# ActiveCampaign vs Braze

> Braze scores 61.2 (C) on agent readiness against ActiveCampaign's 50.5 (D), and leads in 4 of 7 scored categories. ActiveCampaign leads on payments & pricing. Both do marketing profiles. Category scores, facts, verdicts and agent notes side by side.

- Canonical: https://www.anchorterminal.com/compare/activecampaign-vs-braze
- Markdown: https://www.anchorterminal.com/compare/activecampaign-vs-braze.md (~2,050 tokens)
- Slim: https://www.anchorterminal.com/compare/activecampaign-vs-braze.min.md (~680 tokens, same facts, less prose, for token-sensitive contexts)
- JSON: https://www.anchorterminal.com/compare/activecampaign-vs-braze.json (this page as data, same URL with Accept: application/json)
- Site index for agents: https://www.anchorterminal.com/llms.txt (full text: https://www.anchorterminal.com/llms-full.txt)
- API: https://www.anchorterminal.com/api/v1/index.json
- Updated: 2026-10-08

Braze scores 61.2 (C) on agent readiness against ActiveCampaign's 50.5 (D), and leads in 4 of 7 scored categories. ActiveCampaign leads on payments & pricing. Both do marketing profiles.

- ActiveCampaign: grade D, 50.5/100, rank #516 of 629. Markdown https://www.anchorterminal.com/tools/activecampaign.md · JSON https://www.anchorterminal.com/api/v1/tools/activecampaign.json
- Braze: grade C, 61.2/100, rank #330 of 629. Markdown https://www.anchorterminal.com/tools/braze.md · JSON https://www.anchorterminal.com/api/v1/tools/braze.json

## Which one, for what

### ActiveCampaign (D)

Good for: Small and mid-sized teams already on ActiveCampaign that want an agent to maintain contacts, segments and campaign drafts and enrol contacts in automations.

Ahead on:
- Payments & pricing, 30 against 10

Also in its favour:
- Free to start without a card

Watch for: Three critical incidents on status.activecampaign.com between 27 July and 28 September 2026, one of about 24 hours 41 minutes on EU segmented campaigns

### Braze (C)

Good for: A company already on Braze that wants an agent to read campaign and Canvas results, manage catalogues and templates through MCP, or write profiles and trigger sends through REST.

Ahead on:
- Security & auth, 77 against 33
- Maintenance & community, 69 against 35
- Transparency & trust, 83 against 57

Also in its favour:
- A hosted endpoint, with nothing to install

Watch for: No public prices. Editions, monthly active users and Action Credits are sold by contract, and the pricing page says there is no free plan


## Score by category

| Category | Weight | ActiveCampaign | Braze | Edge |
| --- | --- | --- | --- | --- |
| Reliability | 16% (20 this run) | 67 | 70 | Braze +3 |
| Performance | 10%, pending | pending | pending | not scored in this run |
| Schema & documentation | 13% (16.2 this run) | 68 | 68 | even |
| Agent ergonomics | 13% (16.2 this run) | 52 | 50 | ActiveCampaign +2 |
| Security & auth | 14% (17.5 this run) | 33 | 77 | Braze +44 |
| Payments & pricing | 10% (12.5 this run) | 30 | 10 | ActiveCampaign +20 |
| Task success | 10%, pending | pending | pending | not scored in this run |
| Maintenance & community | 7% (8.8 this run) | 35 | 69 | Braze +34 |
| Transparency & trust | 7% (8.8 this run) | 57 | 83 | Braze +26 |
| Negative events | ≤15 | 0 | 0 | |
| **Total** | | **50.5 · D** | **61.2 · C** | |

## Facts side by side

| Fact | ActiveCampaign | Braze |
| --- | --- | --- |
| Kind | HTTP API | HTTP API |
| Vendor | ActiveCampaign, LLC | Braze, Inc. |
| Hosted endpoint | no (local only) | `https://mcp.braze.com/mcp` |
| Transports | HTTP, Streamable HTTP | HTTP, Streamable HTTP |
| Auth | OAuth or key | OAuth or key |
| Pricing | Paid | Paid |
| x402 | no | no |
| Licence | Proprietary service under ActiveCampaign's terms of service and API licence agreement | Proprietary service under Braze's Main Subscription Agreement. The deprecated local MCP server on PyPI is MIT |
| Tools exposed | 50 | 71 |
| Read-only variant documented | no | no |
| llms.txt | yes | yes |
| Last release | 2026-09-02 | 2026-09-17 |
| Terms last updated | 2025-12-23 | 2025-10-13 |
| Privacy policy last updated | 2026-10-01 | 2026-06-23 |
| Customer content may train models | yes | not found in the text |
| Terms restrict automated access | yes | not found in the text |
| Terms restrict benchmarking | not found in the text | yes |
| Terms or service can change without notice | yes | not found in the text |
| Arbitration or class-action waiver | yes | not found in the text |

## Verdicts

**ActiveCampaign.** The v3 REST API covers contacts, segments, campaign scheduling and bulk import, with OpenAPI 3.1 definitions inside public Markdown reference pages and documented Retry-After on 429s. Each user has one unscoped API key, the limit is 5 requests a second, and no changelog was found. The status page shows three critical incidents between 27 July and 28 September 2026.

**Braze.** The REST API covers profiles, events, sends and exports with keys limited to named endpoints, and the remote MCP server adds 71 tools under OAuth with PKCE that return no user-level personal data. No OpenAPI document, idempotency keys, published price or SLA were found, and MCP writes run without a confirmation step.

## Before you call either

### ActiveCampaign

1. Take the base URL from Settings, Developer in the account. Do not build it from the account name, because non-US accounts may not sit on api-us1.com
2. Use POST /contact/sync to upsert by email, and POST /import/bulk_import for up to 250 contacts, then read each row's outcome from GET /import/info
3. Page large contact sets with `orders[id]=ASC` and `id_greater`, not `offset`. Unsupported filter and order keys are silently ignored
4. Check `succeeded` in the body after scheduling, pausing or stopping a campaign. Business-rule failures return 200 with `succeeded` set to 0
5. Stay under 5 requests a second per account and wait for the Retry-After value on a 429

### Braze

1. Use the REST host for the customer's instance, such as https://rest.iad-01.braze.com or https://rest.fra-01.braze.eu. A key sent to the wrong instance returns 401
2. Create a REST key with only the permissions the task needs. Scope and IP allowlist can't be edited later, so a change means a new key
3. Call `get_workspaces` first on MCP. Every other tool needs the returned workspace id as `app_group_id`, and the wrong workspace is a documented failure
4. Use REST for profiles, events and sends. The MCP server has no user-level tools and can't trigger a message to a named user
5. Treat `"message": "success"` as queued, not delivered. Add a `group_id` to `/users/track` and poll `/users/track/status`, and don't resend a trigger call blindly

## Questions

### Which is better for AI agents, ActiveCampaign or Braze?

Braze scores 61.2 (C) on agent readiness against ActiveCampaign's 50.5 (D), and leads in 4 of 7 scored categories. ActiveCampaign leads on payments & pricing.

### Do ActiveCampaign and Braze need an API key?

Both take an API key or an OAuth sign-in.

### Can an agent call ActiveCampaign and Braze without installing anything?

No hosted endpoint is listed for ActiveCampaign. Braze has a hosted endpoint at https://mcp.braze.com/mcp.


## For agents

- This comparison as JSON: https://www.anchorterminal.com/compare/activecampaign-vs-braze.json, and with the fewest tokens: https://www.anchorterminal.com/compare/activecampaign-vs-braze.min.md
- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {"a": "activecampaign", "b": "braze"}`. From a terminal: `anchor compare activecampaign braze`
- Each listing in full: https://www.anchorterminal.com/api/v1/tools/activecampaign.json and https://www.anchorterminal.com/api/v1/tools/braze.json

## Other comparisons with ActiveCampaign or Braze

- [ActiveCampaign vs Customer.io](https://www.anchorterminal.com/compare/activecampaign-vs-customer-io.md)
- [ActiveCampaign vs Iterable](https://www.anchorterminal.com/compare/activecampaign-vs-iterable.md)
- [ActiveCampaign vs Klaviyo API + MCP](https://www.anchorterminal.com/compare/activecampaign-vs-klaviyo.md)
- [Braze vs Customer.io](https://www.anchorterminal.com/compare/braze-vs-customer-io.md)
- [Braze vs Iterable](https://www.anchorterminal.com/compare/braze-vs-iterable.md)
- [Braze vs Klaviyo API + MCP](https://www.anchorterminal.com/compare/braze-vs-klaviyo.md)