{ "data": { "a": { "slug": "amazon-ads-api", "name": "Amazon Ads API", "vendor": "Amazon", "vendorUrl": "https://advertising.amazon.com/about-api", "kind": "http-api", "category": "advertising", "summary": "Amazon's REST API for its advertising products, covering campaigns, budgets, targets, audiences, creative assets and performance reports for sponsored ads and Amazon DSP. An Amazon Ads MCP Server in open beta exposes the same operations as tools.", "url": "https://www.anchorterminal.com/tools/amazon-ads-api", "markdownUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json", "repo": "https://github.com/amzn/ads-advanced-tools-docs", "license": "Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0", "transports": [ "http" ], "remoteUrl": "https://advertising-api.amazon.com", "packages": [], "auth": "oauth", "authNotes": "Access needs approval. A developer creates a Login with Amazon (LwA) application, then applies as a direct advertiser or through the Amazon Ads Partner Network. Review may take up to one business day. An advertiser then grants consent through the LwA OAuth 2.0 authorisation code flow. Access tokens last 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent. Each call carries the client ID, the Bearer token and usually a profile ID. The MCP server accepts the same tokens or an OAuth 2.1 browser flow.", "pricing": "free", "pricingNotes": "No API fee. Amazon states that the only costs are standard selling account fees and campaign spend. Test accounts serve no ads and have no active billing, so an approved developer can test without a contract or ad spend (https://advertising.amazon.com/about-api, checked 2026-10-08).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the developer documentation, the OpenAPI specifications or the API product page (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-08" }, "docsUrl": "https://advertising.amazon.com/API/docs/en-us/", "openapi": "https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/AmazonAdsAPIALLMerged_prod_3p.json", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.audiences", "ads.creatives" ], "tags": [ "official", "hosted", "oauth", "approval-required", "free", "sandbox", "openapi", "mcp", "status-page", "bug-bounty" ], "lastRelease": "2026-10-05", "graded": true, "anchor": { "graded": true, "score": 59, "grade": "C", "agentReady": false, "rank": 563, "ranked": true, "rankOf": 950, "categoryRank": 5, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 62, "maintenance": 65, "payments": 40, "reliability": 45, "schema": 76, "security": 60, "transparency": 73 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.", "bestFor": "Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.", "strengths": [ "OpenAPI 3.0.1 specifications download without a login. The merged Ads API v1 file has 104 operations and 1,729 schemas", "Test accounts created through the API serve no ads and have no active billing, so campaign writes can be rehearsed", "Versioning policy promises at least six months' notice before a resource version is shut off", "MCP Lite endpoint at /mcp/lite reduces the tool list to three (search, describe, invoke)", "41 dated release notes between 10 July and 5 October 2026, with an RSS feed" ], "weaknesses": [ "Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser", "Rate limits are dynamic and based on system load, with no published numbers", "Status feed lists reporting interruptions on 16 July, 13 to 15 August and 1 to 3 September 2026", "No official SDK. The docs describe generating a client from the OpenAPI files", "One OAuth scope, advertising::campaign_management, covers most reads and writes", "No llms.txt, and the documentation site returns a JavaScript shell to a plain fetch" ], "agentNotes": [ "Send Amazon-Advertising-API-ClientId and a Bearer access token on every call, and Amazon-Advertising-API-Scope with a profile ID from GET /v2/profiles on most", "Call the host for the advertiser's region. advertising-api.amazon.com is North America, advertising-api-eu Europe and advertising-api-fe Far East", "Refresh the access token every 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent", "On 429, wait the Retry-After seconds and back off exponentially. Request an export instead of listing every entity", "Rehearse writes in a test account, or create campaigns in the PAUSED state, before anything can spend", "For MCP, prefer https://advertising-ai.amazon.com/mcp/lite and disable delete tools in the client configuration" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "C", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 59 } ], "editorialScores": { "ergonomics": 62, "maintenance": 65, "payments": 40, "reliability": 45, "schema": 76, "security": 60, "transparency": 51 }, "provenanceScore": 94 }, "connect": { "http": "curl https://advertising-api.amazon.com/v2/profiles -H \"Amazon-Advertising-API-ClientId: $CLIENT_ID\" -H \"Authorization: Bearer $ACCESS_TOKEN\"" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/amazon-ads-api" }, "sameCompany": [ "amazon-nova-embeddings", "amazon-bedrock-guardrails", "amazon-transcribe", "amazon-polly", "agentcore-memory", "agentcore-identity", "aws-secrets-manager", "aws-mcp-servers", "amazon-ses", "amazon-location", "amazon-translate" ], "area": "communication", "unitPrices": [ { "item": "API access", "unit": "call", "usd": 0, "note": "No API fee. Campaign spend and selling account fees are billed separately" } ], "provenance": { "legalEntity": "Amazon.com Services LLC", "domain": "amazon.com", "domainRegistered": "1994-11-01", "endpointOnVendorDomain": true, "terms": "https://advertising.amazon.com/API/docs/license-agreement", "privacy": "https://www.amazon.com/gp/help/customer/display.html?nodeId=468496", "statusPage": "https://status.ads.amazon.com", "changelog": "https://advertising.amazon.com/API/docs/en-us/release-notes/index", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The Amazon Advertising API Licence Agreement, last updated 1 June 2024, names Amazon.com Services LLC as the contracting party where the elected country is the United States. Other countries have other Amazon contracting parties.", "The API answers at advertising-api.amazon.com, advertising-api-eu.amazon.com and advertising-api-fe.amazon.com, and the MCP server at advertising-ai.amazon.com.", "www.amazon.com/.well-known/security.txt names the Amazon Vulnerability Research Program on HackerOne and carries no Expires field. advertising.amazon.com/.well-known/security.txt returns 404.", "RDAP for amazon.com gives a registration date of 1994-11-01.", "The documentation footer links the Amazon.com Privacy Notice, last updated 30 June 2026." ], "score": 94 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/amazon-ads-api.json", "live": { "slug": "amazon-ads-api", "probe": { "target": "https://advertising-api.amazon.com", "method": "get", "lastAt": "2026-10-10T02:06:59.311139204Z", "lastOk": true, "lastStatus": 400, "lastMs": 141, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 122, "p95ms24h": 185, "samples24h": 250, "samples30d": 365, "days": [ { "date": "2026-10-08", "probes": 93, "ok": 93 }, { "date": "2026-10-09", "probes": 250, "ok": 250 }, { "date": "2026-10-10", "probes": 22, "ok": 22 } ] }, "vendorStatus": { "page": "https://status.ads.amazon.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-10T00:50:04.750729572Z" }, "githubStars": 180, "securityTxt": { "url": "https://amazon.com/.well-known/security.txt", "state": "valid", "checkedAt": "2026-10-09T15:39:50.439024529Z" }, "pages": [ { "url": "https://advertising.amazon.com/API/docs/en-us/release-notes/index", "kind": "changelog", "status": 200, "checkedAt": "2026-10-09T18:32:14.370275799Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" }, { "url": "https://www.amazon.com/gp/help/customer/display.html?nodeId=468496", "kind": "privacy", "status": 403, "checkedAt": "2026-10-09T18:47:59.108651458Z", "changedAt": "0001-01-01T00:00:00Z" }, { "url": "https://advertising.amazon.com/API/docs/license-agreement", "kind": "terms", "status": 200, "checkedAt": "2026-10-09T18:32:16.62866149Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" } ], "updatedAt": "2026-10-10T02:06:59.311139204Z" } }, "answer": "Amazon Ads API scores 59 (C) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 5 of 7 scored categories. Apple Ads Platform API leads on agent ergonomics and security \u0026 auth.", "b": { "slug": "apple-ads", "name": "Apple Ads Platform API", "vendor": "Apple", "vendorUrl": "https://ads.apple.com", "kind": "http-api", "category": "advertising", "summary": "Apple's Ads Platform API creates and manages App Store and Apple Maps campaigns, ad groups, keywords, ads, creatives and budgets, and returns performance reports. Agents call REST endpoints at api.ads.apple.com/v1 with an OAuth 2 client credentials token.", "url": "https://www.anchorterminal.com/tools/apple-ads", "markdownUrl": "https://www.anchorterminal.com/tools/apple-ads.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/apple-ads.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/apple-ads.json", "repo": "https://github.com/apple/apple-ads-platform-api-python", "license": "Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT", "transports": [ "http" ], "remoteUrl": "https://api.ads.apple.com/v1", "packages": [ { "registry": "npm", "name": "@apple/apple-ads-platform" }, { "registry": "pypi", "name": "apple-ads-platform" } ], "auth": "oauth", "authNotes": "Access is self-serve for an advertiser. An account administrator invites a user with an API role, and that user uploads a public key in the Apple Ads interface and signs a JWT client secret with the private key. The OAuth 2 client credentials grant at appleid.apple.com returns a one-hour bearer token with the single scope `searchadsorg`. The role (read and write, or read only, account-wide or for one campaign group) limits what calls can do. A third-party provider acting for advertisers registers an OAuth 2 application with Apple by email.", "pricing": "free", "pricingNotes": "No fee for API access is stated in the docs, the help article or the terms. Ad spend is billed per tap up to a maximum the advertiser sets, and no rates or minimum are published. Apple advertises a 100 USD credit for eligible new App Store advertisers. No sandbox or test account was found, and whether an account needs a payment method before API use was not established (checked 2026-10-09).", "priceSummary": "Free", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the Apple Ads Platform API documentation or the Apple Advertising Services Terms of Service (checked 2026-10-09).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-09" }, "docsUrl": "https://developer.apple.com/documentation/apple-ads-platform-api", "capabilities": [ "ads.reporting", "ads.campaigns", "ads.budgets", "ads.creatives" ], "tags": [ "hosted", "free", "oauth", "sdk", "audit-log", "bug-bounty", "closed-source", "self-serve" ], "lastRelease": "2026-08-14", "graded": true, "anchor": { "graded": true, "score": 53.8, "grade": "D", "agentReady": false, "rank": 699, "ranked": true, "rankOf": 950, "categoryRank": 7, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 69, "maintenance": 48, "payments": 20, "reliability": 35, "schema": 69, "security": 68, "transparency": 66 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-09" }, "negative": 0, "verdict": "Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface.", "bestFor": "An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.", "strengths": [ "Every response carries `RateLimit-Limit`, `RateLimit-Remaining` and `RateLimit-Reset` headers, and a 429 adds `Retry-After`, with a sample backoff client in the docs", "Apple maintains client libraries for Swift, Python, Java and Node.js under the MIT licence, generated from its OpenAPI document and handling the token cycle", "API roles include API Account Read Only and a campaign group API Read Only role, so a reporting agent needs no write access", "Each documentation page links a Markdown twin at the same address with `.md`", "Change history endpoints return audit summaries and change detail records for entities in an ad account" ], "weaknesses": [ "The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027", "No status page, incident history or SLA was found in the pages read, and the rate limit quota is given only in response headers", "The OpenAPI document the client libraries are generated from is not published, and developer.apple.com has no llms.txt", "No idempotency key, validate-only mode or test account was found. A PUT that includes an array replaces the whole array", "The terms let Apple use advertiser and campaign data to develop and train AI models, retain account data after use ends, and require written approval of any announcement about the services" ], "agentNotes": [ "Send `Authorization: Bearer {access_token}` and `X-AP-Context: adAccountId={adAccountId}` on every ad account call. Get the account id from `GET /v1/acls`", "Request a new access token every 3,600 seconds from `https://appleid.apple.com/auth/oauth2/token` with scope `searchadsorg`. The signed client secret lasts at most 180 days", "Read `RateLimit-Remaining` on each response. On a 429 wait the `Retry-After` seconds, then double the wait up to 16 seconds", "List and filter with POST to a `/query` endpoint, not GET with query parameters. Deleted entities return only when a filter asks for them", "On PUT send only the fields to change, and send the complete desired array for any array field. Create campaigns with `\"status\": \"PAUSED\"` before review" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "D", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 53.8 } ], "editorialScores": { "ergonomics": 69, "maintenance": 48, "payments": 20, "reliability": 35, "schema": 69, "security": 68, "transparency": 49 }, "provenanceScore": 83 }, "connect": { "install": "npm install @apple/apple-ads-platform", "http": "curl \"https://api.ads.apple.com/v1/acls\" \\\n -H \"Authorization: Bearer {access_token}\"" }, "letme": { "capability": "https://letme.dev/ads.reporting", "tool": "https://letme.dev/apple-ads" }, "sameCompany": [ "mlx-lm" ], "area": "communication", "provenance": { "legalEntity": "Apple Inc.", "domain": "apple.com", "domainRegistered": "1987-02-19", "endpointOnVendorDomain": true, "terms": "https://ads.apple.com/terms-of-service", "privacy": "https://www.apple.com/legal/privacy/", "statusPage": "", "changelog": "https://developer.apple.com/documentation/Apple-Ads-Platform-API/changelog-apple-ads-platform-api", "securityTxt": "valid", "checked": "2026-10-09", "notes": [ "The Apple Advertising Services Terms of Service (effective 28 July 2026) govern the advertising services. They do not mention the API, and no separate API terms were found.", "The contracting entity is Apple Inc. for ad content served in the United States and Apple Distribution International Ltd. for most other locations, with other entities for Canada, Latin America, Japan, Australia and New Zealand, Southeast Asia and mainland China (Countries and Regions Specific Terms, 1 May 2026).", "The terms cite Apple's Privacy Policy at www.apple.com/privacy. The policy page at www.apple.com/legal/privacy/ is drawn by script and its text did not reach our reader. The Apple Advertising and Privacy notice (11 May 2026) was read.", "API calls go to https://api.ads.apple.com/v1 and token requests to https://appleid.apple.com/auth/oauth2/token. The documentation is at developer.apple.com.", "www.apple.com/.well-known/security.txt has Contact, Acknowledgments, Policy and Expires (2027-10-06) lines.", "No status page for Apple Ads was linked from the pages read.", "RDAP gives a registration date of 1987-02-19 for apple.com." ], "score": 83 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/apple-ads.json", "live": { "slug": "apple-ads", "probe": { "target": "https://api.ads.apple.com/v1", "method": "get", "lastAt": "2026-10-10T02:07:00.315581287Z", "lastOk": false, "lastStatus": 503, "lastMs": 501, "lastNote": "server error", "authRequired": false, "uptime24h": 0, "uptime30d": 0, "p50ms24h": 0, "p95ms24h": 0, "samples24h": 107, "samples30d": 107, "days": [ { "date": "2026-10-09", "probes": 85, "ok": 0 }, { "date": "2026-10-10", "probes": 22, "ok": 0 } ], "outages": [ { "start": "2026-10-09T15:42:56.297965171Z", "end": "0001-01-01T00:00:00Z", "note": "HTTP 503 server error" } ] }, "versions": [ { "registry": "github", "name": "apple/apple-ads-platform-api-python", "version": "v1.109.0", "released": "2026-08-14", "seenAt": "2026-10-09T16:40:00.215659958Z" }, { "registry": "npm", "name": "@apple/apple-ads-platform", "version": "1.109.0", "seenAt": "2026-10-09T16:39:58.989527402Z" }, { "registry": "pypi", "name": "apple-ads-platform", "version": "1.109.0", "released": "2026-08-14", "seenAt": "2026-10-09T16:40:00.003963299Z" } ], "githubStars": 32, "npmWeekly": 6024, "pypiWeekly": 394, "pages": [ { "url": "https://developer.apple.com/documentation/Apple-Ads-Platform-API/changelog-apple-ads-platform-api", "kind": "changelog", "status": 200, "checkedAt": "2026-10-09T18:35:01.531863928Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e4a638dcba02" }, { "url": "https://www.apple.com/legal/privacy/", "kind": "privacy", "status": 200, "checkedAt": "2026-10-09T18:48:09.045163836Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "26c270f23c46" }, { "url": "https://ads.apple.com/terms-of-service", "kind": "terms", "status": 200, "checkedAt": "2026-10-09T18:32:14.161112367Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "6ab5918e07a0" } ], "updatedAt": "2026-10-10T02:07:00.315581287Z" } }, "facts": [ { "a": "HTTP API", "b": "HTTP API", "name": "Kind" }, { "a": "Amazon", "b": "Apple", "name": "Vendor" }, { "a": "https://advertising-api.amazon.com", "b": "https://api.ads.apple.com/v1", "name": "Hosted endpoint" }, { "a": "HTTP", "b": "HTTP", "name": "Transports" }, { "a": "OAuth", "b": "OAuth", "name": "Auth" }, { "a": "Free", "b": "Free", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0", "b": "Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT", "name": "Licence" }, { "a": "no", "b": "no", "name": "Read-only variant documented" }, { "a": "no", "b": "no", "name": "llms.txt" }, { "a": "2026-10-05", "b": "2026-08-14", "name": "Last release" }, { "a": "couldn't be read", "b": "no date given", "name": "Terms last updated" }, { "a": "2026-06-30", "b": "couldn't be read", "name": "Privacy policy last updated" }, { "a": "yes", "b": "yes", "name": "Customer content may train models" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms restrict automated access" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms restrict benchmarking" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Terms or service can change without notice" }, { "a": "couldn't be read", "b": "not found in the text", "name": "Arbitration or class-action waiver" } ], "faq": [ { "answer": "Amazon Ads API scores 59 (C) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 5 of 7 scored categories. Apple Ads Platform API leads on agent ergonomics and security \u0026 auth.", "question": "Which is better for AI agents, Amazon Ads API or Apple Ads Platform API?" }, { "answer": "Both use an OAuth sign-in.", "question": "Do Amazon Ads API and Apple Ads Platform API need an API key?" }, { "answer": "Yes. Amazon Ads API has a hosted endpoint at https://advertising-api.amazon.com and Apple Ads Platform API at https://api.ads.apple.com/v1.", "question": "Can an agent call Amazon Ads API and Apple Ads Platform API without installing anything?" } ], "goodFor": [ { "aheadOn": [ "Reliability, 45 against 35", "Schema \u0026 documentation, 76 against 69", "Payments \u0026 pricing, 40 against 20", "Maintenance \u0026 community, 65 against 48", "Transparency \u0026 trust, 73 against 66" ], "also": null, "goodFor": "Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.", "slug": "amazon-ads-api", "watchFor": "Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser" }, { "aheadOn": [ "Agent ergonomics, 69 against 62", "Security \u0026 auth, 68 against 60" ], "also": null, "goodFor": "An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.", "slug": "apple-ads", "watchFor": "The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027" } ], "job": { "capability": "ads.reporting", "name": "Ad reporting" }, "others": [ { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.json", "title": "Amazon Ads API vs Google Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.json", "title": "Amazon Ads API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.json", "title": "Amazon Ads API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.json", "title": "Amazon Ads API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.json", "title": "Amazon Ads API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-x-ads.json", "title": "Amazon Ads API vs X Ads API", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-x-ads" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.json", "title": "Apple Ads Platform API vs Google Ads API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api.json", "title": "Apple Ads Platform API vs LinkedIn Marketing APIs", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.json", "title": "Apple Ads Platform API vs Meta Marketing API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.json", "title": "Apple Ads Platform API vs Microsoft Advertising API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.json", "title": "Apple Ads Platform API vs Snapchat Ads API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads" }, { "json": "https://www.anchorterminal.com/compare/apple-ads-vs-x-ads.json", "title": "Apple Ads Platform API vs X Ads API", "url": "https://www.anchorterminal.com/compare/apple-ads-vs-x-ads" } ], "scores": [ { "amazon-ads-api": 45, "apple-ads": 35, "by": 10, "edge": "amazon-ads-api", "key": "reliability", "name": "Reliability", "weight": 16 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "amazon-ads-api": 76, "apple-ads": 69, "by": 7, "edge": "amazon-ads-api", "key": "schema", "name": "Schema \u0026 documentation", "weight": 13 }, { "amazon-ads-api": 62, "apple-ads": 69, "by": 7, "edge": "apple-ads", "key": "ergonomics", "name": "Agent ergonomics", "weight": 13 }, { "amazon-ads-api": 60, "apple-ads": 68, "by": 8, "edge": "apple-ads", "key": "security", "name": "Security \u0026 auth", "weight": 14 }, { "amazon-ads-api": 40, "apple-ads": 20, "by": 20, "edge": "amazon-ads-api", "key": "payments", "name": "Payments \u0026 pricing", "weight": 10 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "amazon-ads-api": 65, "apple-ads": 48, "by": 17, "edge": "amazon-ads-api", "key": "maintenance", "name": "Maintenance \u0026 community", "weight": 7 }, { "amazon-ads-api": 73, "apple-ads": 66, "by": 7, "edge": "amazon-ads-api", "key": "transparency", "name": "Transparency \u0026 trust", "weight": 7 } ], "summary": "Amazon Ads API scores 59 (C) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 5 of 7 scored categories. Apple Ads Platform API leads on agent ergonomics and security \u0026 auth. Both do ad reporting.", "verdicts": { "amazon-ads-api": "Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.", "apple-ads": "Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads", "json": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.md", "slim": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.min.md" }, "markdown": "Amazon Ads API scores 59 (C) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 5 of 7 scored categories. Apple Ads Platform API leads on agent ergonomics and security \u0026 auth. Both do ad reporting.\n\n- Amazon Ads API: grade C, 59/100, rank #563 of 950. Markdown https://www.anchorterminal.com/tools/amazon-ads-api.md · JSON https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json\n- Apple Ads Platform API: grade D, 53.8/100, rank #699 of 950. Markdown https://www.anchorterminal.com/tools/apple-ads.md · JSON https://www.anchorterminal.com/api/v1/tools/apple-ads.json\n- Best advertising platform APIs for AI agents: https://www.anchorterminal.com/best/advertising/index.md\n- All 28 advertising comparisons: https://www.anchorterminal.com/compare/advertising/index.md\n\n## Which one, for what\n\n### Amazon Ads API (C)\n\nGood for: Agents managing sponsored ads and Amazon DSP for an advertiser or agency that already has API approval, and teams that want a vendor-run MCP server.\n\nAhead on:\n- Reliability, 45 against 35\n- Schema \u0026 documentation, 76 against 69\n- Payments \u0026 pricing, 40 against 20\n- Maintenance \u0026 community, 65 against 48\n- Transparency \u0026 trust, 73 against 66\n\nWatch for: Access needs an approved application (review may take up to one business day) and an advertiser's consent in a browser\n\n### Apple Ads Platform API (D)\n\nGood for: An agent that manages or reports on App Store search campaigns, or Apple Maps campaigns, for an advertiser whose administrator can grant an API role.\n\nAhead on:\n- Agent ergonomics, 69 against 62\n- Security \u0026 auth, 68 against 60\n\nWatch for: The Platform API was first released in August 2026 and its changelog has one entry. The Campaign Management API 5 it replaces is sunset on 26 January 2027\n\n\n## Score by category\n\n| Category | Weight | Amazon Ads API | Apple Ads Platform API | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 45 | 35 | Amazon Ads API +10 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 76 | 69 | Amazon Ads API +7 |\n| Agent ergonomics | 13% (16.2 this run) | 62 | 69 | Apple Ads Platform API +7 |\n| Security \u0026 auth | 14% (17.5 this run) | 60 | 68 | Apple Ads Platform API +8 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 40 | 20 | Amazon Ads API +20 |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 65 | 48 | Amazon Ads API +17 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 73 | 66 | Amazon Ads API +7 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **59 · C** | **53.8 · D** | |\n\n## Facts side by side\n\n| Fact | Amazon Ads API | Apple Ads Platform API |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | Amazon | Apple |\n| Hosted endpoint | `https://advertising-api.amazon.com` | `https://api.ads.apple.com/v1` |\n| Transports | HTTP | HTTP |\n| Auth | OAuth | OAuth |\n| Pricing | Free | Free |\n| x402 | no | no |\n| Licence | Proprietary service under the Amazon Advertising API Licence Agreement. The Postman collections and samples in amzn/ads-advanced-tools-docs are MIT-0 | Proprietary service under the Apple Advertising Services Terms of Service. The client libraries are MIT |\n| Read-only variant documented | no | no |\n| llms.txt | no | no |\n| Last release | 2026-10-05 | 2026-08-14 |\n| Terms last updated | couldn't be read | no date given |\n| Privacy policy last updated | 2026-06-30 | couldn't be read |\n| Customer content may train models | yes | yes |\n| Terms restrict automated access | couldn't be read | not found in the text |\n| Terms restrict benchmarking | couldn't be read | not found in the text |\n| Terms or service can change without notice | couldn't be read | not found in the text |\n| Arbitration or class-action waiver | couldn't be read | not found in the text |\n\n## Verdicts\n\n**Amazon Ads API.** Public OpenAPI specifications, test accounts that serve no ads and a six-month shutoff notice policy support agent use. Access needs an approved application and an advertiser's OAuth consent, rate limits are dynamic with no published numbers, and the status feed shows three reporting disruptions since July 2026. The MCP server is in open beta.\n\n**Apple Ads Platform API.** Every response carries `RateLimit-*` headers and a 429 carries `Retry-After`, Apple maintains MIT client libraries in four languages, and read-only API roles exist. The API was first released in August 2026. No status page, SLA, published OpenAPI file, idempotency key or test account was found, and a person must create the credentials in the Apple Ads interface.\n\n## Before you call either\n\n### Amazon Ads API\n\n1. Send Amazon-Advertising-API-ClientId and a Bearer access token on every call, and Amazon-Advertising-API-Scope with a profile ID from GET /v2/profiles on most\n2. Call the host for the advertiser's region. advertising-api.amazon.com is North America, advertising-api-eu Europe and advertising-api-fe Far East\n3. Refresh the access token every 60 minutes. Refresh tokens issued from 30 July 2026 expire 365 days after consent\n4. On 429, wait the Retry-After seconds and back off exponentially. Request an export instead of listing every entity\n5. Rehearse writes in a test account, or create campaigns in the PAUSED state, before anything can spend\n6. For MCP, prefer https://advertising-ai.amazon.com/mcp/lite and disable delete tools in the client configuration\n\n### Apple Ads Platform API\n\n1. Send `Authorization: Bearer {access_token}` and `X-AP-Context: adAccountId={adAccountId}` on every ad account call. Get the account id from `GET /v1/acls`\n2. Request a new access token every 3,600 seconds from `https://appleid.apple.com/auth/oauth2/token` with scope `searchadsorg`. The signed client secret lasts at most 180 days\n3. Read `RateLimit-Remaining` on each response. On a 429 wait the `Retry-After` seconds, then double the wait up to 16 seconds\n4. List and filter with POST to a `/query` endpoint, not GET with query parameters. Deleted entities return only when a filter asks for them\n5. On PUT send only the fields to change, and send the complete desired array for any array field. Create campaigns with `\"status\": \"PAUSED\"` before review\n\n## Questions\n\n### Which is better for AI agents, Amazon Ads API or Apple Ads Platform API?\n\nAmazon Ads API scores 59 (C) on agent readiness against Apple Ads Platform API's 53.8 (D), and leads in 5 of 7 scored categories. Apple Ads Platform API leads on agent ergonomics and security \u0026 auth.\n\n### Do Amazon Ads API and Apple Ads Platform API need an API key?\n\nBoth use an OAuth sign-in.\n\n### Can an agent call Amazon Ads API and Apple Ads Platform API without installing anything?\n\nYes. Amazon Ads API has a hosted endpoint at https://advertising-api.amazon.com and Apple Ads Platform API at https://api.ads.apple.com/v1.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.json, and with the fewest tokens: https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"amazon-ads-api\", \"b\": \"apple-ads\"}`. From a terminal: `anchor compare amazon-ads-api apple-ads`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/amazon-ads-api.json and https://www.anchorterminal.com/api/v1/tools/apple-ads.json\n\n## Other comparisons with Amazon Ads API or Apple Ads Platform API\n\n- [Amazon Ads API vs Google Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-google-ads-api.md)\n- [Amazon Ads API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/amazon-ads-api-vs-linkedin-marketing-api.md)\n- [Amazon Ads API vs Meta Marketing API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-meta-marketing-api.md)\n- [Amazon Ads API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-microsoft-advertising-api.md)\n- [Amazon Ads API vs Snapchat Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-snapchat-ads.md)\n- [Amazon Ads API vs X Ads API](https://www.anchorterminal.com/compare/amazon-ads-api-vs-x-ads.md)\n- [Apple Ads Platform API vs Google Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-google-ads-api.md)\n- [Apple Ads Platform API vs LinkedIn Marketing APIs](https://www.anchorterminal.com/compare/apple-ads-vs-linkedin-marketing-api.md)\n- [Apple Ads Platform API vs Meta Marketing API](https://www.anchorterminal.com/compare/apple-ads-vs-meta-marketing-api.md)\n- [Apple Ads Platform API vs Microsoft Advertising API](https://www.anchorterminal.com/compare/apple-ads-vs-microsoft-advertising-api.md)\n- [Apple Ads Platform API vs Snapchat Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-snapchat-ads.md)\n- [Apple Ads Platform API vs X Ads API](https://www.anchorterminal.com/compare/apple-ads-vs-x-ads.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-10", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "Amazon Ads API vs Apple Ads Platform API", "url": "" } ], "description": "Amazon Ads scores 59 (C) to Apple Ads Platform's 53.8 (D) for ad reporting. Prices, MCP, x402, uptime and agent notes side by side.", "facts": [ "Amazon Ads API C 59", "Apple Ads Platform API D 53.8", "scores" ], "h1": "Amazon Ads API vs Apple Ads Platform API", "image": "https://www.anchorterminal.com/assets/og/compare-amazon-ads-api-vs-apple-ads.png", "path": "/compare/amazon-ads-api-vs-apple-ads", "published": "2026-10-01", "section": "tools", "title": "Amazon Ads vs Apple Ads Platform for AI agents (2026)", "toc": null, "updated": "2026-10-09", "url": "https://www.anchorterminal.com/compare/amazon-ads-api-vs-apple-ads" }, "tokens": { "markdown": 2400, "slim": 730 }, "version": 1 }