# ActiveCampaign vs Customer.io (slim)

> Customer.io scores 74.5 (BB) on agent readiness against ActiveCampaign's 50.5 (D), and leads in every scored category. Both do marketing profiles. Category scores, facts, verdicts and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/activecampaign-vs-customer-io.md (~2,050 tokens) · this version ~730 tokens · JSON https://www.anchorterminal.com/compare/activecampaign-vs-customer-io.json · canonical https://www.anchorterminal.com/compare/activecampaign-vs-customer-io
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-08

Customer.io scores 74.5 (BB) on agent readiness against ActiveCampaign's 50.5 (D), and leads in every scored category. Both do marketing profiles.

- ActiveCampaign: D 50.5, rank #590 of 722 · https://www.anchorterminal.com/tools/activecampaign.min.md
- Customer.io: BB 74.5, rank #61 of 722 · https://www.anchorterminal.com/tools/customer-io.min.md
- ActiveCampaign, good for Small and mid-sized teams already on ActiveCampaign that want an agent to maintain contacts, segments and campaign drafts and enrol contacts in automations.
- Customer.io, good for Product and lifecycle teams already on Customer.io who want an agent to build segments, draft automations and report on campaigns with sends held behind a separate scope. Ahead on Schema & documentation, 86 against 68; Agent ergonomics, 83 against 52; Security & auth, 79 against 33; Payments & pricing, 45 against 30; Maintenance & community, 80 against 35; Transparency & trust, 75 against 57. Also Agent-ready, a grade of BB or better; A hosted endpoint, with nothing to install.

| Category | ActiveCampaign | Customer.io |
| --- | --- | --- |
| Reliability (16%) | 67 | 70 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 68 | 86 |
| Agent ergonomics (13%) | 52 | 83 |
| Security & auth (14%) | 33 | 79 |
| Payments & pricing (10%) | 30 | 45 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 35 | 80 |
| Transparency & trust (7%) | 57 | 75 |

| Fact (where they differ) | ActiveCampaign | Customer.io |
| --- | --- | --- |
| Vendor | ActiveCampaign, LLC | Peaberry Software, Inc. d/b/a Customer.io |
| Hosted endpoint | no (local only) | `https://mcp.customer.io/mcp` |
| Price for marketing profiles | not published | $0.009 per record |
| Licence | Proprietary service under ActiveCampaign's terms of service and API licence agreement | Proprietary service under Customer.io's terms of service. The CLI is Apache 2.0 with the Commons Clause, and the Claude Code plugin is MIT |
| Tools exposed | 50 | 8 |
| Read-only variant documented | no | yes |
| Last release | 2026-09-02 | 2026-10-06 |
| Terms last updated | 2025-12-23 | 2026-08-01 |
| Privacy policy last updated | 2026-10-01 | 2026-08-01 |
| Customer content may train models | yes | not found in the text |
| Terms restrict automated access | yes | not found in the text |
| Terms restrict benchmarking | not found in the text | yes |
| Arbitration or class-action waiver | yes | not found in the text |
| Popularity | none | 5 stars, 751k npm/wk, 216k PyPI/wk |