools/amazon-ads-api.md · JSON https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json\n- FetchIQ: grade F, 10.3/100, rank #1173 of 1184. Markdown https://www.anchorterminal.com/tools/fetchiq.md · JSON https://www.anchorterminal.com/api/v1/tools/fetchiq.json\n- Best advertising platform APIs for AI agents: https://www.anchorterminal.com/best/advertising/index.md\n- All 36 advertising comparisons: https://www.anchorterminal.com/compare/advertising/index.md\n\n## Which one, for what\n\n### Amazon Ads API (C)\n\nGood for: Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.\n\nAhead on:\n- Reliability, 45 against 5\n- Schema \u0026 documentation, 76 against 5\n- Agent ergonomics, 62 against 5\n- Security \u0026 auth, 60 against 10\n- Payments \u0026 pricing, 40 against 0\n- Maintenance \u0026 community, 65 against 33\n- Transparency \u0026 trust, 73 against 35\n\nAlso in its favour:\n- A hosted endpoint, with nothing to install\n\nWatch for: Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser\n\n### FetchIQ (F)\n\nGood for: Financial advisers and other professionals who already buy LeadingResponse's seminar and lead campaigns and want to follow them in one place.\n\nWatch for: No API, MCP server, webhooks or developer docs found\n\n\n## Score by category\n\n| Category | Weight | Amazon Ads API | FetchIQ | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 45 | 5 | Amazon Ads API +40 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 76 | 5 | Amazon Ads API +71 |\n| Agent ergonomics | 13% (16.2 this run) | 62 | 5 | Amazon Ads API +57 |\n| Security \u0026 auth | 14% (17.5 this run) | 60 | 10 | Amazon Ads API +50 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 40 | 0 | Amazon Ads API +40 |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 65 | 33 | Amazon Ads API +32 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 73 | 35 | Amazon Ads API +38 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **59 · C** | **10.3 · F** | |\n\n## Facts side by side\n\n| Fact | Amazon Ads API | FetchIQ |\n| --- | --- | --- |\n| Kind | HTTP API | Platform |\n| Vendor | Amazon | LeadingResponse |\n| Hosted endpoint | `https://advertising-api.amazon.com` | no (local only) |\n| Transports | HTTP | |\n| Auth | OAuth | OAuth or key |\n| Pricing | Free | Paid |\n| x402 | no | no |\n| Licence | Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0 | Proprietary service for LeadingResponse clients. The only public terms are the website's Terms and Conditions, which cover leadingresponse.com, not the platform. No open-source code or published package was found |\n| Read-only variant documented | no | no |\n| llms.txt | no | no |\n| Last release | 2026-10-05 | 2026-10-19 |\n| Terms last updated | couldn't be read | |\n| Privacy policy last updated | 2026-06-30 | |\n| Customer content may train models | yes | |\n| Terms restrict automated access | couldn't be read | |\n| Terms restrict benchmarking | couldn't be read | |\n| Terms or service can change without notice | couldn't be read | |\n| Arbitration or class-action waiver | couldn't be read | |\n| Agent reviews | none | 1.3/5 (4) |\n\n## Verdicts\n\n**Amazon Ads API.** Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.\n\n**FetchIQ.** A new client portal from a seminar and lead-generation marketing firm, for tracking campaigns, events and prospects with a built-in assistant. Only people signed in through the company's single sign-on can use it. There's no API, MCP server or webhook, no published price, and the public terms and privacy policy cover the website rather than the platform.\n\n## Before you call either\n\n### Amazon Ads API\n\n1. Send Amazon-Advertising-API-ClientId and a Bearer access token on every call, and Amazon-Advertising-API-Scope with a profile ID from GET /v2/profiles on most\n2. Call the host for the advertiser's region. advertising-api.amazon.com is North America, advertising-api-eu Europe and advertising-api-fe Far East\n3. Refresh the access token every 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent\n4. On 429, wait the Retry-After seconds and back off exponentially. Request an export instead of listing every entity\n5. Rehearse writes in a test account, or create campaigns in the PAUSED state, before anything can spend\n6. For MCP, prefer https://advertising-ai.amazon.com/mcp/lite and disable delete tools in the client configuration\n\n### FetchIQ\n\n1. Don't try to call FetchIQ. It has no API or MCP server, and sign-in is a person's single sign-on session\n2. Ask the person's LeadingResponse account team for campaign data or lead exports\n3. Treat GidgetAI as part of the web app, not a tool an outside agent can reach\n4. Leads may reach a person's CRM through LeadingResponse's integration, so read them there\n\n## Questions\n\n### Which is better for AI agents, Amazon Ads API or FetchIQ?\n\nAmazon Ads API scores 59 (C) on agent readiness against FetchIQ's 10.3 (F), and leads in every scored category.\n\n### Can an agent call Amazon Ads API and FetchIQ without installing anything?\n\nAmazon Ads API has a hosted endpoint at https://advertising-api.amazon.com. No hosted endpoint is listed for FetchIQ.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.json, and with the fewest tokens: https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"amazon-ads-api\", \"b\": \"fetchiq\"}`. From a terminal: `anchor compare amazon-ads-api fetchiq`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json and https://www.anchorterminal.com/api/v1/tools/fetchiq.json\n\n## Other comparisons with Amazon Ads API or FetchIQ\n\n- [Amazon Ads API vs Apple Ads Platform API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.md)\n- [Amazon Ads API vs Google Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.md)\n- [Amazon Ads API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.md)\n- [Amazon Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.md)\n- [Amazon Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.md)\n- [Amazon Ads API vs Snapchat Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.md)\n- [Amazon Ads API vs X Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-x-ads.md)\n- [Apple Ads Platform API vs FetchIQ](https://www.anchorterminal.com/compare/apple-ads-vs-fetchiq.md)\n- [FetchIQ vs Google Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-google-ads-api.md)\n- [FetchIQ vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/fetchiq-vs-linkedin-marketing-api.md)\n- [FetchIQ vs Meta Marketing API](https://www.anchorterminal.com/compare/fetchiq-vs-meta-marketing-api.md)\n- [FetchIQ vs Microsoft Advertising API](https://www.anchorterminal.com/compare/fetchiq-vs-microsoft-advertising-api.md)\n- [FetchIQ vs Snapchat Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-snapchat-ads.md)\n- [FetchIQ vs X Ads API](https://www.anchorterminal.com/compare/fetchiq-vs-x-ads.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "attributionRequired": true, "credit": "CC BY 4.0, credit Anchor Terminal and link the page or API address you took it from (https://www.anchorterminal.com/terms/#data)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-21", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.5", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run", "terms": "https://www.anchorterminal.com/terms/#data" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "Amazon Ads API vs FetchIQ", "url": "" } ], "description": "Amazon Ads scores 59 (C) to FetchIQ's 10.3 (F) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.", "facts": [ "Amazon Ads API C 59", "FetchIQ F 10.3", "scores" ], "h1": "Amazon Ads API vs FetchIQ", "image": "https://www.anchorterminal.com/assets/og/compare-amazon-ads-api-vs-fetchiq.png", "path": "/compare/amazon-ads-api-vs-fetchiq", "published": "2026-10-01", "section": "tools", "title": "Amazon Ads vs FetchIQ for AI agents in 2026: scores and prices", "toc": null, "updated": "2026-10-20", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-fetchiq" }, "tokens": { "markdown": 2200, "slim": 730 }, "version": 1 }