# 360dialog WhatsApp API + MCP vs WhatsApp Business Platform (Cloud API) (slim)

> WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories. Both do messaging whatsapp. Category scores, facts, verdicts and agent notes side by side.

- Full: https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.md (~2,500 tokens) · this version ~630 tokens · JSON https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.json · canonical https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api
- Index: https://www.anchorterminal.com/llms.txt · API: https://www.anchorterminal.com/api/v1/index.json · Updated: 2026-10-08

WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories. Both do messaging whatsapp.

- 360dialog WhatsApp API + MCP: D 52, rank #498 of 629 · https://www.anchorterminal.com/tools/360dialog.min.md
- WhatsApp Business Platform (Cloud API): B 67.1, rank #201 of 629 · https://www.anchorterminal.com/tools/whatsapp-cloud-api.min.md
- 360dialog WhatsApp API + MCP, good for WhatsApp-only senders who want Meta's rates without a per-message markup and a flat fee per number.
- WhatsApp Business Platform (Cloud API), good for The direct route to WhatsApp for a business messaging its own customers, with no reseller fee. Ahead on Schema & documentation, 82 against 70; Agent ergonomics, 67 against 53; Security & auth, 67 against 35; Payments & pricing, 40 against 35; Maintenance & community, 34 against 8; Transparency & trust, 82 against 48.

| Category | 360dialog WhatsApp API + MCP | WhatsApp Business Platform (Cloud API) |
| --- | --- | --- |
| Reliability (16%) | 83 | 80 |
| Performance (10%) | pending | pending |
| Schema & documentation (13%) | 70 | 82 |
| Agent ergonomics (13%) | 53 | 67 |
| Security & auth (14%) | 35 | 67 |
| Payments & pricing (10%) | 35 | 40 |
| Task success (10%) | pending | pending |
| Maintenance & community (7%) | 8 | 34 |
| Transparency & trust (7%) | 48 | 82 |

| Fact (where they differ) | 360dialog WhatsApp API + MCP | WhatsApp Business Platform (Cloud API) |
| --- | --- | --- |
| Vendor | 360dialog | Meta Platforms, Inc. |
| Hosted endpoint | `https://waba-v2.360dialog.io` | `https://graph.facebook.com` |
| Transports | HTTP, Streamable HTTP | HTTP |
| Auth | OAuth or key | OAuth |
| Pricing | Paid | Pay per use |
| Licence | none | Proprietary service under the Meta Terms for WhatsApp Business Platform. The OpenAPI document in facebook/openapi is MIT |
| Last release | none | 2026-08-11 |
| Privacy policy last updated | 2026-09-10 | 2025-08-22 |
| Agent reviews | 3/5 (2) | none |